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DFS Stock Forecast 2026-2027
$200.05
Current Price
$50.34B
Market Cap
Buy 2
Hold 5
Sell 0
Wall St Analyst Ratings
Distance to DFS Price Targets
+22.0%
To High Target of $244.00
+7.0%
To Median Target of $214.00
-10.0%
To Low Target of $180.00
DFS Price Momentum
0.0%
1 Week Change
0.0%
1 Month Change
+21.0%
1 Year Change
0.0%
Year-to-Date Change
-3.6%
From 52W High of $207.42
+66.8%
From 52W Low of $119.95
📊 TOP ANALYST CALLS
Did DFS Make This Month's Elite Buy List?
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Latest DFS Stock Price Targets & Analyst Predictions
Based on our analysis of 30 Wall Street analysts, DFS has a neutral consensus with a median price target of $214.00 (ranging from $180.00 to $244.00). The overall analyst rating is Buy (7.1/10). Currently trading at $200.05, the median forecast implies a 7.0% upside. This outlook is supported by 2 Buy, 5 Hold, and 0 Sell ratings.
Conversely, the most conservative target is provided by John Hecht at Jefferies, suggesting a 10.0% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
DFS Analyst Ratings
2
Buy
5
Hold
0
Sell
DFS Price Target Range
Low
$180.00
Average
$214.00
High
$244.00
Current: $200.05
Latest DFS Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for DFS.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| May 7, 2025 | Jefferies | John Hecht | Hold | Downgrade | $180.00 |
| Apr 25, 2025 | Truist Securities | Brian Foran | Buy | Maintains | $229.00 |
| Apr 24, 2025 | TD Securities | Moshe Orenbuch | Buy | Maintains | $184.00 |
| Apr 8, 2025 | JP Morgan | Richard Shane | Neutral | Maintains | $129.00 |
| Mar 21, 2025 | Truist Securities | Brian Foran | Buy | Maintains | $219.00 |
| Jan 27, 2025 | Truist Securities | Brian Foran | Buy | Maintains | $262.00 |
| Jan 24, 2025 | RBC Capital | Karl Shepard | Sector Perform | Maintains | $210.00 |
| Jan 24, 2025 | Wells Fargo | Donald Fandetti | Equal-Weight | Maintains | $214.00 |
| Jan 24, 2025 | Barclays | Terry Ma | Overweight | Maintains | $209.00 |
| Jan 24, 2025 | JP Morgan | Richard Shane | Neutral | Maintains | $169.00 |
| Jan 14, 2025 | JP Morgan | Richard Shane | Neutral | Maintains | $146.00 |
| Jan 13, 2025 | UBS | Erika Najarian | Buy | Upgrade | $239.00 |
| Jan 7, 2025 | Truist Securities | Brian Foran | Buy | Initiates | $233.00 |
| Jan 6, 2025 | Barclays | Terry Ma | Overweight | Upgrade | $186.00 |
| Jan 3, 2025 | Wells Fargo | Donald Fandetti | Equal-Weight | Maintains | $185.00 |
| Dec 9, 2024 | JP Morgan | Richard Shane | Neutral | Maintains | $150.00 |
| Dec 9, 2024 | Keefe, Bruyette & Woods | Sanjay Sakhrani | Outperform | Maintains | $232.00 |
| Oct 30, 2024 | Evercore ISI Group | John Pancari | In-Line | Maintains | $163.00 |
| Oct 18, 2024 | Wells Fargo | Donald Fandetti | Equal-Weight | Maintains | $160.00 |
| Oct 18, 2024 | RBC Capital | Jon Arfstrom | Sector Perform | Maintains | $161.00 |
Discover Financial Services (DFS) Competitors
The following stocks are similar to Discover based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Discover Financial Services (DFS) Financial Data
Discover Financial Services has a market capitalization of $50.34B with a P/E ratio of 10.7x. The company generates $13.34B in trailing twelve-month revenue with a 35.9% profit margin.
Revenue growth is +12.9% quarter-over-quarter, while maintaining an operating margin of +48.0% and return on equity of +28.5%.
Valuation Metrics
Market Cap
$50.34B
Enterprise Value
$54.07B
P/E Ratio
10.7x
PEG Ratio
15.8x
Price/Sales
3.8x
Growth & Margins
Revenue Growth (YoY)
+12.9%
Gross Margin
N/A
Operating Margin
+48.0%
Net Margin
+35.9%
EPS Growth
+29.7%
Financial Health
Cash/Price Ratio
+23.6%
Current Ratio
1.0x
Debt/Equity
76.7x
ROE
+28.5%
ROA
+3.2%
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Discover Financial Services (DFS) Business Model
About Discover Financial Services
What They Do
Provides banking and payment services.
Business Model
The company primarily generates revenue through its credit card services, which include various consumer-focused offerings such as cashback rewards and travel benefits. Additionally, Discover operates an online banking platform that provides deposit products and student loans, and it earns fees from its payment processing services through the Discover Network, connecting merchants to customers worldwide.
Additional Information
As one of the largest credit card issuers in the U.S., Discover competes with major financial institutions in retail banking, credit finance, and payment processing, focusing on customer satisfaction and innovation to enhance its service offerings.
Company Information
Sector
Financial Services
Industry
Credit Services
Employees
21,000
CEO
Mr. J. Michael Shepherd
Country
United States
IPO Year
2007
Website
www.discover.comDiscover Financial Services (DFS) Latest News & Analysis
Latest News
Quick Summary
DRINKS reported that 63% of consumers aged 21-34 have purchased alcohol due to social media content, up from 49-55% in March 2025, highlighting social media's growing influence in direct purchases.
Why It Matters
The shift in consumer behavior towards social media as a direct purchasing driver for alcohol indicates a growing market opportunity, potentially boosting revenues for companies leveraging this trend.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
The bank has transitioned its debit cards from the Mastercard network to Discover following its acquisition of Discover earlier this year.
Why It Matters
The shift to Discover’s network may affect transaction fees and customer loyalty, impacting profitability and competitive positioning for the bank.
Source: WSJ
Market Sentiment:
Negative
Quick Summary
Capital One acquired Discover, enhancing its payments network and credit card presence. It anticipates $2.5 billion in synergies by 2027, initiated a $16 billion buyback, and raised its dividend.
Why It Matters
Capital One's acquisition of Discover enhances its market position and efficiency, promising significant synergies, while share buybacks and dividend increases signal strong financial health and value.
Source: Seeking Alpha
Market Sentiment:
Positive
Quick Summary
Capital One's acquisition of Discover positions it as the largest US credit card holder, promising $2.7B in cost savings and enhanced revenue, despite higher integration costs.
Why It Matters
Capital One's acquisition of Discover boosts its market position, enhances earnings potential through cost savings, and leverages cloud technology for improved efficiency and risk management.
Source: Seeking Alpha
Market Sentiment:
Positive
Discover Financial Freedom Through Debt: PTY
7 months ago
Quick Summary
PIMCO is recognized as a leading expert in the debt sector, highlighting the importance of skilled portfolio managers for successful investment outcomes.
Why It Matters
Expertise in debt management is crucial for successful investments, and PIMCO's long-standing reputation may signal reliability and potential for strong returns in this sector.
Source: Seeking Alpha
Market Sentiment:
Positive
Quick Summary
The merger between Capital One and Discover Financial impacted bank profits in Q2, resulting in $69.9 billion, a 1% decrease from the previous quarter.
Why It Matters
The merger's impact on bank profits signals potential challenges in the sector, which may affect stock valuations and investor sentiment toward financial institutions.
Source: Reuters
Market Sentiment:
Negative
Frequently Asked Questions About DFS Stock
What is Discover Financial Services's (DFS) stock forecast for 2026?
Based on our analysis of 30 Wall Street analysts, Discover Financial Services (DFS) has a median price target of $214.00. The highest price target is $244.00 and the lowest is $180.00.
Is DFS stock a good investment in 2026?
According to current analyst ratings, DFS has 2 Buy ratings, 5 Hold ratings, and 0 Sell ratings. The stock is currently trading at $200.05. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for DFS stock?
Wall Street analysts predict DFS stock could reach $214.00 in the next 12 months. This represents a 7.0% increase from the current price of $200.05. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Discover Financial Services's business model?
The company primarily generates revenue through its credit card services, which include various consumer-focused offerings such as cashback rewards and travel benefits. Additionally, Discover operates an online banking platform that provides deposit products and student loans, and it earns fees from its payment processing services through the Discover Network, connecting merchants to customers worldwide.
What is the highest forecasted price for DFS Discover Financial Services?
The highest price target for DFS is $244.00 from at , which represents a 22.0% increase from the current price of $200.05.
What is the lowest forecasted price for DFS Discover Financial Services?
The lowest price target for DFS is $180.00 from John Hecht at Jefferies, which represents a -10.0% decrease from the current price of $200.05.
What is the overall DFS consensus from analysts for Discover Financial Services?
The overall analyst consensus for DFS is neutral. Out of 30 Wall Street analysts, 2 rate it as Buy, 5 as Hold, and 0 as Sell, with a median price target of $214.00.
How accurate are DFS stock price projections?
Stock price projections, including those for Discover Financial Services, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: April 19, 2026 11:58 PM UTC