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DFS Stock Forecast: Discover Financial Services Price Predictions for 2025

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$166.14

-3.52 (-2.07%)

DFS Stock Forecast 2025-2026

$166.14
Current Price
$41.80B
Market Cap
17 Ratings
Buy 7
Hold 10
Sell 0
Wall St Analyst Ratings

Distance to DFS Price Targets

+46.9%
To High Target of $244.00
+26.4%
To Median Target of $210.00
+1.7%
To Low Target of $169.00

DFS Price Momentum

+1.0%
1 Week Change
-13.1%
1 Month Change
+29.8%
1 Year Change
-4.1%
Year-to-Date Change
-19.3%
From 52W High of $205.76
+39.3%
From 52W Low of $119.31
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Latest DFS Stock Price Targets & Analyst Predictions

Based on our analysis of 30 Wall Street analysts, DFS has a neutral consensus with a median price target of $210.00 (ranging from $169.00 to $244.00). The overall analyst rating is Buy (7.4/10). Currently trading at $166.14, the median forecast implies a 26.4% upside. This outlook is supported by 7 Buy, 10 Hold, and 0 Sell ratings.

Conversely, the most conservative target is provided by Richard Shane at JP Morgan, suggesting a 1.7% upside.

Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.

DFS Analyst Ratings

7
Buy
10
Hold
0
Sell

DFS Price Target Range

Low
$169.00
Average
$210.00
High
$244.00
Current: $166.14

Latest DFS Stock Forecasts by Analyst

These are the latest 20 analyst ratings and price targets for DFS.

Date Firm Analyst Rating Change Price Target
Mar 21, 2025 Truist Securities Brian Foran Buy Maintains $219.00
Jan 27, 2025 Truist Securities Brian Foran Buy Maintains $262.00
Jan 24, 2025 Wells Fargo Donald Fandetti Equal-Weight Maintains $214.00
Jan 24, 2025 Barclays Terry Ma Overweight Maintains $209.00
Jan 24, 2025 RBC Capital Karl Shepard Sector Perform Maintains $210.00
Jan 24, 2025 JP Morgan Richard Shane Neutral Maintains $169.00
Jan 14, 2025 JP Morgan Richard Shane Neutral Maintains $146.00
Jan 13, 2025 UBS Erika Najarian Buy Upgrade $239.00
Jan 7, 2025 Truist Securities Brian Foran Buy Initiates $233.00
Jan 6, 2025 Barclays Terry Ma Overweight Upgrade $186.00
Jan 3, 2025 Wells Fargo Donald Fandetti Equal-Weight Maintains $185.00
Dec 9, 2024 JP Morgan Richard Shane Neutral Maintains $150.00
Dec 9, 2024 Keefe, Bruyette & Woods Sanjay Sakhrani Outperform Maintains $232.00
Oct 30, 2024 Evercore ISI Group John Pancari In-Line Maintains $163.00
Oct 18, 2024 Wells Fargo Donald Fandetti Equal-Weight Maintains $160.00
Oct 18, 2024 RBC Capital Jon Arfstrom Sector Perform Maintains $161.00
Oct 7, 2024 Evercore ISI Group John Pancari In-Line Maintains $156.00
Jul 19, 2024 JP Morgan Richard Shane Neutral Maintains $135.00
Jul 19, 2024 BMO Capital James Fotheringham Market Perform Maintains $119.00
Jul 19, 2024 RBC Capital Jon Arfstrom Sector Perform Maintains $148.00

Discover Financial Services (DFS) Competitors

The following stocks are similar to Discover based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.

Discover Financial Services (DFS) Financial Data

Discover Financial Services has a market capitalization of $41.80B with a P/E ratio of 9.4x. The company generates $13.00B in trailing twelve-month revenue with a 34.9% profit margin.

Revenue growth is +56.6% quarter-over-quarter, while maintaining an operating margin of +51.3% and return on equity of +28.2%.

Valuation Metrics

Market Cap $41.80B
Enterprise Value $51.52B
P/E Ratio 9.4x
PEG Ratio 13.1x
Price/Sales 3.2x

Growth & Margins

Revenue Growth (YoY) +56.6%
Gross Margin N/A
Operating Margin +51.3%
Net Margin +34.9%
EPS Growth +252.7%

Financial Health

Cash/Price Ratio +20.3%
Current Ratio 1.0x
Debt/Equity 90.7x
ROE +28.2%
ROA +3.0%
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Discover Financial Services logo

Discover Financial Services (DFS) Business Model

About Discover Financial Services

What They Do

Provides banking and payment services.

Business Model

The company generates revenue primarily through credit card services, where it issues a variety of cards catering to consumer preferences, including cashback and travel rewards. Additionally, Discover earns income from its online banking platform, offering deposit products and student loans, as well as from transaction fees through its payment processing network.

Additional Information

Discover is one of the largest credit card issuers in the U.S. and has a notable presence in global payment processing. The company emphasizes customer satisfaction and innovation, which helps it compete effectively in the financial services sector.

Company Information

Sector

Financial Services

Industry

Credit Services

Employees

21,000

CEO

Mr. J. Michael Shepherd

Country

United States

IPO Year

2007

Discover Financial Services (DFS) Latest News & Analysis

DFS stock latest news image
Quick Summary

Discover (DFS) is currently in oversold territory, suggesting potential for a trend reversal. Wall Street analysts are raising earnings estimates, indicating positive sentiment.

Why It Matters

DFS may be poised for a rebound due to oversold conditions and bullish analyst sentiment on earnings, signaling a potential buying opportunity for investors.

Source: Zacks Investment Research
Market Sentiment: Negative
DFS stock latest news image
Quick Summary

The DOJ has determined that Capital One's $35 billion acquisition of Discover would be anticompetitive, potentially hindering the deal's approval.

Why It Matters

The DOJ's antitrust stance on Capital One's acquisition of Discover could derail the deal, impacting Capital One's growth strategy and investor sentiment, potentially leading to stock volatility.

Source: PYMNTS
Market Sentiment: Negative
DFS stock latest news image
Quick Summary

Discover (DFS) is now considered technically oversold, suggesting reduced selling pressure. Analysts are revising earnings estimates higher, indicating a potential trend reversal.

Why It Matters

Discover (DFS) being oversold suggests reduced selling pressure, while analysts raising earnings estimates signals potential price recovery, indicating a favorable investment opportunity.

Source: Zacks Investment Research
Market Sentiment: Neutral
DFS stock latest news image
Quick Summary

The article identifies ten high-growth dividend stocks with rapidly increasing dividends from a pool of 400, focusing on sector diversity and positive momentum for accumulation-phase investors.

Why It Matters

Focus on high-growth dividend stocks indicates potential for capital appreciation and increasing income, appealing to growth-oriented investors seeking long-term wealth accumulation.

Source: Seeking Alpha
Market Sentiment: Positive
DFS stock latest news image
Quick Summary

MASI, HOOD, and DFS are experiencing a short-term price pullback, presenting potential investment opportunities.

Why It Matters

The pullback in MASI, HOOD, and DFS may present buying opportunities for investors looking to capitalize on potential price recovery and future growth.

Source: Zacks Investment Research
Market Sentiment: Neutral
DFS stock latest news image
Quick Summary

ENS, ONEW, and DFS were ranked as Zacks Rank #1 (Strong Buy) value stocks on March 11, 2025.

Why It Matters

Zacks Rank #1 indicates strong potential for ENS, ONEW, and DFS, suggesting they may outperform the market, attracting value-focused investors.

Source: Zacks Investment Research
Market Sentiment: Positive

Frequently Asked Questions About DFS Stock

What is Discover Financial Services's (DFS) stock forecast for 2025?

Based on our analysis of 30 Wall Street analysts, Discover Financial Services (DFS) has a median price target of $210.00. The highest price target is $244.00 and the lowest is $169.00.

Is DFS stock a good investment in 2025?

According to current analyst ratings, DFS has 7 Buy ratings, 10 Hold ratings, and 0 Sell ratings. The stock is currently trading at $166.14. Always conduct your own research and consider your investment goals before making investment decisions.

What is the long-term price prediction for DFS stock?

Wall Street analysts predict DFS stock could reach $210.00 in the next 12 months. This represents a 26.4% increase from the current price of $166.14. Please note that this is a projection by Wall Street analysts and not a guarantee.

What is Discover Financial Services's business model?

The company generates revenue primarily through credit card services, where it issues a variety of cards catering to consumer preferences, including cashback and travel rewards. Additionally, Discover earns income from its online banking platform, offering deposit products and student loans, as well as from transaction fees through its payment processing network.

What is the highest forecasted price for DFS Discover Financial Services?

The highest price target for DFS is $244.00 from at , which represents a 46.9% increase from the current price of $166.14.

What is the lowest forecasted price for DFS Discover Financial Services?

The lowest price target for DFS is $169.00 from Richard Shane at JP Morgan, which represents a 1.7% increase from the current price of $166.14.

What is the overall DFS consensus from analysts for Discover Financial Services?

The overall analyst consensus for DFS is neutral. Out of 30 Wall Street analysts, 7 rate it as Buy, 10 as Hold, and 0 as Sell, with a median price target of $210.00.

How accurate are DFS stock price projections?

Stock price projections, including those for Discover Financial Services, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.

Important Disclaimer

The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.

Last updated: March 27, 2025 11:44 AM UTC