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SONY Stock Forecast 2026-2027
$20.53
Current Price
$120.90B
Market Cap
Buy 3
Hold 1
Sell 0
Wall St Analyst Ratings
Distance to SONY Price Targets
+65.6%
To High Target of $34.00
+49.8%
To Median Target of $30.75
+7.2%
To Low Target of $22.00
SONY Price Momentum
-7.3%
1 Week Change
-8.0%
1 Month Change
-20.8%
1 Year Change
-19.8%
Year-to-Date Change
-32.3%
From 52W High of $30.34
+4.6%
From 52W Low of $19.63
📊 TOP ANALYST CALLS
Did SONY Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Sony is one of their latest high-conviction picks.
Latest SONY Stock Price Targets & Analyst Predictions
Based on our analysis of 2 Wall Street analysts, SONY has a bullish consensus with a median price target of $30.75 (ranging from $22.00 to $34.00). The overall analyst rating is Strong Buy (9.0/10). Currently trading at $20.53, the median forecast implies a 49.8% upside. This outlook is supported by 3 Buy, 1 Hold, and 0 Sell ratings.
Conversely, the most conservative target is provided by David Dai at Bernstein, suggesting a 7.2% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SONY Analyst Ratings
3
Buy
1
Hold
0
Sell
SONY Price Target Range
Low
$22.00
Average
$30.75
High
$34.00
Current: $20.53
Latest SONY Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SONY.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Mar 17, 2026 | Bernstein | David Dai | Market Perform | Downgrade | $22.00 |
| Jan 14, 2026 | Bernstein | Outperform | Maintains | $N/A | |
| Apr 7, 2025 | Wolfe Research | Peer Perform | Downgrade | $N/A | |
| Feb 20, 2025 | Oppenheimer | Outperform | Reiterates | $N/A | |
| Nov 12, 2024 | Oppenheimer | Outperform | Maintains | $N/A | |
| Oct 11, 2024 | TD Cowen | Buy | Maintains | $N/A | |
| Mar 12, 2024 | Macquarie | Outperform | Upgrade | $N/A | |
| Feb 26, 2024 | Oppenheimer | Outperform | Reiterates | $N/A | |
| Feb 15, 2024 | Macquarie | Neutral | Downgrade | $N/A | |
| Jul 12, 2023 | Goldman Sachs | Buy | Upgrade | $N/A | |
| Feb 3, 2023 | Cowen & Co. | Outperform | Maintains | $N/A | |
| May 18, 2022 | Oppenheimer | Outperform | Maintains | $N/A | |
| Jul 28, 2021 | Morgan Stanley | Overweight | Upgrade | $N/A | |
| Mar 18, 2020 | Oppenheimer | Outperform | Initiates | $N/A | |
| Oct 24, 2019 | Gabelli & Co. | Buy | Initiates | $N/A | |
| Mar 20, 2019 | Jefferies | Hold | Downgrade | $N/A | |
| Nov 30, 2018 | Citigroup | Buy | Upgrade | $N/A | |
| Sep 10, 2018 | Credit Suisse | Outperform | Upgrade | $N/A | |
| Sep 19, 2017 | Credit Suisse | Neutral | Downgrade | $N/A | |
| Sep 11, 2017 | Citigroup | Neutral | Downgrade | $N/A |
Sony Group Corporation - Sponsored American Depositary Receipt (SONY) Competitors
The following stocks are similar to Sony based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Sony Group Corporation - Sponsored American Depositary Receipt (SONY) Financial Data
Sony Group Corporation - Sponsored American Depositary Receipt has a market capitalization of $120.90B with a P/E ratio of 19.8x. The company generates $77.99B in trailing twelve-month revenue with a -2.6% profit margin.
Revenue growth is +15.4% quarter-over-quarter, while maintaining an operating margin of +7.6% and return on equity of +12.4%.
Valuation Metrics
Market Cap
$120.90B
Enterprise Value
$-123,014,485
P/E Ratio
19.8x
PEG Ratio
-0.3x
Price/Sales
0.0x
Growth & Margins
Revenue Growth (YoY)
+15.4%
Gross Margin
N/A
Operating Margin
+7.6%
Net Margin
-2.6%
EPS Growth
-58.1%
Financial Health
Cash/Price Ratio
+1,821.2%
Current Ratio
1.2x
Debt/Equity
19.6x
ROE
+12.4%
ROA
+3.7%
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Sony Group Corporation - Sponsored American Depositary Receipt (SONY) Business Model
About Sony Group Corporation - Sponsored American Depositary Receipt
What They Do
Diversified conglomerate in electronics and entertainment.
Business Model
The company operates a diversified business model that generates revenue through the sale of consumer electronics, gaming products, and professional equipment, alongside its major content businesses in gaming, music, and film. It leverages its technologies and intellectual property across various sectors, providing both hardware and content-driven solutions.
Additional Information
Headquartered in Tokyo, Sony Group Corporation has a significant global presence, making it a key player in the digital and entertainment economy. Its American Depositary Receipts allow U.S. investors to participate in its extensive portfolio, including innovations in gaming, imaging technology, and media production.
Company Information
Sector
Technology
Industry
Consumer Electronics
Employees
112,300
CEO
Mr. Hiroki Totoki
Country
Japan
IPO Year
2000
Website
www.sony.comSony Group Corporation - Sponsored American Depositary Receipt (SONY) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Sony (SONY) Stock Sinks As Market Gains: What You Should Know
In the most recent trading session, Sony (SONY) closed at $20.53, indicating a -2.93% shift from the previous trading day.
Jun 12, 2026
By Zacks Equity Research
Tale of the Tape
Zacks Industry Outlook Highlights Sony, Dolby Laboratories and Sonos
Sony, Dolby and Sonos are investing in immersive media, AI and digital ecosystems as the audio-video industry faces demand and cost pressures.
Jun 11, 2026
By Zacks Equity Research
Press Releases
Sony Corporation (SONY) is Attracting Investor Attention: Here is What You Should Know
Zacks.com users have recently been watching Sony (SONY) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Jun 11, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
Sony (SONY) is gaining attention from Zacks.com users, indicating heightened interest in the stock that could influence its future performance.
Why It Matters
Increased interest in Sony suggests potential stock volatility or opportunity, highlighting the need for investors to evaluate factors influencing its performance.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Sony (SONY) closed at $20.53, down 2.93% from the previous trading day in the latest session.
Why It Matters
Sony's 2.93% decline signals potential volatility, impacting investor sentiment and may influence trading strategies and future stock performance.
Source: Zacks Investment Research
Market Sentiment:
Negative
Quick Summary
Sony Group Corporation is rated a Buy due to improved valuation despite operational setbacks. Upside potential lies in Gaming and Pictures, with key releases like GTA 6 and blockbuster films.
Why It Matters
Sony's improved valuation amid setbacks suggests resilience, while potential gains in Gaming and Pictures could drive future growth, making it a favorable investment opportunity.
Source: Seeking Alpha
Market Sentiment:
Positive
Your next videogame console could cost $1,000 — and it has nothing to do with better hardware
6 days ago
Quick Summary
The chip shortage is negatively impacting shares of device manufacturers while benefiting companies that supply semiconductor components.
Why It Matters
The chip shortage negatively impacts device manufacturers' profits while benefiting suppliers, influencing stock performance and investment strategies within the tech sector.
Source: Market Watch
Market Sentiment:
Neutral
Quick Summary
Investments in innovative solutions may benefit Zacks Audio Video Production industry companies, including SONY, DLB, and SONO, despite cautious consumer spending and macroeconomic challenges.
Why It Matters
Cautious spending may hinder growth, but investments in innovative solutions can enhance competitiveness and profitability for companies like SONY, DLB, and SONO, affecting their stock performance.
Source: Zacks Investment Research
Market Sentiment:
Negative
Quick Summary
Sony introduces True RGB display technology in its Bravia 9 II and Bravia 7 II TVs, enhancing color richness, viewing angles, and brightness with independently controlled LEDs.
Why It Matters
Sony's True RGB technology could enhance its market position in the competitive TV sector, potentially driving sales and boosting stock performance through innovation and improved consumer demand.
Source: Digital Trends
Market Sentiment:
Positive
Frequently Asked Questions About SONY Stock
What is Sony Group Corporation - Sponsored American Depositary Receipt's (SONY) stock forecast for 2026?
Based on our analysis of 2 Wall Street analysts, Sony Group Corporation - Sponsored American Depositary Receipt (SONY) has a median price target of $30.75. The highest price target is $34.00 and the lowest is $22.00.
Is SONY stock a good investment in 2026?
According to current analyst ratings, SONY has 3 Buy ratings, 1 Hold ratings, and 0 Sell ratings. The stock is currently trading at $20.53. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SONY stock?
Wall Street analysts predict SONY stock could reach $30.75 in the next 12 months. This represents a 49.8% increase from the current price of $20.53. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Sony Group Corporation - Sponsored American Depositary Receipt's business model?
The company operates a diversified business model that generates revenue through the sale of consumer electronics, gaming products, and professional equipment, alongside its major content businesses in gaming, music, and film. It leverages its technologies and intellectual property across various sectors, providing both hardware and content-driven solutions.
What is the highest forecasted price for SONY Sony Group Corporation - Sponsored American Depositary Receipt?
The highest price target for SONY is $34.00 from at , which represents a 65.6% increase from the current price of $20.53.
What is the lowest forecasted price for SONY Sony Group Corporation - Sponsored American Depositary Receipt?
The lowest price target for SONY is $22.00 from David Dai at Bernstein, which represents a 7.2% increase from the current price of $20.53.
What is the overall SONY consensus from analysts for Sony Group Corporation - Sponsored American Depositary Receipt?
The overall analyst consensus for SONY is bullish. Out of 2 Wall Street analysts, 3 rate it as Buy, 1 as Hold, and 0 as Sell, with a median price target of $30.75.
How accurate are SONY stock price projections?
Stock price projections, including those for Sony Group Corporation - Sponsored American Depositary Receipt, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: June 14, 2026 7:26 PM UTC