Cracker Barrel's CEO Was Plotting a Turnaround—but Opened the Door to Her Own Exit
Cracker Barrel CEO Julie Masino quietly supported efforts to find her own successor while publicly laying out a turnaround plan that moves away from a controversial rebranding, according to the WSJ.
Why it matters — A CBRL watcher would care because a leadership transition is underway at the same time the company pivots from a contested brand strategy.