Columbia Sportswear Is Finally Worth Trying On (Rating Upgrade)
Seeking Alpha upgraded Columbia Sportswear from 'hold' to a soft 'buy' following improved financials and guidance. Revenue rose 0.7% in H1 2026 with strength in its Columbia and prAna brands, while profitability surged partly due to $78M in tariff refunds, with underlying cash flow and EBITDA remaining strong excluding one-offs.
Why it matters — COLM watchers would note the rating upgrade and evidence of improving financial performance, including solid brand strength and robust underlying cash flow despite temporary SOREL weakness and one-off tariff benefits.