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EBAYEBAYConsumer Cyclical · Internet Retail

EBAY Stock Forecast: eBay, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$103
−1.38% on the day

The 31 Wall Street analysts covering eBay, Inc. hold a median 12-month price target of $115 — +11.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 90 of 100 as at 15 Aug 2026 — among the strongest tenth. Here, the model and the Street point the same way.

Market cap
$45.9B
Ticker Nerd rank
90 / 100
Median analyst target
$115
Analysts covering
31
Total return, dividends reinvested
1W
−7.9%
1M
−8.4%
YTD
+19.2%
1Y
+6.1%
From 52W high
−13.0%
From 52W low
+30.7%
$79
$119
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

EBAY stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores eBay, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
90 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Issuance
90
Momentum
81
Revisions
80
Growth
77
Value
73
Accruals
70
Volatility
68
Quality
61
Size
6

Issuance (90): The share count has been shrinking and the company is not leaning on new borrowing.

Quality (61): Profits are thin or unreliable for the size of the business, or they are not turning into cash.

Size (6): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

EBAY stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on EBAY, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$60$80$100$120$140Oct 25Jan 26Apr 26Jul 26EBAYHigh $145Median $115Low $67

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says31 analysts
11 Buy17 Hold3 Sell
Low $67Median $115High $145

The green dot is the last close — the median target sits +11.5% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 10 moved their price target up and 2 moved it down.

DateFirmActionRatingTarget
13 Aug 2026CitigroupMaintainsBuy$127 → $130
11 Aug 2026UBSMaintainsNeutral$107 → $120
7 Aug 2026Argus ResearchUpgradeBuy$133
6 Aug 2026BarclaysMaintainsOverweight$114 → $123
6 Aug 2026BenchmarkMaintainsBuy$115 → $134
6 Aug 2026Cantor FitzgeraldMaintainsNeutral$110 → $106
6 Aug 2026NeedhamMaintainsBuy$122 → $135
6 Aug 2026Piper SandlerReiteratesOverweight$115 → $133
6 Aug 2026Truist SecuritiesMaintainsHold$105 → $115
6 Aug 2026WedbushReiteratesOutperform$135
4 Aug 2026CitizensDowngradeMarket Perform—
4 Aug 2026CitizensDowngradeMarket Perform—
3 Aug 2026Wells FargoDowngradeUnderweight—
3 Aug 2026Wells FargoDowngradeUnderweight$105 → $92
16 July 2026WedbushAssumesOutperform$135
15 July 2026BairdMaintainsOutperform—
15 July 2026BairdMaintainsOutperform$117 → $125
14 July 2026CitizensMaintainsMarket Outperform$120 → $125
14 July 2026CitizensMaintainsMarket Outperform—
14 July 2026JefferiesMaintainsUnderperform$65 → $75

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. EBAY appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

EBAY analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−0.2%
Analysts raising
1
Analysts cutting
1
Fundamentals

eBay, Inc. (EBAY) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
21.6×

Cheaper than 37% of US stocks

Price / sales
3.8×

Cheaper than 34% of US stocks

Price / book
10.0×

Cheaper than 11% of US stocks

EV / EBITDA
16.1×

Cheaper than 22% of US stocks

Growth & margins
Revenue growth (YoY)
14.8%

Higher than 62% of US stocks

Earnings growth (YoY)
51.1%

Higher than 75% of US stocks

Gross margin
73.5%

Higher than 86% of US stocks

Operating margin
21.6%

Higher than 81% of US stocks

Net margin
18.6%

Higher than 81% of US stocks

Returns & dividend
Return on equity
46.6%

Higher than 92% of US stocks

Return on assets
9.1%

Higher than 91% of US stocks

Dividend yield
1.2%

Higher than 30% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

EBAY vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelInternet Retail
CompanyMarket capTKN rank
EBAYeBay, Inc.$45.9B
90
CPNGCoupang, Inc.$29.5B
10
DASHDoorDash, Inc.$94.3B
42
WWayfair, Inc.$13.5B
85
CARTMaplebear, Inc.$11.8B
83
CHWYChewy, Inc.$9.2B
61
ETSYEtsy, Inc.$7.6B
89

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own eBay, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest EBAY news & analysis

The Collectibles Market Can Push eBay Stock Higher

The Motley Fool · 13 Aug 2026positive

Collectibles are driving overall revenue growth for eBay, helping the company outperform the S&P 500 and the Nasdaq Composite year to date. New tools and features have boosted buyer trust and made it easier for sellers to offer collectibles at optimal price points.

Why it matters — eBay watchers would care because collectibles are a key revenue growth driver and improved seller tools appear to be strengthening the platform's performance.

Is It Time to 'Buy the Dip' on eBay Stock?

Schaeffers Research · 13 Aug 2026positive

eBay (EBAY) was last seen up 1% at $103.29, bouncing off last session's three-month lows. The move followed a price-target hike from Citigroup to $130 from $127.

Why it matters — A Citigroup price-target increase to $130 signals renewed analyst support for eBay shares after they touched three-month lows.

Retail ETFs: Following the Selective Consumer

ETF Trends · 13 Aug 2026neutral

The article notes that consumer spending is shifting toward value, convenience, and everyday purchases, and suggests retail ETFs offer a way to bridge exposure between staples and discretionary categories.

Why it matters — For eBay watchers, this consumer trend toward value and convenience aligns with eBay's marketplace model, potentially positioning the company to benefit from shifting shopping behaviors.

GameStop Is ‘Coming for eBay One Way or Another,' CEO Ryan Cohen Says (July 16)

Bloomberg Technology · 12 Aug 2026negative

GameStop CEO Ryan Cohen said "we're coming for eBay one way or another," but declined to say whether he would raise his $56 billion offer for eBay. He made the remarks in a July 16 interview on "Bloomberg Tech."

Why it matters — A potential takeover or raised bid from GameStop could reshape eBay's ownership and strategy, so eBay watchers would track Cohen's next move.

GameStop Is ‘Coming for eBay One Way or Another,' CEO Ryan Cohen Says

Bloomberg Markets and Finance · 12 Aug 2026negative

GameStop CEO Ryan Cohen said on "Bloomberg Tech" on July 16 that "we're coming for eBay one way or another," while declining to comment on whether he plans to raise his $56 billion offer for eBay Inc.

Why it matters — This signals that GameStop remains intent on pursuing an acquisition of eBay, which could mean a prolonged takeover battle for the company.

FAQ

Frequently asked questions about EBAY stock

What is the EBAY stock price forecast for 2026-2027?

The 31 Wall Street analysts covering eBay, Inc. have a median 12-month price target of $115, with estimates ranging from $67 to $145. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is EBAY stock a buy right now?

Of the 31 analysts covering eBay, Inc., 11 rate it a Buy, 17 a Hold and 3 a Sell. Ticker Nerd's systematic factor model ranks eBay, Inc. 90 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank EBAY?

As at 15 Aug 2026, eBay, Inc. ranks 90 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Issuance (90 of 100).

Will EBAY stock go up?

No one can know that. What the data says: the median 12-month target from 31 analysts implies +11.5% from the last close, and Ticker Nerd's factor model ranks eBay, Inc. 90 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the EBAY stock forecast for 2030?

No analyst covering eBay, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for EBAY are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $67 to $145 over the next 12 months.

How has EBAY stock performed over the past year?

eBay, Inc. returned +6.1% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does eBay, Inc. do?

eBay Inc. is a global e-commerce company that operates online marketplace platforms connecting individual consumers and businesses across more than 190 markets worldwide.

What is the latest news on EBAY?

The most recent item we track (The Motley Fool, 13 Aug 2026): "The Collectibles Market Can Push eBay Stock Higher". Collectibles are driving overall revenue growth for eBay, helping the company outperform the S&P 500 and the Nasdaq Composite year to date. New tools and features have boosted buyer trust and made it easier for sellers to offer collectibles at optimal price points.

Company

About eBay, Inc.

eBay Inc. is a global e-commerce company that operates online marketplace platforms connecting individual consumers and businesses across more than 190 markets worldwide. Its core marketplace, accessed via ebay.com and a suite of mobile apps, enables users to list, sell, buy, and pay for a wide variety of products, ranging from parts and accessories and collectibles to fashion, electronics, and home & garden items. The platform supports multiple selling formats, including auction-style listings and fixed-price “Buy It Now” transactions, with eBay earning fees primarily from sales-related charges, payment processing, and advertising services. In addition to its main site, eBay operates localized and off-platform commerce businesses in several international markets, reinforcing its role as a major intermediary for online retail and consumer-to-consumer trade. Founded in 1995 and headquartered in San Jose, California, eBay Inc. today is a prominent player in internet retail, providing scale, liquidity, and global reach to buyers and sellers transacting online.

CEO Mr. Jamie J. Iannone · 12,300 employees · United States · https://www.ebayinc.com