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EBAY Stock Forecast 2026-2027
$91.34
Current Price
$41.29B
Market Cap
Buy 10
Hold 22
Sell 2
Wall St Analyst Ratings
Distance to EBAY Price Targets
+33.6%
To High Target of $122.00
+8.4%
To Median Target of $99.00
-34.3%
To Low Target of $60.00
EBAY Price Momentum
-1.5%
1 Week Change
+10.9%
1 Month Change
+39.9%
1 Year Change
+4.9%
Year-to-Date Change
-9.7%
From 52W High of $101.15
+55.6%
From 52W Low of $58.71
📊 TOP ANALYST CALLS
Did EBAY Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if eBay is one of their latest high-conviction picks.
Latest EBAY Stock Price Targets & Analyst Predictions
Based on our analysis of 44 Wall Street analysts, EBAY has a neutral consensus with a median price target of $99.00 (ranging from $60.00 to $122.00). The overall analyst rating is Buy (6.7/10). Currently trading at $91.34, the median forecast implies a 8.4% upside. This outlook is supported by 10 Buy, 22 Hold, and 2 Sell ratings.
The most optimistic forecast comes from Bernie McTernan at Needham, projecting a 33.6% upside. Conversely, the most conservative target is provided by Doug Anmuth at JP Morgan, suggesting a 34.3% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
EBAY Analyst Ratings
10
Buy
22
Hold
2
Sell
EBAY Price Target Range
Low
$60.00
Average
$99.00
High
$122.00
Current: $91.34
Latest EBAY Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for EBAY.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Mar 6, 2026 | Citigroup | Ronald Josey | Buy | Maintains | $114.00 |
| Feb 20, 2026 | Wedbush | Scott Devitt | Neutral | Maintains | $100.00 |
| Feb 19, 2026 | Evercore ISI Group | Mark Mahaney | In-Line | Maintains | $94.00 |
| Feb 19, 2026 | Needham | Bernie McTernan | Buy | Maintains | $122.00 |
| Feb 19, 2026 | B of A Securities | Justin Post | Neutral | Maintains | $102.00 |
| Feb 19, 2026 | Piper Sandler | Thomas Champion | Overweight | Reiterates | $105.00 |
| Feb 19, 2026 | Wells Fargo | Ken Gawrelski | Equal-Weight | Maintains | $101.00 |
| Feb 19, 2026 | UBS | Stephen Ju | Neutral | Maintains | $96.00 |
| Feb 19, 2026 | Benchmark | Daniel Kurnos | Buy | Maintains | $115.00 |
| Feb 19, 2026 | Truist Securities | Youssef Squali | Hold | Maintains | $94.00 |
| Feb 19, 2026 | Cantor Fitzgerald | Deepak Mathivanan | Neutral | Reiterates | $90.00 |
| Feb 19, 2026 | Barclays | Ross Sandler | Overweight | Maintains | $104.00 |
| Feb 17, 2026 | UBS | Stephen Ju | Neutral | Maintains | $93.00 |
| Jan 28, 2026 | Citizens | Andrew Boone | Market Outperform | Reiterates | $115.00 |
| Jan 13, 2026 | Morgan Stanley | Nathan Feather | Overweight | Maintains | $112.00 |
| Jan 8, 2026 | Wells Fargo | Ken Gawrelski | Equal-Weight | Maintains | $98.00 |
| Nov 3, 2025 | Truist Securities | Youssef Squali | Hold | Maintains | $92.00 |
| Oct 30, 2025 | UBS | Stephen Ju | Neutral | Maintains | $95.00 |
| Oct 30, 2025 | Cantor Fitzgerald | Deepak Mathivanan | Neutral | Maintains | $90.00 |
| Oct 30, 2025 | Barclays | Ross Sandler | Overweight | Maintains | $105.00 |
eBay Inc. (EBAY) Competitors
The following stocks are similar to eBay based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
eBay Inc. (EBAY) Financial Data
eBay Inc. has a market capitalization of $41.29B with a P/E ratio of 21.1x. The company generates $11.10B in trailing twelve-month revenue with a 18.3% profit margin.
Revenue growth is +15.0% quarter-over-quarter, while maintaining an operating margin of +16.2% and return on equity of +40.8%.
Valuation Metrics
Market Cap
$41.29B
Enterprise Value
$44.58B
P/E Ratio
21.1x
PEG Ratio
-1.2x
Price/Sales
3.7x
Growth & Margins
Revenue Growth (YoY)
+15.0%
Gross Margin
+71.4%
Operating Margin
+16.2%
Net Margin
+18.3%
EPS Growth
-22.2%
Financial Health
Cash/Price Ratio
+7.1%
Current Ratio
1.1x
Debt/Equity
155.6x
ROE
+40.8%
ROA
+7.8%
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eBay Inc. (EBAY) Business Model
About eBay Inc.
What They Do
Operates global online marketplace platforms.
Business Model
The company connects millions of buyers and sellers through its online marketplace platforms, generating revenue primarily by facilitating transactions between them. eBay earns fees from sellers for listing items and taking a percentage of each sale, which allows it to sustain its operations and invest in technology and services to enhance user experience.
Additional Information
Founded in 1995 and headquartered in San Jose, California, eBay supports a marketplace with 134 million active buyers. Under CEO Jamie Iannone, the company invests in AI and strategic acquisitions to improve its offerings. eBay boasts a net margin around 20% and pays quarterly dividends, indicating strong financial health.
Company Information
Sector
Consumer Cyclical
Industry
Internet Retail
Employees
12,300
CEO
Mr. Jamie J. Iannone
Country
United States
IPO Year
1998
Website
www.ebayinc.comeBay Inc. (EBAY) Latest News & Analysis
Latest News
eBay Inc. (EBAY) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
11 days ago
Quick Summary
eBay Inc. (EBAY) presented at the Morgan Stanley Technology, Media & Telecom Conference 2026, discussing its business strategies and outlook.
Why It Matters
eBay's presentation at a major conference highlights its strategic direction and growth prospects, potentially influencing investor sentiment and stock performance.
Source: Seeking Alpha
Market Sentiment:
Neutral
eBay cuts 800 jobs across company operations just days after dropping $1.2B on trendy Gen Z fashion app
16 days ago
Quick Summary
eBay plans to cut 6% of its global workforce, equating to 800 jobs, as it seeks to adapt to new customer demographics.
Why It Matters
eBay's workforce reduction signals cost-cutting measures, potentially impacting operational efficiency and profitability, which could affect stock performance and investor confidence.
Source: Fox Business
Market Sentiment:
Negative
Quick Summary
eBay is reducing its workforce by approximately 800 jobs, representing 6% of its full-time staff, to streamline operations and align with strategic goals.
Why It Matters
Ebay's job cuts indicate a shift in strategy and potential cost savings, impacting operational efficiency and future profitability, which can influence stock performance and investor sentiment.
Source: Reuters
Market Sentiment:
Negative
Quick Summary
eBay is laying off approximately 800 employees, representing 6% of its workforce, as part of a strategic shift to focus on key priorities.
Why It Matters
EBay's layoffs signal cost-cutting measures and a shift in strategy, potentially impacting operational efficiency and future growth, which can influence stock performance and investor sentiment.
Source: CNBC
Market Sentiment:
Negative
Quick Summary
EBay has acquired Depop to enhance its presence in the secondhand fashion market and target Gen Z consumers.
Why It Matters
EBay's acquisition of Depop signals a strategic shift towards the growing secondhand fashion market and targets Gen Z, potentially boosting growth and market relevance.
Source: New York Post
Market Sentiment:
Negative
Quick Summary
eBay is laying off 800 employees, or 6% of its workforce, to align with strategic priorities. This follows its $1.2 billion acquisition of second-hand clothing app Depop.
Why It Matters
eBay's layoffs indicate cost-cutting measures and restructuring, potentially impacting future growth and profitability, especially following a significant acquisition.
Source: Fast Company
Market Sentiment:
Negative
Frequently Asked Questions About EBAY Stock
What is eBay Inc.'s (EBAY) stock forecast for 2026?
Based on our analysis of 44 Wall Street analysts, eBay Inc. (EBAY) has a median price target of $99.00. The highest price target is $122.00 and the lowest is $60.00.
Is EBAY stock a good investment in 2026?
According to current analyst ratings, EBAY has 10 Buy ratings, 22 Hold ratings, and 2 Sell ratings. The stock is currently trading at $91.34. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for EBAY stock?
Wall Street analysts predict EBAY stock could reach $99.00 in the next 12 months. This represents a 8.4% increase from the current price of $91.34. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is eBay Inc.'s business model?
The company connects millions of buyers and sellers through its online marketplace platforms, generating revenue primarily by facilitating transactions between them. eBay earns fees from sellers for listing items and taking a percentage of each sale, which allows it to sustain its operations and invest in technology and services to enhance user experience.
What is the highest forecasted price for EBAY eBay Inc.?
The highest price target for EBAY is $122.00 from Bernie McTernan at Needham, which represents a 33.6% increase from the current price of $91.34.
What is the lowest forecasted price for EBAY eBay Inc.?
The lowest price target for EBAY is $60.00 from Doug Anmuth at JP Morgan, which represents a -34.3% decrease from the current price of $91.34.
What is the overall EBAY consensus from analysts for eBay Inc.?
The overall analyst consensus for EBAY is neutral. Out of 44 Wall Street analysts, 10 rate it as Buy, 22 as Hold, and 2 as Sell, with a median price target of $99.00.
How accurate are EBAY stock price projections?
Stock price projections, including those for eBay Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: March 15, 2026 12:01 PM UTC