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HASConsumer Cyclical · Leisure

HAS Stock Forecast: Hasbro, Inc. Price Predictions for 2026-2027

Last close, 18 Sept 2026
$88
−1.34% on the day

The 15 Wall Street analysts covering Hasbro, Inc. hold a median 12-month price target of $111 — +26.2% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 88 of 100 as at 19 Sept 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$12.5B
Ticker Nerd rank
88 / 100
Median analyst target
$111
Analysts covering
15
Revenue$1.1B+16.2% y/y
Operating income$252.5M
Net income$161.3M
Free cash flow$221.4M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−4.3%
1M
−6.1%
YTD
+9.2%
1Y
+20.7%
From 52W high
−15.5%
From 52W low
+27.3%
$69
$104
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

HAS stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Hasbro, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 19 Sept 2026
88 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
99
Growth
96
Volatility
81
Value
76
Revisions
76
Accruals
66
Momentum
66
Issuance
29
Size
13

Quality (99): The business earns solid, repeatable profits on what it owns.

Issuance (29): The company has been issuing shares or taking on financing, diluting existing holders.

Size (13): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

HAS stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on HAS, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$70$80$90$100$110$120Oct 25Jan 26Apr 26Jul 26HASHigh $120Median $111Low $90

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says15 analysts
13 Buy2 Hold0 Sell
Low $90Median $111High $120

The green dot is the last close — the median target sits +26.2% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 2 moved their price target up and 7 moved it down.

DateFirmActionRatingTarget
20 Aug 2026Wells FargoMaintainsEqual-Weight$85 → $90
23 July 2026Argus ResearchMaintainsBuy$90 → $105
23 July 2026Argus ResearchMaintainsBuy—
22 July 2026DA DavidsonMaintainsNeutral$100 → $95
22 July 2026DA DavidsonMaintainsNeutral—
22 July 2026JP MorganMaintainsOverweight$125 → $111
22 July 2026JP MorganMaintainsOverweight—
16 July 2026B of A SecuritiesMaintainsBuy$115 → $105
16 July 2026B of A SecuritiesMaintainsBuy—
16 July 2026JefferiesMaintainsBuy$120 → $110
16 July 2026JefferiesMaintainsBuy—
15 July 2026BNP ParibasMaintainsOutperform$117 → $114
15 July 2026BNP ParibasMaintainsOutperform—
14 July 2026Roth CapitalMaintainsBuy$120 → $100
14 July 2026Roth CapitalMaintainsBuy—
10 July 2026CitigroupMaintainsBuy$114 → $101
10 July 2026CitigroupMaintainsBuy—
9 June 2026Wells FargoMaintainsEqual-Weight—
22 May 2026CitigroupMaintainsBuy—
21 May 2026B of A SecuritiesMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. HAS appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

HAS vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 18 Sept 2026, Hasbro, Inc. returned +20.7% against +16.3% for the S&P 500, dividends included.

HAS vs S&P 500, last 12 monthsTotal return, rebased to 100
100110120130140150Oct 25Jan 26Apr 26Jul 26HASS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

HAS analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+2.5%
Analysts raising
0
Analysts cutting
1
Fundamentals

Hasbro, Inc. (HAS) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
15.7×

Cheaper than 44% of US stocks

Price / sales
2.5×

Cheaper than 46% of US stocks

Price / book
17.7×

Cheaper than 5% of US stocks

EV / EBITDA
11.6×

Cheaper than 32% of US stocks

Growth & margins
Revenue growth (YoY)
16.2%

Higher than 64% of US stocks

Earnings growth (YoY)
16.2%

Higher than 54% of US stocks

Gross margin
68.2%

Higher than 81% of US stocks

Operating margin
22.2%

Higher than 81% of US stocks

Net margin
16.0%

Higher than 79% of US stocks

Returns & dividend
Return on equity
159.6%

Higher than 98% of US stocks

Return on assets
13.1%

Higher than 96% of US stocks

Dividend yield
3.2%

Higher than 66% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Hasbro, Inc. (HAS) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Hasbro, Inc. has a market value of $12.5B and an enterprise value of $15.0B.

  • Revenue in the twelve months to 30 June 2026: $5.0B. The latest quarter grew 16.2% year on year.

  • Net income over the same four quarters: $797.8M, a 16.0% net margin.

  • Diluted earnings per share, trailing twelve months: $5.56.

  • Free cash flow in the twelve months to 30 June 2026: $1.1B.

  • Hasbro, Inc. spent $394.1M on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 141.3M.

  • Trailing P/E: 15.7×; forward P/E: 13.5× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 3.17%, paying out 50% of earnings.

  • Hasbro, Inc. employs 4,520 people — $1.1M of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 18 Sept 2026

Data provided by Twelve Data

Peers

HAS vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelLeisure
CompanyMarket capTKN rank
HASHasbro, Inc.$12.5B
88
ASAmer Sports, Inc.$15.6B
33
LTHLife Time Group Holdings, Inc.$9.1B
69
GOLFAcushnet Holdings Corp.$4.7B
72
PLNTPlanet Fitness, Inc.$3.9B
84
MATMattel, Inc.$3.9B
64
YETIYETI Holdings, Inc.$3.2B
69

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Hasbro, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest HAS news & analysis

Littlest Pet Shop and LIKE NASTYA, Global YouTube Sensation, Launch First-Ever Collab Collection at Global Retailers and Announce Special Event at Five Below in New York City

PRNewsWire · 18 Sept 2026positive

Hasbro's Littlest Pet Shop brand has launched its first-ever collaboration collection with global YouTube sensation Like Nastya at retailers worldwide, including several Five Below exclusives. The collection is part of the new "World of LPS" initiative designed to expand storytelling and imaginative play for young fans, and a special launch event is planned at Five Below in New York City.

Why it matters — For Hasbro watchers, this collaboration signals an effort to broaden the Littlest Pet Shop brand's reach by tapping into a popular child content creator's large global fanbase and expanding the brand's retail and storytelling presence.

Hasbro (HAS) Registers a Bigger Fall Than the Market: Important Facts to Note

Zacks Investment Research · 16 Sept 2026negative

Hasbro (HAS) closed at $89.30 in the latest trading session, a -1.01% move from the previous day. The stock registered a bigger fall than the broader market.

Why it matters — A Hasbro watcher would care because the stock underperformed the broader market in the latest session.

Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know

Zacks Investment Research · 8 Sept 2026negative

Hasbro (HAS) closed at $90.31 in the latest trading session, a -2.4% move from the prior day. The stock's decline was more significant than that of the broader market.

Why it matters — Hasbro watchers would note the stock underperformed the broader market in the latest session, reflecting negative price momentum.

Hasbro: Magic Can Change What Investors Pay For The Whole Business

Seeking Alpha · 8 Sept 2026positive

A Seeking Alpha piece highlights Hasbro's focus on Magic: The Gathering's recurring revenue and its gaming business, reporting 27% growth in Wizards of the Coast and Digital Gaming revenue. It notes the company's shift toward higher-margin, franchise-driven earnings and projects segment growth of 12% with operating margins of 25.5–27%.

Why it matters — A Hasbro watcher would care because continued strength in its gaming and digital segments could support the company's ongoing shift toward more profitable, franchise-based earnings.

Hasbro Stock Gains Nearly 11% in 3 Months: Is More Growth Ahead?

Zacks Investment Research · 31 Aug 2026positive

Hasbro's stock has risen nearly 11% over the past three months, supported by momentum in its Magic brand, cost savings, and a raised 2026 outlook. However, tariffs, digital impairment, and cyber costs are cited as tempering factors on further upside.

Why it matters — A Hasbro watcher would care because the article highlights the key tailwinds and headwinds shaping the company's near-term growth prospects.

FAQ

Frequently asked questions about HAS stock

What is the HAS stock price forecast for 2026-2027?

The 15 Wall Street analysts covering Hasbro, Inc. have a median 12-month price target of $111, with estimates ranging from $90 to $120. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is HAS stock a buy right now?

Of the 15 analysts covering Hasbro, Inc., 13 rate it a Buy, 2 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Hasbro, Inc. 88 out of 100 across roughly 4,600 US stocks as at 19 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank HAS?

As at 19 Sept 2026, Hasbro, Inc. ranks 88 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (99 of 100).

Will HAS stock go up?

No one can know that. What the data says: the median 12-month target from 15 analysts implies +26.2% from the last close, and Ticker Nerd's factor model ranks Hasbro, Inc. 88 out of 100 as at 19 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the HAS stock forecast for 2030?

No analyst covering Hasbro, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for HAS are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $90 to $120 over the next 12 months.

How has HAS stock performed over the past year?

Hasbro, Inc. returned +20.7% over the 12 months to 18 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Hasbro, Inc. do?

Hasbro, Inc. is a global play and entertainment company that develops and markets toys, games, and licensed consumer products for children, families, and collectors.

What is the latest news on HAS?

The most recent item we track (PRNewsWire, 18 Sept 2026): "Littlest Pet Shop and LIKE NASTYA, Global YouTube Sensation, Launch First-Ever Collab Collection at Global Retailers and Announce Special Event at Five Below in New York City". Hasbro's Littlest Pet Shop brand has launched its first-ever collaboration collection with global YouTube sensation Like Nastya at retailers worldwide, including several Five Below exclusives. The collection is part of the new "World of LPS" initiative designed to expand storytelling and imaginative play for young fans, and a special launch event is planned at Five Below in New York City.

Company

About Hasbro, Inc.

Hasbro, Inc. is a global play and entertainment company that develops and markets toys, games, and licensed consumer products for children, families, and collectors. Its portfolio spans physical and digital gaming, trading cards, tabletop role-playing experiences, and entertainment content, supported by well-known brands such as Monopoly, Nerf, Play-Doh, Transformers, Peppa Pig, Dungeons & Dragons, and Magic: The Gathering. The company operates through consumer products, Wizards of the Coast and digital gaming, and entertainment-related offerings, allowing it to connect branded franchises across merchandise, gameplay, and media. Hasbro serves a broad international audience and plays a significant role in the consumer leisure and family entertainment markets.

CEO Mr. Christian P. Cocks · 4,520 employees · United States · https://corporate.hasbro.com