HASConsumer Cyclical · Leisure

HAS Stock Forecast: Hasbro, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$97
0.00% on the day

The 15 Wall Street analysts covering Hasbro, Inc. hold a median 12-month price target of $111 — +14.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 90 of 100 as at 15 Aug 2026 — among the strongest tenth. Here, the model and the Street point the same way.

Market cap
$13.6B
Ticker Nerd rank
90 / 100
Median analyst target
$111
Analysts covering
15
Total return, dividends reinvested
1W
+3.4%
1M
+23.3%
YTD
+19.7%
1Y
+24.0%
From 52W high
−7.4%
From 52W low
+39.5%
$69
$104
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

HAS stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Hasbro, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
90 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
99
Growth
97
Volatility
85
Revisions
82
Value
76
Momentum
66
Accruals
66
Issuance
29
Size
13

Quality (99): The business earns solid, repeatable profits on what it owns.

Issuance (29): The company has been issuing shares or taking on financing, diluting existing holders.

Size (13): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

HAS stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on HAS, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$70$80$90$100$110$120Oct 25Jan 26Apr 26Jul 26HASHigh $120Median $111Low $85

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says15 analysts
13 Buy2 Hold0 Sell
Low $85Median $111High $120

The green dot is the last close — the median target sits +14.3% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 1 moved their price target up and 7 moved it down.

DateFirmActionRatingTarget
23 July 2026Argus ResearchMaintainsBuy$90$105
22 July 2026DA DavidsonMaintainsNeutral$100$95
22 July 2026JP MorganMaintainsOverweight$125$111
16 July 2026B of A SecuritiesMaintainsBuy$115$105
16 July 2026JefferiesMaintainsBuy$120$110
15 July 2026BNP ParibasMaintainsOutperform$117$114
15 July 2026BNP ParibasMaintainsOutperform
14 July 2026Roth CapitalMaintainsBuy$120$100
14 July 2026Roth CapitalMaintainsBuy
10 July 2026CitigroupMaintainsBuy
10 July 2026CitigroupMaintainsBuy$114$101
9 June 2026Wells FargoMaintainsEqual-Weight
22 May 2026CitigroupMaintainsBuy
21 May 2026B of A SecuritiesMaintainsBuy
21 May 2026DA DavidsonMaintainsNeutral
21 May 2026Wells FargoMaintainsEqual-Weight
14 May 2026Morgan StanleyMaintainsOverweight
24 Apr 2026Morgan StanleyMaintainsOverweight
1 Apr 2026BNP ParibasMaintainsOutperform
11 Mar 2026Wells FargoInitiatesEqual-Weight

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. HAS appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

HAS analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+6.7%
Analysts raising
11
Analysts cutting
0
Fundamentals

Hasbro, Inc. (HAS) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
17.2×

Cheaper than 44% of US stocks

Price / sales
2.7×

Cheaper than 45% of US stocks

Price / book
19.4×

Cheaper than 6% of US stocks

EV / EBITDA
12.4×

Cheaper than 31% of US stocks

Growth & margins
Revenue growth (YoY)
16.2%

Higher than 65% of US stocks

Earnings growth (YoY)
16.2%

Higher than 55% of US stocks

Gross margin
68.2%

Higher than 81% of US stocks

Operating margin
22.2%

Higher than 81% of US stocks

Net margin
16.0%

Higher than 79% of US stocks

Returns & dividend
Return on equity
159.6%

Higher than 98% of US stocks

Return on assets
13.1%

Higher than 96% of US stocks

Dividend yield
2.9%

Higher than 64% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

HAS vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelLeisure
CompanyMarket capTKN rank
HASHasbro, Inc.$13.6B
90
ASAmer Sports, Inc.$18.2B
29
LTHLife Time Group Holdings, Inc.$10.1B
65
GOLFAcushnet Holdings Corp.$5.3B
78
MATMattel, Inc.$4.4B
64
PLNTPlanet Fitness, Inc.$4.0B
85
YETIYETI Holdings, Inc.$3.4B
73

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Hasbro, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest HAS news & analysis

Hasbro Exec Rolled a "1" on Video Games -- and Lost His Job

The Motley Fool · 15 Aug 2026negative

Hasbro reported strong earnings but then cancelled several video games and appears to have parted ways with Wizards of the Coast President John Hight, whose division drove most of the company's growth.

Why it matters — A Hasbro watcher would care because the company moved on from the leader of its fastest-growing division while cancelling multiple video game projects.

3 Toys & Games Stocks Poised to Benefit From Industry Tailwinds

Zacks Investment Research · 7 Aug 2026positive

A Zacks Investment Research report highlights Hasbro, alongside Mattel and JAKKS Pacific, as toy and games companies that could benefit from industry tailwinds such as licensed franchises, STEM demand, and emerging markets. The report also notes that tariffs and cost pressures remain key risks for the sector.

Why it matters — The item positions Hasbro among companies well placed to gain from favorable industry trends, while flagging tariff and cost pressures that could affect its performance.

Bet on 5 Top-Ranked Stocks With Rising P/E

Zacks Investment Research · 5 Aug 2026neutral

A Zacks Investment Research article suggests an out-of-the-box approach of tapping five top-ranked stocks with increasing P/E ratios. The item does not specifically name Hasbro or any particular companies.

Why it matters — A Hasbro watcher would care because the article highlights a rising-price-to-earnings stock-selection strategy that could apply to how companies like Hasbro are evaluated, though Hasbro is not mentioned.

‘Something Was Wrong.' Hasbro's Lessons From a Cyberattack.

WSJ · 3 Aug 2026negative

Hasbro experienced a cybersecurity breach earlier this year, which the company has turned into a leadership lesson on managing crises.

Why it matters — A Hasbro watcher would care because the episode highlights how the company handled a cybersecurity incident and what it learned about crisis management.

FAQ

Frequently asked questions about HAS stock

What is the HAS stock price forecast for 2026-2027?

The 15 Wall Street analysts covering Hasbro, Inc. have a median 12-month price target of $111, with estimates ranging from $85 to $120. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is HAS stock a buy right now?

Of the 15 analysts covering Hasbro, Inc., 13 rate it a Buy, 2 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Hasbro, Inc. 90 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank HAS?

As at 15 Aug 2026, Hasbro, Inc. ranks 90 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (99 of 100).

Will HAS stock go up?

No one can know that. What the data says: the median 12-month target from 15 analysts implies +14.3% from the last close, and Ticker Nerd's factor model ranks Hasbro, Inc. 90 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the HAS stock forecast for 2030?

No analyst covering Hasbro, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for HAS are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $85 to $120 over the next 12 months.

How has HAS stock performed over the past year?

Hasbro, Inc. returned +24.0% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Hasbro, Inc. do?

Hasbro Inc. is a games, intellectual property, and toy company that develops products and experiences centered on play, family entertainment, and popular brands.

What is the latest news on HAS?

The most recent item we track (The Motley Fool, 15 Aug 2026): "Hasbro Exec Rolled a "1" on Video Games -- and Lost His Job". Hasbro reported strong earnings but then cancelled several video games and appears to have parted ways with Wizards of the Coast President John Hight, whose division drove most of the company's growth.

Company

About Hasbro, Inc.

Hasbro Inc. is a games, intellectual property, and toy company that develops products and experiences centered on play, family entertainment, and popular brands. The company’s portfolio includes well-known names such as Monopoly, Nerf, Play-Doh, My Little Pony, Transformers, Magic: The Gathering, and Power Rangers, spanning toys, games, collectibles, and licensed consumer products. Hasbro also operates across digital gaming, video games, entertainment, and location-based experiences, giving its brands a presence in both physical and digital formats. The company serves children, families, hobby players, and entertainment audiences through products and content distributed in global markets. Headquartered in Pawtucket, Rhode Island, Hasbro plays a significant role in the consumer play and entertainment landscape by combining brand development, game design, and licensing across multiple channels.

CEO Mr. Christian P. Cocks · 4,520 employees · United States · https://corporate.hasbro.com