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HAS Stock Forecast 2026-2027
$83.90
Current Price
$11.87B
Market Cap
Buy 13
Hold 3
Sell 0
Wall St Analyst Ratings
Distance to HAS Price Targets
+49.0%
To High Target of $125.00
+37.1%
To Median Target of $115.00
+1.3%
To Low Target of $85.00
HAS Price Momentum
+0.4%
1 Week Change
-11.9%
1 Month Change
+23.7%
1 Year Change
+2.3%
Year-to-Date Change
-21.6%
From 52W High of $106.98
+25.0%
From 52W Low of $67.11
📊 TOP ANALYST CALLS
Did HAS Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Hasbro is one of their latest high-conviction picks.
Latest HAS Stock Price Targets & Analyst Predictions
Based on our analysis of 4 Wall Street analysts, HAS has a bullish consensus with a median price target of $115.00 (ranging from $85.00 to $125.00). The overall analyst rating is Strong Buy (8.9/10). Currently trading at $83.90, the median forecast implies a 37.1% upside. This outlook is supported by 13 Buy, 3 Hold, and 0 Sell ratings.
Conversely, the most conservative target is provided by Anthony Bonadio at Wells Fargo, suggesting a 1.3% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
HAS Analyst Ratings
13
Buy
3
Hold
0
Sell
HAS Price Target Range
Low
$85.00
Average
$115.00
High
$125.00
Current: $83.90
Latest HAS Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for HAS.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Jun 9, 2026 | Wells Fargo | Anthony Bonadio | Equal-Weight | Maintains | $85.00 |
| May 22, 2026 | Citigroup | Buy | Maintains | $N/A | |
| May 21, 2026 | DA Davidson | Neutral | Maintains | $N/A | |
| May 21, 2026 | Wells Fargo | Equal-Weight | Maintains | $N/A | |
| May 21, 2026 | B of A Securities | Buy | Maintains | $N/A | |
| May 14, 2026 | Morgan Stanley | Overweight | Maintains | $N/A | |
| Apr 24, 2026 | Morgan Stanley | Overweight | Maintains | $N/A | |
| Apr 1, 2026 | BNP Paribas | Outperform | Maintains | $N/A | |
| Mar 11, 2026 | Wells Fargo | Equal-Weight | Initiates | $N/A | |
| Mar 5, 2026 | UBS | Buy | Maintains | $N/A | |
| Feb 12, 2026 | Citigroup | Buy | Maintains | $N/A | |
| Feb 11, 2026 | JP Morgan | Overweight | Maintains | $N/A | |
| Feb 11, 2026 | DA Davidson | Neutral | Maintains | $N/A | |
| Feb 11, 2026 | Goldman Sachs | Buy | Maintains | $N/A | |
| Feb 4, 2026 | Roth Capital | Buy | Maintains | $N/A | |
| Feb 2, 2026 | Morgan Stanley | Overweight | Maintains | $N/A | |
| Jan 7, 2026 | UBS | Buy | Maintains | $N/A | |
| Nov 14, 2025 | UBS | Buy | Maintains | $N/A | |
| Nov 10, 2025 | Seaport Global | Buy | Initiates | $N/A | |
| Oct 24, 2025 | Citigroup | Buy | Maintains | $N/A |
Hasbro Inc. (HAS) Competitors
The following stocks are similar to Hasbro based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Hasbro Inc. (HAS) Financial Data
Hasbro Inc. has a market capitalization of $11.87B with a P/E ratio of 25.6x. The company generates $4.81B in trailing twelve-month revenue with a -4.6% profit margin.
Revenue growth is +12.7% quarter-over-quarter, while maintaining an operating margin of +27.6% and return on equity of -23.3%.
Valuation Metrics
Market Cap
$11.87B
Enterprise Value
$14.41B
P/E Ratio
25.6x
PEG Ratio
0.3x
Price/Sales
2.5x
Growth & Margins
Revenue Growth (YoY)
+12.7%
Gross Margin
+68.6%
Operating Margin
+27.6%
Net Margin
-4.6%
EPS Growth
+101.2%
Financial Health
Cash/Price Ratio
+11.4%
Current Ratio
1.7x
Debt/Equity
574.5x
ROE
-23.3%
ROA
+11.9%
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Hasbro Inc. (HAS) Business Model
About Hasbro Inc.
What They Do
Develops toys and games for family entertainment.
Business Model
Hasbro generates revenue through the sale of toys, games, and collectibles, leveraging its strong portfolio of popular brands. The company also engages in licensing agreements and offers digital gaming experiences, creating multiple revenue streams that cater to various consumer segments, including children and families.
Additional Information
With a diverse range of products and a global market presence, Hasbro is well-positioned in the consumer entertainment sector. The company's strategic focus on brand development and innovation allows it to adapt to changing market trends and consumer preferences.
Company Information
Sector
Consumer Cyclical
Industry
Leisure
Employees
4,520
CEO
Mr. Christian P. Cocks
Country
United States
IPO Year
1984
Website
corporate.hasbro.comHasbro Inc. (HAS) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Hasbro (HAS) Outperforms Broader Market: What You Need to Know
Hasbro (HAS) closed the most recent trading day at $83.75, moving +1.77% from the previous trading session.
Jun 11, 2026
By Zacks Equity Research
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Jun 11, 2026
By Zacks Equity Research
Analyst Blog
Latest News
Quick Summary
HAS shares have increased nearly 24% over the past year, driven by growth from Wizards of the Coast, expanding margins, and rising earnings estimates.
Why It Matters
HAS's 24% growth signals strong performance driven by Wizards of the Coast, suggesting increased profitability and positive future earnings, which can attract more investor interest.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Hasbro, Inc. (HAS) held a shareholder/analyst call, discussing key financial performance and strategic insights. Further details on outcomes and forecasts may be available in the transcript.
Why It Matters
Investor insights from Hasbro's call can reveal financial performance, strategic direction, and market outlook, impacting stock valuation and investment decisions.
Source: Seeking Alpha
Market Sentiment:
Neutral
Quick Summary
Hasbro (HAS) closed at $83.75, increasing by 1.77% from the prior trading session.
Why It Matters
Hasbro's recent price increase signals positive market sentiment, potentially attracting more buyers and influencing future stock performance, impacting investment decisions.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Hasbro (HAS) closed at $82.29, reflecting a 2.34% increase from the prior trading day.
Why It Matters
Hasbro's 2.34% price movement indicates market sentiment and can signal potential volatility, impacting investment decisions and portfolio strategies.
Source: Zacks Investment Research
Market Sentiment:
Neutral
Quick Summary
Hasbro launched an AI studio aimed at creating interactive, AI-powered personas for its iconic properties, including Mr. Potato Head, after a year of development.
Why It Matters
Hasbro's AI studio could enhance brand engagement and revenue streams by modernizing classic toys, attracting tech-savvy consumers and boosting market competitiveness.
Source: Forbes
Market Sentiment:
Positive
Quick Summary
Hasbro (HAS) and Honest (HNST) have been evaluated for their performance against their sector in 2023. Specific performance metrics were not provided in the excerpt.
Why It Matters
Performance comparisons indicate how well Hasbro and Honest are doing relative to their sector, influencing investor sentiment and potential investment decisions based on sector trends.
Source: Zacks Investment Research
Market Sentiment:
Negative
Frequently Asked Questions About HAS Stock
What is Hasbro Inc.'s (HAS) stock forecast for 2026?
Based on our analysis of 4 Wall Street analysts, Hasbro Inc. (HAS) has a median price target of $115.00. The highest price target is $125.00 and the lowest is $85.00.
Is HAS stock a good investment in 2026?
According to current analyst ratings, HAS has 13 Buy ratings, 3 Hold ratings, and 0 Sell ratings. The stock is currently trading at $83.90. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for HAS stock?
Wall Street analysts predict HAS stock could reach $115.00 in the next 12 months. This represents a 37.1% increase from the current price of $83.90. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Hasbro Inc.'s business model?
Hasbro generates revenue through the sale of toys, games, and collectibles, leveraging its strong portfolio of popular brands. The company also engages in licensing agreements and offers digital gaming experiences, creating multiple revenue streams that cater to various consumer segments, including children and families.
What is the highest forecasted price for HAS Hasbro Inc.?
The highest price target for HAS is $125.00 from at , which represents a 49.0% increase from the current price of $83.90.
What is the lowest forecasted price for HAS Hasbro Inc.?
The lowest price target for HAS is $85.00 from Anthony Bonadio at Wells Fargo, which represents a 1.3% increase from the current price of $83.90.
What is the overall HAS consensus from analysts for Hasbro Inc.?
The overall analyst consensus for HAS is bullish. Out of 4 Wall Street analysts, 13 rate it as Buy, 3 as Hold, and 0 as Sell, with a median price target of $115.00.
How accurate are HAS stock price projections?
Stock price projections, including those for Hasbro Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: June 14, 2026 3:58 PM UTC