Hydro Flask® and Role Model Launch Reusable Drinkware Collection
Hydro Flask, in partnership with Universal Music Group, has launched a Limited Edition reusable drinkware collection with singer-songwriter Role Model, inspired by his third studio album, Chuck Timely & The Hourglass. This marks the second artist-driven drop in the partnership promoting reusable drinkware in music spaces.
Why it matters — Helen of Troy watchers would note the continued expansion of its Hydro Flask brand through artist collaborations, which supports product visibility and the reusable drinkware category.