Interparfums, Inc. Announces Exclusive Worldwide License Agreement With PUMA
Interparfums, Inc. announced it has entered into an exclusive, worldwide license agreement with sports company PUMA to create, develop, produce, and distribute fragrances under the PUMA brand name.
Why it matters — The deal adds a globally recognized sports brand to Interparfums' portfolio and expands its fragrance licensing business through a new worldwide partnership.