Fisher-Price Hosts First-Ever Mini Marathon in NYC; Partners with Mom Walk Collective to Celebrate First Steps & Big Milestones
Mattel announced that Fisher-Price held its first Mini Marathon at New York City’s Union Square on October 27, 2026, and is expanding the event to five additional cities. The initiative celebrates babies’ developmental milestones and movement in early childhood.
Why it matters — The event extends Fisher-Price’s family-focused brand activity to more cities, which may be relevant to watchers of Mattel’s brand and marketing efforts.