REEDConsumer Defensive · Beverages - Non-AlcoholicTicker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 26 of 100 as at 1 Aug 2026 — in the lower half.
Consensus tells you what everyone already believes. The model scores Reed's, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Size (92): Smaller than most of the companies we track.
Momentum (7): The shares have been drifting down relative to others.
The rank is the raw material. Whether the rules would actually own Reed's, Inc. — and when they’d sell — is the membership.
The bullish and bearish analyst opinions on REED, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 14 Aug 2023 | Roth MKM | Maintains | Buy | — |
| 14 Nov 2022 | Maxim Group | Downgrade | Hold | — |
| 10 May 2019 | RF Lafferty | Initiates | Buy | $5.00 |
| 26 Apr 2019 | Lake Street | Initiates | Buy | — |
| 26 Feb 2019 | Roth Capital | Maintains | Buy | $4.25 → $5.25 |
| 1 Aug 2018 | Roth Capital | Initiates | Buy | — |
| 22 Mar 2016 | Wunderlich | Initiates | Buy | — |
| 22 Mar 2016 | Wunderlich Securities | Initiates | Buy | — |
| 9 July 2015 | H.C. Wainwright | Initiates | Buy | — |
| 9 July 2015 | HC Wainwright & Co. | Initiates | Buy | — |
| 8 Oct 2014 | H.C. Wainwright | Initiates | Buy | — |
| 8 Oct 2014 | HC Wainwright & Co. | Initiates | Buy | — |
| 14 Nov 2013 | Midtown Partners | Initiates | Strong Buy | — |
| 24 Oct 2013 | Singular Research | Initiates | Buy | — |
| 15 Aug 2013 | Sidoti & Co. | Downgrade | Neutral | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 64% of US stocks
Cheaper than 89% of US stocks
Cheaper than 28% of US stocks
Cheaper than 67% of US stocks
Higher than 9% of US stocks
Higher than 15% of US stocks
Higher than 10% of US stocks
Higher than 15% of US stocks
Higher than 8% of US stocks
Higher than 2% of US stocks
Higher than 8% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The nearest names by industry and size, scored by the same model — like for like.
| Company | Market cap | TKN rank |
|---|---|---|
| REEDReed's, Inc. | $9.8M | 26 |
| BNKKBonk, Inc. | $7.1M | 25 |
| BRFHBarfresh Food Group, Inc. | $26.5M | 33 |
| BUDABuda Juice, Inc. | $97.8M | 4 |
| ZVIAZevia PBC | $127.7M | 69 |
| MTEXMannatech, Inc.* | $9.1M | 64 |
| FCHLFitness Champs Holdings Ltd.* | $11.2M | 21 |
* Nearest Consumer Defensive names by size — few beverages - non-alcoholic companies of this scale trade in the US universe.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. REED appears on the weeks it earns a place.
Reed's, Inc. announced it will host a conference call on August 12, 2026, at 8:30 a.m. ET to discuss its financial results for the second quarter of 2026, with results released in a press release prior to the call.
Why it matters — The call will provide Reed's shareholders and analysts with the company's latest quarterly financial performance and business update.
Of the 1 analysts covering Reed's, Inc., 0 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Reed's, Inc. 26 out of 100 across roughly 4,600 US stocks as at 1 Aug 2026. None of this is personal advice — it does not consider your circumstances.
As at 1 Aug 2026, Reed's, Inc. ranks 26 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Size (92 of 100).
No analyst covering Reed's, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for REED are extrapolating price history, which says nothing about the business.
Reed's, Inc. returned -83.6% over the 12 months to 3 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.
Reed's Inc. is a U.S.-based producer of natural, handcrafted beverages, best known for being America’s leading ginger beer brand.
The most recent item we track (GlobeNewsWire, 29 July 2026): "Reed's Schedules Second Quarter 2026 Conference Call for August 12 at 8:30 a.m. ET". Reed's, Inc. announced it will host a conference call on August 12, 2026, at 8:30 a.m. ET to discuss its financial results for the second quarter of 2026, with results released in a press release prior to the call.
Reed's Inc. is a U.S.-based producer of natural, handcrafted beverages, best known for being America’s leading ginger beer brand. Founded in 1987 and headquartered in Norwalk, Connecticut, the company has built a portfolio that includes Reed’s craft ginger beers, ginger ales, ready-to-drink mules, and hard ginger ales. Reed’s is also the owner of the Virgil’s brand, which offers a range of naturally flavored craft sodas and zero-sugar varieties, as well as Flying Cauldron, a non-alcoholic butterscotch beer. The company’s unique beverages are distinguished by their use of real ginger root, natural spices, and fruit juices, prepared using proprietary recipes for a premium, authentic taste. Reed’s distributes its products in more than 45,000 retail outlets across the United States, including natural food stores, grocery chains, mass merchants, convenience stores, and on-premise locations such as bars and restaurants. Its strong emphasis on natural ingredients and craft preparation has positioned Reed’s Inc. as a distinctive player in the non-alcoholic beverage sector, catering to both mainstream and specialty consumer markets.
CEO Mr. Neal M. Cohane · 44 employees · United States · https://drinkreeds.com