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ROKUROKUCommunication Services · Entertainment

ROKU Stock Forecast: Roku, Inc. Price Predictions for 2026-2027

Last close, 20 Aug 2026
$157
+0.20% on the day

The 26 Wall Street analysts covering Roku, Inc. hold a median 12-month price target of $160 — +1.8% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 90 of 100 as at 20 Aug 2026 — among the strongest tenth. Here, the model and the Street point the same way.

Market cap
$23.4B
Ticker Nerd rank
90 / 100
Median analyst target
$160
Analysts covering
26
Total return, dividends reinvested
1W
+2.0%
1M
+9.0%
YTD
+44.8%
1Y
+77.6%
From 52W high
−0.8%
From 52W low
+89.5%
$83
$158
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

ROKU stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Roku, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 20 Aug 2026
90 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
95
Momentum
95
Growth
91
Revisions
89
Issuance
78
Accruals
67
Volatility
31
Value
26
Size
9

Quality (95): The business earns solid, repeatable profits on what it owns.

Value (26): The shares cost a lot relative to the profits and assets behind them.

Size (9): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

ROKU stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on ROKU, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$80$100$120$140$160$180$200$220Oct 25Jan 26Apr 26Jul 26ROKUHigh $205Median $160Low $150

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says26 analysts
7 Buy19 Hold0 Sell
Low $150Median $160High $205

The green dot is the last close — the median target sits +1.8% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 3 moved their price target up and 1 moved it down.

DateFirmActionRatingTarget
14 Aug 2026Wells FargoDowngradeEqual-Weight$167 → $165
10 Aug 2026RosenblattMaintainsBuy$160
7 Aug 2026GuggenheimDowngradeNeutral$145 → $160
7 Aug 2026Seaport GlobalDowngradeNeutral—
7 Aug 2026UBSMaintainsNeutral$126 → $172
17 July 2026CitigroupMaintainsNeutral—
17 July 2026CitigroupMaintainsNeutral$120 → $157
16 June 2026CitizensDowngradeMarket Perform—
16 June 2026Evercore ISI GroupDowngradeIn-Line—
16 June 2026JP MorganDowngradeNeutral—
16 June 2026Loop CapitalDowngradeHold—
16 June 2026NeedhamReiteratesBuy—
16 June 2026Piper SandlerDowngradeNeutral—
16 June 2026RosenblattMaintainsBuy—
16 June 2026SusquehannaDowngradeNeutral—
16 June 2026WedbushDowngradeNeutral—
16 June 2026Wolfe ResearchDowngradePeer Perform—
15 June 2026BairdDowngradeNeutral—
15 June 2026CitizensMaintainsMarket Outperform—
15 June 2026KeybancDowngradeSector Weight—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. ROKU appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

ROKU analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+32.7%
Analysts raising
1
Analysts cutting
0
Fundamentals

Roku, Inc. (ROKU) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
66.6×

Cheaper than 11% of US stocks

Price / sales
4.5×

Cheaper than 29% of US stocks

Price / book
8.3×

Cheaper than 13% of US stocks

EV / EBITDA
36.8×

Cheaper than 7% of US stocks

Growth & margins
Revenue growth (YoY)
21.9%

Higher than 72% of US stocks

Earnings growth (YoY)
1463.5%

Higher than 98% of US stocks

Gross margin
49.7%

Higher than 62% of US stocks

Operating margin
12.2%

Higher than 68% of US stocks

Net margin
6.8%

Higher than 64% of US stocks

Returns & dividend
Return on equity
13.1%

Higher than 71% of US stocks

Return on assets
4.3%

Higher than 72% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

ROKU vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelEntertainment
CompanyMarket capTKN rank
ROKURoku, Inc.$23.4B
90
FWONKLiberty Media Corp.$25.8B
36
FOXAFox Corp.$27.0B
82
NWSANews Corp.$16.8B
84
TKOTKO Group Holdings, Inc.$37.9B
48
WMGWarner Music Group Corp.$14.1B
61
LYVLive Nation Entertainment, Inc.$42.3B
43

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Roku, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest ROKU news & analysis

These 3 Buy Rated Growth Stocks Have Been Red Hot

Zacks Investment Research · 18 Aug 2026positive

Zacks Investment Research highlighted Roku (ROKU), along with Interactive Brokers and The Chefs' Warehouse, as buy-rated growth stocks that have been "red hot" in 2026. The report attributes their share outperformance to above-average earnings and revenue growth.

Why it matters — For ROKU watchers, this underscores that the company's above-average earnings and revenue growth have been a driver of its share price performance during 2026.

Walt Disney vs. Roku: Comparing Revenue Trends for These Entertainment Giants

The Motley Fool · 14 Aug 2026positive

The Motley Fool compared revenue trends between Walt Disney and Roku, noting that while Disney has a larger but flat financial scale, Roku has shown a steady pattern of sequential top-line expansion over the last eight quarters.

Why it matters — A ROKU watcher would care because the comparison highlights Roku's consistent revenue growth, contrasting favorably with Disney's stagnant top-line performance in recent quarters.

Roku (ROKU) Is Up 5.59% in One Week: What You Should Know

Zacks Investment Research · 13 Aug 2026positive

Roku's stock rose 5.59% over the past week, according to a Zacks Investment Research report. The article poses the question of whether Roku has the qualities needed to be a top stock pick for momentum investors.

Why it matters — A ROKU watcher would be interested in the stock's recent one-week gain and whether the company is being evaluated as a potential momentum investing candidate.

Inflation Stabilizes on Easing Oil Prices: 5 Discretionary Stocks to Buy

Zacks Investment Research · 13 Aug 2026positive

Zacks Investment Research highlights ROKU among five discretionary stocks (alongside AOUT, CROX, LCUT, and TILE) that stand out as inflation stabilizes and oil prices ease, giving consumers more spending power.

Why it matters — The item points to improving consumer spending power, which is relevant to ROKU given its reliance on discretionary consumer and advertising spending.

Why Roku (ROKU) Might be Well Poised for a Surge

Zacks Investment Research · 12 Aug 2026positive

Zacks reports that Roku (ROKU) shares have started gaining and could continue moving higher in the near term, based on solid earnings estimate revisions. The article highlights that these revisions indicate positive momentum for the company's stock.

Why it matters — A ROKU watcher would care because upward earnings estimate revisions suggest improving fundamentals and could signal continued share-price strength in the near term.

FAQ

Frequently asked questions about ROKU stock

What is the ROKU stock price forecast for 2026-2027?

The 26 Wall Street analysts covering Roku, Inc. have a median 12-month price target of $160, with estimates ranging from $150 to $205. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is ROKU stock a buy right now?

Of the 26 analysts covering Roku, Inc., 7 rate it a Buy, 19 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Roku, Inc. 90 out of 100 across roughly 4,600 US stocks as at 20 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank ROKU?

As at 20 Aug 2026, Roku, Inc. ranks 90 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (95 of 100).

Will ROKU stock go up?

No one can know that. What the data says: the median 12-month target from 26 analysts implies +1.8% from the last close, and Ticker Nerd's factor model ranks Roku, Inc. 90 out of 100 as at 20 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the ROKU stock forecast for 2030?

No analyst covering Roku, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ROKU are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $150 to $205 over the next 12 months.

How has ROKU stock performed over the past year?

Roku, Inc. returned +77.6% over the 12 months to 20 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Roku, Inc. do?

Roku, Inc. is a digital media company that provides a leading television streaming platform.

What is the latest news on ROKU?

The most recent item we track (Zacks Investment Research, 18 Aug 2026): "These 3 Buy Rated Growth Stocks Have Been Red Hot". Zacks Investment Research highlighted Roku (ROKU), along with Interactive Brokers and The Chefs' Warehouse, as buy-rated growth stocks that have been "red hot" in 2026. The report attributes their share outperformance to above-average earnings and revenue growth.

Company

About Roku, Inc.

Roku, Inc. is a digital media company that provides a leading television streaming platform. Headquartered in San Jose, California, Roku enables consumers to access streaming entertainment through its operating system, devices, and content offerings. The company operates through two main segments: Platform and Devices. The Platform segment focuses on digital advertising, content distribution, subscription and transaction revenue shares, promotional media for entertainment partners, premium subscription sales, and branded remote-control buttons. The Devices segment includes streaming players, smart TVs, audio products, smart home devices, and related accessories sold through retailers, distributors, and direct online channels. Roku’s operating system is integrated both into its own hardware and into connected TVs from third-party manufacturers, making it a widely adopted smart TV platform. The company also operates The Roku Channel, a free, ad-supported streaming service that offers on-demand and live television content. Roku serves households and advertisers across multiple international markets, playing a central role in the shift from linear TV to streaming-based viewing.

CEO Mr. Anthony J. Wood · 3,600 employees · United States · https://www.roku.com