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ROKU Stock Forecast 2026-2027
$144.43
Current Price
$21.43B
Market Cap
Buy 10
Hold 15
Sell 1
Wall St Analyst Ratings
Distance to ROKU Price Targets
+17.7%
To High Target of $170.00
+10.8%
To Median Target of $160.00
-16.9%
To Low Target of $120.00
ROKU Price Momentum
+2.7%
1 Week Change
+4.6%
1 Month Change
+54.8%
1 Year Change
+33.1%
Year-to-Date Change
-3.0%
From 52W High of $148.88
+83.9%
From 52W Low of $78.53
📊 TOP ANALYST CALLS
Did ROKU Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Roku is one of their latest high-conviction picks.
Latest ROKU Stock Price Targets & Analyst Predictions
Based on our analysis of 17 Wall Street analysts, ROKU has a neutral consensus with a median price target of $160.00 (ranging from $120.00 to $170.00). The overall analyst rating is Buy (7.4/10). Currently trading at $144.43, the median forecast implies a 10.8% upside. This outlook is supported by 10 Buy, 15 Hold, and 1 Sell ratings.
The most optimistic forecast comes from Laura Martin at Needham, projecting a 17.7% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
ROKU Analyst Ratings
10
Buy
15
Hold
1
Sell
ROKU Price Target Range
Low
$120.00
Average
$160.00
High
$170.00
Current: $144.43
Latest ROKU Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for ROKU.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Jun 16, 2026 | Loop Capital | Rob Sanderson | Hold | Downgrade | $155.00 |
| Jun 16, 2026 | Wedbush | Alicia Reese | Neutral | Downgrade | $155.00 |
| Jun 16, 2026 | Wolfe Research | Peter Supino | Peer Perform | Downgrade | $N/A |
| Jun 16, 2026 | Needham | Laura Martin | Buy | Reiterates | $170.00 |
| Jun 16, 2026 | Piper Sandler | Thomas Champion | Neutral | Downgrade | $160.00 |
| Jun 16, 2026 | Susquehanna | Shyam Patil | Neutral | Downgrade | $160.00 |
| Jun 16, 2026 | Evercore ISI Group | Shweta Khajuria | In-Line | Downgrade | $160.00 |
| Jun 16, 2026 | JP Morgan | David Karnovsky | Neutral | Downgrade | $160.00 |
| Jun 16, 2026 | Rosenblatt | Barton Crockett | Buy | Maintains | $160.00 |
| Jun 16, 2026 | Citizens | Matthew Condon | Market Perform | Downgrade | $N/A |
| Jun 15, 2026 | William Blair | Ralph Schackart | Market Perform | Downgrade | $N/A |
| Jun 15, 2026 | Baird | Vikram Kesavabhotla | Neutral | Downgrade | $160.00 |
| Jun 15, 2026 | Citizens | Matthew Condon | Market Outperform | Maintains | $175.00 |
| Jun 15, 2026 | Needham | Laura Martin | Buy | Maintains | $170.00 |
| Jun 15, 2026 | Keybanc | Justin Patterson | Sector Weight | Downgrade | $N/A |
| Jun 12, 2026 | Evercore ISI Group | Shweta Khajuria | Outperform | Maintains | $185.00 |
| Jun 9, 2026 | Guggenheim | Michael Morris | Buy | Maintains | $145.00 |
| Jun 4, 2026 | Morgan Stanley | Overweight | Maintains | $N/A | |
| May 28, 2026 | Citizens | Market Outperform | Reiterates | $N/A | |
| May 11, 2026 | Baird | Outperform | Maintains | $N/A |
Roku, Inc. (ROKU) Competitors
The following stocks are similar to Roku based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Roku, Inc. (ROKU) Financial Data
Roku, Inc. has a market capitalization of $21.43B with a P/E ratio of 106.5x. The company generates $4.97B in trailing twelve-month revenue with a 4.1% profit margin.
Revenue growth is +22.4% quarter-over-quarter, while maintaining an operating margin of +4.3% and return on equity of +7.8%.
Valuation Metrics
Market Cap
$21.43B
Enterprise Value
$19.27B
P/E Ratio
106.5x
PEG Ratio
-0.3x
Price/Sales
4.3x
Growth & Margins
Revenue Growth (YoY)
+22.4%
Gross Margin
+45.2%
Operating Margin
+4.3%
Net Margin
+4.1%
EPS Growth
+22.4%
Financial Health
Cash/Price Ratio
+11.2%
Current Ratio
2.9x
Debt/Equity
18.8x
ROE
+7.8%
ROA
+1.6%
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Roku, Inc. (ROKU) Business Model
About Roku, Inc.
What They Do
Provides a leading television streaming platform.
Business Model
Roku generates revenue through its Platform and Devices segments. The Platform segment earns money via digital advertising, content distribution, and subscription services, while the Devices segment sells streaming players, smart TVs, and audio products through various retail channels.
Additional Information
Roku's operating system is integrated into its hardware as well as third-party connected TVs, enhancing its market reach. The company also runs The Roku Channel, a free ad-supported streaming service, catering to households and advertisers globally, and facilitating the transition from traditional TV to streaming.
Company Information
Sector
Communication Services
Industry
Entertainment
Employees
3,600
CEO
Mr. Anthony J. Wood
Country
United States
IPO Year
2017
Website
www.roku.comRoku, Inc. (ROKU) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Roku (ROKU) Ascends While Market Falls: Some Facts to Note
In the closing of the recent trading day, Roku (ROKU) stood at $142.34, denoting a +1.17% move from the preceding trading day.
Jul 13, 2026
By Zacks Equity Research
Tale of the Tape
Here's Why Roku (ROKU) is a Strong Growth Stock
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Jul 13, 2026
By Zacks Equity Research
Tale of the Tape
Roku (ROKU) Suffers a Larger Drop Than the General Market: Key Insights
In the latest trading session, Roku (ROKU) closed at $139.25, marking a -1.39% move from the previous day.
Jul 08, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
Roku (ROKU) has garnered increased interest from Zacks.com users, prompting an examination of its potential stock performance.
Why It Matters
Increased user interest in Roku signals potential stock movement, indicating possible volatility or investment opportunities that could impact share performance.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Zacks Style Scores help investors identify top-rated stocks aligned with their investment strategies, providing an efficient tool for stock selection.
Why It Matters
Zacks Style Scores help identify high-potential stocks tailored to specific investing strategies, enabling informed decision-making and potentially higher returns.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Zacks Premium research service offers Zacks Style Scores, aiding value, growth, and momentum investors in identifying strong stocks.
Why It Matters
Zacks Style Scores can enhance stock selection across investment strategies, signaling potential opportunities for higher returns and aiding portfolio decision-making.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Roku (ROKU) closed at $142.34, up 1.17% from the previous trading day.
Why It Matters
Roku's slight price increase indicates positive market sentiment, which could signal potential for growth or recovery, influencing investor confidence and trading decisions.
Source: Zacks Investment Research
Market Sentiment:
Neutral
Quick Summary
Roku (ROKU) closed at $139.25, down 1.39% in the latest trading session.
Why It Matters
Roku's recent decline in share price may indicate market concerns about its performance, potentially impacting investor confidence and future trading decisions.
Source: Zacks Investment Research
Market Sentiment:
Negative
Quick Summary
Roku is set for acquisition by Fox Corp while retaining its strong streaming market position. Sirius XM is forming an advertising partnership with Alphabet to diversify revenue.
Why It Matters
Roku's acquisition by Fox could reshape competition and content strategies in streaming, while Sirius XM's partnership with Alphabet may boost revenue and market resilience.
Source: The Motley Fool
Market Sentiment:
Neutral
Frequently Asked Questions About ROKU Stock
What is Roku, Inc.'s (ROKU) stock forecast for 2027?
Based on our analysis of 17 Wall Street analysts, Roku, Inc. (ROKU) has a median price target of $160.00. The highest price target is $170.00 and the lowest is $120.00.
Is ROKU stock a good investment in 2027?
According to current analyst ratings, ROKU has 10 Buy ratings, 15 Hold ratings, and 1 Sell ratings. The stock is currently trading at $144.43. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for ROKU stock?
Wall Street analysts predict ROKU stock could reach $160.00 in the next 12 months. This represents a 10.8% increase from the current price of $144.43. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Roku, Inc.'s business model?
Roku generates revenue through its Platform and Devices segments. The Platform segment earns money via digital advertising, content distribution, and subscription services, while the Devices segment sells streaming players, smart TVs, and audio products through various retail channels.
What is the highest forecasted price for ROKU Roku, Inc.?
The highest price target for ROKU is $170.00 from Laura Martin at Needham, which represents a 17.7% increase from the current price of $144.43.
What is the lowest forecasted price for ROKU Roku, Inc.?
The lowest price target for ROKU is $120.00 from at , which represents a -16.9% decrease from the current price of $144.43.
What is the overall ROKU consensus from analysts for Roku, Inc.?
The overall analyst consensus for ROKU is neutral. Out of 17 Wall Street analysts, 10 rate it as Buy, 15 as Hold, and 1 as Sell, with a median price target of $160.00.
How accurate are ROKU stock price projections?
Stock price projections, including those for Roku, Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: July 18, 2026 2:54 AM UTC