RUSHARUSHAConsumer Cyclical · Auto & Truck Dealerships

RUSHA Stock Forecast: Rush Enterprises, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$82
−0.27% on the day

The 4 Wall Street analysts covering Rush Enterprises, Inc. hold a median 12-month price target of $89 — +8.2% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 93 of 100 as at 15 Aug 2026 — among the strongest tenth. Here, the model and the Street point the same way.

Market cap
$9.6B
Ticker Nerd rank
93 / 100
Median analyst target
$89
Analysts covering
4
Total return, dividends reinvested
1W
+2.7%
1M
+8.4%
YTD
+53.2%
1Y
+44.7%
From 52W high
−0.3%
From 52W low
+77.7%
$46
$82
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

RUSHA stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Rush Enterprises, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
93 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Issuance
96
Accruals
93
Momentum
91
Volatility
81
Revisions
80
Quality
77
Value
63
Growth
25
Size
21

Issuance (96): The share count has been shrinking and the company is not leaning on new borrowing.

Growth (25): Sales and profits are flat, shrinking, or growing more slowly than they were.

Size (21): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

RUSHA stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on RUSHA, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$40$50$60$70$80$90$100Oct 25Jan 26Apr 26Jul 26RUSHAHigh $95Median $89Low $78

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says4 analysts
3 Buy1 Hold0 Sell
Low $78Median $89High $95

The green dot is the last close — the median target sits +8.2% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
30 July 2026Stephens & Co.MaintainsOverweight$90$95
19 May 2026Stephens & Co.ReiteratesOverweight$85
19 May 2026Stephens & Co.ReiteratesOverweight
30 Apr 2026Stephens & Co.MaintainsOverweight
29 Apr 2026UBSMaintainsNeutral
27 Apr 2026Wolfe ResearchInitiatesOutperform
19 Feb 2026Stephens & Co.MaintainsOverweight
18 Feb 2026UBSMaintainsNeutral
28 Jan 2026UBSInitiatesNeutral
5 Nov 2025Stephens & Co.MaintainsOverweight
2 May 2025Stephens & Co.MaintainsOverweight
19 Feb 2025Stephens & Co.MaintainsOverweight
1 Nov 2024Stephens & Co.MaintainsOverweight
8 July 2024Stephens & Co.InitiatesOverweight
24 Apr 2024Stephens & Co.ReiteratesOverweight
14 Feb 2024Stephens & Co.ReiteratesOverweight
27 July 2023Credit SuisseMaintainsNeutral
27 July 2023Stephens & Co.MaintainsOverweight
12 July 2023Credit SuisseReiteratesNeutral
2 June 2023Stephens & Co.ReiteratesOverweight

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. RUSHA appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

RUSHA analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+0.6%
Analysts raising
0
Analysts cutting
2
Fundamentals

Rush Enterprises, Inc. (RUSHA) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
37.2×

Cheaper than 22% of US stocks

Price / sales
1.3×

Cheaper than 64% of US stocks

Price / book
2.7×

Cheaper than 37% of US stocks

EV / EBITDA
12.2×

Cheaper than 32% of US stocks

Growth & margins
Revenue growth (YoY)
−1.6%

Higher than 25% of US stocks

Earnings growth (YoY)
0.4%

Higher than 36% of US stocks

Gross margin
19.0%

Higher than 20% of US stocks

Operating margin
5.1%

Higher than 55% of US stocks

Net margin
3.7%

Higher than 57% of US stocks

Returns & dividend
Return on equity
11.8%

Higher than 68% of US stocks

Return on assets
4.9%

Higher than 76% of US stocks

Dividend yield
0.7%

Higher than 14% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

RUSHA vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelAuto & Truck Dealerships
CompanyMarket capTKN rank
RUSHARush Enterprises, Inc.$9.6B
93
ANAutoNation, Inc.$7.2B
59
KMXCarMax, Inc.$8.5B
63
LADLithia Motors, Inc.$8.6B
44
OPLNOPENLANE, Inc.$4.4B
73
VVVValvoline, Inc.$4.3B
57
ABGAsbury Automotive Group, Inc.$3.9B
56

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Rush Enterprises, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest RUSHA news & analysis

Rush Enterprises, Inc. (RUSHA) Q2 2026 Earnings Call Transcript

Seeking Alpha · 30 July 2026neutral

Rush Enterprises held its Q2 2026 earnings call and released the transcript of the event on Seeking Alpha.

Why it matters — Investors and analysts following RUSHA would review this transcript for management's commentary on the company's quarterly performance and outlook.

Rush Enterprises, Inc. Reports Second Quarter 2026 Results, Announces Three-For-Two Stock Split and $0.14 Per Share Dividend (Post-Stock Split)

GlobeNewsWire · 28 July 2026positive

Rush Enterprises reported second quarter 2026 revenues of $1.9 billion and net income of $72.8 million ($0.91 per diluted share), compared to $1.931 billion and $72.4 million ($0.90 per diluted share) in the prior-year quarter. The company also announced a three-for-two stock split, a 10.5% increase to its quarterly dividend to $0.14 per share post-split, and acquisitions expanding its network including a joint venture with MCT Companies.

Why it matters — The results show slight earnings growth alongside a stock split and dividend increase, while the acquisitions and joint venture signal continued expansion of Rush's commercial vehicle dealership network.

FAQ

Frequently asked questions about RUSHA stock

What is the RUSHA stock price forecast for 2026-2027?

The 4 Wall Street analysts covering Rush Enterprises, Inc. have a median 12-month price target of $89, with estimates ranging from $78 to $95. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is RUSHA stock a buy right now?

Of the 4 analysts covering Rush Enterprises, Inc., 3 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Rush Enterprises, Inc. 93 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank RUSHA?

As at 15 Aug 2026, Rush Enterprises, Inc. ranks 93 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Issuance (96 of 100).

Will RUSHA stock go up?

No one can know that. What the data says: the median 12-month target from 4 analysts implies +8.2% from the last close, and Ticker Nerd's factor model ranks Rush Enterprises, Inc. 93 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the RUSHA stock forecast for 2030?

No analyst covering Rush Enterprises, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for RUSHA are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $78 to $95 over the next 12 months.

How has RUSHA stock performed over the past year?

Rush Enterprises, Inc. returned +44.7% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Rush Enterprises, Inc. do?

Rush Enterprises Inc. is a leading commercial vehicle dealership network in North America.

What is the latest news on RUSHA?

The most recent item we track (Seeking Alpha, 30 July 2026): "Rush Enterprises, Inc. (RUSHA) Q2 2026 Earnings Call Transcript". Rush Enterprises held its Q2 2026 earnings call and released the transcript of the event on Seeking Alpha.

Company

About Rush Enterprises, Inc.

Rush Enterprises Inc. is a leading commercial vehicle dealership network in North America. Its primary function is to offer an extensive range of services related to the transportation industry, including the sale of new and used trucks, aftermarket parts, and service solutions. With a focus on comprehensive lifecycle management for commercial vehicles, the company serves sectors such as freight and logistics, construction, and energy. Rush Enterprises operates numerous branded locations across the continent, such as Rush Truck Centers, which enhance its ability to deliver consistent service and a broad inventory to meet diverse customer needs. Additionally, the company provides leasing, rental, and financing options tailored to the commercial vehicle market, further augmenting its appeal to businesses engaged in fleet management. In the financial market, Rush Enterprises stands as a pivotal entity in the commercial vehicle sector, recognized for its ability to combine traditional dealership services with value-added solutions. Its strategic positioning and extensive service portfolio make it a significant player in facilitating the operational efficiency and growth of businesses reliant on transportation solutions.

CEO Mr. W. Marvin Rush III · 7,827 employees · United States · https://www.rushenterprises.com