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RUSHA Stock Forecast: Rush Enterprises, Inc. Price Predictions for 2026-2027

Last close, 30 Oct 2026
$43
−1.29% on the day

The 4 Wall Street analysts covering Rush Enterprises, Inc. hold a median 12-month price target of $55 — +28.0% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 82 of 100 as at 31 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$5.0B
Ticker Nerd rank
82/ 100
Median analyst target
$55
Analysts covering
4
Revenue$1.9B−1.6% y/y
Operating income$97.1M
Net income$73.0M
Free cash flow$51.0M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−4.4%
1M
−6.2%
YTD
+20.8%
1Y
+30.4%
From 52W high
−21.9%
From 52W low
+40.4%
$31
$55
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

RUSHA stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Rush Enterprises, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 31 Oct 2026
82/ 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Issuance
87
Momentum
82
Quality
78
Volatility
78
Accruals
76
Value
71
Revisions
61
Growth
32
Size
22

Issuance (87): The share count has been shrinking and the company is not leaning on new borrowing.

Growth (32): Sales and profits are flat, shrinking, or growing more slowly than they were.

Size (22): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs systematic trader with 15+ years in markets.

Wall Street

RUSHA stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on RUSHA, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$30$35$40$45$50$55Jan 26Apr 26Jul 26Oct 26RUSHAHigh $55Median $55Low $51

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says4 analysts
3 Buy1 Hold0 Sell
Low $51Median $55High $55

The green dot is the last close — the median target sits +28.0% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 2 moved their price target up and 1 moved it down.

DateFirmActionRatingTarget
29 Oct 2026Stephens & Co.MaintainsOverweight$60 → $55
25 Aug 2026UBSMaintainsNeutral—
25 Aug 2026UBSMaintainsNeutral$78 → $85
30 July 2026Stephens & Co.MaintainsOverweight$90 → $95
30 July 2026Stephens & Co.MaintainsOverweight—
19 May 2026Stephens & Co.ReiteratesOverweight$85
19 May 2026Stephens & Co.ReiteratesOverweight—
30 Apr 2026Stephens & Co.MaintainsOverweight—
29 Apr 2026UBSMaintainsNeutral—
27 Apr 2026Wolfe ResearchInitiatesOutperform—
19 Feb 2026Stephens & Co.MaintainsOverweight—
18 Feb 2026UBSMaintainsNeutral—
28 Jan 2026UBSInitiatesNeutral—
5 Nov 2025Stephens & Co.MaintainsOverweight—
2 May 2025Stephens & Co.MaintainsOverweight—
19 Feb 2025Stephens & Co.MaintainsOverweight—
1 Nov 2024Stephens & Co.MaintainsOverweight—
8 July 2024Stephens & Co.InitiatesOverweight—
24 Apr 2024Stephens & Co.ReiteratesOverweight—
14 Feb 2024Stephens & Co.ReiteratesOverweight—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

RUSHA appears in the Radar on the weeks it earns a place.

  • Market Radar, every Monday: the week's biggest rank moves across ~4,600 US stocks, and the reason for each.
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Performance

RUSHA vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 30 Oct 2026, Rush Enterprises, Inc. returned +30.4% against +12.4% for the S&P 500, dividends included.

RUSHA vs S&P 500, last 12 monthsTotal return, rebased to 100
80100120140160Jan 26Apr 26Jul 26Oct 26RUSHAS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

RUSHA analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingThis fiscal year
EPS revision, 90 days
−0.2%
Analysts raising
0
Analysts cutting
1
Fundamentals

Rush Enterprises, Inc. (RUSHA) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
18.7×

Cheaper than 39% of US stocks

Price / sales
0.7×

Cheaper than 76% of US stocks

Price / book
2.1×

Cheaper than 41% of US stocks

EV / EBITDA
9.8×

Cheaper than 38% of US stocks

Growth & margins
Revenue growth (YoY)
12.4%

Higher than 58% of US stocks

Earnings growth (YoY)
17.0%

Higher than 56% of US stocks

Gross margin
19.0%

Higher than 20% of US stocks

Operating margin
5.1%

Higher than 55% of US stocks

Net margin
3.7%

Higher than 57% of US stocks

Returns & dividend
Return on equity
12.0%

Higher than 68% of US stocks

Return on assets
5.1%

Higher than 77% of US stocks

Dividend yield
1.3%

Higher than 74% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Rush Enterprises, Inc. (RUSHA) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Rush Enterprises, Inc. has a market value of $5.0B and an enterprise value of $6.3B.

  • Revenue in the twelve months to 30 June 2026: $7.2B. The latest quarter grew 12.4% year on year.

  • Net income over the same four quarters: $267.1M, a 3.7% net margin.

  • Diluted earnings per share, trailing twelve months: $2.21.

  • Free cash flow in the twelve months to 30 June 2026: $348.4M.

  • Rush Enterprises, Inc. spent $83.2M on share buybacks and $59.9M on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 116.6M.

  • Trailing P/E: 18.7×; forward P/E: 14.5× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 1.30%, paying out 23% of earnings.

  • Rush Enterprises, Inc. employs 7,858 people — $921K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 1 Nov 2026

Data provided by Twelve Data

Peers

RUSHA vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelAuto & Truck Dealerships
CompanyMarket capTKN rank
RUSHARush Enterprises, Inc.$5.0B82
OPLNOPENLANE, Inc.$4.8B67
ANAutoNation, Inc.$6.2B27
LADLithia Motors, Inc.$6.5B32
VVVValvoline, Inc.$4.1B61
ABGAsbury Automotive Group, Inc.$3.7B55
KMXCarMax, Inc.$7.9B76

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Rush Enterprises, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest RUSHA news & analysis

Rush Enterprises: Better Sales, But I Need More Profit

Seeking Alpha · 30 Oct 2026negative

Seeking Alpha reports that servicing revenue rose 5.8% year over year to $679.9 million in Q3 and now represents 62.8% of group gross profit. Higher costs constrained incremental profit, while unsold truck inventory and slower new orders amid 2027 emissions uncertainty raise balance-sheet concerns.

Why it matters — RUSHA watchers may weigh the recurring contribution from servicing against cost pressure and potential inventory-related balance-sheet risks.

Rush Enterprises, Inc. (RUSHA) Q3 2026 Earnings Call Transcript

Seeking Alpha · 28 Oct 2026neutral

Rush Enterprises held its Q3 2026 earnings call on October 28, 2026, with CEO and President W. Rush and CFO and Treasurer Steven Keller participating. The excerpt provides no financial results or other discussion from the call.

Why it matters — RUSHA watchers are alerted to the earnings call, but this excerpt does not provide details to assess the quarter.

Rush Enterprises, Inc. Reports Third Quarter 2026 Results, Announces $0.14 Per Share Dividend

GlobeNewsWire · 27 Oct 2026positive

Rush Enterprises reported third-quarter 2026 revenue of $2.113 billion and net income of $78.0 million, or $0.65 per diluted share, compared with $1.881 billion in revenue and $66.7 million in net income a year earlier. Its board declared a $0.14-per-share cash dividend, payable December 10 to shareholders of record November 11, 2026.

Why it matters — RUSHA watchers can note the year-over-year increases in reported revenue and earnings alongside the announced dividend and the update that industry-wide order intake slowed.

Rush Enterprises, Inc. Conference Call Advisory for Third Quarter 2026 Earnings Call

GlobeNewsWire · 2 Oct 2026neutral

Rush Enterprises, Inc. announced it will host a conference call to discuss its third quarter 2026 earnings on Wednesday, October 28, 2026 at 10:00 a.m. Eastern. The call is scheduled for the company, which operates the largest network of commercial vehicle dealerships in North America.

Why it matters — RUSHA watchers will want to note the scheduled earnings call date so they can tune in for the company's third quarter 2026 financial results.

Rush Enterprises and MCT Companies Complete Formation of Strategic Joint Venture

GlobeNewsWire · 4 Sept 2026neutral

Rush Enterprises announced the completion of its previously announced joint venture with MCT Companies, one of the largest Carrier Transicold dealers in the United States. The joint venture brings together Rush Enterprises' North American commercial vehicle dealership network with MCT Companies.

Why it matters — RUSHA watchers would track this partnership as it expands Rush Enterprises' reach through collaboration with a major Carrier Transicold dealer.

FAQ

Frequently asked questions about RUSHA stock

What is the RUSHA stock price forecast for 2026-2027?

The 4 Wall Street analysts covering Rush Enterprises, Inc. have a median 12-month price target of $55, with estimates ranging from $51 to $55. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is RUSHA stock a buy right now?

Of the 4 analysts covering Rush Enterprises, Inc., 3 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Rush Enterprises, Inc. 82 out of 100 across roughly 4,600 US stocks as at 31 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank RUSHA?

As at 31 Oct 2026, Rush Enterprises, Inc. ranks 82 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Issuance (87 of 100).

Will RUSHA stock go up?

No one can know that. What the data says: the median 12-month target from 4 analysts implies +28.0% from the last close, and Ticker Nerd's factor model ranks Rush Enterprises, Inc. 82 out of 100 as at 31 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the RUSHA stock forecast for 2030?

No analyst covering Rush Enterprises, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for RUSHA are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $51 to $55 over the next 12 months.

How has RUSHA stock performed over the past year?

Rush Enterprises, Inc. returned +30.4% over the 12 months to 30 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Rush Enterprises, Inc. do?

Rush Enterprises, Inc. Class A Common Stock represents ownership in Rush Enterprises, a full-service retailer of commercial vehicles and related services in North America.

What is the latest news on RUSHA?

The most recent item we track (Seeking Alpha, 30 Oct 2026): "Rush Enterprises: Better Sales, But I Need More Profit". Seeking Alpha reports that servicing revenue rose 5.8% year over year to $679.9 million in Q3 and now represents 62.8% of group gross profit. Higher costs constrained incremental profit, while unsold truck inventory and slower new orders amid 2027 emissions uncertainty raise balance-sheet concerns.

Company

About Rush Enterprises, Inc.

Rush Enterprises, Inc. Class A Common Stock represents ownership in Rush Enterprises, a full-service retailer of commercial vehicles and related services in North America. The company operates a broad network of commercial vehicle dealerships that supports the purchase of new and used trucks, buses, and specialty vehicles, along with aftermarket parts, maintenance, collision repair, and warranty support. It also provides financing, insurance products, and leasing and rental services tied to commercial vehicle customers. Rush Enterprises serves transportation, logistics, construction, and other industries that depend on reliable fleet operations, making it an important participant in the commercial vehicle distribution and service market. The company is headquartered in New Braunfels, Texas.

CEO Mr. W. Marvin Rush III · 7,858 employees · United States · https://www.rushenterprises.com