“Lore” crowned the 2026 social media word of the year, according to Sprout Social
Sprout Social released its second annual Social Media Dictionary, analyzing public posts across major platforms to identify words, phrases and viral movements shaping global culture in 2026. The headline reports that “lore” was named the 2026 social media word of the year.
Why it matters — The report highlights Sprout Social’s work analyzing social media trends and online culture.