Breckenridge Distillery and Southern Glazer's Expand Partnership Across New York and California
Breckenridge Distillery, a Tilray Brands holding, is expanding its distribution partnership with Southern Glazer's across New York and California, two of the largest spirits markets in the U.S. The expanded agreement is described as accelerating growth for the distillery's strategic distribution.
Why it matters — A TLRY watcher would care because expanded distribution of a Tilray-owned spirits brand into major markets could support the growth of its beverages segment.