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ULTA Stock Forecast 2026-2027
$535.60
Current Price
$24.02B
Market Cap
Buy 17
Hold 9
Sell 2
Wall St Analyst Ratings
Distance to ULTA Price Targets
+51.2%
To High Target of $810.00
+34.9%
To Median Target of $722.50
-17.8%
To Low Target of $440.00
ULTA Price Momentum
-17.1%
1 Week Change
-21.6%
1 Month Change
+49.8%
1 Year Change
-11.5%
Year-to-Date Change
-25.1%
From 52W High of $714.97
+73.3%
From 52W Low of $309.01
📊 TOP ANALYST CALLS
Did ULTA Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Ulta Beauty is one of their latest high-conviction picks.
Latest ULTA Stock Price Targets & Analyst Predictions
Based on our analysis of 38 Wall Street analysts, ULTA has a bullish consensus with a median price target of $722.50 (ranging from $440.00 to $810.00). The overall analyst rating is Buy (7.9/10). Currently trading at $535.60, the median forecast implies a 34.9% upside. This outlook is supported by 17 Buy, 9 Hold, and 2 Sell ratings.
Conversely, the most conservative target is provided by Olivia Tong at Raymond James, suggesting a 17.8% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
ULTA Analyst Ratings
17
Buy
9
Hold
2
Sell
ULTA Price Target Range
Low
$440.00
Average
$722.50
High
$810.00
Current: $535.60
Latest ULTA Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for ULTA.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Mar 13, 2026 | Telsey Advisory Group | Dana Telsey | Outperform | Maintains | $715.00 |
| Mar 11, 2026 | Evercore ISI Group | Michael Binetti | Outperform | Maintains | $725.00 |
| Mar 10, 2026 | Canaccord Genuity | Susan Anderson | Buy | Maintains | $799.00 |
| Mar 9, 2026 | Barclays | Adrienne Yih | Overweight | Maintains | $712.00 |
| Mar 9, 2026 | Wells Fargo | Ike Boruchow | Underweight | Maintains | $500.00 |
| Mar 9, 2026 | Telsey Advisory Group | Dana Telsey | Outperform | Maintains | $715.00 |
| Jan 21, 2026 | Raymond James | Olivia Tong | Strong Buy | Upgrade | $790.00 |
| Jan 21, 2026 | TD Cowen | Oliver Chen | Buy | Maintains | $775.00 |
| Jan 20, 2026 | Oppenheimer | Rupesh Parikh | Outperform | Maintains | $750.00 |
| Jan 15, 2026 | Morgan Stanley | Simeon Gutman | Overweight | Maintains | $750.00 |
| Jan 14, 2026 | Jefferies | Ashley Helgans | Hold | Assumes | $700.00 |
| Jan 8, 2026 | B of A Securities | Lorraine Hutchinson | Neutral | Maintains | $685.00 |
| Jan 7, 2026 | UBS | Michael Lasser | Buy | Maintains | $780.00 |
| Jan 2, 2026 | Argus Research | Deborah Ciervo | Buy | Maintains | $700.00 |
| Dec 10, 2025 | Oppenheimer | Rupesh Parikh | Outperform | Maintains | $675.00 |
| Dec 8, 2025 | Morgan Stanley | Simeon Gutman | Overweight | Maintains | $640.00 |
| Dec 8, 2025 | TD Cowen | Oliver Chen | Buy | Upgrade | $725.00 |
| Dec 5, 2025 | Evercore ISI Group | Michael Binetti | Outperform | Maintains | $660.00 |
| Dec 5, 2025 | DA Davidson | Michael Baker | Buy | Maintains | $650.00 |
| Dec 5, 2025 | Guggenheim | Steven Forbes | Neutral | Reiterates | $N/A |
Ulta Beauty Inc. (ULTA) Competitors
The following stocks are similar to Ulta Beauty based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Ulta Beauty Inc. (ULTA) Financial Data
Ulta Beauty Inc. has a market capitalization of $24.02B with a P/E ratio of 24.0x. The company generates $12.39B in trailing twelve-month revenue with a 9.3% profit margin.
Revenue growth is +11.8% quarter-over-quarter, while maintaining an operating margin of +12.2% and return on equity of +43.6%.
Valuation Metrics
Market Cap
$24.02B
Enterprise Value
$29.37B
P/E Ratio
24.0x
PEG Ratio
19.8x
Price/Sales
2.3x
Growth & Margins
Revenue Growth (YoY)
+11.8%
Gross Margin
+40.4%
Operating Margin
+12.2%
Net Margin
+9.3%
EPS Growth
-9.3%
Financial Health
Cash/Price Ratio
+2.1%
Current Ratio
1.4x
Debt/Equity
77.8x
ROE
+43.6%
ROA
+14.7%
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Ulta Beauty Inc. (ULTA) Business Model
About Ulta Beauty Inc.
What They Do
Specialty beauty retailer offering diverse products.
Business Model
The company generates revenue through a combination of retail sales in physical stores and online platforms, including Ulta.com and the Ulta Beauty App. It also provides professional salon services, further diversifying its income streams. Additionally, Ulta Beauty enhances customer loyalty and repeat business through its Ulta Beauty Rewards program.
Additional Information
Founded in 1990 and headquartered in Bolingbrook, Illinois, Ulta Beauty has a significant presence in the beauty retail market. The company is expanding internationally, with a luxury brand acquisition and ventures in Mexico and the Middle East, catering to a wide range of beauty consumers.
Company Information
Sector
Consumer Cyclical
Industry
Specialty Retail
Employees
20,000
CEO
Ms. Kecia L. Steelman
Country
United States
IPO Year
2007
Website
www.ulta.comUlta Beauty Inc. (ULTA) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Ulta Beauty Q4 Earnings & Revenues Beat Estimates, Sales Up 11.8% Y/Y
ULTA beats fourth-quarter estimates with sales up 11.8% year over year, driven by higher comparable sales and new store contributions.
Mar 13, 2026
By Zacks Equity Research
Analyst Blog
Compared to Estimates, Ulta (ULTA) Q4 Earnings: A Look at Key Metrics
Although the revenue and EPS for Ulta (ULTA) give a sense of how its business performed in the quarter ended January 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Mar 12, 2026
By Zacks Equity Research
Fundamental Analysis
Ulta Beauty (ULTA) Matches Q4 Earnings Estimates
Ulta (ULTA) delivered earnings and revenue surprises of +0.07% and +2.20%, respectively, for the quarter ended January 2026. Do the numbers hold clues to what lies ahead for the stock?
Mar 12, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
The cosmetics and fragrances retailer projects a 6% to 7% sales growth for this fiscal year, down from 9.7% in the previous year.
Why It Matters
A slowdown in sales growth from 9.7% to 6-7% may indicate weaker consumer demand, potentially impacting revenue forecasts and stock performance.
Source: WSJ
Market Sentiment:
Negative
Quick Summary
Ulta Beauty's Q4 earnings exceeded revenue expectations with a net sales growth of 11.8%, but earnings per share fell short of Wall Street estimates.
Why It Matters
Ulta Beauty's strong revenue growth signals robust demand, but the EPS miss may raise concerns about profitability. Investors will watch for future cost management and growth strategies.
Source: CNBC
Market Sentiment:
Negative
Quick Summary
Ulta Beauty projected annual profit below Wall Street estimates, citing increased marketing to boost demand amid weak consumer spending, causing an 8% drop in shares in after-hours trading.
Why It Matters
Ulta Beauty's lower profit forecast signals weakened demand and increased marketing costs, raising concerns about future growth, leading to an 8% drop in shares.
Source: Reuters
Market Sentiment:
Negative
Quick Summary
Ulta Beauty's shares dropped 8% in premarket trading due to rising costs, despite strong demand. Analysts remain optimistic about its TikTok strategy under new CEO to attract younger shoppers.
Why It Matters
Ulta Beauty's share drop signals rising costs may impact profits, but strong demand and a new digital strategy could attract younger consumers, influencing future growth potential.
Source: Reuters
Market Sentiment:
Negative
Quick Summary
Ulta Beauty (NASDAQ: ULTA) has experienced significant price fluctuations over the past few weeks.
Why It Matters
Ulta Beauty's recent volatility may indicate uncertainty in its stock performance, affecting investor confidence and potential trading strategies.
Source: 24/7 Wall Street
Market Sentiment:
Negative
Quick Summary
Ulta Beauty (NASDAQ: ULTA) stock fell about 8% in early trading on Friday despite reporting quarterly results that exceeded Wall Street expectations for revenue and earnings.
Why It Matters
Ulta's stock decline despite strong earnings may signal investor concerns over future growth or market expectations, impacting sentiment and potential investment decisions.
Source: 24/7 Wall Street
Market Sentiment:
Neutral
Frequently Asked Questions About ULTA Stock
What is Ulta Beauty Inc.'s (ULTA) stock forecast for 2026?
Based on our analysis of 38 Wall Street analysts, Ulta Beauty Inc. (ULTA) has a median price target of $722.50. The highest price target is $810.00 and the lowest is $440.00.
Is ULTA stock a good investment in 2026?
According to current analyst ratings, ULTA has 17 Buy ratings, 9 Hold ratings, and 2 Sell ratings. The stock is currently trading at $535.60. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for ULTA stock?
Wall Street analysts predict ULTA stock could reach $722.50 in the next 12 months. This represents a 34.9% increase from the current price of $535.60. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Ulta Beauty Inc.'s business model?
The company generates revenue through a combination of retail sales in physical stores and online platforms, including Ulta.com and the Ulta Beauty App. It also provides professional salon services, further diversifying its income streams. Additionally, Ulta Beauty enhances customer loyalty and repeat business through its Ulta Beauty Rewards program.
What is the highest forecasted price for ULTA Ulta Beauty Inc.?
The highest price target for ULTA is $810.00 from at , which represents a 51.2% increase from the current price of $535.60.
What is the lowest forecasted price for ULTA Ulta Beauty Inc.?
The lowest price target for ULTA is $440.00 from Olivia Tong at Raymond James, which represents a -17.8% decrease from the current price of $535.60.
What is the overall ULTA consensus from analysts for Ulta Beauty Inc.?
The overall analyst consensus for ULTA is bullish. Out of 38 Wall Street analysts, 17 rate it as Buy, 9 as Hold, and 2 as Sell, with a median price target of $722.50.
How accurate are ULTA stock price projections?
Stock price projections, including those for Ulta Beauty Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: March 15, 2026 9:02 AM UTC