UniFirst Launches Always U™ Workwear Collection Designed for the Active Workforce
UniFirst announced the launch of the Always U™ workwear collection, a new line combining comfort, mobility, modern design, and a women's line, positioned as a budget-friendly solution for its uniform rental programs. The collection is aimed at addressing a long-standing gap in the uniform market for the active workforce.
Why it matters — The new product line expands UniFirst's uniform offerings and addresses a previously underserved market segment, potentially strengthening its competitive position in the uniform rental business.