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ZBRAZBRATechnology · Communication Equipment

ZBRA Stock Forecast: Zebra Technologies Corp. Price Predictions for 2026-2027

Last close, 9 Sept 2026
$345
−2.19% on the day

The 17 Wall Street analysts covering Zebra Technologies Corp. hold a median 12-month price target of $414 — +20.1% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 75 of 100 as at 8 Sept 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$16.7B
Ticker Nerd rank
75 / 100
Median analyst target
$414
Analysts covering
17
Revenue$1.6B+20.4% y/y
Operating income$331.0M
Net income$233.0M
Free cash flow$198.0M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+0.3%
1M
−8.4%
YTD
+42.0%
1Y
+10.5%
From 52W high
−10.0%
From 52W low
+73.0%
$199
$383
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

ZBRA stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Zebra Technologies Corp. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 8 Sept 2026
75 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Revisions
99
Quality
87
Value
79
Issuance
57
Growth
55
Accruals
52
Momentum
50
Volatility
32
Size
11

Revisions (99): Analysts have, on balance, been raising their forecasts.

Volatility (32): The share price moves around a lot.

Size (11): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

ZBRA stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on ZBRA, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$200$250$300$350$400$450Oct 25Jan 26Apr 26Jul 26ZBRAHigh $455Median $414Low $350

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says17 analysts
11 Buy6 Hold0 Sell
Low $350Median $414High $455

The green dot is the last close — the median target sits +20.1% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 8 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
5 Aug 2026BarclaysMaintainsOverweight$346 → $410
5 Aug 2026BNP ParibasReiteratesOutperform$370 → $455
5 Aug 2026CitigroupMaintainsNeutral$306 → $396
5 Aug 2026KeybancMaintainsOverweight$305 → $430
5 Aug 2026NeedhamMaintainsBuy$345 → $410
5 Aug 2026TD CowenMaintainsBuy$400 → $450
5 Aug 2026Truist SecuritiesMaintainsHold$296 → $355
13 July 2026CitigroupMaintainsNeutral$284 → $306
13 July 2026CitigroupMaintainsNeutral—
2 July 2026Truist SecuritiesMaintainsHold—
23 June 2026BarclaysMaintainsOverweight—
14 May 2026BNP ParibasMaintainsOutperform—
13 May 2026BairdMaintainsOutperform—
13 May 2026BarclaysMaintainsOverweight—
13 May 2026CitigroupMaintainsNeutral—
13 May 2026KeybancUpgradeOverweight—
13 May 2026NeedhamReiteratesBuy—
13 May 2026Truist SecuritiesMaintainsHold—
20 Apr 2026Truist SecuritiesMaintainsHold—
13 Apr 2026CitigroupMaintainsNeutral—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. ZBRA appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

ZBRA vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 9 Sept 2026, Zebra Technologies Corp. returned +10.5% against +18.5% for the S&P 500, dividends included.

ZBRA vs S&P 500, last 12 monthsTotal return, rebased to 100
60708090100110120Oct 25Jan 26Apr 26Jul 26ZBRAS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

ZBRA analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+13.9%
Analysts raising
16
Analysts cutting
0
Fundamentals

Zebra Technologies Corp. (ZBRA) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
32.3×

Cheaper than 24% of US stocks

Price / sales
2.9×

Cheaper than 43% of US stocks

Price / book
4.9×

Cheaper than 22% of US stocks

EV / EBITDA
16.5×

Cheaper than 20% of US stocks

Growth & margins
Revenue growth (YoY)
20.4%

Higher than 70% of US stocks

Earnings growth (YoY)
108.0%

Higher than 85% of US stocks

Gross margin
53.0%

Higher than 66% of US stocks

Operating margin
21.3%

Higher than 81% of US stocks

Net margin
9.2%

Higher than 68% of US stocks

Returns & dividend
Return on equity
15.3%

Higher than 75% of US stocks

Return on assets
7.3%

Higher than 86% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Zebra Technologies Corp. (ZBRA) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Zebra Technologies Corp. has a market value of $16.7B and an enterprise value of $19.5B.

  • Revenue in the twelve months to 30 June 2026: $5.8B. The latest quarter grew 20.4% year on year.

  • Net income over the same four quarters: $539.0M, a 9.2% net margin.

  • Diluted earnings per share, trailing twelve months: $10.93.

  • Free cash flow in the twelve months to 30 June 2026: $904.0M.

  • Zebra Technologies Corp. spent $905.0M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 47.4M.

  • Trailing P/E: 32.3×; forward P/E: 15.9× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Zebra Technologies Corp. employs 10,700 people — $546K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 9 Sept 2026

Data provided by Twelve Data

Peers

ZBRA vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelCommunication Equipment
CompanyMarket capTKN rank
ZBRAZebra Technologies Corp.$16.7B
75
ASTSAST Spacemobile, Inc.$25.3B
7
VSATViaSat, Inc.$10.6B
61
VIAVViavi Solutions, Inc.$9.5B
63
AAOIApplied Optoelectronics, Inc.$9.4B
14
UIUbiquiti, Inc.$35.1B
66
CIENCiena Corp.$48.1B
63

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Zebra Technologies Corp. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest ZBRA news & analysis

5 Stocks to Buy as U.S. Manufacturing Stays on Growth Track

Zacks Investment Research · 9 Sept 2026positive

Zacks Investment Research highlights U.S. manufacturing as staying on a growth track, supported by lean inventories and solid production. The piece recommends industrial stocks, including Caterpillar, Kubota, Nordson and two other industrial names, for investors.

Why it matters — A sustained U.S. manufacturing growth environment could be relevant to ZBRA watchers because Zebra Technologies' industrial and supply-chain products are tied to broader manufacturing activity, though the article does not mention Zebra directly.

Zebra Technologies Corporation (ZBRA) Presents at Citi's 2026 Global TMT Conference Transcript

Seeking Alpha · 9 Sept 2026neutral

Zebra Technologies Corporation presented at Citi's 2026 Global TMT Conference, and the presentation transcript was published on Seeking Alpha. The item marks Zebra's participation and executive remarks at the financial industry conference.

Why it matters — A Zebra watcher would care because conference presentations give investors insight into the company's strategy, operations, and outlook straight from its management team.

Why Is Zebra (ZBRA) Down 4.9% Since Last Earnings Report?

Zacks Investment Research · 3 Sept 2026negative

Zebra Technologies reported earnings 30 days ago, and its stock has since declined 4.9%. The report poses the question of what may come next for the company's shares.

Why it matters — A ZBRA watcher would care because the post-earnings share decline and the discussion of what's next signal uncertainty about the company's near-term trajectory.

New Strong Buy Stocks for September 3rd

Zacks Investment Research · 3 Sept 2026positive

Zebra Technologies Corp. (ZBRA) was added to the Zacks Rank #1 (Strong Buy) List on September 3, 2026, along with CRCT, PBI, ALNT, and MNTK.

Why it matters — A ZBRA watcher would care because inclusion on the Zacks Strong Buy list reflects a positive research-based rating from a major investment research firm.

Reasons Why Zebra Technologies Stock Should Be in Your Portfolio

Zacks Investment Research · 2 Sept 2026positive

Zacks Investment Research highlights Zebra Technologies as a portfolio-worthy stock, citing broad business strength, benefits from its Elo acquisition, rising cash flow, and a solid 2026 sales outlook.

Why it matters — This suggests continued positive fundamentals for ZBRA, including acquisition synergies and strong forward sales expectations, which a stock watcher would track.

FAQ

Frequently asked questions about ZBRA stock

What is the ZBRA stock price forecast for 2026-2027?

The 17 Wall Street analysts covering Zebra Technologies Corp. have a median 12-month price target of $414, with estimates ranging from $350 to $455. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is ZBRA stock a buy right now?

Of the 17 analysts covering Zebra Technologies Corp., 11 rate it a Buy, 6 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Zebra Technologies Corp. 75 out of 100 across roughly 4,600 US stocks as at 8 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank ZBRA?

As at 8 Sept 2026, Zebra Technologies Corp. ranks 75 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Revisions (99 of 100).

Will ZBRA stock go up?

No one can know that. What the data says: the median 12-month target from 17 analysts implies +20.1% from the last close, and Ticker Nerd's factor model ranks Zebra Technologies Corp. 75 out of 100 as at 8 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the ZBRA stock forecast for 2030?

No analyst covering Zebra Technologies Corp. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ZBRA are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $350 to $455 over the next 12 months.

How has ZBRA stock performed over the past year?

Zebra Technologies Corp. returned +10.5% over the 12 months to 9 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Zebra Technologies Corp. do?

Zebra Technologies Corp. Class A Common Stock is the equity security of Zebra Technologies, a company that provides automatic identification and data capture solutions for enterprises worldwide.

What is the latest news on ZBRA?

The most recent item we track (Zacks Investment Research, 9 Sept 2026): "5 Stocks to Buy as U.S. Manufacturing Stays on Growth Track". Zacks Investment Research highlights U.S. manufacturing as staying on a growth track, supported by lean inventories and solid production. The piece recommends industrial stocks, including Caterpillar, Kubota, Nordson and two other industrial names, for investors.

Company

About Zebra Technologies Corp.

Zebra Technologies Corp. Class A Common Stock is the equity security of Zebra Technologies, a company that provides automatic identification and data capture solutions for enterprises worldwide. Zebra Technologies designs and supplies barcode printers and scanners, mobile computers, RFID readers, machine vision systems, specialty printing devices, and software used to improve tracking, visibility, and workflow efficiency. Its products and services support operations in retail, e-commerce, manufacturing, transportation and logistics, healthcare, and the public sector. The company also offers workflow optimization, asset visibility, and frontline productivity tools that help organizations connect people, assets, and data across complex operational environments. Zebra Technologies Corp. Class A Common Stock represents ownership in a business focused on industrial and enterprise technologies that are widely used in point-of-sale, warehouse, field operations, and other mission-critical settings.

CEO Mr. William J. Burns · 10,700 employees · United States · https://www.zebra.com