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ZBRA Stock Forecast 2025-2026
$317.11
Current Price
$16.46B
Market Cap
Buy 10
Hold 8
Sell 0
Wall St Analyst Ratings
Distance to ZBRA Price Targets
+29.3%
To High Target of $410.00
+0.9%
To Median Target of $320.00
-17.1%
To Low Target of $263.00
ZBRA Price Momentum
+0.5%
1 Week Change
+7.4%
1 Month Change
+0.8%
1 Year Change
-17.9%
Year-to-Date Change
-25.9%
From 52W High of $427.76
+54.1%
From 52W Low of $205.73
📊 TOP ANALYST CALLS
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We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Zebra Technologies is one of their latest high-conviction picks.
Latest ZBRA Stock Price Targets & Analyst Predictions
Based on our analysis of 19 Wall Street analysts, ZBRA has a bullish consensus with a median price target of $320.00 (ranging from $263.00 to $410.00). The overall analyst rating is Strong Buy (8.0/10). Currently trading at $317.11, the median forecast implies a 0.9% upside. This outlook is supported by 10 Buy, 8 Hold, and 0 Sell ratings.
The most optimistic forecast comes from Damian Karas at UBS, projecting a 29.3% upside. Conversely, the most conservative target is provided by Tim Long at Barclays, suggesting a 17.1% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
ZBRA Analyst Ratings
10
Buy
8
Hold
0
Sell
ZBRA Price Target Range
Low
$263.00
Average
$320.00
High
$410.00
Current: $317.11
Latest ZBRA Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for ZBRA.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Jun 4, 2025 | Baird | Richard Eastman | Outperform | Maintains | $320.00 |
| May 28, 2025 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $280.00 |
| Apr 30, 2025 | Baird | Richard Eastman | Outperform | Maintains | $290.00 |
| Apr 30, 2025 | UBS | Damian Karas | Buy | Maintains | $410.00 |
| Apr 30, 2025 | Needham | James Ricchiuti | Buy | Maintains | $325.00 |
| Apr 30, 2025 | Barclays | Tim Long | Equal-Weight | Maintains | $263.00 |
| Apr 14, 2025 | Citigroup | Piyush Avasthy | Neutral | Maintains | $250.00 |
| Apr 8, 2025 | Truist Securities | Jamie Cook | Hold | Maintains | $254.00 |
| Apr 8, 2025 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $232.00 |
| Feb 18, 2025 | Baird | Richard Eastman | Outperform | Maintains | $380.00 |
| Feb 18, 2025 | UBS | Damian Karas | Buy | Maintains | $425.00 |
| Feb 14, 2025 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $390.00 |
| Feb 14, 2025 | Needham | James Ricchiuti | Buy | Maintains | $395.00 |
| Feb 14, 2025 | Truist Securities | Jamie Cook | Hold | Maintains | $379.00 |
| Feb 14, 2025 | Barclays | Tim Long | Equal-Weight | Maintains | $326.00 |
| Jan 16, 2025 | Truist Securities | Jamie Cook | Hold | Maintains | $409.00 |
| Jan 14, 2025 | Citigroup | Piyush Avasthy | Neutral | Initiates | $430.00 |
| Dec 19, 2024 | Truist Securities | Jamie Cook | Hold | Maintains | $408.00 |
| Dec 17, 2024 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $427.00 |
| Dec 2, 2024 | Morgan Stanley | Meta Marshall | Equal-Weight | Upgrade | $400.00 |
Zebra Technologies Corporation (ZBRA) Competitors
The following stocks are similar to Zebra Technologies based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
ZBRA
Zebra Technologies
mkt cap
16.46B
Zebra Technologies Corporation (ZBRA) Financial Data
Zebra Technologies Corporation has a market capitalization of $16.46B with a P/E ratio of 30.6x. The company generates $5.11B in trailing twelve-month revenue with a 10.7% profit margin.
Revenue growth is +11.3% quarter-over-quarter, while maintaining an operating margin of +15.1% and return on equity of +16.2%.
Valuation Metrics
Market Cap
$16.46B
Enterprise Value
$17.16B
P/E Ratio
30.6x
PEG Ratio
20.2x
Price/Sales
3.2x
Growth & Margins
Revenue Growth (YoY)
+11.3%
Gross Margin
+49.3%
Operating Margin
+15.1%
Net Margin
+10.7%
EPS Growth
+18.3%
Financial Health
Cash/Price Ratio
+5.5%
Current Ratio
1.4x
Debt/Equity
65.1x
ROE
+16.2%
ROA
+6.5%
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Zebra Technologies Corporation (ZBRA) Business Model
About Zebra Technologies Corporation
What They Do
Provides enterprise technology and automation solutions.
Business Model
Zebra Technologies generates revenue by selling a wide array of hardware products, including mobile computers, barcode scanners, RFID readers, and printers, complemented by software and cloud-based services. They target various industries such as retail, logistics, and healthcare, enabling organizations to enhance operational efficiency and make informed decisions.
Additional Information
The company is recognized for its innovation and holds thousands of patents, reflecting its commitment to research and development. With a presence in over 170 countries and a strong network of channel partners, Zebra Technologies has established a reliable reputation in the enterprise mobility and automation sector.
Company Information
Sector
Technology
Industry
Communication Equipment
Employees
9,900
CEO
Mr. William J. Burns
Country
United States
IPO Year
1991
Website
www.zebra.comZebra Technologies Corporation (ZBRA) Latest News & Analysis
Latest News
Quick Summary
Zebra Technologies (ZBRA) is featured in a Motley Fool Scoreboard episode, offering insights into market trends and potential investment opportunities.
Why It Matters
Zebra Technologies' analysis highlights market trends and investment opportunities, which can influence stock performance and investor decisions related to the company.
Source: The Motley Fool
Market Sentiment:
Positive
Quick Summary
Zebra Technologies (ZBRA) is experiencing increased costs, growing debt, and foreign exchange pressures, negatively impacting investor sentiment despite some stock alignment with industry trends.
Why It Matters
Rising costs and mounting debt signal potential instability for ZBRA, which could lead to lower profitability and increased risk, impacting stock performance and investor confidence.
Source: Zacks Investment Research
Market Sentiment:
Negative
Quick Summary
Zebra Technologies launched the EM45 Enterprise Mobile device featuring AI capabilities, dual profiles, and a 25-hour battery to enhance productivity for frontline workers.
Why It Matters
ZBRA's EM45 Mobile device enhances productivity with AI capabilities and extended battery life, potentially increasing operational efficiency and driving revenue growth, which could positively impact stock performance.
Source: Zacks Investment Research
Market Sentiment:
Positive
Zebra Technologies Introduces Sleek Enterprise Mobile Computer to Boost Frontline Productivity
21 days ago
Quick Summary
Zebra Technologies launched the EM45 Enterprise Mobile, aimed at boosting productivity for frontline workers in various industries, featuring enhanced efficiency and security.
Why It Matters
Zebra Technologies' launch of the EM45 Enterprise Mobile signifies innovation in productivity tools, potentially boosting sales and market share in key industries, impacting investor sentiment positively.
Source: Business Wire
Market Sentiment:
Neutral
United States Postal Service Recognizes Zebra Technologies with Supplier Performance Award
19 days ago
Quick Summary
Zebra Technologies received a Supplier Performance Award from the USPS for its key role in the "Eagle Clean" custodial initiative, highlighting its impact on Postal Service operations.
Why It Matters
Zebra Technologies' recognition by USPS indicates strong performance and strategic partnerships, potentially enhancing its reputation and boosting future sales, positively impacting stock value.
Source: Business Wire
Market Sentiment:
Neutral
Options Corner: NVDA, BAC, ZBRA
1 month ago
Quick Summary
Unusual options trades are observed in tech and banking sectors, with specific bullish sentiment noted for Nvidia (NVDA), according to analyst Rick Ducat.
Why It Matters
Unusual bullish trades in Nvidia signal strong investor confidence, suggesting potential upward momentum in tech stocks, impacting market sentiment and investment strategies.
Source: Schwab Network
Market Sentiment:
Positive
Frequently Asked Questions About ZBRA Stock
What is Zebra Technologies Corporation's (ZBRA) stock forecast for 2026?
Based on our analysis of 19 Wall Street analysts, Zebra Technologies Corporation (ZBRA) has a median price target of $320.00. The highest price target is $410.00 and the lowest is $263.00.
Is ZBRA stock a good investment in 2026?
According to current analyst ratings, ZBRA has 10 Buy ratings, 8 Hold ratings, and 0 Sell ratings. The stock is currently trading at $317.11. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for ZBRA stock?
Wall Street analysts predict ZBRA stock could reach $320.00 in the next 12 months. This represents a 0.9% increase from the current price of $317.11. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Zebra Technologies Corporation's business model?
Zebra Technologies generates revenue by selling a wide array of hardware products, including mobile computers, barcode scanners, RFID readers, and printers, complemented by software and cloud-based services. They target various industries such as retail, logistics, and healthcare, enabling organizations to enhance operational efficiency and make informed decisions.
What is the highest forecasted price for ZBRA Zebra Technologies Corporation?
The highest price target for ZBRA is $410.00 from Damian Karas at UBS, which represents a 29.3% increase from the current price of $317.11.
What is the lowest forecasted price for ZBRA Zebra Technologies Corporation?
The lowest price target for ZBRA is $263.00 from Tim Long at Barclays, which represents a -17.1% decrease from the current price of $317.11.
What is the overall ZBRA consensus from analysts for Zebra Technologies Corporation?
The overall analyst consensus for ZBRA is bullish. Out of 19 Wall Street analysts, 10 rate it as Buy, 8 as Hold, and 0 as Sell, with a median price target of $320.00.
How accurate are ZBRA stock price projections?
Stock price projections, including those for Zebra Technologies Corporation, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: July 8, 2025 4:49 AM UTC