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ZBRAZBRATechnology · Communication Equipment

ZBRA Stock Forecast: Zebra Technologies Corp. Price Predictions for 2026-2027

Last close, 10 Nov 2026
$321
−1.66% on the day

The 16 Wall Street analysts covering Zebra Technologies Corp. hold a median 12-month price target of $427 — +32.9% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 81 of 100 as at 9 Nov 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$15.4B
Ticker Nerd rank
81/ 100
Median analyst target
$427
Analysts covering
16
Revenue$1.6B+20.4% y/y
Operating income$331.0M
Net income$233.0M
Free cash flow$198.0M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−2.5%
1M
−17.0%
YTD
+32.3%
1Y
+23.3%
From 52W high
−17.8%
From 52W low
+61.2%
$199
$391
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

ZBRA stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Zebra Technologies Corp. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 9 Nov 2026
81/ 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Revisions
95
Quality
86
Value
78
Growth
70
Issuance
61
Momentum
59
Accruals
49
Volatility
40
Size
12

Revisions (95): Analysts have, on balance, been raising their forecasts.

Volatility (40): The share price moves around a lot.

Size (12): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs systematic trader with 15+ years in markets.

Wall Street

ZBRA stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on ZBRA, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$200$250$300$350$400$450Jan 26Apr 26Jul 26Oct 26ZBRAHigh $455Median $427Low $350

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says16 analysts
10 Buy6 Hold0 Sell
Low $350Median $427High $455

The green dot is the last close — the median target sits +32.9% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 11 moved their price target up and 2 moved it down.

DateFirmActionRatingTarget
4 Nov 2026BarclaysMaintainsOverweight$416 → $432
4 Nov 2026BNP ParibasMaintainsOutperform$460 → $455
4 Nov 2026CitigroupMaintainsNeutral$400 → $398
4 Nov 2026Morgan StanleyMaintainsEqual-Weight$360 → $380
12 Oct 2026BarclaysMaintainsOverweight—
12 Oct 2026BarclaysMaintainsOverweight$410 → $416
12 Oct 2026CitigroupMaintainsNeutral$396 → $400
12 Oct 2026CitigroupMaintainsNeutral—
12 Oct 2026CitigroupMaintainsNeutral$396 → $400
5 Oct 2026Truist SecuritiesMaintainsHold$355 → $378
5 Oct 2026Truist SecuritiesMaintainsHold—
15 Sept 2026NeedhamMaintainsBuy$410 → $435
15 Sept 2026NeedhamMaintainsBuy—
5 Aug 2026BarclaysMaintainsOverweight$346 → $410
5 Aug 2026BarclaysMaintainsOverweight—
5 Aug 2026BNP ParibasReiteratesOutperform—
5 Aug 2026BNP ParibasReiteratesOutperform$370 → $455
5 Aug 2026CitigroupMaintainsNeutral—
5 Aug 2026CitigroupMaintainsNeutral$306 → $396
5 Aug 2026KeybancMaintainsOverweight$305 → $430

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

ZBRA appears in the Radar on the weeks it earns a place.

  • Market Radar, every Monday: the week's biggest rank moves across ~4,600 US stocks, and the reason for each.
  • The AI build-out map, free: every AI company we track, part by part, and one part in full with each verdict.

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The AI build-out map
PDF

  • AI cloud capacity

    MSFTAMZNGOOGLORCL

  • AI chips

    NVDAAVGOAMDMU

  • AI networking and serversIn full

    ANETDELLLITECRDO

  • Data centre power

    VRTCEGGEVVST

Performance

ZBRA vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 10 Nov 2026, Zebra Technologies Corp. returned +23.3% against +11.6% for the S&P 500, dividends included.

ZBRA vs S&P 500, last 12 monthsTotal return, rebased to 100
80100120140160Jan 26Apr 26Jul 26Oct 26ZBRAS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

ZBRA analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingThis fiscal year
EPS revision, 90 days
+1.7%
Analysts raising
5
Analysts cutting
0
Fundamentals

Zebra Technologies Corp. (ZBRA) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
25.9×

Cheaper than 28% of US stocks

Price / sales
2.5×

Cheaper than 45% of US stocks

Price / book
4.2×

Cheaper than 22% of US stocks

EV / EBITDA
14.5×

Cheaper than 24% of US stocks

Growth & margins
Revenue growth (YoY)
22.3%

Higher than 71% of US stocks

Earnings growth (YoY)
62.4%

Higher than 78% of US stocks

Gross margin
53.0%

Higher than 65% of US stocks

Operating margin
14.7%

Higher than 72% of US stocks

Net margin
9.8%

Higher than 69% of US stocks

Returns & dividend
Return on equity
16.5%

Higher than 76% of US stocks

Return on assets
7.5%

Higher than 86% of US stocks

Dividend yield
0.0%

Higher than 1% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Zebra Technologies Corp. (ZBRA) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Zebra Technologies Corp. has a market value of $15.4B and an enterprise value of $18.0B.

  • Revenue in the twelve months to 30 June 2026: $5.8B. The latest quarter grew 22.3% year on year.

  • Net income over the same four quarters: $539.0M, a 9.2% net margin.

  • Diluted earnings per share, trailing twelve months: $10.93.

  • Free cash flow in the twelve months to 30 June 2026: $904.0M.

  • Zebra Technologies Corp. spent $905.0M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 47.4M.

  • Trailing P/E: 25.9×; forward P/E: 14.4× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 0.00%, paying out 0% of earnings.

  • Zebra Technologies Corp. employs 10,700 people — $546K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 10 Nov 2026

Data provided by Twelve Data

Peers

ZBRA vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelCommunication Equipment
CompanyMarket capTKN rank
ZBRAZebra Technologies Corp.$15.4B81
ASTSAST SpaceMobile, Inc.$14.1B7
VSATViaSat, Inc.$10.2B53
VIAVViavi Solutions, Inc.$7.8B80
CIENCiena Corp.$37.9B63
UIUbiquiti, Inc.$41.5B64
AAOIApplied Optoelectronics, Inc.$4.7B20

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Zebra Technologies Corp. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest ZBRA news & analysis

Down 13.9% in 4 Weeks, Here's Why Zebra (ZBRA) Looks Ripe for a Turnaround

Zacks Investment Research · 5 Nov 2026positive

Zacks reports that Zebra shares fell 13.9% over four weeks and says selling pressure may be easing, with the stock in technically oversold territory. It also cites Wall Street analysts’ upward earnings-estimate revisions as a possible signal of a trend reversal.

Why it matters — ZBRA watchers may note the article’s technical and analyst-estimate indicators as signs that the recent decline could be losing momentum.

ZBRA Q3 Earnings Call Highlights Strong Demand and Raised Outlook

Zacks Investment Research · 4 Nov 2026positive

Zebra Technologies reported Q3 earnings above estimates, supported by strong mobile computing demand and automation growth. The company raised its 2026 outlook despite rising memory costs.

Why it matters — ZBRA watchers may note that demand and automation growth supported an improved outlook even as memory costs rose.

Zebra Technologies Corporation (ZBRA) Q3 2026 Earnings Call Transcript

Seeking Alpha · 3 Nov 2026neutral

Seeking Alpha published the transcript of Zebra Technologies Corporation’s Q3 2026 earnings call, held November 3, 2026, with company executives and analysts participating.

Why it matters — The transcript provides a source for ZBRA watchers to review the company’s quarterly call, but the supplied excerpt contains no discussion of results or outlook.

Zebra Technologies Q3 Earnings Call Highlights

MarketBeat · 3 Nov 2026positive

Zebra Technologies reported record third-quarter sales and raised its full-year outlook. The company cited broad-based demand for mobile computing, automation and AI-enabled frontline solutions across its end markets.

Why it matters — The results and outlook update reflect demand across several of Zebra’s end markets.

FAQ

Frequently asked questions about ZBRA stock

What is the ZBRA stock price forecast for 2026-2027?

The 16 Wall Street analysts covering Zebra Technologies Corp. have a median 12-month price target of $427, with estimates ranging from $350 to $455. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is ZBRA stock a buy right now?

Of the 16 analysts covering Zebra Technologies Corp., 10 rate it a Buy, 6 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Zebra Technologies Corp. 81 out of 100 across roughly 4,600 US stocks as at 9 Nov 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank ZBRA?

As at 9 Nov 2026, Zebra Technologies Corp. ranks 81 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Revisions (95 of 100).

Will ZBRA stock go up?

No one can know that. What the data says: the median 12-month target from 16 analysts implies +32.9% from the last close, and Ticker Nerd's factor model ranks Zebra Technologies Corp. 81 out of 100 as at 9 Nov 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the ZBRA stock forecast for 2030?

No analyst covering Zebra Technologies Corp. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ZBRA are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $350 to $455 over the next 12 months.

How has ZBRA stock performed over the past year?

Zebra Technologies Corp. returned +23.3% over the 12 months to 10 Nov 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Zebra Technologies Corp. do?

Zebra Technologies Corp. Class A Common Stock is the equity security of Zebra Technologies, a company that provides automatic identification and data capture solutions for enterprises worldwide.

What is the latest news on ZBRA?

The most recent item we track (Zacks Investment Research, 5 Nov 2026): "Down 13.9% in 4 Weeks, Here's Why Zebra (ZBRA) Looks Ripe for a Turnaround". Zacks reports that Zebra shares fell 13.9% over four weeks and says selling pressure may be easing, with the stock in technically oversold territory. It also cites Wall Street analysts’ upward earnings-estimate revisions as a possible signal of a trend reversal.

Company

About Zebra Technologies Corp.

Zebra Technologies Corp. Class A Common Stock is the equity security of Zebra Technologies, a company that provides automatic identification and data capture solutions for enterprises worldwide. Zebra Technologies designs and supplies barcode printers and scanners, mobile computers, RFID readers, machine vision systems, specialty printing devices, and software used to improve tracking, visibility, and workflow efficiency. Its products and services support operations in retail, e-commerce, manufacturing, transportation and logistics, healthcare, and the public sector. The company also offers workflow optimization, asset visibility, and frontline productivity tools that help organizations connect people, assets, and data across complex operational environments. Zebra Technologies Corp. Class A Common Stock represents ownership in a business focused on industrial and enterprise technologies that are widely used in point-of-sale, warehouse, field operations, and other mission-critical settings.

CEO Mr. William J. Burns · 10,700 employees · United States · https://www.zebra.com