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ZBRA Stock Forecast 2026-2027
$232.11
Current Price
$11.06B
Market Cap
Buy 14
Hold 4
Sell 0
Wall St Analyst Ratings
Distance to ZBRA Price Targets
+72.3%
To High Target of $400.00
+44.3%
To Median Target of $335.00
+15.0%
To Low Target of $267.00
ZBRA Price Momentum
-8.8%
1 Week Change
+2.7%
1 Month Change
-22.3%
1 Year Change
-4.4%
Year-to-Date Change
-34.2%
From 52W High of $352.66
+16.6%
From 52W Low of $199.05
📊 TOP ANALYST CALLS
Did ZBRA Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Zebra Technologies is one of their latest high-conviction picks.
Latest ZBRA Stock Price Targets & Analyst Predictions
Based on our analysis of 9 Wall Street analysts, ZBRA has a bullish consensus with a median price target of $335.00 (ranging from $267.00 to $400.00). The overall analyst rating is Strong Buy (8.7/10). Currently trading at $232.11, the median forecast implies a 44.3% upside. This outlook is supported by 14 Buy, 4 Hold, and 0 Sell ratings.
Conversely, the most conservative target is provided by Jamie Cook at Truist Securities, suggesting a 15.0% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
ZBRA Analyst Ratings
14
Buy
4
Hold
0
Sell
ZBRA Price Target Range
Low
$267.00
Average
$335.00
High
$400.00
Current: $232.11
Latest ZBRA Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for ZBRA.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| May 14, 2026 | BNP Paribas | Andrew Buscaglia | Outperform | Maintains | $370.00 |
| May 13, 2026 | Citigroup | Piyush Avasthy | Neutral | Maintains | $284.00 |
| May 13, 2026 | Truist Securities | Jamie Cook | Hold | Maintains | $267.00 |
| May 13, 2026 | Barclays | Guy Hardwick | Overweight | Maintains | $345.00 |
| May 13, 2026 | Baird | Richard Eastman | Outperform | Maintains | $310.00 |
| May 13, 2026 | Needham | James Ricchiuti | Buy | Reiterates | $345.00 |
| May 13, 2026 | Keybanc | Ken Newman | Overweight | Upgrade | $305.00 |
| Apr 20, 2026 | Truist Securities | Hold | Maintains | $N/A | |
| Apr 13, 2026 | Citigroup | Neutral | Maintains | $N/A | |
| Mar 30, 2026 | Baird | Outperform | Maintains | $N/A | |
| Feb 13, 2026 | Citigroup | Neutral | Maintains | $N/A | |
| Feb 13, 2026 | Barclays | Overweight | Maintains | $N/A | |
| Feb 13, 2026 | Needham | Buy | Reiterates | $N/A | |
| Jan 12, 2026 | Barclays | Overweight | Maintains | $N/A | |
| Dec 18, 2025 | Truist Securities | Hold | Maintains | $N/A | |
| Oct 29, 2025 | Citigroup | Neutral | Maintains | $N/A | |
| Oct 29, 2025 | Truist Securities | Hold | Maintains | $N/A | |
| Oct 29, 2025 | Barclays | Overweight | Maintains | $N/A | |
| Oct 9, 2025 | Citigroup | Neutral | Maintains | $N/A | |
| Oct 8, 2025 | Truist Securities | Hold | Maintains | $N/A |
Zebra Technologies Corporation (ZBRA) Competitors
The following stocks are similar to Zebra Technologies based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
ZBRA
Zebra Technologies
mkt cap
11.06B
Zebra Technologies Corporation (ZBRA) Financial Data
Zebra Technologies Corporation has a market capitalization of $11.06B with a P/E ratio of 28.0x. The company generates $5.58B in trailing twelve-month revenue with a 7.5% profit margin.
Revenue growth is +14.3% quarter-over-quarter, while maintaining an operating margin of +15.0% and return on equity of +11.8%.
Valuation Metrics
Market Cap
$11.06B
Enterprise Value
$13.79B
P/E Ratio
28.0x
PEG Ratio
7.4x
Price/Sales
2.0x
Growth & Margins
Revenue Growth (YoY)
+14.3%
Gross Margin
+49.6%
Operating Margin
+15.0%
Net Margin
+7.5%
EPS Growth
-0.7%
Financial Health
Cash/Price Ratio
+1.0%
Current Ratio
1.0x
Debt/Equity
82.1x
ROE
+11.8%
ROA
+6.4%
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Zebra Technologies Corporation (ZBRA) Business Model
About Zebra Technologies Corporation
What They Do
Provides automatic identification and data capture solutions.
Business Model
The company designs and sells hardware and software systems that enhance asset tracking and management across various industries. Zebra Technologies generates revenue through the sale of barcode printers, scanners, mobile computers, and rugged tablets, as well as related services and software solutions.
Additional Information
Founded in 1969 and based in Lincolnshire, Illinois, Zebra Technologies serves sectors like retail, manufacturing, healthcare, logistics, and transportation. Its innovative technologies support efficient operations, including point-of-sale processing and warehouse automation, making it a key player in digital transformation.
Company Information
Sector
Technology
Industry
Communication Equipment
Employees
10,700
CEO
Mr. William J. Burns
Country
United States
IPO Year
1991
Website
www.zebra.comZebra Technologies Corporation (ZBRA) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
Why Zebra Technologies (ZBRA) is a Top Growth Stock for the Long-Term
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Jun 01, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
Zebra Technologies Corporation (ZBRA) participated in the 46th Annual William Blair Growth Stock Conference, presenting key insights and updates for investors.
Why It Matters
Zebra Technologies' presentation at a major conference signals potential growth insights and strategic direction, influencing investor sentiment and stock performance.
Source: Seeking Alpha
Market Sentiment:
Neutral
Nucleus Research Names Zebra Workcloud Task and Workforce Management Solutions Enterprise Leaders
4 days ago
Quick Summary
Zebra Workcloud software has been recognized as a leading solution in Nucleus Research Value Matrices, highlighting its strong market position and value.
Why It Matters
Zebra's recognition in Nucleus Research Value Matrices highlights its market leadership and innovation, potentially boosting investor confidence and influencing stock performance.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
Zebra Technologies (NASDAQ: ZBRA) announced a major expansion of its software portfolio at the ZONE 2026 conference, introducing new solutions aimed at enhancing efficiency for IT leaders and frontline workers.
Why It Matters
Zebra Technologies' software expansion enhances operational efficiency and data utilization, potentially boosting revenue and market position, which may positively impact stock performance.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
Zacks Premium offers Zacks Style Scores, aiding value, growth, and momentum investors in identifying strong stocks.
Why It Matters
The Zacks Style Scores can enhance stock selection for various investment strategies, potentially leading to better returns and informed investment decisions.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Zebra Technologies Corporation (ZBRA) participated in the Bernstein 42nd Annual Strategic Decisions Conference, indicating engagement with investors and stakeholders.
Why It Matters
Zebra Technologies' presentation at a major conference signals potential insights into its strategy and performance, influencing investor sentiment and stock valuation.
Source: Seeking Alpha
Market Sentiment:
Neutral
Quick Summary
Zebra Technologies Corporation (ZBRA) recently presented at TD Cowen's 54th Annual Technology, Media & Telecom Conference.
Why It Matters
Zebra Technologies' presentation at a major conference signals its strategic direction and potential growth areas, which can influence investor sentiment and stock performance.
Source: Seeking Alpha
Market Sentiment:
Neutral
Frequently Asked Questions About ZBRA Stock
What is Zebra Technologies Corporation's (ZBRA) stock forecast for 2026?
Based on our analysis of 9 Wall Street analysts, Zebra Technologies Corporation (ZBRA) has a median price target of $335.00. The highest price target is $400.00 and the lowest is $267.00.
Is ZBRA stock a good investment in 2026?
According to current analyst ratings, ZBRA has 14 Buy ratings, 4 Hold ratings, and 0 Sell ratings. The stock is currently trading at $232.11. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for ZBRA stock?
Wall Street analysts predict ZBRA stock could reach $335.00 in the next 12 months. This represents a 44.3% increase from the current price of $232.11. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Zebra Technologies Corporation's business model?
The company designs and sells hardware and software systems that enhance asset tracking and management across various industries. Zebra Technologies generates revenue through the sale of barcode printers, scanners, mobile computers, and rugged tablets, as well as related services and software solutions.
What is the highest forecasted price for ZBRA Zebra Technologies Corporation?
The highest price target for ZBRA is $400.00 from at , which represents a 72.3% increase from the current price of $232.11.
What is the lowest forecasted price for ZBRA Zebra Technologies Corporation?
The lowest price target for ZBRA is $267.00 from Jamie Cook at Truist Securities, which represents a 15.0% increase from the current price of $232.11.
What is the overall ZBRA consensus from analysts for Zebra Technologies Corporation?
The overall analyst consensus for ZBRA is bullish. Out of 9 Wall Street analysts, 14 rate it as Buy, 4 as Hold, and 0 as Sell, with a median price target of $335.00.
How accurate are ZBRA stock price projections?
Stock price projections, including those for Zebra Technologies Corporation, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: June 8, 2026 6:42 PM UTC