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ZBRAZBRATechnology · Communication Equipment

ZBRA Stock Forecast: Zebra Technologies Corp. Price Predictions for 2026-2027

Last close, 29 Sept 2026
$376
+1.10% on the day

The 16 Wall Street analysts covering Zebra Technologies Corp. hold a median 12-month price target of $420 — +11.7% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 79 of 100 as at 29 Sept 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$17.6B
Ticker Nerd rank
79 / 100
Median analyst target
$420
Analysts covering
16
Revenue$1.6B+20.4% y/y
Operating income$331.0M
Net income$233.0M
Free cash flow$198.0M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+4.0%
1M
+5.5%
YTD
+54.8%
1Y
+26.6%
From 52W high
−1.9%
From 52W low
+88.6%
$199
$383
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

ZBRA stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Zebra Technologies Corp. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 29 Sept 2026
79 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Revisions
99
Quality
87
Value
74
Momentum
63
Issuance
57
Growth
54
Accruals
52
Volatility
37
Size
11

Revisions (99): Analysts have, on balance, been raising their forecasts.

Volatility (37): The share price moves around a lot.

Size (11): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

ZBRA stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on ZBRA, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$200$250$300$350$400$450Oct 25Jan 26Apr 26Jul 26ZBRAHigh $455Median $420Low $350

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says16 analysts
10 Buy6 Hold0 Sell
Low $350Median $420High $455

The green dot is the last close — the median target sits +11.7% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 9 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
15 Sept 2026NeedhamMaintainsBuy$410 → $435
5 Aug 2026BarclaysMaintainsOverweight—
5 Aug 2026BarclaysMaintainsOverweight$346 → $410
5 Aug 2026BNP ParibasReiteratesOutperform—
5 Aug 2026BNP ParibasReiteratesOutperform$370 → $455
5 Aug 2026CitigroupMaintainsNeutral—
5 Aug 2026CitigroupMaintainsNeutral$306 → $396
5 Aug 2026KeybancMaintainsOverweight$305 → $430
5 Aug 2026KeybancMaintainsOverweight—
5 Aug 2026NeedhamMaintainsBuy—
5 Aug 2026NeedhamMaintainsBuy$345 → $410
5 Aug 2026TD CowenMaintainsBuy—
5 Aug 2026TD CowenMaintainsBuy$400 → $450
5 Aug 2026Truist SecuritiesMaintainsHold—
5 Aug 2026Truist SecuritiesMaintainsHold$296 → $355
13 July 2026CitigroupMaintainsNeutral$284 → $306
13 July 2026CitigroupMaintainsNeutral—
2 July 2026Truist SecuritiesMaintainsHold—
23 June 2026BarclaysMaintainsOverweight—
14 May 2026BNP ParibasMaintainsOutperform—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. ZBRA appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

ZBRA vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 29 Sept 2026, Zebra Technologies Corp. returned +26.6% against +16.4% for the S&P 500, dividends included.

ZBRA vs S&P 500, last 12 monthsTotal return, rebased to 100
6080100120140Oct 25Jan 26Apr 26Jul 26ZBRAS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

ZBRA analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+13.5%
Analysts raising
16
Analysts cutting
0
Fundamentals

Zebra Technologies Corp. (ZBRA) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
33.9×

Cheaper than 22% of US stocks

Price / sales
3.0×

Cheaper than 40% of US stocks

Price / book
5.1×

Cheaper than 19% of US stocks

EV / EBITDA
17.2×

Cheaper than 19% of US stocks

Growth & margins
Revenue growth (YoY)
20.4%

Higher than 69% of US stocks

Earnings growth (YoY)
108.0%

Higher than 85% of US stocks

Gross margin
53.0%

Higher than 66% of US stocks

Operating margin
21.3%

Higher than 80% of US stocks

Net margin
9.2%

Higher than 68% of US stocks

Returns & dividend
Return on equity
15.3%

Higher than 74% of US stocks

Return on assets
7.3%

Higher than 86% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Zebra Technologies Corp. (ZBRA) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Zebra Technologies Corp. has a market value of $17.6B and an enterprise value of $20.4B.

  • Revenue in the twelve months to 30 June 2026: $5.8B. The latest quarter grew 20.4% year on year.

  • Net income over the same four quarters: $539.0M, a 9.2% net margin.

  • Diluted earnings per share, trailing twelve months: $10.93.

  • Free cash flow in the twelve months to 30 June 2026: $904.0M.

  • Zebra Technologies Corp. spent $905.0M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 47.4M.

  • Trailing P/E: 33.9×; forward P/E: 16.8× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Zebra Technologies Corp. employs 10,700 people — $546K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 29 Sept 2026

Data provided by Twelve Data

Peers

ZBRA vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelCommunication Equipment
CompanyMarket capTKN rank
ZBRAZebra Technologies Corp.$17.6B
79
ASTSAST Spacemobile, Inc.$22.7B
6
VIAVViavi Solutions, Inc.$10.2B
63
UIUbiquiti, Inc.$33.8B
67
VSATViaSat, Inc.$9.4B
62
AAOIApplied Optoelectronics, Inc.$8.5B
14
CIENCiena Corp.$50.0B
64

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Zebra Technologies Corp. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest ZBRA news & analysis

Zebra CTO Tom Bianculli to Keynote 6th United Nations General Assembly Digital Health Symposium on Powering Healthcare Transformation

Business Wire · 23 Sept 2026positive

Zebra Technologies announced that its Chief Technology Officer, Tom Bianculli, will deliver a keynote address at the 6th United Nations General Assembly Digital Health Symposium at Seton Hall University, focusing on the importance of intelligent, connected healthcare ecosystems.

Why it matters — The keynote showcases Zebra's leadership and visibility in healthcare technology on a prestigious global stage, highlighting the company's role in digitizing and automating healthcare workflows.

Zebra Technologies Introduces KC401 Kiosk to Drive Smarter Self-Service Across Industries

Business Wire · 17 Sept 2026positive

Zebra Technologies announced the launch of its KC401 kiosk, a self-service device with a 10-inch display designed to handle routine inquiries across industries. The kiosk aims to reduce queue times, eliminate workflow bottlenecks, and free up staff for higher-value customer and patient interactions.

Why it matters — The product launch expands Zebra's self-service portfolio, tapping into the growing demand for automated customer and patient interaction solutions.

Top Robotics Stocks to Add to Your Portfolio for Impressive Returns

Zacks Investment Research · 15 Sept 2026positive

Zack's Investment Research highlighted Zebra Technologies Corp. (ZBRA) as one of several robotics stocks positioned for robust long-term growth and potential market dominance across sectors.

Why it matters — The mention positions ZBRA among top robotics picks, signaling analyst confidence in its growth prospects within the robotics space.

Buy 3 Manufacturing Robotics Bigwigs Amid Solid Price Upside Potential

Zacks Investment Research · 15 Sept 2026positive

A Zacks report highlights EMR, NDSN, and ZBRA as manufacturing robotics companies with solid growth prospects and double-digit short-term upside potential, backed by automation demand.

Why it matters — ZBRA watchers would care because the article positions Zebra among leading manufacturing robotics names benefiting from rising automation demand and growth prospects.

Zebra Technologies To Rally Around 24%? Here Are 10 Top Analyst Forecasts For Tuesday

Benzinga · 15 Sept 2026positive

Top Wall Street analysts updated their outlooks on several major companies, including Zebra Technologies Corp. The report notes that analysts changed their forecasts for these top names, with the headline referencing bullish projections for ZBRA.

Why it matters — ZBRA watchers would care because analyst rating changes are a widely followed indicator of how Wall Street views the company's prospects.

FAQ

Frequently asked questions about ZBRA stock

What is the ZBRA stock price forecast for 2026-2027?

The 16 Wall Street analysts covering Zebra Technologies Corp. have a median 12-month price target of $420, with estimates ranging from $350 to $455. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is ZBRA stock a buy right now?

Of the 16 analysts covering Zebra Technologies Corp., 10 rate it a Buy, 6 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Zebra Technologies Corp. 79 out of 100 across roughly 4,600 US stocks as at 29 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank ZBRA?

As at 29 Sept 2026, Zebra Technologies Corp. ranks 79 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Revisions (99 of 100).

Will ZBRA stock go up?

No one can know that. What the data says: the median 12-month target from 16 analysts implies +11.7% from the last close, and Ticker Nerd's factor model ranks Zebra Technologies Corp. 79 out of 100 as at 29 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the ZBRA stock forecast for 2030?

No analyst covering Zebra Technologies Corp. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ZBRA are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $350 to $455 over the next 12 months.

How has ZBRA stock performed over the past year?

Zebra Technologies Corp. returned +26.6% over the 12 months to 29 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Zebra Technologies Corp. do?

Zebra Technologies Corp. Class A Common Stock is the equity security of Zebra Technologies, a company that provides automatic identification and data capture solutions for enterprises worldwide.

What is the latest news on ZBRA?

The most recent item we track (Business Wire, 23 Sept 2026): "Zebra CTO Tom Bianculli to Keynote 6th United Nations General Assembly Digital Health Symposium on Powering Healthcare Transformation". Zebra Technologies announced that its Chief Technology Officer, Tom Bianculli, will deliver a keynote address at the 6th United Nations General Assembly Digital Health Symposium at Seton Hall University, focusing on the importance of intelligent, connected healthcare ecosystems.

Company

About Zebra Technologies Corp.

Zebra Technologies Corp. Class A Common Stock is the equity security of Zebra Technologies, a company that provides automatic identification and data capture solutions for enterprises worldwide. Zebra Technologies designs and supplies barcode printers and scanners, mobile computers, RFID readers, machine vision systems, specialty printing devices, and software used to improve tracking, visibility, and workflow efficiency. Its products and services support operations in retail, e-commerce, manufacturing, transportation and logistics, healthcare, and the public sector. The company also offers workflow optimization, asset visibility, and frontline productivity tools that help organizations connect people, assets, and data across complex operational environments. Zebra Technologies Corp. Class A Common Stock represents ownership in a business focused on industrial and enterprise technologies that are widely used in point-of-sale, warehouse, field operations, and other mission-critical settings.

CEO Mr. William J. Burns · 10,700 employees · United States · https://www.zebra.com