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ZBRA Stock Forecast 2025-2026
$259.54
Current Price
$13.15B
Market Cap
Buy 12
Hold 5
Sell 0
Wall St Analyst Ratings
Distance to ZBRA Price Targets
+62.2%
To High Target of $421.00
+34.9%
To Median Target of $350.00
+19.1%
To Low Target of $309.00
ZBRA Price Momentum
-3.6%
1 Week Change
-13.1%
1 Month Change
-35.0%
1 Year Change
-32.8%
Year-to-Date Change
-39.3%
From 52W High of $427.76
+26.2%
From 52W Low of $205.73
📊 TOP ANALYST CALLS
Did ZBRA Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Zebra Technologies is one of their latest high-conviction picks.
Latest ZBRA Stock Price Targets & Analyst Predictions
Based on our analysis of 19 Wall Street analysts, ZBRA has a bullish consensus with a median price target of $350.00 (ranging from $309.00 to $421.00). The overall analyst rating is Strong Buy (8.4/10). Currently trading at $259.54, the median forecast implies a 34.9% upside. This outlook is supported by 12 Buy, 5 Hold, and 0 Sell ratings.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
ZBRA Analyst Ratings
12
Buy
5
Hold
0
Sell
ZBRA Price Target Range
Low
$309.00
Average
$350.00
High
$421.00
Current: $259.54
Latest ZBRA Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for ZBRA.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Oct 29, 2025 | Barclays | Tim Long | Overweight | Maintains | $360.00 |
| Oct 29, 2025 | Citigroup | Piyush Avasthy | Neutral | Maintains | $311.00 |
| Oct 29, 2025 | Truist Securities | Jamie Cook | Hold | Maintains | $331.00 |
| Oct 9, 2025 | Citigroup | Piyush Avasthy | Neutral | Maintains | $346.00 |
| Oct 8, 2025 | Barclays | Tim Long | Overweight | Assumes | $375.00 |
| Oct 8, 2025 | Truist Securities | Jamie Cook | Hold | Maintains | $350.00 |
| Aug 6, 2025 | Truist Securities | Jamie Cook | Hold | Maintains | $319.00 |
| Aug 6, 2025 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $300.00 |
| Aug 6, 2025 | Needham | James Ricchiuti | Buy | Maintains | $345.00 |
| Aug 5, 2025 | Barclays | Tim Long | Equal-Weight | Maintains | $301.00 |
| Jul 14, 2025 | Baird | Richard Eastman | Outperform | Maintains | $367.00 |
| Jul 14, 2025 | Citigroup | Piyush Avasthy | Neutral | Maintains | $342.00 |
| Jun 4, 2025 | Baird | Richard Eastman | Outperform | Maintains | $320.00 |
| May 28, 2025 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $280.00 |
| Apr 30, 2025 | Baird | Richard Eastman | Outperform | Maintains | $290.00 |
| Apr 30, 2025 | UBS | Damian Karas | Buy | Maintains | $410.00 |
| Apr 30, 2025 | Needham | James Ricchiuti | Buy | Maintains | $325.00 |
| Apr 30, 2025 | Barclays | Tim Long | Equal-Weight | Maintains | $263.00 |
| Apr 14, 2025 | Citigroup | Piyush Avasthy | Neutral | Maintains | $250.00 |
| Apr 8, 2025 | Morgan Stanley | Meta Marshall | Equal-Weight | Maintains | $232.00 |
Zebra Technologies Corporation (ZBRA) Competitors
The following stocks are similar to Zebra Technologies based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
ZBRA
Zebra Technologies
mkt cap
13.15B
Zebra Technologies Corporation (ZBRA) Financial Data
Zebra Technologies Corporation has a market capitalization of $13.15B with a P/E ratio of 26.2x. The company generates $5.26B in trailing twelve-month revenue with a 9.7% profit margin.
Revenue growth is +5.2% quarter-over-quarter, while maintaining an operating margin of +14.6% and return on equity of +14.3%.
Valuation Metrics
Market Cap
$13.15B
Enterprise Value
$14.46B
P/E Ratio
26.2x
PEG Ratio
57.4x
Price/Sales
2.5x
Growth & Margins
Revenue Growth (YoY)
+5.2%
Gross Margin
+47.6%
Operating Margin
+14.6%
Net Margin
+9.7%
EPS Growth
-26.3%
Financial Health
Cash/Price Ratio
+8.0%
Current Ratio
1.6x
Debt/Equity
63.0x
ROE
+14.3%
ROA
+6.4%
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Zebra Technologies Corporation (ZBRA) Business Model
About Zebra Technologies Corporation
What They Do
Provides enterprise technology solutions and automation.
Business Model
Zebra Technologies generates revenue by selling a wide range of hardware products, including mobile computers, barcode scanners, RFID readers, and printers, alongside advanced software and cloud-based services. The company serves various industries such as retail, manufacturing, and healthcare, helping them enhance operational efficiency and decision-making through its technology solutions.
Additional Information
Zebra holds thousands of patents, reflecting its commitment to innovation and research and development. The company operates in over 170 countries through a robust network of channel partners, ensuring a strong market presence and a reputation for reliability.
Company Information
Sector
Technology
Industry
Communication Equipment
Employees
9,900
CEO
Mr. William J. Burns
Country
United States
IPO Year
1991
Website
www.zebra.comZebra Technologies Corporation (ZBRA) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
Zebra Technologies Q3 Earnings & Revenues Top Estimates, 25' View Up
ZBRA tops Q3 estimates with double-digit earnings growth and raises its full-year outlook on strong demand.
Oct 28, 2025
By Zacks Equity Research
Analyst Blog
Latest News
Quick Summary
Zebra's fourth-quarter outlook indicates a slowdown in its core business, disappointing investors. However, its valuation remains attractive, and a potential peer divestiture may benefit Zebra.
Why It Matters
Zebra's slowing business outlook raises concerns about growth, potentially impacting stock performance, while a peer's divestiture could create market opportunities or increase Zebra's competitiveness.
Source: The Motley Fool
Market Sentiment:
Positive
Quick Summary
Zebra Technologies projected Q4 profit and revenue growth exceeding analysts' estimates, indicating strong demand for its barcode scanners and mobile computers amid increased digitalization efforts.
Why It Matters
Zebra Technologies’ strong fourth-quarter outlook indicates robust demand for its products, suggesting potential revenue growth and stability, which may positively impact stock performance.
Source: Reuters
Market Sentiment:
Positive
Quick Summary
Zebra Technologies surpassed Q3 earnings expectations and raised guidance for the current period, but ZBRA stock declined.
Why It Matters
Zebra Technologies' strong earnings and positive guidance suggest growth potential, but the stock's decline may indicate profit-taking or concerns about future performance.
Source: Investors Business Daily
Market Sentiment:
Neutral
Why Zebra Technologies Stock Stumbled Today
11 days ago
Quick Summary
Zebra Technologies exceeded Q3 earnings and revenue expectations and provided positive guidance, largely attributed to its recent acquisition of Elo Touch Solutions.
Why It Matters
Zebra Technologies' earnings beat and positive guidance signal strong growth potential, bolstered by the Elo acquisition, enhancing investor confidence in future performance.
Source: The Motley Fool
Market Sentiment:
Neutral
Quick Summary
Zebra Technologies (NASDAQ: ZBRA) held its Q3 2025 earnings call on October 28, 2025, featuring executives including CEO William Burns and CFO Nathan Winters, alongside various financial analysts.
Why It Matters
Zebra Technologies' Q3 earnings call will provide insights into financial performance and strategic direction, influencing stock valuation and investor sentiment.
Source: Seeking Alpha
Market Sentiment:
Neutral
Is Zebra Technologies Stock A Buy Now?
10 days ago
Quick Summary
Zebra Technologies (ZBRA) shares fell nearly 30% this year, despite beating earnings expectations and raising guidance, now trading near a key technical support zone amid market recovery concerns.
Why It Matters
Zebra Technologies' stock drop despite strong earnings signals potential volatility. The key support zone may attract investors, while concerns about recovery in automation could impact future performance.
Source: Forbes
Market Sentiment:
Neutral
Frequently Asked Questions About ZBRA Stock
What is Zebra Technologies Corporation's (ZBRA) stock forecast for 2026?
Based on our analysis of 19 Wall Street analysts, Zebra Technologies Corporation (ZBRA) has a median price target of $350.00. The highest price target is $421.00 and the lowest is $309.00.
Is ZBRA stock a good investment in 2026?
According to current analyst ratings, ZBRA has 12 Buy ratings, 5 Hold ratings, and 0 Sell ratings. The stock is currently trading at $259.54. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for ZBRA stock?
Wall Street analysts predict ZBRA stock could reach $350.00 in the next 12 months. This represents a 34.9% increase from the current price of $259.54. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Zebra Technologies Corporation's business model?
Zebra Technologies generates revenue by selling a wide range of hardware products, including mobile computers, barcode scanners, RFID readers, and printers, alongside advanced software and cloud-based services. The company serves various industries such as retail, manufacturing, and healthcare, helping them enhance operational efficiency and decision-making through its technology solutions.
What is the highest forecasted price for ZBRA Zebra Technologies Corporation?
The highest price target for ZBRA is $421.00 from at , which represents a 62.2% increase from the current price of $259.54.
What is the lowest forecasted price for ZBRA Zebra Technologies Corporation?
The lowest price target for ZBRA is $309.00 from at , which represents a 19.1% increase from the current price of $259.54.
What is the overall ZBRA consensus from analysts for Zebra Technologies Corporation?
The overall analyst consensus for ZBRA is bullish. Out of 19 Wall Street analysts, 12 rate it as Buy, 5 as Hold, and 0 as Sell, with a median price target of $350.00.
How accurate are ZBRA stock price projections?
Stock price projections, including those for Zebra Technologies Corporation, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: November 9, 2025 9:08 AM UTC