ZBRATechnology · Communication EquipmentThe 17 Wall Street analysts covering Zebra Technologies Corp. hold a median 12-month price target of $414 — +10.1% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 76 of 100 as at 15 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.
Consensus tells you what everyone already believes. The model scores Zebra Technologies Corp. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Revisions (99): Analysts have, on balance, been raising their forecasts.
Volatility (40): The share price moves around a lot.
Size (11): Larger than most of the companies we track — more scrutinised, less often mispriced.
Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.
The bullish and bearish analyst opinions on ZBRA, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
The green dot is the last close — the median target sits +10.1% from it.
Of the 20 most recent actions, 8 moved their price target up and 0 moved it down.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 5 Aug 2026 | Barclays | Maintains | Overweight | $346 → $410 |
| 5 Aug 2026 | BNP Paribas | Reiterates | Outperform | $370 → $455 |
| 5 Aug 2026 | Citigroup | Maintains | Neutral | $306 → $396 |
| 5 Aug 2026 | Keybanc | Maintains | Overweight | $305 → $430 |
| 5 Aug 2026 | Needham | Maintains | Buy | $345 → $410 |
| 5 Aug 2026 | TD Cowen | Maintains | Buy | $400 → $450 |
| 5 Aug 2026 | Truist Securities | Maintains | Hold | $296 → $355 |
| 13 July 2026 | Citigroup | Maintains | Neutral | $284 → $306 |
| 13 July 2026 | Citigroup | Maintains | Neutral | — |
| 2 July 2026 | Truist Securities | Maintains | Hold | — |
| 23 June 2026 | Barclays | Maintains | Overweight | — |
| 14 May 2026 | BNP Paribas | Maintains | Outperform | — |
| 13 May 2026 | Baird | Maintains | Outperform | — |
| 13 May 2026 | Barclays | Maintains | Overweight | — |
| 13 May 2026 | Citigroup | Maintains | Neutral | — |
| 13 May 2026 | Keybanc | Upgrade | Overweight | — |
| 13 May 2026 | Needham | Reiterates | Buy | — |
| 13 May 2026 | Truist Securities | Maintains | Hold | — |
| 20 Apr 2026 | Truist Securities | Maintains | Hold | — |
| 13 Apr 2026 | Citigroup | Maintains | Neutral | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. ZBRA appears on the weeks it earns a place.
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 24% of US stocks
Cheaper than 42% of US stocks
Cheaper than 21% of US stocks
Cheaper than 19% of US stocks
Higher than 70% of US stocks
Higher than 85% of US stocks
Higher than 66% of US stocks
Higher than 80% of US stocks
Higher than 68% of US stocks
Higher than 75% of US stocks
Higher than 86% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The nearest names by industry and size, scored by the same model — like for like.
Look up any of the roughly 4,600 stocks we score.
The rank is the raw material. Whether the rules would actually own Zebra Technologies Corp. — and when they’d sell — is the membership. See the Ticker Nerd 20 →
Zebra Technologies shares have begun gaining ground and may continue moving higher in the near term, according to Zacks, which points to solid earnings estimate revisions as support for the stock's momentum.
Why it matters — ZBRA watchers would care because solid earnings estimate revisions suggest improving analyst expectations that could support continued share-price gains.
Zacks Investment Research highlighted Zebra Technologies (ZBRA) as a strong momentum stock using its Style Scores system, which helps investors identify top-rated stocks based on investing style.
Why it matters — ZBRA watchers would care because a positive mention from a research firm's screening tool could influence investor attention on the stock's momentum characteristics.
Zacks Investment Research identifies Zebra Technologies (ZBRA) as a strong growth stock, using its Zacks Style Scores system to present the company as a top-rated stock based on its investing style. The item explains how investors can use the Style Scores tool to find such top-rated stocks.
Why it matters — A ZBRA watcher would care because the stock is being positively flagged as a top-rated, strong growth pick by Zacks' Style Scores methodology.
Zebra Technologies, along with Caterpillar and Mercury General, was highlighted by Zacks Investment Research after posting impressive second-quarter results that exceeded expectations, drawing investor attention as a potential quality portfolio addition.
Why it matters — ZBRA watchers would note that Zebra's strong Q2 performance has placed it among stocks highlighted for exceeding earnings expectations.
A Seeking Alpha analysis rates Zebra Technologies a Buy after a record second quarter in which roughly two-thirds of margin expansion came from a $73 million tariff recovery, though the operational beat holds even without it. The report notes the market's implied 2027 earnings estimate sits below the company's guided 2026 midpoint, suggesting growth is not fully priced in.
Why it matters — ZBRA watchers would care because the article suggests the bear case's pricing mechanism was tested in a live quarter, with the operational beat intact even after stripping out the tariff recovery.
The 17 Wall Street analysts covering Zebra Technologies Corp. have a median 12-month price target of $414, with estimates ranging from $292 to $455. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 17 analysts covering Zebra Technologies Corp., 12 rate it a Buy, 5 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Zebra Technologies Corp. 76 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.
As at 15 Aug 2026, Zebra Technologies Corp. ranks 76 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Revisions (99 of 100).
No one can know that. What the data says: the median 12-month target from 17 analysts implies +10.1% from the last close, and Ticker Nerd's factor model ranks Zebra Technologies Corp. 76 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering Zebra Technologies Corp. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for ZBRA are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $292 to $455 over the next 12 months.
Zebra Technologies Corp. returned +14.7% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.
Zebra Technologies Corporation is a global technology company that provides enterprise asset intelligence solutions for commercial and public sector organizations. The company focuses on automatic identification and data capture, offering a broad portfolio of hardware, software, and services that help businesses track assets, inventory, and workflows in real time.
The most recent item we track (Zacks Investment Research, 12 Aug 2026): "Can Zebra (ZBRA) Run Higher on Rising Earnings Estimates?". Zebra Technologies shares have begun gaining ground and may continue moving higher in the near term, according to Zacks, which points to solid earnings estimate revisions as support for the stock's momentum.
Zebra Technologies Corporation is a global technology company that provides enterprise asset intelligence solutions for commercial and public sector organizations. The company focuses on automatic identification and data capture, offering a broad portfolio of hardware, software, and services that help businesses track assets, inventory, and workflows in real time. Its key products include rugged mobile computers and tablets, barcode scanners and imagers, RFID readers and printers, specialty thermal printers for labels, wristbands and receipts, machine vision and fixed industrial scanners, and real-time location systems. Zebra Technologies also delivers workflow management, task execution, prescriptive analytics, communication and collaboration tools, and cloud-based software subscriptions that integrate with its devices to optimize frontline operations. The company serves industries such as retail and e-commerce, manufacturing, transportation and logistics, healthcare, and the public sector through direct sales and a global network of channel partners. Founded in 1969 and headquartered in Lincolnshire, Illinois, Zebra Technologies plays a central role in enabling data-driven, connected operations across enterprise environments worldwide.
CEO Mr. William J. Burns · 10,700 employees · United States · https://www.zebra.com