BARK and Liquid Death Launch Limited-Edition Collection for Dogs and Their Humans
BARK announced a new collaboration with Liquid Death, a rapidly growing non-alcoholic beverage brand, launching a limited-edition collection of toys, beds, and apparel for dogs and their owners. The collection is available now to new and existing BarkBox (from $27/month) and Super Chewer (from $29/month) subscribers.
Why it matters — The partnership with a prominent beverage brand expands BARK's product offerings and subscriber-driven revenue streams, while broadening its brand visibility beyond its core dog-product audience.