BrilliA Incorporated Launches Jockey® in Indonesia, Expanding Brand Partnership into One of Southeast Asia's Largest Consumer Markets
BrilliA Incorporated launched Jockey-branded products in Indonesia through its local operating company, PT. Mirae Asia Pasifik, marking the start of its exclusive five-year Trademark License Agreement with Jockey International announced in June 2026. The launch introduces the brand to Indonesian consumers for the first time.
Why it matters — This launch expands BrilliA's brand partnership into one of Southeast Asia's largest consumer markets, representing a significant step in executing its Jockey licensing agreement.