DRCTCommunication Services · Advertising AgenciesThe 2 Wall Street analysts covering Direct Digital Holdings, Inc. hold a median 12-month price target of $32 — +1227.8% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 49 of 100 as at 22 Aug 2026 — in the lower half.
Consensus tells you what everyone already believes. The model scores Direct Digital Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Size (99): Smaller than most of the companies we track.
Quality (7): Profits are thin or unreliable for the size of the business, or they are not turning into cash.
Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.
The bullish and bearish analyst opinions on DRCT, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
The green dot is the last close — the median target sits +1227.8% from it.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 8 Apr 2026 | Benchmark | Maintains | Speculative Buy | $2.00 → $8.00 |
| 7 Nov 2025 | Benchmark | Downgrade | Speculative Buy | — |
| 7 May 2025 | Benchmark | Maintains | Buy | — |
| 24 Apr 2024 | Benchmark | Reiterates | Buy | — |
| 27 Mar 2024 | Benchmark | Maintains | Buy | — |
| 27 Mar 2024 | Noble Capital Markets | Downgrade | Market Perform | — |
| 27 Mar 2024 | Roth MKM | Maintains | Buy | — |
| 13 Mar 2024 | Roth MKM | Maintains | Buy | — |
| 6 Mar 2024 | Benchmark | Maintains | Buy | — |
| 28 Nov 2023 | Roth MKM | Maintains | Buy | — |
| 10 Nov 2023 | Benchmark | Maintains | Buy | — |
| 27 Sept 2023 | Roth MKM | Reiterates | Buy | — |
| 15 May 2023 | EF Hutton | Maintains | Buy | — |
| 20 Apr 2023 | EF Hutton | Reiterates | Buy | — |
| 27 Mar 2023 | EF Hutton | Maintains | Buy | — |
| 24 Mar 2023 | Benchmark | Reiterates | Buy | — |
| 9 Feb 2023 | EF Hutton | Initiates | Buy | — |
| 12 July 2022 | Noble Capital Markets | Initiates | Outperform | — |
| 28 Mar 2022 | Roth Capital | Initiates | Buy | — |
| 9 Mar 2022 | Benchmark | Initiates | Buy | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. DRCT appears on the weeks it earns a place.
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 29% of US stocks
Cheaper than 97% of US stocks
Cheaper than 93% of US stocks
Cheaper than 67% of US stocks
Higher than 10% of US stocks
Higher than 21% of US stocks
Higher than 41% of US stocks
Higher than 18% of US stocks
Higher than 8% of US stocks
Higher than 99% of US stocks
Higher than 10% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The nearest names by industry and size, scored by the same model — like for like.
| Company | Market cap | TKN rank |
|---|---|---|
| DRCTDirect Digital Holdings, Inc. | $2.0M | 49 |
| HAOHaoxi Health Technology Ltd. | $2.0M | 8 |
| VSMEVS MEDIA Holdings Ltd. | $3.3M | 32 |
| CHRCheer Holding, Inc. | $4.5M | 13 |
| STFSStar Fashion Culture Holdings Ltd. | $4.8M | 10 |
| CNETZW Data Action Technologies, Inc. | $5.0M | 35 |
| BAOSBaosheng Media Group Holdings Ltd. | $732,100.00 | 23 |
Look up any of the roughly 4,600 stocks we score.
The rank is the raw material. Whether the rules would actually own Direct Digital Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →
Direct Digital Holdings, Inc. held its Q2 2026 earnings call, and a transcript of the call was published via Seeking Alpha. The transcript covers the company's second-quarter 2026 earnings discussion.
Why it matters — A DRCT watcher would care because the earnings call transcript offers direct insight into management's commentary on the company's Q2 2026 performance.
Direct Digital Holdings, Inc. (Nasdaq: DRCT), operating through Orange 142 and Colossus SSP, announced financial results for the second quarter ended June 30, 2026. Chairman and CEO Mark D. Walker said progress in the core business reinforces the effectiveness of its growth strategy.
Why it matters — DRCT watchers would care because the company's quarterly results and management's commentary offer an update on the performance and execution of its growth strategy.
Direct Digital Holdings, Inc. announced it will report its financial results for the second quarter ended June 30, 2026 on Wednesday, August 12, 2026, after the U.S. market closes, followed by a management conference call and webcast at 5:00 PM ET the same day.
Why it matters — DRCT watchers will want to tune in to the upcoming earnings release and call for insight into the company's second-quarter performance.
Orange 142, a division of Direct Digital Holdings, released a case study showing how its performance marketing strategy helped the Tucson Festival of Books generate more than 6,000 meaningful conversions and expand community engagement.
Why it matters — The case study highlights successful client work by a DRCT division, demonstrating the company's ability to deliver measurable marketing results for large-scale events.
The 2 Wall Street analysts covering Direct Digital Holdings, Inc. have a median 12-month price target of $32, with estimates ranging from $32 to $32. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 2 analysts covering Direct Digital Holdings, Inc., 1 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Direct Digital Holdings, Inc. 49 out of 100 across roughly 4,600 US stocks as at 22 Aug 2026. None of this is personal advice — it does not consider your circumstances.
As at 22 Aug 2026, Direct Digital Holdings, Inc. ranks 49 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Size (99 of 100).
No one can know that. What the data says: the median 12-month target from 2 analysts implies +1227.8% from the last close, and Ticker Nerd's factor model ranks Direct Digital Holdings, Inc. 49 out of 100 as at 22 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering Direct Digital Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for DRCT are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $32 to $32 over the next 12 months.
Direct Digital Holdings, Inc. returned -97.3% over the 12 months to 21 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.
Direct Digital Holdings Inc. operates an end-to-end, full-service programmatic advertising platform specializing in advertising technology, data-driven campaign optimization, and related solutions.
The most recent item we track (Seeking Alpha, 12 Aug 2026): "Direct Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call Transcript". Direct Digital Holdings, Inc. held its Q2 2026 earnings call, and a transcript of the call was published via Seeking Alpha. The transcript covers the company's second-quarter 2026 earnings discussion.
Direct Digital Holdings Inc. operates an end-to-end, full-service programmatic advertising platform specializing in advertising technology, data-driven campaign optimization, and related solutions. The company provides cutting-edge sell-side and buy-side advertising tools, delivering targeted digital media strategies that maximize return on investment for clients across diverse sectors. These include travel, healthcare, education, financial services, consumer products, and others, with a particular focus on small- and mid-sized businesses adopting digital media budgets. Through its portfolio of companies such as Huddled Masses, Colossus Media, and Orange 142, Direct Digital Holdings Inc. offers front-end buy-side planning and last-mile execution via its proprietary Colossus SSP platform. This system processes over 400 billion impressions monthly across display, connected TV, in-app, and other channels, linking advertisers to premium inventory from an extensive publisher network. Founded in 2018 and headquartered in Houston, Texas, Direct Digital Holdings Inc. plays a key role in empowering businesses with advanced programmatic advertising capabilities in the competitive digital marketing landscape.
CEO Mr. Mark D. Walker · 73 employees · United States · https://www.directdigitalholdings.com