DRCTCommunication Services · Advertising AgenciesThe 2 Wall Street analysts covering Direct Digital Holdings, Inc. hold a median 12-month price target of $32 — +1771.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 63 of 100 as at 12 Sept 2026 — in the upper half.
Consensus tells you what everyone already believes. The model scores Direct Digital Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Size (100): Smaller than most of the companies we track.
Quality (7): Profits are thin or unreliable for the size of the business, or they are not turning into cash.
Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.
The bullish and bearish analyst opinions on DRCT, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Data provided by Twelve Data
The green dot is the last close — the median target sits +1771.3% from it.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 8 Apr 2026 | Benchmark | Maintains | Speculative Buy | $2.00 → $8.00 |
| 7 Nov 2025 | Benchmark | Downgrade | Speculative Buy | — |
| 7 May 2025 | Benchmark | Maintains | Buy | — |
| 24 Apr 2024 | Benchmark | Reiterates | Buy | — |
| 27 Mar 2024 | Benchmark | Maintains | Buy | — |
| 27 Mar 2024 | Noble Capital Markets | Downgrade | Market Perform | — |
| 27 Mar 2024 | Roth MKM | Maintains | Buy | — |
| 13 Mar 2024 | Roth MKM | Maintains | Buy | — |
| 6 Mar 2024 | Benchmark | Maintains | Buy | — |
| 28 Nov 2023 | Roth MKM | Maintains | Buy | — |
| 10 Nov 2023 | Benchmark | Maintains | Buy | — |
| 27 Sept 2023 | Roth MKM | Reiterates | Buy | — |
| 15 May 2023 | EF Hutton | Maintains | Buy | — |
| 20 Apr 2023 | EF Hutton | Reiterates | Buy | — |
| 27 Mar 2023 | EF Hutton | Maintains | Buy | — |
| 24 Mar 2023 | Benchmark | Reiterates | Buy | — |
| 9 Feb 2023 | EF Hutton | Initiates | Buy | — |
| 12 July 2022 | Noble Capital Markets | Initiates | Outperform | — |
| 28 Mar 2022 | Roth Capital | Initiates | Buy | — |
| 9 Mar 2022 | Benchmark | Initiates | Buy | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. DRCT appears on the weeks it earns a place.
Both lines are total return — dividends reinvested — so the comparison is honest on both sides.
Over the twelve months to 11 Sept 2026, Direct Digital Holdings, Inc. returned −98.1% against +17.5% for the S&P 500, dividends included.
Download this chart as an image — free to reuse; link this page as the source.
Data provided by Twelve Data
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 28% of US stocks
Cheaper than 98% of US stocks
Cheaper than 93% of US stocks
Cheaper than 67% of US stocks
Higher than 11% of US stocks
Higher than 19% of US stocks
Higher than 40% of US stocks
Higher than 19% of US stocks
Higher than 8% of US stocks
Higher than 99% of US stocks
Higher than 9% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The headline figures, each with its date. Every row carries its own link — cite it straight from here.
Direct Digital Holdings, Inc. has a market value of $1.4M and an enterprise value of $13.6M.
Revenue in the twelve months to 30 June 2026: $30.9M. The latest quarter shrank 22.8% year on year.
Net income over the same four quarters: −$26.7M, a −86.5% net margin.
Diluted earnings per share, trailing twelve months: $−156.90.
Free cash flow in the twelve months to 30 June 2026: −$5.5M, after $49K of capital spending.
Trailing P/E: 27.6×; forward P/E: −0.2× — the forward figure prices analyst consensus estimates, not reported earnings.
Direct Digital Holdings, Inc. employs 73 people — $423K of revenue per employee.
Data provided by Twelve Data
The nearest names by industry and size, scored by the same model — like for like.
Look up any of the roughly 4,600 stocks we score.
The rank is the raw material. Whether the rules would actually own Direct Digital Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →
Direct Digital Holdings, Inc. held its Q2 2026 earnings call, and a transcript of the call was published via Seeking Alpha. The transcript covers the company's second-quarter 2026 earnings discussion.
Why it matters — A DRCT watcher would care because the earnings call transcript offers direct insight into management's commentary on the company's Q2 2026 performance.
Direct Digital Holdings, Inc. (Nasdaq: DRCT), operating through Orange 142 and Colossus SSP, announced financial results for the second quarter ended June 30, 2026. Chairman and CEO Mark D. Walker said progress in the core business reinforces the effectiveness of its growth strategy.
Why it matters — DRCT watchers would care because the company's quarterly results and management's commentary offer an update on the performance and execution of its growth strategy.
Direct Digital Holdings, Inc. announced it will report its financial results for the second quarter ended June 30, 2026 on Wednesday, August 12, 2026, after the U.S. market closes, followed by a management conference call and webcast at 5:00 PM ET the same day.
Why it matters — DRCT watchers will want to tune in to the upcoming earnings release and call for insight into the company's second-quarter performance.
Orange 142, a division of Direct Digital Holdings, released a case study showing how its performance marketing strategy helped the Tucson Festival of Books generate more than 6,000 meaningful conversions and expand community engagement.
Why it matters — The case study highlights successful client work by a DRCT division, demonstrating the company's ability to deliver measurable marketing results for large-scale events.
The 2 Wall Street analysts covering Direct Digital Holdings, Inc. have a median 12-month price target of $32, with estimates ranging from $32 to $32. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 2 analysts covering Direct Digital Holdings, Inc., 1 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Direct Digital Holdings, Inc. 63 out of 100 across roughly 4,600 US stocks as at 12 Sept 2026. None of this is personal advice — it does not consider your circumstances.
As at 12 Sept 2026, Direct Digital Holdings, Inc. ranks 63 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Size (100 of 100).
No one can know that. What the data says: the median 12-month target from 2 analysts implies +1771.3% from the last close, and Ticker Nerd's factor model ranks Direct Digital Holdings, Inc. 63 out of 100 as at 12 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering Direct Digital Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for DRCT are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $32 to $32 over the next 12 months.
Direct Digital Holdings, Inc. returned -98.1% over the 12 months to 11 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.
Direct Digital Holdings, Inc. Class A Common Stock is the equity of Direct Digital Holdings, Inc., an advertising and marketing technology company focused on digital media solutions.
The most recent item we track (Seeking Alpha, 12 Aug 2026): "Direct Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call Transcript". Direct Digital Holdings, Inc. held its Q2 2026 earnings call, and a transcript of the call was published via Seeking Alpha. The transcript covers the company's second-quarter 2026 earnings discussion.
Direct Digital Holdings, Inc. Class A Common Stock is the equity of Direct Digital Holdings, Inc., an advertising and marketing technology company focused on digital media solutions. The company operates an end-to-end programmatic advertising platform that combines advertising technology, data-driven campaign optimization, and related services across both the buy-side and sell-side of the digital advertising ecosystem. Its current business serves industries such as travel, education, healthcare, financial services, consumer products, and other sectors, with an emphasis on small and mid-sized businesses. Direct Digital Holdings delivers its services through a portfolio of operating brands that support targeted media execution, audience reach, and campaign performance for advertisers and publishers. Based in Houston, Texas, the company plays a role in connecting brands with digital audiences through technology-enabled advertising services.
CEO Mr. Mark D. Walker · 73 employees · United States · https://www.directdigitalholdings.com
