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DRCT Stock Forecast: Direct Digital Holdings, Inc. Price Predictions for 2026-2027

Last close, 7 Aug 2026
$2.59
−1.15% on the day

The 2 Wall Street analysts covering Direct Digital Holdings, Inc. hold a median 12-month price target of $32 — +1135.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 54 of 100 as at 8 Aug 2026 — in the upper half.

Market cap
$1.9M
Ticker Nerd rank
54 / 100
Median analyst target
$32
Analysts covering
2
Total return, dividends reinvested
1W
+1.6%
1M
−4.4%
YTD
−81.6%
1Y
−97.1%
From 52W high
−97.5%
From 52W low
+8.8%
$2
$103
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

DRCT stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Direct Digital Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 8 Aug 2026
54 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Size
99
Accruals
97
Growth
78
Issuance
58
Revisions
48
Volatility
28
Value
28
Momentum
25
Quality
8

Size (99): Smaller than most of the companies we track.

Quality (8): Profits are thin or unreliable for the size of the business, or they are not turning into cash.

The rank is the raw material. Whether the rules would actually own Direct Digital Holdings, Inc. — and when they’d sell — is the membership.

Wall Street

DRCT stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on DRCT, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$0$20$40$60$80$100Oct 25Jan 26Apr 26Jul 26DRCTHigh $32Median $32Low $32

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says2 analysts
1 Buy1 Hold0 Sell
Low $32Median $32High $32

The green dot is the last close — the median target sits +1135.5% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
8 Apr 2026BenchmarkMaintainsSpeculative Buy$2.00 → $8.00
7 Nov 2025BenchmarkDowngradeSpeculative Buy—
7 May 2025BenchmarkMaintainsBuy—
24 Apr 2024BenchmarkReiteratesBuy—
27 Mar 2024BenchmarkMaintainsBuy—
27 Mar 2024Noble Capital MarketsDowngradeMarket Perform—
27 Mar 2024Roth MKMMaintainsBuy—
13 Mar 2024Roth MKMMaintainsBuy—
6 Mar 2024BenchmarkMaintainsBuy—
28 Nov 2023Roth MKMMaintainsBuy—
10 Nov 2023BenchmarkMaintainsBuy—
27 Sept 2023Roth MKMReiteratesBuy—
15 May 2023EF HuttonMaintainsBuy—
20 Apr 2023EF HuttonReiteratesBuy—
27 Mar 2023EF HuttonMaintainsBuy—
24 Mar 2023BenchmarkReiteratesBuy—
9 Feb 2023EF HuttonInitiatesBuy—
12 July 2022Noble Capital MarketsInitiatesOutperform—
28 Mar 2022Roth CapitalInitiatesBuy—
9 Mar 2022BenchmarkInitiatesBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Estimates

DRCT analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
Analysts raising
0
Analysts cutting
0
Fundamentals

Direct Digital Holdings, Inc. (DRCT) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
27.6×

Cheaper than 30% of US stocks

Price / sales
0.1×

Cheaper than 98% of US stocks

Price / book
−0.0×

Cheaper than 92% of US stocks

EV / EBITDA
−1.1×

Cheaper than 68% of US stocks

Growth & margins
Revenue growth (YoY)
−18.1%

Higher than 11% of US stocks

Earnings growth (YoY)
−18.1%

Higher than 21% of US stocks

Gross margin
33.9%

Higher than 41% of US stocks

Operating margin
−48.7%

Higher than 17% of US stocks

Net margin
−65.8%

Higher than 8% of US stocks

Returns & dividend
Return on equity
332.6%

Higher than 99% of US stocks

Return on assets
−40.9%

Higher than 10% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

DRCT vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelAdvertising Agencies
CompanyMarket capTKN rank
DRCTDirect Digital Holdings, Inc.$1.9M
54
HAOHaoxi Health Technology Ltd.$1.1M
6
VSMEVS MEDIA Holdings Ltd.$3.3M
32
BAOSBaosheng Media Group Holdings Ltd.$999,400.00
23
STFSStar Fashion Culture Holdings Ltd.$4.2M
10
CHRCheer Holding, Inc.$4.3M
14
CNETZW Data Action Technologies, Inc.$5.1M
41
Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. DRCT appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

News

Latest DRCT news & analysis

Direct Digital Holdings to Report Second Quarter 2026 Financial Results

PRNewsWire · 7 Aug 2026neutral

Direct Digital Holdings, Inc. announced it will report its financial results for the second quarter ended June 30, 2026 on Wednesday, August 12, 2026, after the U.S. market closes, followed by a management conference call and webcast at 5:00 PM ET the same day.

Why it matters — DRCT watchers will want to tune in to the upcoming earnings release and call for insight into the company's second-quarter performance.

Orange 142 Drives Performance Marketing Success for the Tucson Festival of Books

PRNewsWire · 28 July 2026positive

Orange 142, a division of Direct Digital Holdings, released a case study showing how its performance marketing strategy helped the Tucson Festival of Books generate more than 6,000 meaningful conversions and expand community engagement.

Why it matters — The case study highlights successful client work by a DRCT division, demonstrating the company's ability to deliver measurable marketing results for large-scale events.

FAQ

Frequently asked questions about DRCT stock

What is the DRCT stock price forecast for 2026-2027?

The 2 Wall Street analysts covering Direct Digital Holdings, Inc. have a median 12-month price target of $32, with estimates ranging from $32 to $32. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is DRCT stock a buy right now?

Of the 2 analysts covering Direct Digital Holdings, Inc., 1 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Direct Digital Holdings, Inc. 54 out of 100 across roughly 4,600 US stocks as at 8 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank DRCT?

As at 8 Aug 2026, Direct Digital Holdings, Inc. ranks 54 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Size (99 of 100).

Will DRCT stock go up?

No one can know that. What the data says: the median 12-month target from 2 analysts implies +1135.5% from the last close, and Ticker Nerd's factor model ranks Direct Digital Holdings, Inc. 54 out of 100 as at 8 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the DRCT stock forecast for 2030?

No analyst covering Direct Digital Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for DRCT are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $32 to $32 over the next 12 months.

How has DRCT stock performed over the past year?

Direct Digital Holdings, Inc. returned -97.1% over the 12 months to 7 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Direct Digital Holdings, Inc. do?

Direct Digital Holdings Inc. operates an end-to-end, full-service programmatic advertising platform specializing in advertising technology, data-driven campaign optimization, and related solutions.

What is the latest news on DRCT?

The most recent item we track (PRNewsWire, 7 Aug 2026): "Direct Digital Holdings to Report Second Quarter 2026 Financial Results". Direct Digital Holdings, Inc. announced it will report its financial results for the second quarter ended June 30, 2026 on Wednesday, August 12, 2026, after the U.S. market closes, followed by a management conference call and webcast at 5:00 PM ET the same day.

Company

About Direct Digital Holdings, Inc.

Direct Digital Holdings Inc. operates an end-to-end, full-service programmatic advertising platform specializing in advertising technology, data-driven campaign optimization, and related solutions. The company provides cutting-edge sell-side and buy-side advertising tools, delivering targeted digital media strategies that maximize return on investment for clients across diverse sectors. These include travel, healthcare, education, financial services, consumer products, and others, with a particular focus on small- and mid-sized businesses adopting digital media budgets. Through its portfolio of companies such as Huddled Masses, Colossus Media, and Orange 142, Direct Digital Holdings Inc. offers front-end buy-side planning and last-mile execution via its proprietary Colossus SSP platform. This system processes over 400 billion impressions monthly across display, connected TV, in-app, and other channels, linking advertisers to premium inventory from an extensive publisher network. Founded in 2018 and headquartered in Houston, Texas, Direct Digital Holdings Inc. plays a key role in empowering businesses with advanced programmatic advertising capabilities in the competitive digital marketing landscape.

CEO Mr. Mark D. Walker · 73 employees · United States · https://www.directdigitalholdings.com