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DRCT Stock Forecast: Direct Digital Holdings, Inc. Price Predictions for 2026-2027

Last close, 2 Oct 2026
$0.91
−39.74% on the day

The 2 Wall Street analysts covering Direct Digital Holdings, Inc. hold a median 12-month price target of $32 — +3416.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 64 of 100 as at 3 Oct 2026 — in the upper half.

Market cap
$433,472.00
Ticker Nerd rank
64 / 100
Median analyst target
$32
Analysts covering
2
Revenue$7.8M−22.8% y/y
Operating income−$2.9M
Net income−$3.6M
Free cash flow−$884K
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−42.0%
1M
−52.4%
YTD
−93.5%
1Y
−98.7%
From 52W high
−98.9%
From 52W low
0.0%
$1
$84
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

DRCT stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Direct Digital Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 3 Oct 2026
64 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Size
100
Accruals
98
Growth
93
Issuance
59
Revisions
58
Value
33
Momentum
26
Volatility
25
Quality
7

Size (100): Smaller than most of the companies we track.

Quality (7): Profits are thin or unreliable for the size of the business, or they are not turning into cash.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

DRCT stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on DRCT, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$0$20$40$60$80Jan 26Apr 26Jul 26Oct 26DRCTHigh $32Median $32Low $32

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says2 analysts
1 Buy1 Hold0 Sell
Low $32Median $32High $32

The green dot is the last close — the median target sits +3416.5% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
8 Apr 2026BenchmarkMaintainsSpeculative Buy$2.00 → $8.00
7 Nov 2025BenchmarkDowngradeSpeculative Buy—
7 May 2025BenchmarkMaintainsBuy—
24 Apr 2024BenchmarkReiteratesBuy—
27 Mar 2024BenchmarkMaintainsBuy—
27 Mar 2024Noble Capital MarketsDowngradeMarket Perform—
27 Mar 2024Roth MKMMaintainsBuy—
13 Mar 2024Roth MKMMaintainsBuy—
6 Mar 2024BenchmarkMaintainsBuy—
28 Nov 2023Roth MKMMaintainsBuy—
10 Nov 2023BenchmarkMaintainsBuy—
27 Sept 2023Roth MKMReiteratesBuy—
15 May 2023EF HuttonMaintainsBuy—
20 Apr 2023EF HuttonReiteratesBuy—
27 Mar 2023EF HuttonMaintainsBuy—
24 Mar 2023BenchmarkReiteratesBuy—
9 Feb 2023EF HuttonInitiatesBuy—
12 July 2022Noble Capital MarketsInitiatesOutperform—
28 Mar 2022Roth CapitalInitiatesBuy—
9 Mar 2022BenchmarkInitiatesBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. DRCT appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

DRCT vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 2 Oct 2026, Direct Digital Holdings, Inc. returned −98.7% against +16.2% for the S&P 500, dividends included.

DRCT vs S&P 500, last 12 monthsTotal return, rebased to 100
020406080100120Jan 26Apr 26Jul 26Oct 26DRCTS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

DRCT analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
Analysts raising
0
Analysts cutting
1
Fundamentals

Direct Digital Holdings, Inc. (DRCT) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
27.6×

Cheaper than 27% of US stocks

Price / sales
0.0×

Cheaper than 99% of US stocks

Price / book
−0.0×

Cheaper than 93% of US stocks

EV / EBITDA
−1.0×

Cheaper than 68% of US stocks

Growth & margins
Revenue growth (YoY)
−22.8%

Higher than 11% of US stocks

Earnings growth (YoY)
−22.8%

Higher than 19% of US stocks

Gross margin
34.0%

Higher than 40% of US stocks

Operating margin
−37.4%

Higher than 18% of US stocks

Net margin
−74.4%

Higher than 8% of US stocks

Returns & dividend
Return on equity
332.6%

Higher than 99% of US stocks

Return on assets
−43.2%

Higher than 9% of US stocks

Dividend yield
0.0%

Higher than 1% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Direct Digital Holdings, Inc. (DRCT) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Direct Digital Holdings, Inc. has a market value of $433K and an enterprise value of $12.7M.

  • Revenue in the twelve months to 30 June 2026: $30.9M. The latest quarter shrank 22.8% year on year.

  • Net income over the same four quarters: −$26.7M, a −86.5% net margin.

  • Diluted earnings per share, trailing twelve months: $−156.90.

  • Free cash flow in the twelve months to 30 June 2026: −$5.5M, after $49K of capital spending.

  • Shares outstanding: 740,119.

  • Trailing P/E: 27.6×; forward P/E: −0.1× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 0.00%, paying out 0% of earnings.

  • Direct Digital Holdings, Inc. employs 73 people — $423K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 7 Oct 2026

Data provided by Twelve Data

Peers

DRCT vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelAdvertising Agencies
CompanyMarket capTKN rank
DRCTDirect Digital Holdings, Inc.$433,472.00
64
HAOHaoxi Health Technology Ltd.$1.5M
25
VSMEVS MEDIA Holdings Ltd.$2.2M
47
CHRCheer Holding, Inc.$3.7M
12
YDKGYueda Digital Holding$4.8M
15
CNETZW Data Action Technologies, Inc.$5.4M
45
TDICDreamland Ltd.$6.3M
9

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Direct Digital Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest DRCT news & analysis

Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers

PRNewsWire · 16 Sept 2026positive

Orange 142, a division of Direct Digital Holdings, launched Enrollment Edge, a new content and resource hub designed to help higher education marketers navigate the evolving enrollment landscape and improve marketing performance. The hub combines practical tools, expert perspectives, and real-world strategies to help institutions attract and enroll more students.

Why it matters — The launch demonstrates Direct Digital Holdings' continued expansion of its Orange 142 division's offerings and reinforces its position in the higher education marketing space.

Direct Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call Transcript

Seeking Alpha · 12 Aug 2026neutral

Direct Digital Holdings, Inc. held its Q2 2026 earnings call, and a transcript of the call was published via Seeking Alpha. The transcript covers the company's second-quarter 2026 earnings discussion.

Why it matters — A DRCT watcher would care because the earnings call transcript offers direct insight into management's commentary on the company's Q2 2026 performance.

Direct Digital Holdings Reports Second Quarter 2026 Financial Results

PRNewsWire · 12 Aug 2026neutral

Direct Digital Holdings, Inc. (Nasdaq: DRCT), operating through Orange 142 and Colossus SSP, announced financial results for the second quarter ended June 30, 2026. Chairman and CEO Mark D. Walker said progress in the core business reinforces the effectiveness of its growth strategy.

Why it matters — DRCT watchers would care because the company's quarterly results and management's commentary offer an update on the performance and execution of its growth strategy.

Direct Digital Holdings to Report Second Quarter 2026 Financial Results

PRNewsWire · 7 Aug 2026neutral

Direct Digital Holdings, Inc. announced it will report its financial results for the second quarter ended June 30, 2026 on Wednesday, August 12, 2026, after the U.S. market closes, followed by a management conference call and webcast at 5:00 PM ET the same day.

Why it matters — DRCT watchers will want to tune in to the upcoming earnings release and call for insight into the company's second-quarter performance.

Orange 142 Drives Performance Marketing Success for the Tucson Festival of Books

PRNewsWire · 28 July 2026positive

Orange 142, a division of Direct Digital Holdings, released a case study showing how its performance marketing strategy helped the Tucson Festival of Books generate more than 6,000 meaningful conversions and expand community engagement.

Why it matters — The case study highlights successful client work by a DRCT division, demonstrating the company's ability to deliver measurable marketing results for large-scale events.

FAQ

Frequently asked questions about DRCT stock

What is the DRCT stock price forecast for 2026-2027?

The 2 Wall Street analysts covering Direct Digital Holdings, Inc. have a median 12-month price target of $32, with estimates ranging from $32 to $32. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is DRCT stock a buy right now?

Of the 2 analysts covering Direct Digital Holdings, Inc., 1 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Direct Digital Holdings, Inc. 64 out of 100 across roughly 4,600 US stocks as at 3 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank DRCT?

As at 3 Oct 2026, Direct Digital Holdings, Inc. ranks 64 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Size (100 of 100).

Will DRCT stock go up?

No one can know that. What the data says: the median 12-month target from 2 analysts implies +3416.5% from the last close, and Ticker Nerd's factor model ranks Direct Digital Holdings, Inc. 64 out of 100 as at 3 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the DRCT stock forecast for 2030?

No analyst covering Direct Digital Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for DRCT are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $32 to $32 over the next 12 months.

How has DRCT stock performed over the past year?

Direct Digital Holdings, Inc. returned -98.7% over the 12 months to 2 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Direct Digital Holdings, Inc. do?

Direct Digital Holdings, Inc. Class A Common Stock is the equity of Direct Digital Holdings, Inc., an advertising and marketing technology company focused on digital media solutions.

What is the latest news on DRCT?

The most recent item we track (PRNewsWire, 16 Sept 2026): "Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers". Orange 142, a division of Direct Digital Holdings, launched Enrollment Edge, a new content and resource hub designed to help higher education marketers navigate the evolving enrollment landscape and improve marketing performance. The hub combines practical tools, expert perspectives, and real-world strategies to help institutions attract and enroll more students.

Company

About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. Class A Common Stock is the equity of Direct Digital Holdings, Inc., an advertising and marketing technology company focused on digital media solutions. The company operates an end-to-end programmatic advertising platform that combines advertising technology, data-driven campaign optimization, and related services across both the buy-side and sell-side of the digital advertising ecosystem. Its current business serves industries such as travel, education, healthcare, financial services, consumer products, and other sectors, with an emphasis on small and mid-sized businesses. Direct Digital Holdings delivers its services through a portfolio of operating brands that support targeted media execution, audience reach, and campaign performance for advertisers and publishers. Based in Houston, Texas, the company plays a role in connecting brands with digital audiences through technology-enabled advertising services.

CEO Mr. Mark D. Walker · 73 employees · United States · https://www.directdigitalholdings.com