Global Study: Poor-Quality AI Content Puts Brand Trust at Risk
A global study cited by GlobeNewsWire found that more than half of marketers are concerned about ads appearing alongside low-quality AI content, while 42% of consumers said low-quality AI advertising would negatively affect their opinion of a brand.
Why it matters — For DoubleVerify watchers, the study underscores growing advertiser and consumer unease about AI-generated content quality and brand safety, which are directly addressed by DV's verification and measurement services.