News Helps Advertisers Get More From Their Media Investment, New Analysis Finds
DoubleVerify released findings from a new analysis showing that advertisers can improve results from their media investment by advertising alongside professionally produced journalism. The analysis highlights news as a compelling opportunity in digital advertising amid pressure on marketers to maximize return on investment.
Why it matters — A DoubleVerify watcher would care because the analysis reinforces the value of DV's media quality and verification platform by demonstrating that advertising in news environments can drive stronger campaign outcomes.