Global Study: Social Is Reshaping the Path to Purchase as Consumers Embrace Short-Form Video and Human Influencers
DoubleVerify announced the release of its 2026 Global Insights Report, “Scroll, Stop and Shop: Walled Garden Trends.” The report examines how social and walled garden platforms are developing into full-funnel channels and how consumers engage, research and purchase.
Why it matters — The report highlights evolving consumer behavior on social and walled garden platforms, topics relevant to DV’s media verification and ad-performance business.