LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen
Magnite and LG Ad Solutions extended their partnership for three years. SpringServe will remain LG Ad Solutions’ exclusive CTV video ad server, Magnite will remain a preferred programmatic partner across North America, APAC, and EMEA, and LG is making Home Screen inventory available for agentic buying through Magnite’s Seller Agent.
Why it matters — The extension adds LG Home Screen inventory to agentic buying through Magnite and continues Magnite’s ad-serving and programmatic roles across multiple regions.