Magnite Research Reveals Live Streaming Brings Audiences Together and Keeps Them Engaged Beyond the Main Event
Magnite released a new study, "Inside the Live Experience," examining how Americans engage with live streaming and the advertising within it. The research found that live viewing has expanded beyond sports into news, entertainment, and cultural events, with co-viewing and content surrounding live programming creating additional ways for advertisers to reach viewers.
Why it matters — For MGNI watchers, the study highlights live streaming's growing ad-reach opportunities, which are directly relevant to the company's sell-side advertising business.