Kyndryl and WPP Expand Strategic Partnership to Drive Enterprise Transformation, Marketing Growth and Joint Go-to-Market Innovation
Kyndryl and WPP announced an expanded strategic partnership focused on transforming WPP's business platforms and support model, naming WPP as Kyndryl's preferred global marketing partner, and launching joint go-to-market initiatives for customer modernization. WPP will also leverage Kyndryl's Agentic AI Framework throughout its operations.
Why it matters — The expanded agreement deepens a major enterprise customer relationship for Kyndryl and opens joint go-to-market opportunities for customer growth and modernization.