Lands' End Bets on AI, Digital Overhaul to Win Younger Shoppers
Lands' End CEO Charlie Cole outlined a strategy focused on AI, personalization, digital modernization and customer acquisition. The company plans to draw on decades of direct-to-consumer and catalog data as it updates its technology and marketing capabilities.
Why it matters — The strategy could shape how Lands' End uses its customer data and digital tools to attract younger shoppers.