PLBYConsumer Cyclical · LeisureThe 3 Wall Street analysts covering Playboy, Inc. hold a median 12-month price target of $3 — +145.9% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 35 of 100 as at 8 Aug 2026 — in the lower half. The Street sees upside; the factor read is a caution. That gap is the story on this page.
Consensus tells you what everyone already believes. The model scores Playboy, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Size (72): Smaller than most of the companies we track.
Value (15): The shares cost a lot relative to the profits and assets behind them.
The rank is the raw material. Whether the rules would actually own Playboy, Inc. — and when they’d sell — is the membership.
The bullish and bearish analyst opinions on PLBY, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
The green dot is the last close — the median target sits +145.9% from it.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 8 July 2025 | LUCID CAPITAL MARKETS | Initiates | Buy | $3.00 |
| 9 Aug 2024 | Jefferies | Downgrade | Hold | — |
| 8 May 2024 | Chardan Capital | Maintains | Buy | — |
| 26 Mar 2024 | Chardan Capital | Maintains | Buy | — |
| 17 Aug 2023 | Chardan Capital | Maintains | Buy | — |
| 1 June 2023 | Chardan Capital | Reiterates | Buy | — |
| 11 May 2023 | Roth MKM | Downgrade | Neutral | — |
| 5 May 2023 | Jefferies | Initiates | Buy | — |
| 20 Mar 2023 | Chardan Capital | Reiterates | Buy | — |
| 13 Feb 2023 | Chardan Capital | Reiterates | Buy | — |
| 21 Oct 2022 | Chardan Capital | Maintains | Buy | — |
| 10 Aug 2022 | Chardan Capital | Maintains | Buy | — |
| 3 Aug 2022 | Chardan Capital | Maintains | Buy | — |
| 16 May 2022 | Loop Capital | Maintains | Buy | — |
| 11 May 2022 | Chardan Capital | Maintains | Buy | — |
| 20 Apr 2022 | Canaccord Genuity | Assumes | Buy | $36 → $28 |
| 2 Mar 2022 | Chardan Capital | Maintains | Buy | — |
| 23 Nov 2021 | Chardan Capital | Initiates | Buy | — |
| 1 Oct 2021 | Loop Capital | Initiates | Buy | — |
| 24 June 2021 | Stifel | Initiates | Buy | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 92% of US stocks
Cheaper than 67% of US stocks
Cheaper than 26% of US stocks
Cheaper than 99% of US stocks
Higher than 39% of US stocks
Higher than 42% of US stocks
Higher than 82% of US stocks
Higher than 28% of US stocks
Higher than 23% of US stocks
Higher than 25% of US stocks
Higher than 40% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The nearest names by industry and size, scored by the same model — like for like.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PLBY appears on the weeks it earns a place.
Playboy, Inc. announced it will release second quarter 2026 financial results after Nasdaq closes on August 10, 2026, with management hosting an investor conference call at 5:00 p.m. Eastern Time that same day.
Why it matters — PLBY watchers will want to tune in for the company's latest quarterly financial performance and management commentary on August 10.
The 3 Wall Street analysts covering Playboy, Inc. have a median 12-month price target of $3, with estimates ranging from $1.5 to $4. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 3 analysts covering Playboy, Inc., 2 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Playboy, Inc. 35 out of 100 across roughly 4,600 US stocks as at 8 Aug 2026. None of this is personal advice — it does not consider your circumstances.
As at 8 Aug 2026, Playboy, Inc. ranks 35 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Size (72 of 100).
No one can know that. What the data says: the median 12-month target from 3 analysts implies +145.9% from the last close, and Ticker Nerd's factor model ranks Playboy, Inc. 35 out of 100 as at 8 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering Playboy, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PLBY are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $1.5 to $4 over the next 12 months.
Playboy, Inc. returned -29.5% over the 12 months to 7 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.
PLBY Group, Inc. is a global pleasure and leisure lifestyle company built around the iconic Playboy brand, one of the world's most recognizable consumer brands.
The most recent item we track (GlobeNewsWire, 27 July 2026): "Playboy to Host Second Quarter 2026 Earnings Call on August 10, 2026 at 5:00 p.m. Eastern Time". Playboy, Inc. announced it will release second quarter 2026 financial results after Nasdaq closes on August 10, 2026, with management hosting an investor conference call at 5:00 p.m. Eastern Time that same day.
PLBY Group, Inc. is a global pleasure and leisure lifestyle company built around the iconic Playboy brand, one of the world's most recognizable consumer brands. The company operates through a strategically pivoted, asset-light business model centered on brand licensing, direct-to-consumer retail, and digital content. Its core business segments include trademark licensing agreements that generate high-margin recurring revenue streams across approximately 180 countries, the Honey Birdette luxury lingerie and sexual wellness brand serving affluent consumers, and digital subscription platforms including Playboy Club and adult content offerings. PLBY Group distributes Playboy-branded products and content across four primary categories: sexual wellness, style and apparel, gaming and lifestyle entertainment, and beauty and grooming. The company licenses its intellectual property to third-party manufacturers and retailers while maintaining owned-and-operated e-commerce platforms and retail locations. Founded in 1953 and headquartered in Los Angeles, PLBY Group has transitioned from traditional media operations to a licensing-focused platform that prioritizes predictable, high-margin revenue through long-term brand partnerships while leveraging the cultural significance and global recognition of its flagship brand.
CEO Mr. Ben Kohn · 199 employees · United States · https://playboy.com