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PLBY Stock Forecast: Playboy, Inc. Price Predictions for 2026-2027

Last close, 21 Aug 2026
$1.22
−0.81% on the day

The 3 Wall Street analysts covering Playboy, Inc. hold a median 12-month price target of $3 — +145.9% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 48 of 100 as at 22 Aug 2026 — in the lower half.

Market cap
$146.2M
Ticker Nerd rank
48 / 100
Median analyst target
$3.00
Analysts covering
3
Total return, dividends reinvested
1W
−3.2%
1M
−0.8%
YTD
−35.1%
1Y
−25.6%
From 52W high
−55.0%
From 52W low
+9.9%
$1.11
$2.71
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

PLBY stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Playboy, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 22 Aug 2026
48 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Growth
73
Size
72
Issuance
66
Revisions
60
Accruals
56
Quality
42
Momentum
27
Volatility
27
Value
22

Growth (73): Sales and profits are climbing, and climbing faster than before.

Value (22): The shares cost a lot relative to the profits and assets behind them.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

PLBY stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on PLBY, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$1.00$2.00$3.00$4.00Oct 25Jan 26Apr 26Jul 26PLBYHigh $4.00Median $3.00Low $1.50

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says3 analysts
2 Buy1 Hold0 Sell
Low $1.50Median $3.00High $4.00

The green dot is the last close — the median target sits +145.9% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
8 July 2025LUCID CAPITAL MARKETSInitiatesBuy$3.00
9 Aug 2024JefferiesDowngradeHold—
8 May 2024Chardan CapitalMaintainsBuy—
26 Mar 2024Chardan CapitalMaintainsBuy—
17 Aug 2023Chardan CapitalMaintainsBuy—
1 June 2023Chardan CapitalReiteratesBuy—
11 May 2023Roth MKMDowngradeNeutral—
5 May 2023JefferiesInitiatesBuy—
20 Mar 2023Chardan CapitalReiteratesBuy—
13 Feb 2023Chardan CapitalReiteratesBuy—
21 Oct 2022Chardan CapitalMaintainsBuy—
10 Aug 2022Chardan CapitalMaintainsBuy—
3 Aug 2022Chardan CapitalMaintainsBuy—
16 May 2022Loop CapitalMaintainsBuy—
11 May 2022Chardan CapitalMaintainsBuy—
20 Apr 2022Canaccord GenuityAssumesBuy$36 → $28
2 Mar 2022Chardan CapitalMaintainsBuy—
23 Nov 2021Chardan CapitalInitiatesBuy—
1 Oct 2021Loop CapitalInitiatesBuy—
24 June 2021StifelInitiatesBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PLBY appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

PLBY analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
Analysts raising
0
Analysts cutting
1
Fundamentals

Playboy, Inc. (PLBY) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
61.0×

Cheaper than 12% of US stocks

Price / sales
1.2×

Cheaper than 67% of US stocks

Price / book
6.6×

Cheaper than 16% of US stocks

EV / EBITDA
57.1×

Cheaper than 4% of US stocks

Growth & margins
Revenue growth (YoY)
10.9%

Higher than 55% of US stocks

Earnings growth (YoY)
4.7%

Higher than 42% of US stocks

Gross margin
68.4%

Higher than 81% of US stocks

Operating margin
9.5%

Higher than 63% of US stocks

Net margin
0.2%

Higher than 47% of US stocks

Returns & dividend
Return on equity
2.4%

Higher than 48% of US stocks

Return on assets
0.5%

Higher than 46% of US stocks

Dividend yield
—

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

PLBY vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelLeisure
CompanyMarket capTKN rank
PLBYPlayboy, Inc.$146.2M
48
AOUTAmerican Outdoor Brands, Inc.$141.6M
82
CLARClarus Corp.$142.5M
90
PUSAAureus Greenway Holdings, Inc.$92.4M
15
XPOFXponential Fitness, Inc.$255.6M
32
ESCAEscalade, Inc.$288.9M
99
JAKKJAKKS Pacific, Inc.$291.6M
74

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Playboy, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest PLBY news & analysis

Playboy: Financial Momentum Remains Strong, For Now

Seeking Alpha · 12 Aug 2026positive

Playboy, Inc. reported strong earnings growth for Q2, driving its stock higher. Licensing revenues remain stable due to multi-year contractual guarantees, while the Honey Birdette business has sustained strong financial momentum from a brand turnaround.

Why it matters — A PLBY watcher would care because the report highlights continued earnings growth and stable licensing income alongside Honey Birdette's improving performance.

Playboy, Inc. (PLBY) Q2 2026 Earnings Call Transcript

Seeking Alpha · 11 Aug 2026neutral

Playboy, Inc. (PLBY) Q2 2026 earnings call transcript was published on Seeking Alpha, presenting the company's second-quarter 2026 earnings call discussion in full. No specific financial results or commentary are detailed in the excerpt provided.

Why it matters — A PLBY watcher would turn to the transcript to review management's own discussion of the company's Q2 2026 performance and outlook directly from the earnings call.

PLBY Group Q2 Earnings Call Highlights

MarketBeat · 11 Aug 2026positive

PLBY Group reported second-quarter revenue growth, a return to operating profitability, and positive operating cash flow in its Q2 earnings call. The company cited continued momentum at Honey Birdette, growth in licensing, and early progress in its media and experiences strategy.

Why it matters — The results reflect a notable turnaround for PLBY, with the return to operating profitability and positive cash flow marking a significant operational milestone for shareholders.

Playboy to Host Second Quarter 2026 Earnings Call on August 10, 2026 at 5:00 p.m. Eastern Time

GlobeNewsWire · 27 July 2026neutral

Playboy, Inc. announced it will release second quarter 2026 financial results after Nasdaq closes on August 10, 2026, with management hosting an investor conference call at 5:00 p.m. Eastern Time that same day.

Why it matters — PLBY watchers will want to tune in for the company's latest quarterly financial performance and management commentary on August 10.

FAQ

Frequently asked questions about PLBY stock

What is the PLBY stock price forecast for 2026-2027?

The 3 Wall Street analysts covering Playboy, Inc. have a median 12-month price target of $3, with estimates ranging from $1.5 to $4. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is PLBY stock a buy right now?

Of the 3 analysts covering Playboy, Inc., 2 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Playboy, Inc. 48 out of 100 across roughly 4,600 US stocks as at 22 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank PLBY?

As at 22 Aug 2026, Playboy, Inc. ranks 48 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Growth (73 of 100).

Will PLBY stock go up?

No one can know that. What the data says: the median 12-month target from 3 analysts implies +145.9% from the last close, and Ticker Nerd's factor model ranks Playboy, Inc. 48 out of 100 as at 22 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the PLBY stock forecast for 2030?

No analyst covering Playboy, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PLBY are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $1.5 to $4 over the next 12 months.

How has PLBY stock performed over the past year?

Playboy, Inc. returned -25.6% over the 12 months to 21 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Playboy, Inc. do?

PLBY Group, Inc. is a global pleasure and leisure lifestyle company built around the iconic Playboy brand, one of the world's most recognizable consumer brands.

What is the latest news on PLBY?

The most recent item we track (Seeking Alpha, 12 Aug 2026): "Playboy: Financial Momentum Remains Strong, For Now". Playboy, Inc. reported strong earnings growth for Q2, driving its stock higher. Licensing revenues remain stable due to multi-year contractual guarantees, while the Honey Birdette business has sustained strong financial momentum from a brand turnaround.

Company

About Playboy, Inc.

PLBY Group, Inc. is a global pleasure and leisure lifestyle company built around the iconic Playboy brand, one of the world's most recognizable consumer brands. The company operates through a strategically pivoted, asset-light business model centered on brand licensing, direct-to-consumer retail, and digital content. Its core business segments include trademark licensing agreements that generate high-margin recurring revenue streams across approximately 180 countries, the Honey Birdette luxury lingerie and sexual wellness brand serving affluent consumers, and digital subscription platforms including Playboy Club and adult content offerings. PLBY Group distributes Playboy-branded products and content across four primary categories: sexual wellness, style and apparel, gaming and lifestyle entertainment, and beauty and grooming. The company licenses its intellectual property to third-party manufacturers and retailers while maintaining owned-and-operated e-commerce platforms and retail locations. Founded in 1953 and headquartered in Los Angeles, PLBY Group has transitioned from traditional media operations to a licensing-focused platform that prioritizes predictable, high-margin revenue through long-term brand partnerships while leveraging the cultural significance and global recognition of its flagship brand.

CEO Mr. Ben Kohn · 199 employees · United States · https://playboy.com