PRPLConsumer Cyclical · Furnishings, Fixtures & AppliancesThe 4 Wall Street analysts covering Purple Innovation, Inc. hold a median 12-month price target of $21 — +114.0% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 30 of 100 as at 8 Aug 2026 — in the lower half. The Street sees upside; the factor read is a caution. That gap is the story on this page.
Consensus tells you what everyone already believes. The model scores Purple Innovation, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Accruals (94): Reported profit is backed by cash, and the company is not expanding recklessly.
Momentum (4): The shares have been drifting down relative to others.
The rank is the raw material. Whether the rules would actually own Purple Innovation, Inc. — and when they’d sell — is the membership.
The bullish and bearish analyst opinions on PRPL, reported as data — targets and ratings, the market's view beside the model's.
We don’t hold enough price history for this company yet.
The green dot is the last close — the median target sits +114.0% from it.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 29 Apr 2026 | Keybanc | Downgrade | Sector Weight | — |
| 29 Apr 2026 | UBS | Maintains | Neutral | $0.85 → $0.65 |
| 1 Apr 2026 | UBS | Maintains | Neutral | — |
| 26 Mar 2025 | Wedbush | Reiterates | Neutral | — |
| 4 Sept 2024 | Wedbush | Downgrade | Neutral | — |
| 6 Aug 2024 | Craig-Hallum | Maintains | Hold | — |
| 8 May 2024 | Wedbush | Reiterates | Outperform | — |
| 21 Mar 2024 | Roth MKM | Reiterates | Buy | — |
| 13 Mar 2024 | Craig-Hallum | Maintains | Hold | — |
| 13 Mar 2024 | Roth MKM | Upgrade | Buy | — |
| 13 Mar 2024 | Wedbush | Maintains | Outperform | — |
| 7 Mar 2024 | Roth MKM | Maintains | Neutral | — |
| 24 Jan 2024 | Keybanc | Maintains | Overweight | — |
| 24 Jan 2024 | Wedbush | Reiterates | Outperform | — |
| 13 Nov 2023 | Oppenheimer | Downgrade | Perform | — |
| 10 Nov 2023 | Craig-Hallum | Downgrade | Hold | — |
| 10 Nov 2023 | Keybanc | Maintains | Overweight | — |
| 10 Nov 2023 | Wedbush | Maintains | Outperform | — |
| 25 Aug 2023 | Oppenheimer | Reiterates | Outperform | — |
| 10 Aug 2023 | Wedbush | Maintains | Outperform | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 81% of US stocks
Cheaper than 97% of US stocks
Cheaper than 94% of US stocks
Cheaper than 86% of US stocks
Higher than 17% of US stocks
Higher than 27% of US stocks
Higher than 46% of US stocks
Higher than 22% of US stocks
Higher than 18% of US stocks
Higher than 98% of US stocks
Higher than 28% of US stocks
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The nearest names by industry and size, scored by the same model — like for like.
Computed off the Friday close and sent before the US open.
Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PRPL appears on the weeks it earns a place.
Zacks Investment Research reported that Purple Innovation (PRPL) lacks the key ingredients for a likely earnings beat ahead of its upcoming financial release.
Why it matters — PRPL watchers would care because the report casts doubt on the company's ability to deliver positive earnings in its next quarterly announcement.
Purple Innovation announced it will release its second quarter 2026 financial results on August 10, 2026 at approximately 4:05 p.m. ET, followed by a conference call at 4:30 p.m. ET.
Why it matters — PRPL watchers will look to this upcoming earnings release for the company's latest financial performance and any updates on its business outlook.
The 4 Wall Street analysts covering Purple Innovation, Inc. have a median 12-month price target of $21, with estimates ranging from $16 to $25. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 4 analysts covering Purple Innovation, Inc., 1 rate it a Buy, 3 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Purple Innovation, Inc. 30 out of 100 across roughly 4,600 US stocks as at 8 Aug 2026. None of this is personal advice — it does not consider your circumstances.
As at 8 Aug 2026, Purple Innovation, Inc. ranks 30 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Accruals (94 of 100).
No one can know that. What the data says: the median 12-month target from 4 analysts implies +114.0% from the last close, and Ticker Nerd's factor model ranks Purple Innovation, Inc. 30 out of 100 as at 8 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering Purple Innovation, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PRPL are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $16 to $25 over the next 12 months.
Purple Innovation Inc. is a leading company specializing in the design and manufacture of innovative comfort technology products, including mattresses, pillows, and cushions.
The most recent item we track (Zacks Investment Research, 3 Aug 2026): "Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Next Week's Release". Zacks Investment Research reported that Purple Innovation (PRPL) lacks the key ingredients for a likely earnings beat ahead of its upcoming financial release.
Purple Innovation Inc. is a leading company specializing in the design and manufacture of innovative comfort technology products, including mattresses, pillows, and cushions. The primary function of the company is to merge advanced engineering with consumer comfort needs, creating products that aim to improve sleep and seating experiences. Notable for its proprietary Hyper-Elastic Polymer technology, Purple Innovation's products stand out in the competitive sleep and comfort sector due to their unique grid structure, which provides personalized support and pressure relief. With a focus on leveraging technology to enhance quality of life, Purple Innovation serves a diverse customer base across the residential and commercial sectors. In the financial market, Purple Innovation plays a significant role within the sleep and home furnishing industry, reflecting trends in consumer health and wellness spending. Headquartered in Lehi, Utah, Purple Innovation continues to expand its presence through direct-to-consumer online sales channels and retail partnerships, contributing to its strategic growth and market footprint.
CEO Mr. Robert T. DeMartini · 1,100 employees · United States · https://www.purple.com