T. ROWE PRICE STUDY FINDS DC CONSULTANTS AND ADVISORS ARE MOVING FROM AI EXPLORATION TO EXECUTION, WHILE PRIVATE ASSETS AND PERSONALIZATION GAIN MOMENTUM
T. Rowe Price released findings from its sixth annual Defined Contribution Consultant Study, based on input from three dozen consultant and advisory firms. The research covers rapid AI adoption moving from evaluation to execution, growing expectations for private assets in DC plans, and a greater emphasis on advice and personalization for participants.
Why it matters — The study signals T. Rowe Price's ongoing thought leadership in the retirement market and highlights trends—AI, private assets, and personalization—that could shape demand for its defined contribution offerings.