Allison Unveils Go-Forward Brand Architecture Following Acquisition of Dana's Off-Highway Drive & Motion Systems Business
Allison Transmission announced its go-forward brand architecture after acquiring Dana Incorporated’s Off-Highway Drive & Motion Systems business earlier this year. Effective Oct. 23, 2026, the combined company’s enterprise brand is Allison, with established product brands retained.
Why it matters — The announcement clarifies the company’s branding following the acquisition for ALSN watchers.