Build-A-Bear Unveils New ICON Park Experiences Ahead of Grand Opening
Build-A-Bear announced details of its largest retailtainment location at ICON Park in Orlando, a three-story Workshop set to open in November. The location will debut first-of-its-kind experiences, including a premium appointment-only Design Studio where guests work one-on-one with a Design Consultant to create customized furry friends, plus an interactive Bakeshop and "Personalize Me" customization.
Why it matters — The new flagship experience introduces exclusive, premium customization offerings that could expand Build-A-Bear's retailtainment footprint and drive engagement at its largest location yet.