BUILD-A-BEAR WORKSHOP CELEBRATES HARRY POTTER™'S BIRTHDAY WITH ENCHANTING NEW COLLECTION AND FAN GIVEAWAY
Build-A-Bear Workshop launched a new Harry Potter collection on July 30, timed to Harry Potter's birthday on July 31, available online and at participating locations.
Why it matters — The launch of this new Harry Potter collection represents a seasonal product release tied to a major franchise, which could drive customer traffic and sales for Build-A-Bear.