Sea Ray parent Brunswick bets on AI navigation and new revenue streams to help stalling boat sales
Brunswick Corp., parent of Sea Ray and Boston Whaler, is relying on new technology such as autonomous docking and recurring revenue streams like its Freedom Boat Club membership to offset slowing sales of new boats.
Why it matters — BC watchers would care because the company is pivoting toward technology and subscription-based revenue as a counterweight to weakening new-boat sales.