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HOG Stock Forecast 2026-2027
$23.95
Current Price
$2.83B
Market Cap
Buy 5
Hold 9
Sell 2
Wall St Analyst Ratings
Distance to HOG Price Targets
+33.6%
To High Target of $32.00
-4.0%
To Median Target of $23.00
-49.9%
To Low Target of $12.00
HOG Price Momentum
+3.4%
1 Week Change
+36.2%
1 Month Change
+8.7%
1 Year Change
+16.9%
Year-to-Date Change
-23.4%
From 52W High of $31.25
+40.1%
From 52W Low of $17.09
📊 TOP ANALYST CALLS
Did HOG Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Harley-Davidson is one of their latest high-conviction picks.
Latest HOG Stock Price Targets & Analyst Predictions
Based on our analysis of 19 Wall Street analysts, HOG has a neutral consensus with a median price target of $23.00 (ranging from $12.00 to $32.00). The overall analyst rating is Buy (6.8/10). Currently trading at $23.95, the median forecast implies a -4.0% downside. This outlook is supported by 5 Buy, 9 Hold, and 2 Sell ratings.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
HOG Analyst Ratings
5
Buy
9
Hold
2
Sell
HOG Price Target Range
Low
$12.00
Average
$23.00
High
$32.00
Current: $23.95
Latest HOG Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for HOG.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Mar 11, 2026 | Wells Fargo | Anthony Bonadio | Underweight | Initiates | $15.00 |
| Mar 4, 2026 | UBS | Robin Farley | Neutral | Maintains | $19.00 |
| Jan 14, 2026 | Citigroup | James Hardiman | Neutral | Maintains | $23.00 |
| Nov 25, 2025 | Loop Capital | Hold | Initiates | $21.00 | |
| Nov 19, 2025 | Morgan Stanley | Adam Jonas | Underweight | Maintains | $21.00 |
| Nov 13, 2025 | UBS | Robin Farley | Neutral | Maintains | $27.00 |
| Nov 10, 2025 | DA Davidson | Griffin Bryan | Buy | Maintains | $30.00 |
| Oct 27, 2025 | Morgan Stanley | Adam Jonas | Underweight | Downgrade | $25.00 |
| Aug 25, 2025 | DA Davidson | Griffin Bryan | Buy | Maintains | $34.00 |
| Jul 8, 2025 | UBS | Robin Farley | Neutral | Maintains | $27.00 |
| Jun 16, 2025 | Citigroup | James Hardiman | Neutral | Maintains | $27.00 |
| May 14, 2025 | Baird | Craig Kennison | Neutral | Maintains | $28.00 |
| May 2, 2025 | B of A Securities | Buy | Maintains | $N/A | |
| Apr 17, 2025 | Citigroup | Neutral | Maintains | $N/A | |
| Apr 9, 2025 | DA Davidson | Brandon Rolle | Buy | Assumes | $31.00 |
| Apr 4, 2025 | Baird | Craig Kennison | Neutral | Maintains | $26.00 |
| Apr 2, 2025 | Citigroup | James Hardiman | Neutral | Maintains | $28.00 |
| Feb 20, 2025 | UBS | Robin Farley | Neutral | Maintains | $28.00 |
| Feb 6, 2025 | Morgan Stanley | Adam Jonas | Equal-Weight | Maintains | $31.00 |
| Feb 6, 2025 | Citigroup | James Hardiman | Neutral | Maintains | $29.00 |
Harley-Davidson Inc. (HOG) Competitors
The following stocks are similar to Harley-Davidson based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Harley-Davidson Inc. (HOG) Financial Data
Harley-Davidson Inc. has a market capitalization of $2.83B with a P/E ratio of 8.4x. The company generates $4.47B in trailing twelve-month revenue with a 7.6% profit margin.
Revenue growth is -27.8% quarter-over-quarter, while maintaining an operating margin of -69.6% and return on equity of +10.4%.
Valuation Metrics
Market Cap
$2.83B
Enterprise Value
$4.38B
P/E Ratio
8.4x
PEG Ratio
0.1x
Price/Sales
0.6x
Growth & Margins
Revenue Growth (YoY)
-27.8%
Gross Margin
-11.2%
Operating Margin
-69.6%
Net Margin
+7.6%
EPS Growth
-27.8%
Financial Health
Cash/Price Ratio
+49.1%
Current Ratio
2.1x
Debt/Equity
96.7x
ROE
+10.4%
ROA
+2.8%
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Harley-Davidson Inc. (HOG) Business Model
About Harley-Davidson Inc.
What They Do
Manufactures heavyweight motorcycles and related products.
Business Model
Harley-Davidson generates revenue through the sale of heavyweight motorcycles, parts, accessories, and merchandise. Additionally, it earns income from its financial services, which include wholesale and retail financing and insurance brokerage.
Additional Information
Founded in 1903 and based in Milwaukee, Wisconsin, Harley-Davidson has a strong market presence and caters to a dedicated rider community. The company also focuses on innovation with its LiveWire brand for electric motorcycles, positioning itself in the evolving market of electric vehicles.
Company Information
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Employees
5,500
CEO
Mr. Arthur Francis Starrs III
Country
United States
IPO Year
1987
Website
www.harley-davidson.comHarley-Davidson Inc. (HOG) Latest News & Analysis
Latest News
Quick Summary
Harley-Davidson (HOG) has updated its HDFS business model and announced strategic partnerships with KKR and PIMCO, focusing on enhancing its financial services.
Why It Matters
Harley-Davidson's update on its HDFS business model and strategic partnerships with KKR and PIMCO signals potential for improved financing options and growth, influencing investor confidence and stock performance.
Source: Seeking Alpha
Market Sentiment:
Neutral
Quick Summary
Harley-Davidson, Inc. (NYSE: HOG) will hold an audio webcast on April 16, 2026, at 9 a.m. CT to discuss Harley-Davidson Financial Services (HDFS) with investors.
Why It Matters
The scheduled webcast indicates Harley-Davidson's commitment to transparency and engagement with investors, potentially influencing stock perception and future investment decisions.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
As of April 13, 2026, two consumer discretionary stocks are signaling caution for momentum-focused investors.
Why It Matters
Warning signals in consumer discretionary stocks may indicate potential declines, affecting momentum-based trading strategies and increasing risk in that sector.
Source: Benzinga
Market Sentiment:
Negative
HARLEY-DAVIDSON LAUNCHES RIDE
12 days ago
Quick Summary
Harley-Davidson (NYSE:HOG) launched a new brand platform, RIDE, aimed at revitalizing the brand while honoring its heritage, targeting modern riders and shaping its future direction.
Why It Matters
Harley-Davidson's new brand platform, RIDE, signals a strategic shift to attract modern riders while respecting its legacy, potentially boosting brand loyalty and sales, impacting stock performance.
Source: PRNewsWire
Market Sentiment:
Neutral
The Big 3: HOG, WMT, MRVL
13 days ago
Quick Summary
Don Kaufman highlights AI chips, retail giants, and Harley Davidson as focus areas. He expects HOG shares to rise, WMT to attract bearish interest, and MRVL to maintain its uptrend.
Why It Matters
Kaufman's focus on AI chips, retail giants, and motorcycles signals potential stock movements, with bullish sentiment for Harley Davidson and Marvell, while Walmart faces bearish pressures.
Source: Schwab Network
Market Sentiment:
Positive
Top 25 High-Yield Dividend Stocks For April 2026
16 days ago
Quick Summary
The April 2026 Top 25 High-Yield dividend stock watchlist features an average yield of 3.86%, projected 19.07% CAGR, and ~34% average undervaluation. Key stocks include Campbell's (7% yield) and Autoliv (38.15% growth).
Why It Matters
The watchlist highlights high-yield stocks with strong growth potential and undervaluation, offering investors attractive income and capital appreciation opportunities.
Source: Seeking Alpha
Market Sentiment:
Positive
Frequently Asked Questions About HOG Stock
What is Harley-Davidson Inc.'s (HOG) stock forecast for 2026?
Based on our analysis of 19 Wall Street analysts, Harley-Davidson Inc. (HOG) has a median price target of $23.00. The highest price target is $32.00 and the lowest is $12.00.
Is HOG stock a good investment in 2026?
According to current analyst ratings, HOG has 5 Buy ratings, 9 Hold ratings, and 2 Sell ratings. The stock is currently trading at $23.95. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for HOG stock?
Wall Street analysts predict HOG stock could reach $23.00 in the next 12 months. This represents a -4.0% decrease from the current price of $23.95. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Harley-Davidson Inc.'s business model?
Harley-Davidson generates revenue through the sale of heavyweight motorcycles, parts, accessories, and merchandise. Additionally, it earns income from its financial services, which include wholesale and retail financing and insurance brokerage.
What is the highest forecasted price for HOG Harley-Davidson Inc.?
The highest price target for HOG is $32.00 from at , which represents a 33.6% increase from the current price of $23.95.
What is the lowest forecasted price for HOG Harley-Davidson Inc.?
The lowest price target for HOG is $12.00 from at , which represents a -49.9% decrease from the current price of $23.95.
What is the overall HOG consensus from analysts for Harley-Davidson Inc.?
The overall analyst consensus for HOG is neutral. Out of 19 Wall Street analysts, 5 rate it as Buy, 9 as Hold, and 2 as Sell, with a median price target of $23.00.
How accurate are HOG stock price projections?
Stock price projections, including those for Harley-Davidson Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: April 21, 2026 7:37 PM UTC