Missed GME or NVDA? Don’t Miss the Next One.​
Join 5,000+ investors using Ticker Nerd’s Market Radar to stay ahead of major market moves, analyst upgrades, and trending opportunities — for free.
HOG Stock Forecast 2025-2026
$24.30
Current Price
$2.95B
Market Cap
Buy 5
Hold 10
Sell 1
Wall St Analyst Ratings
Distance to HOG Price Targets
+31.7%
To High Target of $32.00
+15.7%
To Median Target of $28.11
-1.2%
To Low Target of $24.00
HOG Price Momentum
-1.7%
1 Week Change
+2.6%
1 Month Change
-31.0%
1 Year Change
-19.3%
Year-to-Date Change
-39.1%
From 52W High of $39.93
+18.8%
From 52W Low of $20.45
📉 MARKET SELLOFF ALERT
10 Quality Stocks Worth Considering Now
Researching Harley-Davidson (HOG) after the drop? Our ex-Goldman Sachs analyst reveals if it made our list of 10 oversold quality stocks with strong growth potential.
Get our FREE market selloff report + exclusive analysis on HOG and similar high-potential opportunities.
Latest HOG Stock Price Targets & Analyst Predictions
Based on our analysis of 17 Wall Street analysts, HOG has a neutral consensus with a median price target of $28.11 (ranging from $24.00 to $32.00). The overall analyst rating is Buy (7.0/10). Currently trading at $24.30, the median forecast implies a 15.7% upside. This outlook is supported by 5 Buy, 10 Hold, and 1 Sell ratings.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
HOG Analyst Ratings
5
Buy
10
Hold
1
Sell
HOG Price Target Range
Low
$24.00
Average
$28.11
High
$32.00
Current: $24.30
Latest HOG Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for HOG.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| May 14, 2025 | Baird | Craig Kennison | Neutral | Maintains | $28.00 |
| Apr 9, 2025 | DA Davidson | Brandon Rolle | Buy | Assumes | $31.00 |
| Apr 4, 2025 | Baird | Craig Kennison | Neutral | Maintains | $26.00 |
| Apr 2, 2025 | Citigroup | James Hardiman | Neutral | Maintains | $28.00 |
| Feb 20, 2025 | UBS | Robin Farley | Neutral | Maintains | $28.00 |
| Feb 6, 2025 | Morgan Stanley | Adam Jonas | Equal-Weight | Maintains | $31.00 |
| Feb 6, 2025 | Citigroup | James Hardiman | Neutral | Maintains | $29.00 |
| Feb 4, 2025 | DA Davidson | Brandon Rolle | Buy | Maintains | $31.00 |
| Jan 30, 2025 | B of A Securities | Robert Ohmes | Buy | Maintains | $35.00 |
| Jan 23, 2025 | Citigroup | James Hardiman | Neutral | Maintains | $31.00 |
| Jan 21, 2025 | Morgan Stanley | Adam Jonas | Equal-Weight | Downgrade | $33.00 |
| Nov 7, 2024 | UBS | Robin Farley | Neutral | Maintains | $35.00 |
| Oct 25, 2024 | Citigroup | James Hardiman | Neutral | Maintains | $34.00 |
| Oct 15, 2024 | B of A Securities | Robert Ohmes | Buy | Maintains | $45.00 |
| Oct 2, 2024 | Baird | Craig Kennison | Neutral | Downgrade | $40.00 |
| Sep 19, 2024 | Citigroup | James Hardiman | Neutral | Maintains | $39.00 |
| Aug 23, 2024 | UBS | Robin Farley | Neutral | Maintains | $40.00 |
| Jul 26, 2024 | Baird | Craig Kennison | Outperform | Maintains | $44.00 |
| Jul 2, 2024 | Baird | Craig Kennison | Outperform | Maintains | $40.00 |
| Jun 12, 2024 | Citigroup | James Hardiman | Neutral | Maintains | $34.00 |
Harley-Davidson Inc. (HOG) Competitors
The following stocks are similar to Harley-Davidson based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
HOG
Harley-Davidson
mkt cap
2.96B
Harley-Davidson Inc. (HOG) Financial Data
Harley-Davidson Inc. has a market capitalization of $2.95B with a P/E ratio of 8.7x. The company generates $4.79B in trailing twelve-month revenue with a 7.4% profit margin.
Revenue growth is -23.1% quarter-over-quarter, while maintaining an operating margin of +13.2% and return on equity of +10.6%.
Valuation Metrics
Market Cap
$2.95B
Enterprise Value
$9.35B
P/E Ratio
8.7x
PEG Ratio
5.9x
Price/Sales
0.6x
Growth & Margins
Revenue Growth (YoY)
-23.1%
Gross Margin
+35.3%
Operating Margin
+13.2%
Net Margin
+7.4%
EPS Growth
-43.3%
Financial Health
Cash/Price Ratio
+32.1%
Current Ratio
1.6x
Debt/Equity
231.6x
ROE
+10.6%
ROA
+1.9%
💰 DON'T MISS THIS OPPORTUNITY
Get All 10 Quality Stocks For This Market Selloff
Still researching investments after the market drop? Our ex-Goldman Sachs analyst has already identified the 10 highest-quality oversold stocks with strong fundamentals and upside potential.
Why spend hours researching when we've already done the work? Get instant access to our complete market selloff analysis.
Harley-Davidson Inc. (HOG) Business Model
About Harley-Davidson Inc.
What They Do
Manufactures motorcycles and riding gear.
Business Model
Harley-Davidson generates revenue through the sale of motorcycles, parts, accessories, and apparel. The company also fosters a loyal customer base by organizing events and rider clubs, enhancing brand engagement and community support.
Additional Information
Established in 1903, Harley-Davidson is a prominent American brand headquartered in Milwaukee, Wisconsin. It plays a vital role in the automotive industry and has a global influence, creating local economic opportunities through its dealerships and aftermarket demand. The company is committed to adapting its strategies to meet changing market dynamics and consumer preferences.
Company Information
Sector
Consumer Cyclical
Industry
Recreational Vehicles
Employees
5,900
CEO
Mr. Jochen Zeitz
Country
United States
IPO Year
1987
Website
www.harley-davidson.comHarley-Davidson Inc. (HOG) Latest News & Analysis
Latest News
Quick Summary
The Law Offices of Frank R. Cruz are investigating Harley-Davidson, Inc. (HOG) on behalf of investors.
Why It Matters
The investigation into Harley-Davidson may indicate potential legal issues or financial mismanagement, impacting stock performance and investor confidence.
Source: Business Wire
Market Sentiment:
Neutral
Harley-Davidson Gets Back to Business
4 days ago
Quick Summary
Harley-Davidson announced that all nine Director nominees were elected at its 2025 Annual Meeting. The search for the next CEO is ongoing, led by the search committee.
Why It Matters
The election of all director nominees signals stability in governance, while the ongoing CEO search suggests potential strategic shifts that could impact company performance and investor sentiment.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
Harley-Davidson rejected H Partners' proposal to remove three directors, including the CEO, according to a company statement released on Wednesday.
Why It Matters
Harley-Davidson's rejection of H Partners' proposal stabilizes its leadership, potentially boosting investor confidence and impacting stock performance positively.
Source: Reuters
Market Sentiment:
Positive
Harley-Davidson, Inc. Declares Dividend
9 days ago
Quick Summary
Harley-Davidson's Board has approved a cash dividend of $0.18 per share for Q2 2025, payable on June 18 to shareholders of record by June 2, 2025.
Why It Matters
The approval of a cash dividend signals financial health and profitability for Harley-Davidson, potentially attracting income-focused investors and boosting stock price.
Source: PRNewsWire
Market Sentiment:
Neutral
Harley-Davidson Shareholders Elect All of the Company's Director Nominees at Annual Meeting
9 days ago
Quick Summary
Harley-Davidson announced that all Director nominees were elected at its 2025 Annual Meeting. Jochen Zeitz continues as Chairman, President, and CEO.
Why It Matters
The election of all director nominees signals shareholder confidence in Harley-Davidson's leadership, which can positively influence stock performance and company stability.
Source: PRNewsWire
Market Sentiment:
Neutral
Quick Summary
H Partners Management, owning 9.3% of Harley-Davidson (NYSE: HOG), commented on the preliminary results of the 2025 Annual Meeting of Shareholders.
Why It Matters
H Partners Management, a major shareholder in Harley-Davidson, holds 9.3% of shares, indicating significant influence over company decisions and potential shifts in strategy or governance.
Source: Business Wire
Market Sentiment:
Neutral
Frequently Asked Questions About HOG Stock
What is Harley-Davidson Inc.'s (HOG) stock forecast for 2025?
Based on our analysis of 17 Wall Street analysts, Harley-Davidson Inc. (HOG) has a median price target of $28.11. The highest price target is $32.00 and the lowest is $24.00.
Is HOG stock a good investment in 2025?
According to current analyst ratings, HOG has 5 Buy ratings, 10 Hold ratings, and 1 Sell ratings. The stock is currently trading at $24.30. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for HOG stock?
Wall Street analysts predict HOG stock could reach $28.11 in the next 12 months. This represents a 15.7% increase from the current price of $24.30. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Harley-Davidson Inc.'s business model?
Harley-Davidson generates revenue through the sale of motorcycles, parts, accessories, and apparel. The company also fosters a loyal customer base by organizing events and rider clubs, enhancing brand engagement and community support.
What is the highest forecasted price for HOG Harley-Davidson Inc.?
The highest price target for HOG is $32.00 from at , which represents a 31.7% increase from the current price of $24.30.
What is the lowest forecasted price for HOG Harley-Davidson Inc.?
The lowest price target for HOG is $24.00 from at , which represents a -1.2% decrease from the current price of $24.30.
What is the overall HOG consensus from analysts for Harley-Davidson Inc.?
The overall analyst consensus for HOG is neutral. Out of 17 Wall Street analysts, 5 rate it as Buy, 10 as Hold, and 1 as Sell, with a median price target of $28.11.
How accurate are HOG stock price projections?
Stock price projections, including those for Harley-Davidson Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: May 24, 2025 7:44 AM UTC