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Harley-Davidson Inc (HOG) Stock Forecast & Price Prediction

Live HOG Stock Price & Analysis

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$25.75

-0.14 (-0.54%)

12 Month Price Forecast For HOG

$25.75
Current Price
$3.30B
Market Cap
15 Ratings
Buy 5
Hold 10
Sell 0
Wall St Analyst Ratings

Distance to HOG Price Forecasts

+35.9%
To High Target of $35.00
+20.4%
To Median Target of $31.00
+12.6%
To Low Target of $29.00

HOG Price Momentum

-4.0%
1 Week Change
-12.7%
1 Month Change
-31.8%
1 Year Change
-14.5%
Year-to-Date Change
-41.7%
From 52W High of $44.16
+2.0%
From 52W Low of $25.25

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Disclaimer: The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.

Data last updated: February 15, 2025 3:54 PM UTC

HOG Analyst Ratings & Price Targets

Based on our analysis of 17 Wall Street analysts, HOG has a neutral consensus with a median price target of $31.00 (ranging from $29.00 to $35.00). The overall analyst rating is Buy (7.2/10). Currently trading at $25.75, the median forecast implies a 20.4% upside. This outlook is supported by 5 Buy, 10 Hold, and 0 Sell ratings.

The most optimistic forecast comes from Robert Ohmes at B of A Securities, projecting a 35.9% upside. Conversely, the most conservative target is provided by James Hardiman at Citigroup, suggesting a 12.6% upside.

Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.

HOG Analyst Consensus

5
Buy
10
Hold
0
Sell

HOG Price Target Range

Low
$29.00
Average
$31.00
High
$35.00
Current: $25.75

Latest HOG Stock Forecasts by Analyst

These are the latest 20 analyst ratings and price targets for HOG.

Date Firm Analyst Rating Change Price Target
Feb 6, 2025 Citigroup James Hardiman Neutral Maintains $29.00
Feb 6, 2025 Morgan Stanley Adam Jonas Equal-Weight Maintains $31.00
Feb 4, 2025 DA Davidson Brandon Rolle Buy Maintains $31.00
Jan 30, 2025 B of A Securities Robert Ohmes Buy Maintains $35.00
Jan 23, 2025 Citigroup James Hardiman Neutral Maintains $31.00
Jan 21, 2025 Morgan Stanley Adam Jonas Equal-Weight Downgrade $33.00
Nov 7, 2024 UBS Robin Farley Neutral Maintains $35.00
Oct 25, 2024 Citigroup James Hardiman Neutral Maintains $34.00
Oct 15, 2024 B of A Securities Robert Ohmes Buy Maintains $45.00
Oct 2, 2024 Baird Craig Kennison Neutral Downgrade $40.00
Sep 19, 2024 Citigroup James Hardiman Neutral Maintains $39.00
Aug 23, 2024 UBS Robin Farley Neutral Maintains $40.00
Jul 26, 2024 Baird Craig Kennison Outperform Maintains $44.00
Jul 2, 2024 Baird Craig Kennison Outperform Maintains $40.00
Jun 12, 2024 Citigroup James Hardiman Neutral Maintains $34.00
Apr 26, 2024 BMO Capital Gerrick Johnson Outperform Maintains $45.00
Apr 26, 2024 Morgan Stanley Adam Jonas Overweight Maintains $51.00
Apr 23, 2024 Morgan Stanley Adam Jonas Overweight Assumes $50.00
Apr 11, 2024 DA Davidson Brandon Rolle Buy Maintains $49.00
Apr 3, 2024 BMO Capital Gerrick Johnson Outperform Maintains $50.00

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The following stocks are similar to Harley-Davidson based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.

Harley-Davidson Inc (HOG) Financial Data

Harley-Davidson Inc has a market capitalization of $3.30B with a P/E ratio of 7.5x. The company generates $5.19B in trailing twelve-month revenue with a 8.8% profit margin.

Revenue growth is -34.7% quarter-over-quarter, while maintaining an operating margin of -28.1% and return on equity of +13.9%.

Valuation Metrics

Market Cap $3.30B
Enterprise Value $8.62B
P/E Ratio 7.5x
PEG Ratio 6.3x
Price/Sales 0.6x

Growth & Margins

Revenue Growth (YoY) -34.7%
Gross Margin +38.0%
Operating Margin -28.1%
Net Margin +8.8%
EPS Growth -25.7%

Financial Health

Cash/Price Ratio +48.9%
Current Ratio 1.4x
Debt/Equity 220.4x
ROE +13.9%
ROA +2.2%

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Harley-Davidson Inc logo

Harley-Davidson Inc (HOG) Company Overview

About Harley-Davidson Inc

What They Do

Manufactures and sells motorcycles and related products.

Business Model

The company operates through three segments: Harley-Davidson Motor Company, which designs and sells a variety of motorcycles and related products; LiveWire, focused on electric motorcycles and accessories; and Harley-Davidson Financial Services, providing financing solutions for motorcycle purchases. Revenue is generated through motorcycle sales, parts, and services, as well as financial products and licensing agreements.

Additional Information

Founded in 1903 and headquartered in Milwaukee, Wisconsin, Harley-Davidson has a strong brand presence and a loyal customer base. The company is well-positioned to capitalize on the growing electric vehicle market through its LiveWire segment.

Company Information

Sector

Consumer Cyclical

Industry

Recreational Vehicles

Employees

6,400

CEO

Mr. Jochen Zeitz

Country

United States

IPO Year

1987

Harley-Davidson Inc (HOG) Latest News & Analysis

HOG stock latest news image
Quick Summary

HOG reports a larger-than-expected loss for Q4 2024 and forecasts 2025 revenues from HDMC to be flat or decrease by up to 5% year-over-year.

Why It Matters

HOGโ€™s wider loss and declining revenue outlook for 2025 signal financial distress, potentially affecting stock performance and investor confidence.

Source: Zacks Investment Research
Market Sentiment: Negative
HOG stock latest news image
Quick Summary

Harley-Davidson projects 2025 motorcycle revenue to be flat or decrease by 5% due to reduced consumer spending on big-ticket items.

Why It Matters

Harley-Davidson's forecast of flat to declining revenue signals potential stagnation in sales, raising concerns about demand and profitability, which may impact stock performance.

Source: Reuters
Market Sentiment: Negative
HOG stock latest news image
Quick Summary

Harley-Davidson CEO Jochen Zeitz reports that high-interest rates are affecting consumer confidence.

Why It Matters

High-interest rates may reduce consumer spending on luxury items like motorcycles, potentially affecting Harley-Davidson's sales and profitability, which could influence investor sentiment and stock performance.

Source: Market Watch
Market Sentiment: Negative
HOG stock latest news image
Quick Summary

Harley-Davidson, Inc. (NYSE:HOG) will host its Q4 2024 earnings conference call on February 5, 2025, at 9:00 AM ET, featuring key executives and financial analysts.

Why It Matters

The earnings call provides insights into Harley-Davidson's financial performance and future strategies, impacting stock valuation and investor sentiment. Analyst questions can reveal market expectations.

Source: Seeking Alpha
Market Sentiment: Neutral
HOG stock latest news image
Quick Summary

Harley-Davidson (NYSE: HOG) reported Q4 and full-year 2024 results, citing significant impacts from cyclical headwinds and high-interest rates affecting consumer confidence. 2025 outlook provided.

Why It Matters

Harley-Davidson's outlook indicates ongoing challenges due to high interest rates and consumer confidence issues, which could impact sales and profitability, affecting stock performance.

Source: PRNewsWire
Market Sentiment: Neutral
HOG stock latest news image
Quick Summary

Harley-Davidson reported a quarterly loss of $0.93 per share, worse than the expected loss of $0.68, compared to earnings of $0.18 per share a year earlier.

Why It Matters

Harley-Davidson's larger-than-expected quarterly loss signals potential operational challenges and could negatively impact investor sentiment and stock performance.

Source: Zacks Investment Research
Market Sentiment: Negative

Frequently Asked Questions About HOG Stock

What is Harley-Davidson Inc's (HOG) stock forecast for 2025?

Based on our analysis of 17 Wall Street analysts, Harley-Davidson Inc (HOG) has a median price target of $31.00. The highest price target is $35.00 and the lowest is $29.00.

Is HOG stock a good investment in 2025?

According to current analyst ratings, HOG has 5 Buy ratings, 10 Hold ratings, and 0 Sell ratings. The stock is currently trading at $25.75. Always conduct your own research and consider your investment goals before making investment decisions.

What is the price prediction for HOG stock?

Wall Street analysts predict HOG stock could reach $31.00 in the next 12 months. This represents a 20.4% increase from the current price of $25.75. Please note that this is a projection by Wall Street analysts and not a guarantee.

What is Harley-Davidson Inc's business model?

The company operates through three segments: Harley-Davidson Motor Company, which designs and sells a variety of motorcycles and related products; LiveWire, focused on electric motorcycles and accessories; and Harley-Davidson Financial Services, providing financing solutions for motorcycle purchases. Revenue is generated through motorcycle sales, parts, and services, as well as financial products and licensing agreements.

What is the highest forecasted price for HOG Harley-Davidson Inc?

The highest price target for HOG is $35.00 from Robert Ohmes at B of A Securities, which represents a 35.9% increase from the current price of $25.75.

What is the lowest forecasted price for HOG Harley-Davidson Inc?

The lowest price target for HOG is $29.00 from James Hardiman at Citigroup, which represents a 12.6% increase from the current price of $25.75.

What is the overall HOG consensus from analysts for Harley-Davidson Inc?

The overall analyst consensus for HOG is neutral. Out of 17 Wall Street analysts, 5 rate it as Buy, 10 as Hold, and 0 as Sell, with a median price target of $31.00.

How accurate are HOG stock price projections?

Stock price projections, including those for Harley-Davidson Inc, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.