Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents
Children's clothing retailer Carter's is announcing a rebrand aimed at appealing to modern parents and refreshing its core customer base. The company has struggled in recent years amid elevated product costs and tariffs, with its stock down more than 50% over the past three years.
Why it matters — For Carter's watchers, this rebrand signals the company's attempt to adapt to shifting consumer preferences while it continues to contend with cost and tariff pressures.