Viant Technology Eyes Enterprise Growth as AI Outcomes Gains Ad Spend
Viant Technology CEO Tim Vanderhook said the company is gaining share in the programmatic advertising market as advertisers seek more data-driven tools for targeting, content relevance and campaign measurement. He made the remarks during a Canaccord discussion, noting growing ad spend tied to its AI outcomes offering.
Why it matters — A DSP watcher would care because it signals Viant is capturing more programmatic ad spend and expanding its enterprise footprint on the strength of AI-driven measurement and targeting capabilities.