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UPBD Stock Forecast: Upbound Group, Inc. Price Predictions for 2026-2027

Last close, 24 Aug 2026
$19
+1.94% on the day

The 7 Wall Street analysts covering Upbound Group, Inc. hold a median 12-month price target of $27 — +42.2% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 75 of 100 as at 22 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$1.1B
Ticker Nerd rank
75 / 100
Median analyst target
$27
Analysts covering
7
Revenue$1.2B+0.5% y/y
Operating income$54.3M
Net income$21.6M
Free cash flow$107.8M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−1.3%
1M
−6.3%
YTD
+13.9%
1Y
−17.9%
From 52W high
−24.2%
From 52W low
+26.9%
$15
$25
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

UPBD stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Upbound Group, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 22 Aug 2026
75 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Value
96
Accruals
89
Issuance
83
Quality
76
Volatility
70
Size
44
Revisions
38
Growth
38
Momentum
34

Value (96): The shares cost little relative to the profits and assets behind them — which can mean the market is too gloomy, or that the business really is in trouble.

Momentum (34): The shares have been drifting down relative to others.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

UPBD stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on UPBD, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$10$15$20$25$30$35$40$45Oct 25Jan 26Apr 26Jul 26UPBDHigh $41Median $27Low $20

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says7 analysts
5 Buy2 Hold0 Sell
Low $20Median $27High $41

The green dot is the last close — the median target sits +42.2% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
31 July 2026BTIGDowngradeNeutral—
31 July 2026TD CowenMaintainsBuy$29 → $28
7 July 2026TD CowenMaintainsBuy$28 → $29
7 July 2026TD CowenMaintainsBuy—
8 Jan 2026TD CowenMaintainsBuy—
31 Oct 2025BTIGMaintainsBuy—
31 Oct 2025TD CowenMaintainsBuy—
16 Sept 2025BTIGReiteratesBuy—
15 Sept 2025Loop CapitalUpgradeBuy—
2 May 2025Raymond JamesReiteratesOutperform—
21 Feb 2025Loop CapitalMaintainsHold—
13 Nov 2024Stephens & Co.InitiatesOverweight—
1 Nov 2024Loop CapitalMaintainsHold—
1 Oct 2024JefferiesMaintainsHold—
13 Sept 2024Loop CapitalMaintainsHold—
10 July 2024JefferiesMaintainsHold—
7 June 2024BTIGInitiatesBuy—
8 Mar 2024TD CowenInitiatesOutperform—
23 Feb 2024KeybancMaintainsOverweight—
2 Jan 2024Stephens & Co.UpgradeOverweight—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. UPBD appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

UPBD vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 24 Aug 2026, Upbound Group, Inc. returned −17.9% against +19.6% for the S&P 500, dividends included.

UPBD vs S&P 500, last 12 monthsTotal return, rebased to 100
60708090100110120130Oct 25Jan 26Apr 26Jul 26UPBDS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

UPBD analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−1.3%
Analysts raising
0
Analysts cutting
5
Fundamentals

Upbound Group, Inc. (UPBD) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
12.2×

Cheaper than 54% of US stocks

Price / sales
0.2×

Cheaper than 92% of US stocks

Price / book
1.5×

Cheaper than 57% of US stocks

EV / EBITDA
5.7×

Cheaper than 52% of US stocks

Growth & margins
Revenue growth (YoY)
0.5%

Higher than 28% of US stocks

Earnings growth (YoY)
39.4%

Higher than 71% of US stocks

Gross margin
51.1%

Higher than 64% of US stocks

Operating margin
6.0%

Higher than 57% of US stocks

Net margin
1.9%

Higher than 52% of US stocks

Returns & dividend
Return on equity
12.7%

Higher than 70% of US stocks

Return on assets
6.8%

Higher than 84% of US stocks

Dividend yield
8.3%

Higher than 89% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Upbound Group, Inc. (UPBD) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Upbound Group, Inc. has a market value of $1.1B and an enterprise value of $2.7B.

  • Revenue in the twelve months to 30 June 2026: $4.7B. The latest quarter grew 0.5% year on year.

  • Net income over the same four quarters: $90.3M, a 1.9% net margin.

  • Free cash flow in the twelve months to 30 June 2026: $356.0M.

  • Upbound Group, Inc. spent $90.4M on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 58.3M.

  • Trailing P/E: 12.2×; forward P/E: 4.1× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 8.30%, paying out 101% of earnings.

  • Upbound Group, Inc. employs 12,050 people — $394K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 23 Aug 2026

Data provided by Twelve Data

Peers

UPBD vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSoftware - Application
CompanyMarket capTKN rank
UPBDUpbound Group, Inc.$1.1B
75
RDVTRed Violet, Inc.$1.1B
96
GTMZoomInfo Technologies, Inc.$1.2B
75
DFINDonnelley Financial Solutions, Inc.$1.2B
95
MNTNMNTN, Inc.$953.6M
54
PDPagerDuty, Inc.$944.3M
86
IBTAIbotta, Inc.$918.2M
78

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Upbound Group, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest UPBD news & analysis

Is UPBD a Value Opportunity or a Trap Amid Persistent Demand Risks?

Zacks Investment Research · 4 Aug 2026negative

Zacks reports that UPBD appears cheap, citing an 8% dividend yield and stronger cash flow, but notes soft demand, fraud losses, and execution risks that keep the value case in check. The headline frames the question of whether the stock is a value opportunity or a trap amid persistent demand risks.

Why it matters — A UPBD watcher weighing the low valuation would care because the report highlights lingering risks—weak demand, fraud losses, and execution issues—that undermine confidence in the value proposition.

Can UPBD Turn Brigit Growth and Acima Margin Gains Into a Rebound?

Zacks Investment Research · 4 Aug 2026negative

Upbound Group reported second-quarter 2026 results that were stable at the consolidated level but sharply divided by segment. Revenues rose 0.5% year over year to $1.16 billion, while adjusted EBITDA fell 4.6% to $127 million as softer consumer demand and higher costs weighed on the lease-to-own businesses.

Why it matters — The decline in adjusted EBITDA and the weak performance of Upbound's lease-to-own businesses signal pressure on profitability that UPBD watchers would want to track closely.

UPBD Q2 Earnings Call Highlights Brigit Growth & Portfolio Discipline

Zacks Investment Research · 31 July 2026positive

Upbound Group discussed its Q2 earnings, highlighting growth at its Brigit unit, digital expansion, and disciplined portfolio management, while navigating consumer pressure and maintaining cash generation.

Why it matters — A UPBD watcher would care because Brigit's growth and disciplined portfolio management signal the company is strengthening its digital and financial services strategy despite headwinds in the consumer environment.

Upbound Group, Inc. (UPBD) Q2 2026 Earnings Call Transcript

Seeking Alpha · 31 July 2026neutral

Upbound Group, Inc. held its Q2 2026 earnings call, and Seeking Alpha published the transcript of that call.

Why it matters — Earnings call transcripts provide direct insight into management's commentary on quarterly performance and outlook, which investors track closely.

Upbound Group Q2 Earnings Call Highlights

MarketBeat · 30 July 2026neutral

Upbound Group reported second-quarter 2026 results that were within its guidance. Improved portfolio performance and cash generation helped offset pressure on consumer demand, particularly for discretionary durable goods.

Why it matters — A UPBD watcher would care because the company demonstrated resilience by meeting its guidance despite headwinds in consumer demand for discretionary durable goods.

FAQ

Frequently asked questions about UPBD stock

What is the UPBD stock price forecast for 2026-2027?

The 7 Wall Street analysts covering Upbound Group, Inc. have a median 12-month price target of $27, with estimates ranging from $20 to $41. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is UPBD stock a buy right now?

Of the 7 analysts covering Upbound Group, Inc., 5 rate it a Buy, 2 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Upbound Group, Inc. 75 out of 100 across roughly 4,600 US stocks as at 22 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank UPBD?

As at 22 Aug 2026, Upbound Group, Inc. ranks 75 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Value (96 of 100).

Will UPBD stock go up?

No one can know that. What the data says: the median 12-month target from 7 analysts implies +42.2% from the last close, and Ticker Nerd's factor model ranks Upbound Group, Inc. 75 out of 100 as at 22 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the UPBD stock forecast for 2030?

No analyst covering Upbound Group, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for UPBD are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $20 to $41 over the next 12 months.

How has UPBD stock performed over the past year?

Upbound Group, Inc. returned -17.9% over the 12 months to 24 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Upbound Group, Inc. do?

Upbound Group Inc. is a leading player in the rent-to-own industry, providing flexible leasing options to customers who wish to rent furniture, electronics, appliances, and computers.

What is the latest news on UPBD?

The most recent item we track (Zacks Investment Research, 4 Aug 2026): "Is UPBD a Value Opportunity or a Trap Amid Persistent Demand Risks?". Zacks reports that UPBD appears cheap, citing an 8% dividend yield and stronger cash flow, but notes soft demand, fraud losses, and execution risks that keep the value case in check. The headline frames the question of whether the stock is a value opportunity or a trap amid persistent demand risks.

Company

About Upbound Group, Inc.

Upbound Group Inc. is a leading player in the rent-to-own industry, providing flexible leasing options to customers who wish to rent furniture, electronics, appliances, and computers. This asset serves a critical function by offering consumers the ability to access necessary or desirable items without immediate full payment, easing financial pressure and catering to those who may not have access to traditional credit lines. Upbound Group Inc. has a significant presence in sectors like retail and consumer finance, often working in communities where access to affordable credit is limited. The company's impact is noteworthy, as it not only meets consumer needs but also influences trends in alternative financial solutions. Through an innovative business model, Upbound Group Inc. continues to shape the landscape of consumer leasing and finance, contributing to the accessibility and convenience of purchasing durable goods.

CEO Mr. Fahmi Karam CPA · 12,050 employees · United States · https://www.upbound.com