UPBDUPBDTechnology · Software - Application

UPBD Stock Forecast: Upbound Group, Inc. Price Predictions for 2026-2027

Last close, 4 Nov 2026
$24
+7.48% on the day

The 6 Wall Street analysts covering Upbound Group, Inc. hold a median 12-month price target of $26 — +7.7% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 94 of 100 as at 4 Nov 2026 — among the strongest tenth. Here, the model and the Street point the same way.

Market cap
$1.4B
Ticker Nerd rank
94/ 100
Median analyst target
$26
Analysts covering
6
Revenue$1.2B+0.5% y/y
Operating income$54.3M
Net income$21.6M
Free cash flow$107.8M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+42.8%
1M
+55.4%
YTD
+46.9%
1Y
+33.3%
From 52W high
0.0%
From 52W low
+63.7%
$15
$24
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

UPBD stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Upbound Group, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 4 Nov 2026
94/ 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Value
97
Accruals
94
Issuance
85
Quality
82
Volatility
74
Revisions
68
Momentum
53
Growth
51
Size
40

Value (97): The shares cost little relative to the profits and assets behind them — which can mean the market is too gloomy, or that the business really is in trouble.

Growth (51): Sales and profits are flat, shrinking, or growing more slowly than they were.

Size (40): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs systematic trader with 15+ years in markets.

Wall Street

UPBD stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on UPBD, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$10$15$20$25$30$35$40$45Jan 26Apr 26Jul 26Oct 26UPBDHigh $41Median $26Low $20

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says6 analysts
5 Buy1 Hold0 Sell
Low $20Median $26High $41

The green dot is the last close — the median target sits +7.7% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 1 moved their price target up and 3 moved it down.

DateFirmActionRatingTarget
30 Oct 2026TD CowenMaintainsBuy$27 → $26
6 Oct 2026TD CowenMaintainsBuy$28 → $27
6 Oct 2026TD CowenMaintainsBuy—
31 July 2026BTIGDowngradeNeutral—
31 July 2026BTIGDowngradeNeutral—
31 July 2026TD CowenMaintainsBuy$29 → $28
31 July 2026TD CowenMaintainsBuy—
7 July 2026TD CowenMaintainsBuy$28 → $29
7 July 2026TD CowenMaintainsBuy—
8 Jan 2026TD CowenMaintainsBuy—
31 Oct 2025BTIGMaintainsBuy—
31 Oct 2025TD CowenMaintainsBuy—
16 Sept 2025BTIGReiteratesBuy—
15 Sept 2025Loop CapitalUpgradeBuy—
2 May 2025Raymond JamesReiteratesOutperform—
21 Feb 2025Loop CapitalMaintainsHold—
13 Nov 2024Stephens & Co.InitiatesOverweight—
1 Nov 2024Loop CapitalMaintainsHold—
1 Oct 2024JefferiesMaintainsHold—
13 Sept 2024Loop CapitalMaintainsHold—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

UPBD appears in the Radar on the weeks it earns a place.

  • Market Radar, every Monday: the week's biggest rank moves across ~4,600 US stocks, and the reason for each.
  • The AI build-out map, free: every AI company we track, part by part, and one part in full with each verdict.

Free. Unsubscribe any time.

The AI build-out map
PDF
  • AI cloud capacity

    MSFTAMZNGOOGLORCL

  • AI chips

    NVDAAVGOAMDMU

  • AI networking and serversIn full

    ANETDELLLITECRDO

  • Data centre power

    VRTCEGGEVVST

Performance

UPBD vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 4 Nov 2026, Upbound Group, Inc. returned +33.3% against +14.8% for the S&P 500, dividends included.

UPBD vs S&P 500, last 12 monthsTotal return, rebased to 100
8090100110120130140Jan 26Apr 26Jul 26Oct 26UPBDS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

UPBD analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingThis fiscal year
EPS revision, 90 days
+1.7%
Fundamentals

Upbound Group, Inc. (UPBD) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
12.7×

Cheaper than 51% of US stocks

Price / sales
0.3×

Cheaper than 88% of US stocks

Price / book
1.9×

Cheaper than 45% of US stocks

EV / EBITDA
5.9×

Cheaper than 51% of US stocks

Growth & margins
Revenue growth (YoY)
−1.6%

Higher than 25% of US stocks

Earnings growth (YoY)
159.2%

Higher than 88% of US stocks

Gross margin
51.1%

Higher than 63% of US stocks

Operating margin
7.1%

Higher than 59% of US stocks

Net margin
2.4%

Higher than 53% of US stocks

Returns & dividend
Return on equity
15.5%

Higher than 75% of US stocks

Return on assets
6.7%

Higher than 84% of US stocks

Dividend yield
6.5%

Higher than 95% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Upbound Group, Inc. (UPBD) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Upbound Group, Inc. has a market value of $1.4B and an enterprise value of $2.8B.

  • Revenue in the twelve months to 30 June 2026: $4.7B. The latest quarter shrank 1.6% year on year.

  • Net income over the same four quarters: $90.3M, a 1.9% net margin.

  • Free cash flow in the twelve months to 30 June 2026: $356.0M.

  • Upbound Group, Inc. spent $90.4M on dividends in the twelve months to 30 June 2026.

  • Shares outstanding: 58.3M.

  • Trailing P/E: 12.7×; forward P/E: 5.2× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 6.47%, paying out 82% of earnings.

  • Upbound Group, Inc. employs 12,050 people — $394K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 5 Nov 2026

Data provided by Twelve Data

Peers

UPBD vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSoftware - Application
CompanyMarket capTKN rank
UPBDUpbound Group, Inc.$1.4B94
ALKTAlkami Technology, Inc.$1.4B70
SECZSecuritize Corp.$1.3B35
EVCMEverCommerce, Inc.$1.5B82
PDPagerDuty, Inc.$1.3B93
RDVTRed Violet, Inc.$1.3B93
IBTAIbotta, Inc.$1.5B89

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Upbound Group, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest UPBD news & analysis

Why Upbound Group (UPBD) is a Top Growth Stock for the Long-Term

Zacks Investment Research · 3 Nov 2026positive

Zacks Investment Research highlights its Zacks Style Scores as a way to identify stocks it describes as strong, market-beating long-term growth stocks. The excerpt does not provide specific details about Upbound Group or its scores.

Why it matters — The headline presents UPBD in a growth-stock context, while the excerpt offers no company-specific evidence or scoring details.

Buy 13 IDEAL 'Safer' October LoPrice/HiDividend Small Cap 'Toy Dogs'

Seeking Alpha · 31 Oct 2026neutral

Seeking Alpha identifies 50 small-cap, low-price, high-yield dividend stocks, including 16 it classifies as having free cash flow yield above dividend yield. It says the top ten meet its “dogcatcher” standard and presents projected gains through October 2027.

Why it matters — The item concerns a small-cap dividend-stock screen, which may be relevant to UPBD watchers evaluating dividend-focused comparisons; the excerpt does not specifically identify UPBD.

Upbound Group, Inc. (UPBD) Q3 2026 Earnings Call Transcript

Seeking Alpha · 30 Oct 2026neutral

Upbound Group held its third-quarter 2026 earnings conference call on October 29, 2026. The excerpt lists company executives and participating analysts but provides no discussion of results or business developments.

Why it matters — UPBD watchers can note the call took place, but the provided excerpt contains no substantive earnings details to assess.

Upbound Group Q3 Earnings Call Highlights

MarketBeat · 29 Oct 2026neutral

Upbound Group reported third-quarter results that met or exceeded its guidance. Stronger profitability and cash generation offset revenue pressure associated with disciplined underwriting and softer consumer demand for larger-ticket durable goods.

Why it matters — The results highlight how profitability and cash generation compared with revenue pressures in the quarter.

Upbound Group (UPBD) Tops Q3 Earnings and Revenue Estimates

Zacks Investment Research · 29 Oct 2026positive

Upbound Group reported quarterly earnings of $1.01 per share, above the Zacks Consensus Estimate of $0.89. Earnings were $1.00 per share a year earlier.

Why it matters — The earnings beat and comparison with the prior-year quarter are relevant to UPBD watchers assessing the company’s reported results.

FAQ

Frequently asked questions about UPBD stock

What is the UPBD stock price forecast for 2026-2027?

The 6 Wall Street analysts covering Upbound Group, Inc. have a median 12-month price target of $26, with estimates ranging from $20 to $41. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is UPBD stock a buy right now?

Of the 6 analysts covering Upbound Group, Inc., 5 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Upbound Group, Inc. 94 out of 100 across roughly 4,600 US stocks as at 4 Nov 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank UPBD?

As at 4 Nov 2026, Upbound Group, Inc. ranks 94 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Value (97 of 100).

Will UPBD stock go up?

No one can know that. What the data says: the median 12-month target from 6 analysts implies +7.7% from the last close, and Ticker Nerd's factor model ranks Upbound Group, Inc. 94 out of 100 as at 4 Nov 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the UPBD stock forecast for 2030?

No analyst covering Upbound Group, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for UPBD are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $20 to $41 over the next 12 months.

How has UPBD stock performed over the past year?

Upbound Group, Inc. returned +33.3% over the 12 months to 4 Nov 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Upbound Group, Inc. do?

Upbound Group Inc. is a financial services and technology company focused on providing lease-to-own and other consumer financing solutions.

What is the latest news on UPBD?

The most recent item we track (Zacks Investment Research, 3 Nov 2026): "Why Upbound Group (UPBD) is a Top Growth Stock for the Long-Term". Zacks Investment Research highlights its Zacks Style Scores as a way to identify stocks it describes as strong, market-beating long-term growth stocks. The excerpt does not provide specific details about Upbound Group or its scores.

Company

About Upbound Group, Inc.

Upbound Group Inc. is a financial services and technology company focused on providing lease-to-own and other consumer financing solutions. The company serves customers across the United States, Puerto Rico, and Mexico through a mix of physical stores, digital channels, and retail partner networks. Its main offerings include lease-to-own arrangements for household durable goods such as furniture, appliances, electronics, computers, smartphones, and tires. Upbound Group Inc. operates through brands and segments including Rent-A-Center, Acima, Brigit, and Mexico, combining in-store retail, embedded finance, and digital financial wellness tools. The company addresses consumers who may have limited access to traditional credit by offering flexible payment options and broad product access. Headquartered in Plano, Texas, Upbound Group Inc. plays a significant role in alternative consumer finance and omnichannel retail.

CEO Mr. Fahmi Karam CPA · 12,050 employees · United States · https://www.upbound.com