Similarweb State of Ecommerce 2026 Report Details How AI is Changing Shopper Journey
Similarweb published its State of Ecommerce 2026 report, examining how AI, apps, and other forces are reshaping online shopping. The report finds that while direct referrals from AI platforms grew over 200% in the past year, they still generate little ecommerce traffic compared with search, with AI conversations yielding limited immediate click-throughs.
Why it matters — The report highlights how AI is shifting the shopper journey, a key area for Similarweb's traffic and digital-intelligence offerings.