Flowers Foods Faces Volume Pressure: Can Innovation Revive Growth?
Flowers Foods is turning to innovations such as smaller loaves, sourdough, and protein products after sharp volume declines reshaped demand for fresh packaged bread. The company is seeking new growth avenues amid pressure on volumes.
Why it matters — A Flowers Foods watcher would care because the company's strategic response to falling bread volumes could determine whether it can revive growth in its core category.