Why brands like E.l.f., Wendy's and Gap are branching out into original music
Gap, along with E.l.f. Beauty and Wendy's, has recently announced ventures into original music as part of a broader wave of retailers seeking new ways to engage customers. E.l.f. Beauty released an album titled "Mirror Mix" while increasing its marketing spend for the rest of the year.
Why it matters — A Gap watcher would care because the company's move into original music reflects a growing retail marketing strategy aimed at engaging customers, which could signal how Gap plans to spend its marketing budget.