Canada Goose Enters Motorsport Through Partnership with ARCH Motorcycle Racing
Canada Goose announced its first venture into motorsport through a partnership with ARCH Motorcycle Racing, the racing division co-founded by Keanu Reeves and Gard Hollinger. The partnership debuted at the 2026 MotoAmerica Super Hooligan National Championship, where riders and crew wore a custom Snow Goose by Canada Goose capsule designed by Creative Director Haider Ackermann.
Why it matters — This marks Canada Goose's entry into a new category—motorsport—and expands its brand reach through a high-profile partnership with a celebrity-founded racing company.