Business Wire · 11 Sept 2026positive
ZoomInfo announced that its MCP Server is now listed on the Cursor Marketplace, allowing developers and revenue teams to bring ZoomInfo's verified GTM data directly into Cursor's AI coding agent through a single-command installation. Once installed, Cursor agent conversations can call ZoomInfo's data as a first-class data source.
Why it matters — This expands ZoomInfo's distribution into developer and AI-assistant workflows, positioning its verified GTM data as an accessible context layer for revenue-focused teams.
Business Wire · 8 Sept 2026positive
ZoomInfo reported that Exact Media, an ad agency connecting brand advertisers with e-commerce retailers, expanded its complete-data prospect audience 20X using the ZoomInfo platform, and stood up the platform in 10 days from first call to first use.
Why it matters — The case study demonstrates ZoomInfo's ability to substantially expand prospect audiences and deliver rapid deployment, offering evidence of platform value for GTM watchers.
Business Wire · 8 Sept 2026positive
ZoomInfo reported that its customer, Toronto-based procurement consulting firm Deal IQ, grew annual revenue by more than 1900% using the platform, along with a 6X increase in its client portfolio and an 8X increase in C-suite meetings booked. Deal IQ negotiates technology vendor contracts on behalf of Fortune 500 companies.
Why it matters — The customer results provide a concrete, quantitative example of ZoomInfo's AI GTM platform driving measurable revenue and pipeline growth, reinforcing the value proposition for prospective enterprise buyers.
Business Wire · 8 Sept 2026positive
ZoomInfo reported that Clum Creative, an independent video production company, achieved a 10x return on investment from using the platform, along with a 104% increase in appointments set and a 60% increase in leads. The results were announced via Business Wire.
Why it matters — The case study highlights measurable ROI and pipeline growth from ZoomInfo's platform, offering GTM watchers concrete evidence of the product's impact for clients.
Business Wire · 3 Sept 2026neutral
ZoomInfo announced it granted 1,383,779 restricted stock units (RSUs) to 92 newly hired employees on September 1, 2026, as a material inducement to their employment. The grants were issued under ZoomInfo's Inducement Equity Incentive Plan, with one-third of the RSUs vesting on a schedule.
Why it matters — A GTM watcher would care because this reflects ZoomInfo's ongoing recruitment activity and equity-based compensation practices for onboarding new talent.