Game Your Game Launches Altus Sports Group Subsidiary to Expand Into Athlete Management, Sports Marketing, Media and Intellectual Property
Game Your Game, Inc. announced the formation of Altus Sports Group, Inc. (ASG), a new majority-owned subsidiary that will expand GYG's platform beyond golf technology into talent representation, athlete branding, sports marketing, media and intellectual property.
Why it matters — This expansion shows GYGY broadening its business beyond its golf technology base into the commercial and management side of sports, which could open new revenue opportunities for the company.