HUBSHUBSTechnology · Software - Application

HUBS Stock Forecast: HubSpot, Inc. Price Predictions for 2026-2027

Last close, 30 Oct 2026
$235
−1.95% on the day

The 35 Wall Street analysts covering HubSpot, Inc. hold a median 12-month price target of $253 — +7.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 94 of 100 as at 30 Oct 2026 — among the strongest tenth. Here, the model and the Street point the same way.

Market cap
$12.3B
Ticker Nerd rank
94/ 100
Median analyst target
$253
Analysts covering
35
Revenue$911.7M+19.8% y/y
Operating income$44.4M
Net income$43.3M
Free cash flow$163.2M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−13.3%
1M
+14.6%
YTD
−41.5%
1Y
−50.8%
From 52W high
−52.5%
From 52W low
+38.0%
$170
$495
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

HUBS stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores HubSpot, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 30 Oct 2026
94/ 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Accruals
96
Quality
94
Issuance
92
Value
89
Revisions
84
Growth
79
Volatility
74
Size
14
Momentum
11

Accruals (96): Reported profit is backed by cash, and the company is not expanding recklessly.

Momentum (11): The shares have been drifting down relative to others.

Built and run by Aslam Ghouse, an ex-Goldman Sachs systematic trader with 15+ years in markets.

Wall Street

HUBS stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on HUBS, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$150$200$250$300$350$400$450$500Jan 26Apr 26Jul 26Oct 26HUBSHigh $320Median $253Low $190

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says35 analysts
11 Buy23 Hold1 Sell
Low $190Median $253High $320

The green dot is the last close — the median target sits +7.5% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 7 moved their price target up and 1 moved it down.

DateFirmActionRatingTarget
28 Oct 2026Wells FargoMaintainsEqual-Weight$200 → $250
27 Oct 2026CitigroupMaintainsNeutral$210 → $287
27 Oct 2026UBSDowngradeNeutral$290 → $310
23 Oct 2026BTIGMaintainsBuy$250 → $300
12 Oct 2026BarclaysDowngradeEqual-Weight$240
12 Oct 2026BarclaysDowngradeEqual-Weight—
8 Oct 2026JP MorganDowngradeNeutral$268 → $240
8 Oct 2026JP MorganDowngradeNeutral—
7 Oct 2026Cantor FitzgeraldReiteratesNeutral$200
7 Oct 2026Cantor FitzgeraldReiteratesNeutral—
6 Oct 2026NeedhamReiteratesBuy$300
6 Oct 2026NeedhamReiteratesBuy—
5 Oct 2026Raymond JamesDowngradeMarket Perform—
5 Oct 2026Raymond JamesDowngradeMarket Perform—
21 Sept 2026BMO CapitalMaintainsMarket Perform$215 → $250
21 Sept 2026BMO CapitalMaintainsMarket Perform—
21 Sept 2026Stephens & Co.MaintainsEqual-Weight$251 → $255
21 Sept 2026Stephens & Co.MaintainsEqual-Weight—
21 Sept 2026Truist SecuritiesMaintainsBuy$230 → $275
21 Sept 2026Truist SecuritiesMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

HUBS appears in the Radar on the weeks it earns a place.

  • Market Radar, every Monday: the week's biggest rank moves across ~4,600 US stocks, and the reason for each.
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Performance

HUBS vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 30 Oct 2026, HubSpot, Inc. returned −50.8% against +12.4% for the S&P 500, dividends included.

HUBS vs S&P 500, last 12 monthsTotal return, rebased to 100
406080100120Jan 26Apr 26Jul 26Oct 26HUBSS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

HUBS analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+1.6%
Analysts raising
5
Analysts cutting
0
Fundamentals

HubSpot, Inc. (HUBS) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
85.6×

Cheaper than 8% of US stocks

Price / sales
3.6×

Cheaper than 33% of US stocks

Price / book
7.2×

Cheaper than 13% of US stocks

EV / EBITDA
69.2×

Cheaper than 3% of US stocks

Growth & margins
Revenue growth (YoY)
19.8%

Higher than 69% of US stocks

Earnings growth (YoY)
19.8%

Higher than 59% of US stocks

Gross margin
82.4%

Higher than 92% of US stocks

Operating margin
4.9%

Higher than 55% of US stocks

Net margin
4.3%

Higher than 58% of US stocks

Returns & dividend
Return on equity
7.9%

Higher than 58% of US stocks

Return on assets
2.4%

Higher than 61% of US stocks

Dividend yield
0.0%

Higher than 1% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

HubSpot, Inc. (HUBS) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • HubSpot, Inc. has a market value of $12.3B and an enterprise value of $10.8B.

  • Revenue in the twelve months to 30 June 2026: $3.4B. The latest quarter grew 19.8% year on year.

  • Net income over the same four quarters: $146.9M, a 4.3% net margin.

  • Diluted earnings per share, trailing twelve months: $2.83.

  • Free cash flow in the twelve months to 30 June 2026: $657.9M, after $139.1M of capital spending.

  • HubSpot, Inc. spent $1.1B on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 49.7M.

  • Trailing P/E: 85.6×; forward P/E: 14.2× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 0.00%, paying out 0% of earnings.

  • HubSpot, Inc. employs 9,016 people — $383K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 30 Oct 2026

Data provided by Twelve Data

Peers

HUBS vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSoftware - Application
CompanyMarket capTKN rank
HUBSHubSpot, Inc.$12.3B94
PAYCPaycom Software, Inc.$11.7B80
FIGFigma, Inc.$11.3B25
FROGJFrog Ltd.$11.2B74
GRABGrab Holdings Ltd. (Singapore)$11.1B36
BSYBentley Systems, Inc.$12.4B70
CHYMChime Financial, Inc.$10.7B47

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own HubSpot, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest HUBS news & analysis

HubSpot (HUBS) Earnings Expected to Grow: Should You Buy?

Zacks Investment Research · 28 Oct 2026negative

Zacks Investment Research says HubSpot lacks the combination of two key ingredients that would make an earnings beat in its upcoming report likely. The item points readers to key expectations for the report.

Why it matters — HUBS watchers may find the assessment relevant when considering expectations for the company’s upcoming earnings report.

Why HubSpot (HUBS) is a Top Growth Stock for the Long-Term

Zacks Investment Research · 27 Oct 2026positive

Zacks Investment Research’s headline describes HubSpot as a top growth stock for the long term. The excerpt notes that Zacks Style Scores are a feature of its Premium research service intended to help investors find stocks across value, growth, and momentum styles.

Why it matters — HUBS watchers may note the article’s long-term growth framing and its reference to Zacks’ stock-scoring research feature.

Why HubSpot Stock Rallied Today

The Motley Fool · 22 Oct 2026positive

Salesforce announced it would acquire Braze, marking the third software-company acquisition in recent weeks.

Why it matters — A HUBS watcher may note the acquisition as part of a recent run of software-company deal activity, in the context of the headline about HubSpot stock rallying.

HubSpot (HUBS) Just Flashed Golden Cross Signal: Do You Buy?

Zacks Investment Research · 22 Oct 2026positive

HubSpot (HUBS) reached a support level, and its 50-day simple moving average moved above its 200-day moving average, a pattern known as a golden cross. Zacks described the stock as potentially interesting from a technical perspective.

Why it matters — HUBS watchers may note the reported moving-average crossover as a technical signal.

HubSpot to Announce Third Quarter 2026 Financial Results on November 4, 2026

Business Wire · 21 Oct 2026neutral

HubSpot announced that it will report third-quarter 2026 financial results after U.S. markets close on November 4, 2026. The company will host a conference call at 4:30 p.m. ET that day to discuss results, business operations and outlook.

Why it matters — HUBS watchers can note the date and time when the company plans to share its quarterly results and discuss its business.

FAQ

Frequently asked questions about HUBS stock

What is the HUBS stock price forecast for 2026-2027?

The 35 Wall Street analysts covering HubSpot, Inc. have a median 12-month price target of $253, with estimates ranging from $190 to $320. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is HUBS stock a buy right now?

Of the 35 analysts covering HubSpot, Inc., 11 rate it a Buy, 23 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks HubSpot, Inc. 94 out of 100 across roughly 4,600 US stocks as at 30 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank HUBS?

As at 30 Oct 2026, HubSpot, Inc. ranks 94 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Accruals (96 of 100).

Will HUBS stock go up?

No one can know that. What the data says: the median 12-month target from 35 analysts implies +7.5% from the last close, and Ticker Nerd's factor model ranks HubSpot, Inc. 94 out of 100 as at 30 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the HUBS stock forecast for 2030?

No analyst covering HubSpot, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for HUBS are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $190 to $320 over the next 12 months.

How has HUBS stock performed over the past year?

HubSpot, Inc. returned -50.8% over the 12 months to 30 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does HubSpot, Inc. do?

HubSpot, Inc. Common Stock represents HubSpot, a cloud-based customer relationship management software company that serves businesses across marketing, sales, service, operations, and content management.

What is the latest news on HUBS?

The most recent item we track (Zacks Investment Research, 28 Oct 2026): "HubSpot (HUBS) Earnings Expected to Grow: Should You Buy?". Zacks Investment Research says HubSpot lacks the combination of two key ingredients that would make an earnings beat in its upcoming report likely. The item points readers to key expectations for the report.

Company

About HubSpot, Inc.

HubSpot, Inc. Common Stock represents HubSpot, a cloud-based customer relationship management software company that serves businesses across marketing, sales, service, operations, and content management. HubSpot’s platform brings together tools for lead generation, customer engagement, workflow automation, analytics, and native payment capabilities, helping organizations manage the full customer lifecycle in one system. The company’s products are used by businesses of varying sizes to support inbound marketing, sales productivity, customer support, and operational coordination. HubSpot also offers integrations and add-on services that extend the platform across different teams and use cases. As a provider of integrated CRM software, HubSpot occupies a significant position in the application software market and is widely recognized for its unified approach to customer-facing business operations.

CEO Ms. Yamini Rangan · 9,016 employees · United States · https://www.hubspot.com