Butler/Till and iHeartMedia Launch the Advertising Industry's First Agentic Streaming Audio Media Campaign
Butler/Till and iHeartMedia announced completion of the advertising industry's first agentic streaming audio media campaign, marking the first time premium streaming audio inventory has been purchased through an AI-powered agentic media buying workflow. The campaign was launched on behalf of a US Agricultural Solutions company and shows artificial intelligence moving beyond planning and optimization to participate in buying.
Why it matters — The milestone demonstrates iHeartMedia's role in incorporating AI-driven agentic buying into premium streaming audio advertising, positioning the company at the forefront of an emerging ad-buying model.