MAXCommunication Services · Internet Content & InformationThe 8 Wall Street analysts covering MediaAlpha, Inc. hold a median 12-month price target of $15 — +26.1% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 81 of 100 as at 24 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.
Consensus tells you what everyone already believes. The model scores MediaAlpha, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.
Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested
Quality (100): The business earns solid, repeatable profits on what it owns.
Accruals (12): A large share of reported profit has not shown up as cash, or the balance sheet is expanding quickly — both tend to unwind.
Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.
The bullish and bearish analyst opinions on MAX, reported as data — targets and ratings, the market's view beside the model's.
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
Data provided by Twelve Data
The green dot is the last close — the median target sits +26.1% from it.
Of the 20 most recent actions, 4 moved their price target up and 1 moved it down.
| Date | Firm | Action | Rating | Target |
|---|---|---|---|---|
| 14 Oct 2026 | Goldman Sachs | Maintains | Neutral | $14 → $11 |
| 24 Aug 2026 | JP Morgan | Assumes | Neutral | $15 |
| 5 Aug 2026 | RBC Capital | Maintains | Outperform | $11 → $15 |
| 5 Aug 2026 | RBC Capital | Maintains | Outperform | — |
| 30 July 2026 | Canaccord Genuity | Maintains | Buy | — |
| 30 July 2026 | Canaccord Genuity | Maintains | Buy | $15 → $17 |
| 30 July 2026 | Goldman Sachs | Maintains | Neutral | $10 → $14 |
| 30 July 2026 | Goldman Sachs | Maintains | Neutral | — |
| 8 July 2026 | Keefe, Bruyette & Woods | Maintains | Outperform | — |
| 8 July 2026 | Keefe, Bruyette & Woods | Maintains | Outperform | $15 → $17 |
| 23 June 2026 | TD Cowen | Maintains | Hold | — |
| 30 Apr 2026 | JP Morgan | Maintains | Overweight | — |
| 7 Apr 2026 | Keefe, Bruyette & Woods | Maintains | Outperform | — |
| 24 Feb 2026 | Goldman Sachs | Maintains | Neutral | — |
| 24 Feb 2026 | JP Morgan | Maintains | Overweight | — |
| 24 Feb 2026 | Keefe, Bruyette & Woods | Maintains | Outperform | — |
| 24 Feb 2026 | RBC Capital | Maintains | Outperform | — |
| 30 Oct 2025 | Canaccord Genuity | Maintains | Buy | — |
| 30 Oct 2025 | JP Morgan | Maintains | Overweight | — |
| 30 Oct 2025 | Keefe, Bruyette & Woods | Maintains | Outperform | — |
Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.
MAX appears in the Radar on the weeks it earns a place.
Both lines are total return — dividends reinvested — so the comparison is honest on both sides.
Over the twelve months to 23 Oct 2026, MediaAlpha, Inc. returned +5.4% against +14.3% for the S&P 500, dividends included.
Download this chart as an image — free to reuse; link this page as the source.
Data provided by Twelve Data
Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.
A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.
Cheaper than 63% of US stocks
Cheaper than 80% of US stocks
Cheaper than 4% of US stocks
Cheaper than 43% of US stocks
Higher than 75% of US stocks
Higher than 63% of US stocks
Higher than 13% of US stocks
Higher than 58% of US stocks
Higher than 66% of US stocks
Higher than 15% of US stocks
Higher than 98% of US stocks
Higher than 1% of US dividend payers
Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.
The headline figures, each with its date. Every row carries its own link — cite it straight from here.
MediaAlpha, Inc. has a market value of $630.4M and an enterprise value of $750.0M.
Revenue in the twelve months to 30 June 2026: $1.2B. The latest quarter grew 25.9% year on year.
Net income over the same four quarters: $107.5M, a 8.8% net margin.
Diluted earnings per share, trailing twelve months: $1.62.
Free cash flow in the twelve months to 30 June 2026: $56.3M.
MediaAlpha, Inc. spent $88.1M on share buybacks in the twelve months to 30 June 2026.
Trailing P/E: 7.3×; forward P/E: 7.1× — the forward figure prices analyst consensus estimates, not reported earnings.
Forward dividend yield: 0.00%, paying out 0% of earnings.
MediaAlpha, Inc. employs 147 people — $8.3M of revenue per employee.
Data provided by Twelve Data
The nearest names by industry and size, scored by the same model — like for like.
Look up any of the roughly 4,600 stocks we score.
The rank is the raw material. Whether the rules would actually own MediaAlpha, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →
MediaAlpha, Inc. (MAX) recently moved above its 50-day moving average, a technical level the source describes as key support. The excerpt characterizes this as suggesting a short-term bullish trend.
Why it matters — MAX watchers may note the reported move above the 50-day moving average as a technical signal of short-term direction.
MediaAlpha announced it will release its third-quarter 2026 financial results after market close on October 28, 2026. The company will hold a Q&A conference call to discuss the results at 2:00 p.m.
Why it matters — MAX watchers can note the scheduled date and call for the company's third-quarter results announcement.
Seeking Alpha rates MediaAlpha (MAX) as Buy with a $12-13 price target, citing 26% Q2 revenue growth, raised Q3 guidance, and a $90-100M free cash flow target for 2026. The article notes risks including CFO turnover, insider selling, and insurance cycle volatility, but sees compelling risk/reward at 6.1x 2026E EBITDA.
Why it matters — This analysis frames MAX's valuation and growth outlook favorably despite acknowledged risks, offering a bullish perspective on the company's position in the insurance advertising recovery that shareholders would find relevant.
MediaAlpha, Inc. (MAX) was added to the Zacks Rank #1 (Strong Buy) List on September 23rd, 2026, along with CRD.B, SLG, TFII and KNTK, as announced by Zacks Investment Research.
Why it matters — A Zacks Strong Buy ranking signals favorable analyst sentiment among investors tracking the stock, making this listing relevant to MediaAlpha watchers.
On September 23rd, 2026, LCUT, MAX, and HMN were named to the Zacks Rank #1 (Strong Buy) value stocks list. MAX was included among these value stock picks by Zacks Investment Research.
Why it matters — A MAX watcher would care because the company was selected to a widely followed Strong Buy value stocks list, signaling recognition from Zacks' screening methodology.
The 8 Wall Street analysts covering MediaAlpha, Inc. have a median 12-month price target of $15, with estimates ranging from $11 to $19. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.
Of the 8 analysts covering MediaAlpha, Inc., 5 rate it a Buy, 3 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks MediaAlpha, Inc. 81 out of 100 across roughly 4,600 US stocks as at 24 Oct 2026. None of this is personal advice — it does not consider your circumstances.
As at 24 Oct 2026, MediaAlpha, Inc. ranks 81 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (100 of 100).
No one can know that. What the data says: the median 12-month target from 8 analysts implies +26.1% from the last close, and Ticker Nerd's factor model ranks MediaAlpha, Inc. 81 out of 100 as at 24 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.
No analyst covering MediaAlpha, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for MAX are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $11 to $19 over the next 12 months.
MediaAlpha, Inc. returned +5.4% over the 12 months to 23 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.
MediaAlpha Inc. Class A Common Stock is the public equity of MediaAlpha, a marketing technology company focused on insurance customer acquisition.
The most recent item we track (Zacks Investment Research, 16 Oct 2026): "MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average". MediaAlpha, Inc. (MAX) recently moved above its 50-day moving average, a technical level the source describes as key support. The excerpt characterizes this as suggesting a short-term bullish trend.
MediaAlpha Inc. Class A Common Stock is the public equity of MediaAlpha, a marketing technology company focused on insurance customer acquisition. MediaAlpha operates a digital platform that connects insurance carriers, agents, distributors, and consumers through data-driven advertising and referral tools. Its technology is used across major insurance lines, including property and casualty, health, and life insurance, helping clients reach high-intent consumers more efficiently. The company’s business is centered on real-time matching, programmatic advertising, and analytics that support performance-based customer acquisition. MediaAlpha serves as an important intermediary in the insurance marketing ecosystem, linking advertisers with qualified demand through its technology platform. MediaAlpha is headquartered in Los Angeles, California.
CEO Mr. Steven M. Yi J.D. · 147 employees · United States · https://www.mediaalpha.com
