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MAX Stock Forecast: MediaAlpha, Inc. Price Predictions for 2026

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$10.06

+0.03 (0.30%)

MAX Stock Forecast 2026-2027

$10.06
Current Price
$565.45M
Market Cap
8 Ratings
Buy 6
Hold 2
Sell 0
Wall St Analyst Ratings

Distance to MAX Price Targets

+88.9%
To High Target of $19.00
+29.2%
To Median Target of $13.00
+9.3%
To Low Target of $11.00

MAX Price Momentum

+11.2%
1 Week Change
+3.8%
1 Month Change
+29.5%
1 Year Change
-22.3%
Year-to-Date Change
-27.7%
From 52W High of $13.92
+41.9%
From 52W Low of $7.09
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Latest MAX Stock Price Targets & Analyst Predictions

Based on our analysis of 12 Wall Street analysts, MAX has a bullish consensus with a median price target of $13.00 (ranging from $11.00 to $19.00). The overall analyst rating is Strong Buy (8.3/10). Currently trading at $10.06, the median forecast implies a 29.2% upside. This outlook is supported by 6 Buy, 2 Hold, and 0 Sell ratings.

The most optimistic forecast comes from Tommy McJoynt at Keefe, Bruyette & Woods, projecting a 88.9% upside. Conversely, the most conservative target is provided by Cory Carpenter at JP Morgan, suggesting a 9.3% upside.

Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.

MAX Analyst Ratings

6
Buy
2
Hold
0
Sell

MAX Price Target Range

Low
$11.00
Average
$13.00
High
$19.00
Current: $10.06

Latest MAX Stock Forecasts by Analyst

These are the latest 20 analyst ratings and price targets for MAX.

Date Firm Analyst Rating Change Price Target
Apr 7, 2026 Keefe, Bruyette & Woods Tommy McJoynt Outperform Maintains $15.00
Feb 24, 2026 JP Morgan Cory Carpenter Overweight Maintains $11.00
Feb 24, 2026 Keefe, Bruyette & Woods Tommy McJoynt Outperform Maintains $16.00
Feb 24, 2026 RBC Capital Ben Hendrix Outperform Maintains $11.00
Feb 24, 2026 Goldman Sachs Eric Sheridan Neutral Maintains $11.50
Oct 30, 2025 JP Morgan Cory Carpenter Overweight Maintains $15.00
Oct 30, 2025 Keefe, Bruyette & Woods Tommy McJoynt Outperform Maintains $19.00
Oct 30, 2025 Canaccord Genuity Michael Graham Buy Maintains $15.00
Oct 15, 2025 Goldman Sachs Eric Sheridan Neutral Downgrade $12.00
Sep 5, 2025 Keefe, Bruyette & Woods Tommy McJoynt Outperform Maintains $18.00
May 7, 2025 RBC Capital Ben Hendrix Outperform Maintains $18.00
May 1, 2025 JP Morgan Cory Carpenter Overweight Maintains $12.00
Apr 22, 2025 Keefe, Bruyette & Woods Tommy McJoynt Outperform Maintains $16.00
Apr 22, 2025 JP Morgan Cory Carpenter Overweight Maintains $10.00
Apr 14, 2025 Goldman Sachs Eric Sheridan Buy Maintains $12.50
Apr 3, 2025 BMO Capital Michael Zaremski Outperform Maintains $23.00
Feb 25, 2025 Keefe, Bruyette & Woods Tommy McJoynt Outperform Maintains $19.00
Feb 25, 2025 RBC Capital Ben Hendrix Outperform Reiterates $20.00
Feb 25, 2025 Goldman Sachs Eric Sheridan Buy Maintains $14.00
Feb 25, 2025 JP Morgan Cory Carpenter Overweight Maintains $13.00

MediaAlpha, Inc. (MAX) Competitors

The following stocks are similar to MediaAlpha based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.

MediaAlpha, Inc. (MAX) Financial Data

MediaAlpha, Inc. has a market capitalization of $565.45M with a P/E ratio of 25.7x. The company generates $1.11B in trailing twelve-month revenue with a 2.3% profit margin.

Revenue growth is -3.2% quarter-over-quarter, while maintaining an operating margin of +7.7% and return on equity of -87.8%.

Valuation Metrics

Market Cap $565.45M
Enterprise Value $619.77M
P/E Ratio 25.7x
PEG Ratio 0.0x
Price/Sales 0.5x

Growth & Margins

Revenue Growth (YoY) -3.2%
Gross Margin +15.4%
Operating Margin +7.7%
Net Margin +2.3%
EPS Growth +576.9%

Financial Health

Cash/Price Ratio +8.3%
Current Ratio 1.2x
Debt/Equity -5.3x
ROE -87.8%
ROA +15.1%
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MediaAlpha, Inc. logo

MediaAlpha, Inc. (MAX) Business Model

About MediaAlpha, Inc.

What They Do

Technology platform for digital advertising transactions.

Business Model

MediaAlpha generates revenue by providing a marketplace for advertisers and publishers to engage in programmatic buying and selling of targeted media. The company focuses on vertical search marketplaces, particularly in sectors like insurance and travel, where effective audience targeting is essential. By leveraging data analytics and real-time bidding, MediaAlpha enhances the efficiency of ad campaigns, which in turn drives their revenue through transaction fees.

Additional Information

The company's emphasis on transparency and control in its platform positions it as a key player in the digital advertising ecosystem, making it attractive for investors interested in the growing digital ad market.

Company Information

Sector

Communication Services

Industry

Internet Content & Information

Employees

147

CEO

Mr. Steven M. Yi J.D.

Country

United States

IPO Year

2020

MediaAlpha, Inc. (MAX) Latest News & Analysis

Latest News

MAX stock latest news image
Quick Summary

MediaAlpha, Inc. (NYSE: MAX) will release its Q1 2026 financial results on April 29, 2026, after market close, followed by a Q&A conference call at 2:00 p.m. that day.

Why It Matters

MediaAlpha's upcoming earnings report can influence stock performance and investor sentiment, providing insights into financial health and growth prospects.

Source: GlobeNewsWire
Market Sentiment: Neutral
MAX stock latest news image
Quick Summary

Portnoy Law Firm is investigating MediaAlpha, Inc. (NYSE: MAX) for potential securities fraud and may file a class action lawsuit on behalf of investors.

Why It Matters

The investigation into MediaAlpha for possible securities fraud could lead to significant legal and financial repercussions, impacting stock prices and investor confidence.

Source: GlobeNewsWire
Market Sentiment: Neutral
MAX stock latest news image
Quick Summary

Scott+Scott Attorneys at Law LLP is investigating potential breaches of fiduciary duties by officers and directors of MediaAlpha, Inc. (NYSE: MAX), which may have harmed shareholders.

Why It Matters

The investigation into MediaAlpha's officers may indicate potential legal issues, impacting investor confidence and share value. Any breaches could lead to financial losses for shareholders.

Source: Newsfile Corp
Market Sentiment: Neutral
MAX stock latest news image
Quick Summary

MediaAlpha, Inc. (NYSE: MAX) launched a carrier-approved conversational AI app using ChatGPT for auto insurance shopping, enhancing consumer connectivity and compliance for insurance carriers.

Why It Matters

MediaAlpha's launch of a ChatGPT-powered AI app enhances its service offering, potentially increasing market share and customer acquisition in the auto insurance sector, positively impacting revenue and stock performance.

Source: GlobeNewsWire
Market Sentiment: Neutral
MAX stock latest news image
Quick Summary

MediaAlpha, Inc. (MAX) has shown a bullish trend, recently breaking above its 50-day moving average and reaching a key support level, indicating potential for growth.

Why It Matters

The breakout above the 50-day moving average indicates potential upward momentum for MediaAlpha, signaling a favorable buying opportunity for traders.

Source: Zacks Investment Research
Market Sentiment: Positive
MAX stock latest news image
Quick Summary

MediaAlpha, Inc. (MAX) held its Q4 2025 earnings call, providing insights into financial performance and future outlook. Details on revenue and strategic initiatives were discussed.

Why It Matters

MediaAlpha's Q4 2025 earnings call provides insights into its financial performance and strategic direction, influencing investor sentiment and potential stock valuation.

Source: Seeking Alpha
Market Sentiment: Neutral

Frequently Asked Questions About MAX Stock

What is MediaAlpha, Inc.'s (MAX) stock forecast for 2026?

Based on our analysis of 12 Wall Street analysts, MediaAlpha, Inc. (MAX) has a median price target of $13.00. The highest price target is $19.00 and the lowest is $11.00.

Is MAX stock a good investment in 2026?

According to current analyst ratings, MAX has 6 Buy ratings, 2 Hold ratings, and 0 Sell ratings. The stock is currently trading at $10.06. Always conduct your own research and consider your investment goals before making investment decisions.

What is the long-term price prediction for MAX stock?

Wall Street analysts predict MAX stock could reach $13.00 in the next 12 months. This represents a 29.2% increase from the current price of $10.06. Please note that this is a projection by Wall Street analysts and not a guarantee.

What is MediaAlpha, Inc.'s business model?

MediaAlpha generates revenue by providing a marketplace for advertisers and publishers to engage in programmatic buying and selling of targeted media. The company focuses on vertical search marketplaces, particularly in sectors like insurance and travel, where effective audience targeting is essential. By leveraging data analytics and real-time bidding, MediaAlpha enhances the efficiency of ad campaigns, which in turn drives their revenue through transaction fees.

What is the highest forecasted price for MAX MediaAlpha, Inc.?

The highest price target for MAX is $19.00 from Tommy McJoynt at Keefe, Bruyette & Woods, which represents a 88.9% increase from the current price of $10.06.

What is the lowest forecasted price for MAX MediaAlpha, Inc.?

The lowest price target for MAX is $11.00 from Cory Carpenter at JP Morgan, which represents a 9.3% increase from the current price of $10.06.

What is the overall MAX consensus from analysts for MediaAlpha, Inc.?

The overall analyst consensus for MAX is bullish. Out of 12 Wall Street analysts, 6 rate it as Buy, 2 as Hold, and 0 as Sell, with a median price target of $13.00.

How accurate are MAX stock price projections?

Stock price projections, including those for MediaAlpha, Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.

Important Disclaimer

The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.

Last updated: April 19, 2026 6:09 PM UTC
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