MAXMAXCommunication Services · Internet Content & Information

MAX Stock Forecast: MediaAlpha, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$13
−0.75% on the day

The 7 Wall Street analysts covering MediaAlpha, Inc. hold a median 12-month price target of $16 — +21.5% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 86 of 100 as at 15 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$806.8M
Ticker Nerd rank
86 / 100
Median analyst target
$16
Analysts covering
7
Total return, dividends reinvested
1W
−1.7%
1M
−6.5%
YTD
+1.7%
1Y
+29.9%
From 52W high
−7.7%
From 52W low
+83.7%
$7
$14
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

MAX stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores MediaAlpha, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
86 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
100
Value
89
Momentum
85
Revisions
84
Growth
71
Size
48
Volatility
43
Issuance
42
Accruals
11

Quality (100): The business earns solid, repeatable profits on what it owns.

Accruals (11): A large share of reported profit has not shown up as cash, or the balance sheet is expanding quickly — both tend to unwind.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

MAX stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on MAX, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$6$8$10$12$14$16$18$20Oct 25Jan 26Apr 26Jul 26MAXHigh $19Median $16Low $11

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says7 analysts
5 Buy2 Hold0 Sell
Low $11Median $16High $19

The green dot is the last close — the median target sits +21.5% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 4 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
5 Aug 2026RBC CapitalMaintainsOutperform$11$15
30 July 2026Canaccord GenuityMaintainsBuy$15$17
30 July 2026Goldman SachsMaintainsNeutral$10$14
8 July 2026Keefe, Bruyette & WoodsMaintainsOutperform$15$17
8 July 2026Keefe, Bruyette & WoodsMaintainsOutperform
23 June 2026TD CowenMaintainsHold
30 Apr 2026JP MorganMaintainsOverweight
7 Apr 2026Keefe, Bruyette & WoodsMaintainsOutperform
24 Feb 2026Goldman SachsMaintainsNeutral
24 Feb 2026JP MorganMaintainsOverweight
24 Feb 2026Keefe, Bruyette & WoodsMaintainsOutperform
24 Feb 2026RBC CapitalMaintainsOutperform
30 Oct 2025Canaccord GenuityMaintainsBuy
30 Oct 2025JP MorganMaintainsOverweight
30 Oct 2025Keefe, Bruyette & WoodsMaintainsOutperform
15 Oct 2025Goldman SachsDowngradeNeutral
5 Sept 2025Keefe, Bruyette & WoodsMaintainsOutperform
7 May 2025RBC CapitalMaintainsOutperform
1 May 2025JP MorganMaintainsOverweight
22 Apr 2025JP MorganMaintainsOverweight

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. MAX appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

MAX analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−11.1%
Analysts raising
1
Analysts cutting
0
Fundamentals

MediaAlpha, Inc. (MAX) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
8.1×

Cheaper than 62% of US stocks

Price / sales
0.7×

Cheaper than 78% of US stocks

Price / book
24.6×

Cheaper than 4% of US stocks

EV / EBITDA
9.4×

Cheaper than 41% of US stocks

Growth & margins
Revenue growth (YoY)
25.9%

Higher than 76% of US stocks

Earnings growth (YoY)
25.9%

Higher than 64% of US stocks

Gross margin
14.3%

Higher than 14% of US stocks

Operating margin
6.4%

Higher than 57% of US stocks

Net margin
7.9%

Higher than 66% of US stocks

Returns & dividend
Return on equity
−87.8%

Higher than 15% of US stocks

Return on assets
17.4%

Higher than 98% of US stocks

Dividend yield

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

MAX vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelInternet Content & Information
CompanyMarket capTKN rank
MAXMediaAlpha, Inc.$806.8M
86
EVEREverQuote, Inc.$860.6M
85
GRPNGroupon, Inc.$874.7M
38
CARSCars.com, Inc.$692.1M
86
NXDRNextdoor Holdings, Inc.$960.1M
97
NRDSNerdWallet, Inc.$657.2M
99
UPWKUpwork, Inc.$1.0B
70

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own MediaAlpha, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest MAX news & analysis

MediaAlpha, Inc. (MAX) Q2 2026 Earnings Call Transcript

Seeking Alpha · 30 July 2026neutral

MediaAlpha, Inc. held its Q2 2026 earnings call, and the full transcript of the discussion was published by Seeking Alpha.

Why it matters — The transcript provides MediaAlpha investors and analysts with detailed management commentary on the company's second-quarter financial results and operational performance.

MediaAlpha Q2 Earnings Call Highlights

MarketBeat · 30 July 2026positive

MediaAlpha reported record second-quarter 2026 results, with revenue, contribution and adjusted EBITDA increasing year-over-year as more property and casualty insurance carriers participated in its marketplace.

Why it matters — The broadening of carrier participation and record financial results signal growing adoption and usage of MediaAlpha's marketplace, which is a key driver of its business performance.

MediaAlpha, Inc. (MAX) Q2 Earnings and Revenues Top Estimates

Zacks Investment Research · 29 July 2026positive

MediaAlpha, Inc. reported Q2 earnings of $0.65 per share, surpassing the Zacks Consensus Estimate of $0.21 per share and up from $0.17 per share in the same quarter last year.

Why it matters — The significant earnings beat compared to analyst expectations and year-ago results signals stronger-than-expected financial performance for MediaAlpha in the second quarter.

MediaAlpha Announces Second Quarter 2026 Financial Results

GlobeNewsWire · 29 July 2026positive

MediaAlpha reported second-quarter 2026 financial results, posting record revenue of $316.9 million (up 26%), net income of $41.8 million, and adjusted EBITDA of $29.3 million. The company also repurchased over $41 million in stock during the first half of 2026.

Why it matters — The results show MediaAlpha achieved record quarterly revenue with strong growth and profitability, while also returning significant capital to shareholders through stock repurchases.

FAQ

Frequently asked questions about MAX stock

What is the MAX stock price forecast for 2026-2027?

The 7 Wall Street analysts covering MediaAlpha, Inc. have a median 12-month price target of $16, with estimates ranging from $11 to $19. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is MAX stock a buy right now?

Of the 7 analysts covering MediaAlpha, Inc., 5 rate it a Buy, 2 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks MediaAlpha, Inc. 86 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank MAX?

As at 15 Aug 2026, MediaAlpha, Inc. ranks 86 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (100 of 100).

Will MAX stock go up?

No one can know that. What the data says: the median 12-month target from 7 analysts implies +21.5% from the last close, and Ticker Nerd's factor model ranks MediaAlpha, Inc. 86 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the MAX stock forecast for 2030?

No analyst covering MediaAlpha, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for MAX are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $11 to $19 over the next 12 months.

How has MAX stock performed over the past year?

MediaAlpha, Inc. returned +29.9% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does MediaAlpha, Inc. do?

MediaAlpha, Inc. operates as a technology platform in the digital advertising industry.

What is the latest news on MAX?

The most recent item we track (Seeking Alpha, 30 July 2026): "MediaAlpha, Inc. (MAX) Q2 2026 Earnings Call Transcript". MediaAlpha, Inc. held its Q2 2026 earnings call, and the full transcript of the discussion was published by Seeking Alpha.

Company

About MediaAlpha, Inc.

MediaAlpha, Inc. operates as a technology platform in the digital advertising industry. The company specializes in creating an efficient and transparent marketplace where advertisers and publishers can engage in programmatic buying and selling of targeted media. MediaAlpha focuses on vertical search marketplaces, primarily impacting sectors such as insurance, travel, and other consumer services, where precise targeting and audience reach are crucial for maximizing returns on advertising spends. The company's platform is designed to leverage data analytics and real-time bidding processes, optimizing the way advertisers connect with prospective customers. By facilitating these transactions with enhanced transparency and control, MediaAlpha plays a vital role in the digital advertising ecosystem, helping drive more tailored and effective ad campaigns.

CEO Mr. Steven M. Yi J.D. · 147 employees · United States · https://www.mediaalpha.com