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MAX Stock Forecast: MediaAlpha, Inc. Price Predictions for 2026-2027

Last close, 5 Oct 2026
$9.64
+0.21% on the day

The 8 Wall Street analysts covering MediaAlpha, Inc. hold a median 12-month price target of $15 — +55.6% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 84 of 100 as at 3 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$509.6M
Ticker Nerd rank
84 / 100
Median analyst target
$15
Analysts covering
8
Revenue$316.9M+25.9% y/y
Operating income$20.0M
Net income$41.8M
Free cash flow$41.8M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
+4.8%
1M
−20.0%
YTD
−25.6%
1Y
−14.1%
From 52W high
−32.4%
From 52W low
+34.4%
$7
$14
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

MAX stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores MediaAlpha, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 3 Oct 2026
84 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Quality
100
Value
90
Revisions
83
Growth
73
Momentum
67
Volatility
52
Size
51
Issuance
41
Accruals
12

Quality (100): The business earns solid, repeatable profits on what it owns.

Accruals (12): A large share of reported profit has not shown up as cash, or the balance sheet is expanding quickly — both tend to unwind.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

MAX stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on MAX, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$6$8$10$12$14$16$18$20Jan 26Apr 26Jul 26Oct 26MAXHigh $19Median $15Low $11

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says8 analysts
5 Buy3 Hold0 Sell
Low $11Median $15High $19

The green dot is the last close — the median target sits +55.6% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 4 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
24 Aug 2026JP MorganAssumesNeutral$15
5 Aug 2026RBC CapitalMaintainsOutperform—
5 Aug 2026RBC CapitalMaintainsOutperform$11 → $15
30 July 2026Canaccord GenuityMaintainsBuy$15 → $17
30 July 2026Canaccord GenuityMaintainsBuy—
30 July 2026Goldman SachsMaintainsNeutral$10 → $14
30 July 2026Goldman SachsMaintainsNeutral—
8 July 2026Keefe, Bruyette & WoodsMaintainsOutperform$15 → $17
8 July 2026Keefe, Bruyette & WoodsMaintainsOutperform—
23 June 2026TD CowenMaintainsHold—
30 Apr 2026JP MorganMaintainsOverweight—
7 Apr 2026Keefe, Bruyette & WoodsMaintainsOutperform—
24 Feb 2026Goldman SachsMaintainsNeutral—
24 Feb 2026JP MorganMaintainsOverweight—
24 Feb 2026Keefe, Bruyette & WoodsMaintainsOutperform—
24 Feb 2026RBC CapitalMaintainsOutperform—
30 Oct 2025Canaccord GenuityMaintainsBuy—
30 Oct 2025JP MorganMaintainsOverweight—
30 Oct 2025Keefe, Bruyette & WoodsMaintainsOutperform—
15 Oct 2025Goldman SachsDowngradeNeutral—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. MAX appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

MAX vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 5 Oct 2026, MediaAlpha, Inc. returned −14.1% against +16.2% for the S&P 500, dividends included.

MAX vs S&P 500, last 12 monthsTotal return, rebased to 100
6080100120Jan 26Apr 26Jul 26Oct 26MAXS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

MAX analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+8.9%
Analysts raising
1
Analysts cutting
1
Fundamentals

MediaAlpha, Inc. (MAX) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
5.9×

Cheaper than 65% of US stocks

Price / sales
0.4×

Cheaper than 84% of US stocks

Price / book
17.9×

Cheaper than 5% of US stocks

EV / EBITDA
7.2×

Cheaper than 48% of US stocks

Growth & margins
Revenue growth (YoY)
25.9%

Higher than 75% of US stocks

Earnings growth (YoY)
25.9%

Higher than 63% of US stocks

Gross margin
14.3%

Higher than 13% of US stocks

Operating margin
6.4%

Higher than 58% of US stocks

Net margin
7.9%

Higher than 66% of US stocks

Returns & dividend
Return on equity
−87.8%

Higher than 15% of US stocks

Return on assets
17.4%

Higher than 98% of US stocks

Dividend yield
0.0%

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

MediaAlpha, Inc. (MAX) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • MediaAlpha, Inc. has a market value of $509.6M and an enterprise value of $629.2M.

  • Revenue in the twelve months to 30 June 2026: $1.2B. The latest quarter grew 25.9% year on year.

  • Net income over the same four quarters: $107.5M, a 8.8% net margin.

  • Diluted earnings per share, trailing twelve months: $1.62.

  • Free cash flow in the twelve months to 30 June 2026: $56.3M.

  • MediaAlpha, Inc. spent $88.1M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 53.0M.

  • Trailing P/E: 5.9×; forward P/E: 5.7× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 0.00%, paying out 0% of earnings.

  • MediaAlpha, Inc. employs 147 people — $8.3M of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 5 Oct 2026

Data provided by Twelve Data

Peers

MAX vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelInternet Content & Information
CompanyMarket capTKN rank
MAXMediaAlpha, Inc.$509.6M
84
NRDSNerdWallet, Inc.$576.4M
99
CARSCars.com, Inc.$560.7M
89
EVEREverQuote, Inc.$687.2M
82
GRPNGroupon, Inc.$785.2M
40
TBLATaboola.com Ltd.$844.1M
93
NXDRNextdoor Holdings, Inc.$908.0M
97

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own MediaAlpha, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest MAX news & analysis

MediaAlpha: A Cheap Bet On The Insurance Advertising Recovery

Seeking Alpha · 5 Oct 2026positive

Seeking Alpha rates MediaAlpha (MAX) as Buy with a $12-13 price target, citing 26% Q2 revenue growth, raised Q3 guidance, and a $90-100M free cash flow target for 2026. The article notes risks including CFO turnover, insider selling, and insurance cycle volatility, but sees compelling risk/reward at 6.1x 2026E EBITDA.

Why it matters — This analysis frames MAX's valuation and growth outlook favorably despite acknowledged risks, offering a bullish perspective on the company's position in the insurance advertising recovery that shareholders would find relevant.

New Strong Buy Stocks for September 23rd

Zacks Investment Research · 23 Sept 2026positive

MediaAlpha, Inc. (MAX) was added to the Zacks Rank #1 (Strong Buy) List on September 23rd, 2026, along with CRD.B, SLG, TFII and KNTK, as announced by Zacks Investment Research.

Why it matters — A Zacks Strong Buy ranking signals favorable analyst sentiment among investors tracking the stock, making this listing relevant to MediaAlpha watchers.

Best Value Stocks to Buy for September 23rd

Zacks Investment Research · 23 Sept 2026positive

On September 23rd, 2026, LCUT, MAX, and HMN were named to the Zacks Rank #1 (Strong Buy) value stocks list. MAX was included among these value stock picks by Zacks Investment Research.

Why it matters — A MAX watcher would care because the company was selected to a widely followed Strong Buy value stocks list, signaling recognition from Zacks' screening methodology.

MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why

Zacks Investment Research · 17 Sept 2026positive

MediaAlpha (MAX) was upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. The upgrade suggests the stock could move higher in the near term.

Why it matters — A Strong Buy upgrade signals increased analyst confidence in MediaAlpha's earnings outlook, which may influence investor sentiment toward the stock.

New Strong Buy Stocks for September 17th

Zacks Investment Research · 17 Sept 2026positive

On September 17th, 2026, MediaAlpha, Inc. (MAX) was added to the Zacks Rank #1 (Strong Buy) List along with MOV, MTG, ASMB and MSGM, as announced by Zacks Investment Research.

Why it matters — A MAX watcher would care because MAX received a Strong Buy ranking from Zacks Investment Research, a notable analyst designation on September 17th.

FAQ

Frequently asked questions about MAX stock

What is the MAX stock price forecast for 2026-2027?

The 8 Wall Street analysts covering MediaAlpha, Inc. have a median 12-month price target of $15, with estimates ranging from $11 to $19. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is MAX stock a buy right now?

Of the 8 analysts covering MediaAlpha, Inc., 5 rate it a Buy, 3 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks MediaAlpha, Inc. 84 out of 100 across roughly 4,600 US stocks as at 3 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank MAX?

As at 3 Oct 2026, MediaAlpha, Inc. ranks 84 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Quality (100 of 100).

Will MAX stock go up?

No one can know that. What the data says: the median 12-month target from 8 analysts implies +55.6% from the last close, and Ticker Nerd's factor model ranks MediaAlpha, Inc. 84 out of 100 as at 3 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the MAX stock forecast for 2030?

No analyst covering MediaAlpha, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for MAX are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $11 to $19 over the next 12 months.

How has MAX stock performed over the past year?

MediaAlpha, Inc. returned -14.1% over the 12 months to 5 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does MediaAlpha, Inc. do?

MediaAlpha Inc. Class A Common Stock is the public equity of MediaAlpha, a marketing technology company focused on insurance customer acquisition.

What is the latest news on MAX?

The most recent item we track (Seeking Alpha, 5 Oct 2026): "MediaAlpha: A Cheap Bet On The Insurance Advertising Recovery". Seeking Alpha rates MediaAlpha (MAX) as Buy with a $12-13 price target, citing 26% Q2 revenue growth, raised Q3 guidance, and a $90-100M free cash flow target for 2026. The article notes risks including CFO turnover, insider selling, and insurance cycle volatility, but sees compelling risk/reward at 6.1x 2026E EBITDA.

Company

About MediaAlpha, Inc.

MediaAlpha Inc. Class A Common Stock is the public equity of MediaAlpha, a marketing technology company focused on insurance customer acquisition. MediaAlpha operates a digital platform that connects insurance carriers, agents, distributors, and consumers through data-driven advertising and referral tools. Its technology is used across major insurance lines, including property and casualty, health, and life insurance, helping clients reach high-intent consumers more efficiently. The company’s business is centered on real-time matching, programmatic advertising, and analytics that support performance-based customer acquisition. MediaAlpha serves as an important intermediary in the insurance marketing ecosystem, linking advertisers with qualified demand through its technology platform. MediaAlpha is headquartered in Los Angeles, California.

CEO Mr. Steven M. Yi J.D. · 147 employees · United States · https://www.mediaalpha.com