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NATRNATRConsumer Defensive · Packaged Foods

NATR Stock Forecast: Nature's Sunshine Products, Inc. Price Predictions for 2026-2027

Last close, 18 Sept 2026
$13
−0.53% on the day

The 2 Wall Street analysts covering Nature's Sunshine Products, Inc. hold a median 12-month price target of $31 — +134.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 84 of 100 as at 19 Sept 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$230.3M
Ticker Nerd rank
84 / 100
Median analyst target
$31
Analysts covering
2
Revenue$117.0M+1.9% y/y
Operating income$5.5M
Net income$3.5M
Free cash flow−$1.9M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−3.9%
1M
−11.1%
YTD
−39.7%
1Y
−22.3%
From 52W high
−53.2%
From 52W low
0.0%
$13
$28
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

NATR stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Nature's Sunshine Products, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 19 Sept 2026
84 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Value
100
Volatility
95
Quality
93
Growth
89
Size
66
Issuance
59
Accruals
49
Momentum
35
Revisions
31

Value (100): The shares cost little relative to the profits and assets behind them — which can mean the market is too gloomy, or that the business really is in trouble.

Revisions (31): Analysts have, on balance, been cutting their forecasts.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

NATR stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on NATR, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$10$15$20$25$30$35Oct 25Jan 26Apr 26Jul 26NATRHigh $36Median $31Low $25

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says2 analysts
2 Buy0 Hold0 Sell
Low $25Median $31High $36

The green dot is the last close — the median target sits +134.3% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
10 Aug 2026DA DavidsonMaintainsBuy$33 → $25
30 July 2026Canaccord GenuityMaintainsBuy—
30 July 2026Canaccord GenuityMaintainsBuy$37 → $36
11 May 2026DA DavidsonMaintainsBuy$33
11 May 2026DA DavidsonMaintainsBuy—
12 Mar 2026DA DavidsonMaintainsBuy—
11 Mar 2026Canaccord GenuityMaintainsBuy—
10 Mar 2026Canaccord GenuityMaintainsBuy—
10 Nov 2025DA DavidsonMaintainsBuy—
1 Aug 2025Canaccord GenuityMaintainsBuy—
3 June 2025DA DavidsonMaintainsBuy—
13 Sept 2024Canaccord GenuityInitiatesBuy—
12 Aug 2024DA DavidsonMaintainsBuy—
13 Mar 2024DA DavidsonMaintainsBuy—
9 Nov 2023DA DavidsonMaintainsBuy—
11 Aug 2023DA DavidsonMaintainsBuy—
10 May 2023DA DavidsonReiteratesBuy—
18 Nov 2022DA DavidsonMaintainsBuy—
6 May 2022DA DavidsonMaintainsBuy—
9 Mar 2022DA DavidsonMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. NATR appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

NATR vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 18 Sept 2026, Nature's Sunshine Products, Inc. returned −22.3% against +16.3% for the S&P 500, dividends included.

NATR vs S&P 500, last 12 monthsTotal return, rebased to 100
80100120140160Oct 25Jan 26Apr 26Jul 26NATRS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

NATR analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−10.4%
Analysts raising
0
Analysts cutting
1
Fundamentals

Nature's Sunshine Products, Inc. (NATR) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
13.2×

Cheaper than 50% of US stocks

Price / sales
0.5×

Cheaper than 83% of US stocks

Price / book
1.4×

Cheaper than 60% of US stocks

EV / EBITDA
4.0×

Cheaper than 55% of US stocks

Growth & margins
Revenue growth (YoY)
1.9%

Higher than 32% of US stocks

Earnings growth (YoY)
−33.7%

Higher than 15% of US stocks

Gross margin
73.7%

Higher than 86% of US stocks

Operating margin
4.7%

Higher than 54% of US stocks

Net margin
3.7%

Higher than 57% of US stocks

Returns & dividend
Return on equity
11.2%

Higher than 66% of US stocks

Return on assets
7.1%

Higher than 85% of US stocks

Dividend yield
15.2%

Higher than 93% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Nature's Sunshine Products, Inc. (NATR) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Nature's Sunshine Products, Inc. has a market value of $230.3M and an enterprise value of $169.3M.

  • Revenue in the twelve months to 30 June 2026: $492.0M. The latest quarter grew 1.9% year on year.

  • Net income over the same four quarters: $18.7M, a 3.8% net margin.

  • Diluted earnings per share, trailing twelve months: $1.01.

  • Free cash flow in the twelve months to 30 June 2026: $18.1M.

  • Nature's Sunshine Products, Inc. spent $6.5M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 17.6M.

  • Trailing P/E: 13.2×; forward P/E: 10.7× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 15.25%, paying out 0% of earnings.

  • Nature's Sunshine Products, Inc. employs 806 people — $610K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 18 Sept 2026

Data provided by Twelve Data

Peers

NATR vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelPackaged Foods
CompanyMarket capTKN rank
NATRNature's Sunshine Products, Inc.$230.3M
84
BGSB&G Foods, Inc.$230.3M
60
BRCCBRC, Inc.$234.3M
75
NAGENiagen Bioscience, Inc.$236.6M
54
USNAUSANA Health Sciences, Inc.$258.5M
71
BYNDBeyond Meat, Inc.$197.9M
34
LWAYLifeway Foods, Inc.$362.1M
37

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Nature's Sunshine Products, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest NATR news & analysis

Nature's Sunshine Products: Why Zero Debt And Cash Reserves Make It A Buy

Seeking Alpha · 4 Sept 2026positive

Seeking Alpha has rated Nature's Sunshine Products as a Buy with a $18 price target, citing a debt-free balance sheet, cash reserves equal to one-third of market cap, and the highest gross margin in four years at 73.6%. The report highlights that digital subscriptions, now 10% of sales, generate three times higher customer lifetime value and recurring cash flows, offsetting weaker traditional channels.

Why it matters — A NATR watcher would care because the item highlights the company's financial strength (zero debt, strong cash position) and the growing contribution of its higher-value digital subscription business.

Nature's Sunshine Products' Dimming Is Temporary

Seeking Alpha · 3 Sept 2026positive

Nature's Sunshine Products was upgraded to "strong buy" despite a 47.9% stock decline and reduced 2026 guidance. The company is described as fundamentally healthy, with $82.5M in cash reserves, zero debt, low valuation multiples versus peers, modest revenue growth, and stable cash flows.

Why it matters — For NATR watchers, the upgrade highlights the company's resilient balance sheet and strategic flexibility despite recent stock declines and lowered guidance.

Nature's Sunshine Targets $1B Sales, 15% EBITDA Margin in Growth Push

MarketBeat · 15 Aug 2026positive

Nature's Sunshine Products outlined a strategy to double sales to $1 billion and expand EBITDA margins to 15%. CEO Ken Romanzi cited geographic expansion, digital and retail channel development, marketing initiatives, and acquisitions as the company's primary growth drivers.

Why it matters — The company's articulated growth plan points to significant revenue expansion and improved profitability, giving NATR watchers a clear picture of its strategic direction.

Nature's Sunshine Products, Inc. (NATR) Q2 2026 Earnings Call Transcript

Seeking Alpha · 7 Aug 2026neutral

Nature's Sunshine Products, Inc. (NATR) held its Q2 2026 earnings call, and a full transcript of that call has been published on Seeking Alpha. The excerpt provides only the transcript's availability, with no financial details disclosed.

Why it matters — Investors and analysts following NATR can access the official transcript to review the company's second-quarter 2026 results and management commentary.

Nature's Sunshine Products Q2 Earnings Call Highlights

MarketBeat · 7 Aug 2026positive

Nature's Sunshine Products reported second-quarter net sales of $117 million, its strongest second quarter in company history, supported by digital growth in North America and continued momentum across much of Asia-Pacific and Europe.

Why it matters — The record second-quarter sales highlight growth momentum across key regions that NATR investors would find relevant to the company's performance.

FAQ

Frequently asked questions about NATR stock

What is the NATR stock price forecast for 2026-2027?

The 2 Wall Street analysts covering Nature's Sunshine Products, Inc. have a median 12-month price target of $31, with estimates ranging from $25 to $36. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is NATR stock a buy right now?

Of the 2 analysts covering Nature's Sunshine Products, Inc., 2 rate it a Buy, 0 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Nature's Sunshine Products, Inc. 84 out of 100 across roughly 4,600 US stocks as at 19 Sept 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank NATR?

As at 19 Sept 2026, Nature's Sunshine Products, Inc. ranks 84 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Value (100 of 100).

Will NATR stock go up?

No one can know that. What the data says: the median 12-month target from 2 analysts implies +134.3% from the last close, and Ticker Nerd's factor model ranks Nature's Sunshine Products, Inc. 84 out of 100 as at 19 Sept 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the NATR stock forecast for 2030?

No analyst covering Nature's Sunshine Products, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for NATR are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $25 to $36 over the next 12 months.

How has NATR stock performed over the past year?

Nature's Sunshine Products, Inc. returned -22.3% over the 12 months to 18 Sept 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Nature's Sunshine Products, Inc. do?

Nature's Sunshine Products, Inc. is a natural health and wellness company that manufactures and markets nutritional supplements and personal care products.

What is the latest news on NATR?

The most recent item we track (Seeking Alpha, 4 Sept 2026): "Nature's Sunshine Products: Why Zero Debt And Cash Reserves Make It A Buy". Seeking Alpha has rated Nature's Sunshine Products as a Buy with a $18 price target, citing a debt-free balance sheet, cash reserves equal to one-third of market cap, and the highest gross margin in four years at 73.6%. The report highlights that digital subscriptions, now 10% of sales, generate three times higher customer lifetime value and recurring cash flows, offsetting weaker traditional channels.

Company

About Nature's Sunshine Products, Inc.

Nature's Sunshine Products, Inc. is a natural health and wellness company that manufactures and markets nutritional supplements and personal care products. Nature's Sunshine Products offers a broad range of products focused on general health, immune support, cardiovascular wellness, digestive health, weight management, and personal care. The company distributes its products through a direct-selling model supported by independent managers, distributors, and customers, and it serves markets across North America, Latin America, Europe, Asia, and other international regions. Nature's Sunshine Products also operates through multiple product brands and geographic business segments, reflecting its presence in both consumer wellness and specialty nutrition categories. Its role in the market is centered on providing branded wellness products that combine manufacturing, distribution, and direct customer engagement across a global footprint.

CEO Mr. Kenneth G. Romanzi · 806 employees · United States · https://www.naturessunshine.com