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NATRNATRConsumer Defensive · Packaged Foods

NATR Stock Forecast: Nature's Sunshine Products, Inc. Price Predictions for 2026-2027

Last close, 7 Aug 2026
$16
−19.52% on the day

The 2 Wall Street analysts covering Nature's Sunshine Products, Inc. hold a median 12-month price target of $31 — +86.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 88 of 100 as at 8 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$288.0M
Ticker Nerd rank
88 / 100
Median analyst target
$31
Analysts covering
2
Total return, dividends reinvested
1W
−18.8%
1M
−24.7%
YTD
−24.1%
1Y
+6.6%
From 52W high
−41.1%
From 52W low
+24.6%
$13
$28
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

NATR stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Nature's Sunshine Products, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 8 Aug 2026
88 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Value
99
Volatility
95
Quality
93
Growth
88
Size
63
Issuance
59
Momentum
58
Accruals
49
Revisions
29

Value (99): The shares cost little relative to the profits and assets behind them — which can mean the market is too gloomy, or that the business really is in trouble.

Revisions (29): Analysts have, on balance, been cutting their forecasts.

The rank is the raw material. Whether the rules would actually own Nature's Sunshine Products, Inc. — and when they’d sell — is the membership.

Wall Street

NATR stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on NATR, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$15$20$25$30$35Oct 25Jan 26Apr 26Jul 26NATRHigh $36Median $31Low $25

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says2 analysts
2 Buy0 Hold0 Sell
Low $25Median $31High $36

The green dot is the last close — the median target sits +86.3% from it.

Recent analyst actionsNewest first
DateFirmActionRatingTarget
30 July 2026Canaccord GenuityMaintainsBuy$37 → $36
11 May 2026DA DavidsonMaintainsBuy$33
11 May 2026DA DavidsonMaintainsBuy—
12 Mar 2026DA DavidsonMaintainsBuy—
11 Mar 2026Canaccord GenuityMaintainsBuy—
10 Mar 2026Canaccord GenuityMaintainsBuy—
10 Nov 2025DA DavidsonMaintainsBuy—
1 Aug 2025Canaccord GenuityMaintainsBuy—
3 June 2025DA DavidsonMaintainsBuy—
13 Sept 2024Canaccord GenuityInitiatesBuy—
12 Aug 2024DA DavidsonMaintainsBuy—
13 Mar 2024DA DavidsonMaintainsBuy—
9 Nov 2023DA DavidsonMaintainsBuy—
11 Aug 2023DA DavidsonMaintainsBuy—
10 May 2023DA DavidsonReiteratesBuy—
18 Nov 2022DA DavidsonMaintainsBuy—
6 May 2022DA DavidsonMaintainsBuy—
9 Mar 2022DA DavidsonMaintainsBuy—
5 Nov 2021DA DavidsonMaintainsBuy—
15 Oct 2021DA DavidsonInitiatesBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Estimates

NATR analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+4.9%
Analysts raising
1
Analysts cutting
1
Fundamentals

Nature's Sunshine Products, Inc. (NATR) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
16.4×

Cheaper than 45% of US stocks

Price / sales
0.6×

Cheaper than 80% of US stocks

Price / book
1.7×

Cheaper than 51% of US stocks

EV / EBITDA
5.3×

Cheaper than 53% of US stocks

Growth & margins
Revenue growth (YoY)
1.9%

Higher than 32% of US stocks

Earnings growth (YoY)
−33.7%

Higher than 14% of US stocks

Gross margin
73.7%

Higher than 86% of US stocks

Operating margin
4.7%

Higher than 55% of US stocks

Net margin
3.7%

Higher than 56% of US stocks

Returns & dividend
Return on equity
11.2%

Higher than 67% of US stocks

Return on assets
7.1%

Higher than 86% of US stocks

Dividend yield
12.2%

Higher than 92% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

NATR vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelPackaged Foods
CompanyMarket capTKN rank
NATRNature's Sunshine Products, Inc.$288.0M
88
USNAUSANA Health Sciences, Inc.$282.8M
65
BGSB&G Foods, Inc.$281.5M
67
BYNDBeyond Meat, Inc.$277.1M
29
PREPrenetics Global Ltd.$307.3M
39
BRCCBRC, Inc.$247.5M
82
LWAYLifeway Foods, Inc.$477.2M
49
Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. NATR appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

News

Latest NATR news & analysis

Nature's Sunshine Products, Inc. (NATR) Q2 2026 Earnings Call Transcript

Seeking Alpha · 7 Aug 2026neutral

Nature's Sunshine Products, Inc. (NATR) held its Q2 2026 earnings call, and a full transcript of that call has been published on Seeking Alpha. The excerpt provides only the transcript's availability, with no financial details disclosed.

Why it matters — Investors and analysts following NATR can access the official transcript to review the company's second-quarter 2026 results and management commentary.

Nature's Sunshine Products Q2 Earnings Call Highlights

MarketBeat · 7 Aug 2026positive

Nature's Sunshine Products reported second-quarter net sales of $117 million, its strongest second quarter in company history, supported by digital growth in North America and continued momentum across much of Asia-Pacific and Europe.

Why it matters — The record second-quarter sales highlight growth momentum across key regions that NATR investors would find relevant to the company's performance.

Nature's Sunshine Reports Second Quarter 2026 Results

GlobeNewsWire · 6 Aug 2026neutral

Nature's Sunshine Products, Inc. reported its financial results for the second quarter ended June 30, 2026, via a GlobeNewsWire release. The report includes a financial summary for the quarter.

Why it matters — The quarterly earnings report provides NATR watchers with updated insight into the company's financial performance for the period.

Nature's Sunshine Appoints Ruth Perkins as Executive Vice President and Chief Financial Officer

GlobeNewsWire · 6 Aug 2026neutral

Nature's Sunshine Products announced the appointment of Ruth Perkins as Executive Vice President and Chief Financial Officer, effective September 1, 2026. Perkins will join the Growth Leadership Team and lead the company's global finance organization, covering financial planning, accounting, treasury, tax, internal audit, investor relations, and financial reporting.

Why it matters — This leadership appointment brings in a new CFO who will oversee Nature's Sunshine's global finance operations and investor relations, which NATR watchers may see as a key change in corporate management.

Nature's Sunshine Appoints Janine Weber as Executive Vice President and President, North America

GlobeNewsWire · 3 Aug 2026neutral

Nature's Sunshine Products announced the appointment of Janine Weber as Executive Vice President and President, North America, effective August 10, 2026. The announcement was made by the Lehi, Utah-based company on August 3, 2026.

Why it matters — The appointment introduces new senior leadership for NATR's North America operations, a significant market for the company's herbal and nutritional supplement business.

FAQ

Frequently asked questions about NATR stock

What is the NATR stock price forecast for 2026-2027?

The 2 Wall Street analysts covering Nature's Sunshine Products, Inc. have a median 12-month price target of $31, with estimates ranging from $25 to $36. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is NATR stock a buy right now?

Of the 2 analysts covering Nature's Sunshine Products, Inc., 2 rate it a Buy, 0 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks Nature's Sunshine Products, Inc. 88 out of 100 across roughly 4,600 US stocks as at 8 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank NATR?

As at 8 Aug 2026, Nature's Sunshine Products, Inc. ranks 88 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Value (99 of 100).

Will NATR stock go up?

No one can know that. What the data says: the median 12-month target from 2 analysts implies +86.3% from the last close, and Ticker Nerd's factor model ranks Nature's Sunshine Products, Inc. 88 out of 100 as at 8 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the NATR stock forecast for 2030?

No analyst covering Nature's Sunshine Products, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for NATR are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $25 to $36 over the next 12 months.

How has NATR stock performed over the past year?

Nature's Sunshine Products, Inc. returned +6.6% over the 12 months to 7 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Nature's Sunshine Products, Inc. do?

Nature's Sunshine Products Inc. is a leading natural health and wellness company that manufactures and distributes nutritional supplements and personal care products worldwide.

What is the latest news on NATR?

The most recent item we track (Seeking Alpha, 7 Aug 2026): "Nature's Sunshine Products, Inc. (NATR) Q2 2026 Earnings Call Transcript". Nature's Sunshine Products, Inc. (NATR) held its Q2 2026 earnings call, and a full transcript of that call has been published on Seeking Alpha. The excerpt provides only the transcript's availability, with no financial details disclosed.

Company

About Nature's Sunshine Products, Inc.

Nature's Sunshine Products Inc. is a leading natural health and wellness company that manufactures and distributes nutritional supplements and personal care products worldwide. It offers a diverse range of items across key categories including general health, immune support, cardiovascular health, digestive wellness, personal care, and weight management, sourced from high-quality botanicals grown in regions like the Amazon and Himalayas. The company operates through geographic segments encompassing Asia, Europe, North America, Latin America, and other markets, supported by a global direct sales force of independent managers and distributors in over 40 countries. Nature's Sunshine Products Inc. produces most products in its own state-of-the-art facilities, emphasizing rigorous quality testing, purity, potency, and sustainability practices such as solar-powered manufacturing. Founded in 1972 and headquartered in Lehi, Utah, it maintains reportable business segments including NSP Americas, Asia Pacific and Europe, NSP Russia, Central and Eastern Europe, and Synergy WorldWide, positioning it as a key player in the consumer defensive and pharmaceuticals sector.

CEO Mr. Kenneth G. Romanzi · 806 employees · United States · https://www.naturessunshine.com