OptimizeRx Brings Net New Authenticated HCP Reach to The Trade Desk Through OpenPath
OptimizeRx announced an integration with OpenPath, The Trade Desk's supply path optimization solution, making its authenticated point of care inventory directly available to advertisers using The Trade Desk's demand side platform. This brings net new authenticated healthcare professional reach to The Trade Desk.
Why it matters — This expands OptimizeRx's distribution of its authenticated HCP inventory to a major programmatic advertising platform, potentially broadening its advertiser reach.