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PRG Stock Forecast: PROG Holdings, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$43
−0.37% on the day

The 7 Wall Street analysts covering PROG Holdings, Inc. hold a median 12-month price target of $50 — +17.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 87 of 100 as at 15 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$1.7B
Ticker Nerd rank
87 / 100
Median analyst target
$50
Analysts covering
7
Total return, dividends reinvested
1W
−0.5%
1M
−5.7%
YTD
+45.8%
1Y
+28.8%
From 52W high
−10.3%
From 52W low
+64.2%
$26
$48
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

PRG stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores PROG Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
87 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Revisions
93
Quality
84
Value
78
Momentum
76
Volatility
74
Accruals
67
Growth
40
Size
39
Issuance
38

Revisions (93): Analysts have, on balance, been raising their forecasts.

Issuance (38): The company has been issuing shares or taking on financing, diluting existing holders.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

PRG stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on PRG, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$20$30$40$50$60$70Oct 25Jan 26Apr 26Jul 26PRGHigh $64Median $50Low $45

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says7 analysts
6 Buy1 Hold0 Sell
Low $45Median $50High $64

The green dot is the last close — the median target sits +17.3% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 4 moved their price target up and 0 moved it down.

DateFirmActionRatingTarget
30 July 2026B. Riley SecuritiesMaintainsBuy$57 → $64
30 July 2026KeybancMaintainsOverweight$45 → $50
8 July 2026JefferiesUpgradeBuy$33 → $60
8 July 2026JefferiesUpgradeBuy—
7 July 2026TD CowenMaintainsBuy—
7 July 2026TD CowenMaintainsBuy$45 → $50
1 July 2026Loop CapitalDowngradeHold$48
1 July 2026Loop CapitalDowngradeHold—
30 Apr 2026Stephens & Co.MaintainsOverweight—
30 Apr 2026TD CowenMaintainsBuy—
11 Mar 2026TD CowenMaintainsBuy—
8 Jan 2026TD CowenMaintainsBuy—
16 Dec 2025B. Riley SecuritiesInitiatesBuy—
21 Nov 2025BTIGUpgradeNeutral—
23 Oct 2025BTIGMaintainsSell—
23 Oct 2025TD CowenMaintainsBuy—
10 Oct 2025BTIGReiteratesSell—
14 July 2025BTIGDowngradeSell—
24 Apr 2025KeybancMaintainsOverweight—
24 Apr 2025Loop CapitalMaintainsBuy—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. PRG appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

PRG analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+6.2%
Analysts raising
1
Analysts cutting
0
Fundamentals

PROG Holdings, Inc. (PRG) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
13.7×

Cheaper than 50% of US stocks

Price / sales
0.6×

Cheaper than 79% of US stocks

Price / book
2.1×

Cheaper than 45% of US stocks

EV / EBITDA
5.5×

Cheaper than 53% of US stocks

Growth & margins
Revenue growth (YoY)
22.3%

Higher than 72% of US stocks

Earnings growth (YoY)
−3.8%

Higher than 31% of US stocks

Gross margin
89.5%

Higher than 96% of US stocks

Operating margin
16.6%

Higher than 75% of US stocks

Net margin
5.6%

Higher than 61% of US stocks

Returns & dividend
Return on equity
17.1%

Higher than 78% of US stocks

Return on assets
15.0%

Higher than 97% of US stocks

Dividend yield
0.7%

Higher than 14% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

PRG vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelRental & Leasing Services
CompanyMarket capTKN rank
PRGPROG Holdings, Inc.$1.7B
87
VSTSVestis Corp.$1.8B
95
WLFCWillis Lease Finance Corp.$1.2B
94
CTOSCustom Truck One Source, Inc.$2.4B
70
LIMENeutron Holdings, Inc.$2.4B
1
MGRCMcGrath RentCorp$3.0B
64
HTZHertz Global Holdings, Inc.$790.3M
27

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own PROG Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest PRG news & analysis

PROG Holdings: Growth Is Outpacing Its Valuation

Seeking Alpha · 13 Aug 2026positive

PROG Holdings reported accelerating growth in Q2, with revenues up 22.3% and GMV surging 60.1% to $902 million. The company's business mix is shifting toward digital and short-term products, which reduces reliance on Progressive Leasing and large-ticket items, alongside rapid EBITDA growth and deleveraging.

Why it matters — PRG watchers would note the company's diversification away from Progressive Leasing and large-ticket exposure, coupled with strong growth and balance-sheet improvement that position it against mainstream market perceptions.

PROG Holdings, Inc. Declares Dividend

Business Wire · 5 Aug 2026positive

PROG Holdings, Inc. announced that its Board of Directors declared a quarterly cash dividend of $0.14 per common share, payable on September 3, 2026, to shareholders of record as of the close of business on August 18, 2026.

Why it matters — This declaration confirms the company is continuing to return cash to shareholders through regular dividend payments.

Is PROG Holdings (PRG) a Solid Growth Stock? 3 Reasons to Think "Yes"

Zacks Investment Research · 4 Aug 2026positive

Zacks Investment Research published an article stating that PROG Holdings (PRG) is positioned to outperform the market due to its above-average growth in financials.

Why it matters — The article suggests PRG's financial growth metrics are strong enough to potentially drive market-beating performance, making it notable for investors tracking the company's momentum.

PROG Holdings (PRG) Is Attractively Priced Despite Fast-paced Momentum

Zacks Investment Research · 4 Aug 2026positive

Zacks Investment Research reported that PROG Holdings (PRG) passed its "Fast-Paced Momentum at a Bargain" screening criteria. The report indicates the stock has gained strong momentum recently while still trading at reasonable prices, potentially making it a suitable choice for momentum-focused investors.

Why it matters — PRG watchers would care because the screening result suggests the stock combines recent momentum strength with an attractive valuation, which may signal continued interest from momentum investors.

PRG Q2 Earnings Call Highlights Ecosystem Growth and Outlook Raise

Zacks Investment Research · 30 July 2026positive

PROG Holdings reported Q2 results that topped estimates, with ecosystem growth across Progressive Leasing, Four and Purchasing Power prompting a higher 2026 outlook.

Why it matters — A PROG watcher would care because the raised outlook reflects broad-based momentum across the company's core leasing and fintech businesses.

FAQ

Frequently asked questions about PRG stock

What is the PRG stock price forecast for 2026-2027?

The 7 Wall Street analysts covering PROG Holdings, Inc. have a median 12-month price target of $50, with estimates ranging from $45 to $64. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is PRG stock a buy right now?

Of the 7 analysts covering PROG Holdings, Inc., 6 rate it a Buy, 1 a Hold and 0 a Sell. Ticker Nerd's systematic factor model ranks PROG Holdings, Inc. 87 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank PRG?

As at 15 Aug 2026, PROG Holdings, Inc. ranks 87 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Revisions (93 of 100).

Will PRG stock go up?

No one can know that. What the data says: the median 12-month target from 7 analysts implies +17.3% from the last close, and Ticker Nerd's factor model ranks PROG Holdings, Inc. 87 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the PRG stock forecast for 2030?

No analyst covering PROG Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for PRG are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $45 to $64 over the next 12 months.

How has PRG stock performed over the past year?

PROG Holdings, Inc. returned +28.8% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does PROG Holdings, Inc. do?

Prog Holdings Inc. operates as a financial solutions provider, primarily recognized for its progressive leasing model.

What is the latest news on PRG?

The most recent item we track (Seeking Alpha, 13 Aug 2026): "PROG Holdings: Growth Is Outpacing Its Valuation". PROG Holdings reported accelerating growth in Q2, with revenues up 22.3% and GMV surging 60.1% to $902 million. The company's business mix is shifting toward digital and short-term products, which reduces reliance on Progressive Leasing and large-ticket items, alongside rapid EBITDA growth and deleveraging.

Company

About PROG Holdings, Inc.

Prog Holdings Inc. operates as a financial solutions provider, primarily recognized for its progressive leasing model. The company is instrumental in offering alternative financial solutions to consumer-oriented retailers, enabling customers, often with limited credit options, to lease merchandise such as electronics, furniture, and appliances. Notably, Prog Holdings facilitates this through a no-credit-needed payment model, thus broadening the accessibility for consumers to acquire essential goods. Capitulating on its market expertise, Prog Holdings partners with a wide array of retail and e-commerce platforms, providing integrated solutions that support customer transactions. This service model not only aids retailers in improving sales but also enhances customer satisfaction by providing flexible payment alternatives. Headquartered in Draper, Utah, Prog Holdings significantly contributes to the retail and consumer financial landscapes by bridging the gap between credit-constrained consumers and retailers looking to expand their customer base. Its focus on financial inclusivity positions Prog Holdings as a pivotal player in the evolving consumer finance sector.

CEO Mr. Steven A. Michaels · 1,235 employees · United States · https://progholdings.com