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PRG Stock Forecast 2026-2027
$31.68
Current Price
$1.25B
Market Cap
Buy 6
Hold 2
Sell 0
Wall St Analyst Ratings
Distance to PRG Price Targets
+57.8%
To High Target of $50.00
+23.1%
To Median Target of $39.00
-2.1%
To Low Target of $31.00
PRG Price Momentum
+4.2%
1 Week Change
+4.3%
1 Month Change
-23.7%
1 Year Change
+7.4%
Year-to-Date Change
-28.7%
From 52W High of $44.43
+34.8%
From 52W Low of $23.50
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Latest PRG Stock Price Targets & Analyst Predictions
Based on our analysis of 9 Wall Street analysts, PRG has a bullish consensus with a median price target of $39.00 (ranging from $31.00 to $50.00). The overall analyst rating is Strong Buy (8.8/10). Currently trading at $31.68, the median forecast implies a 23.1% upside. This outlook is supported by 6 Buy, 2 Hold, and 0 Sell ratings.
The most optimistic forecast comes from Hal Goetsch at B. Riley Securities, projecting a 57.8% upside. Conversely, the most conservative target is provided by Vincent Caintic at BTIG, suggesting a 2.1% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
PRG Analyst Ratings
6
Buy
2
Hold
0
Sell
PRG Price Target Range
Low
$31.00
Average
$39.00
High
$50.00
Current: $31.68
Latest PRG Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for PRG.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Jan 8, 2026 | TD Cowen | Hoang Nguyen | Buy | Maintains | $38.00 |
| Dec 16, 2025 | B. Riley Securities | Hal Goetsch | Buy | Initiates | $50.00 |
| Nov 21, 2025 | BTIG | Vincent Caintic | Neutral | Upgrade | $N/A |
| Oct 23, 2025 | TD Cowen | Hoang Nguyen | Buy | Maintains | $37.00 |
| Oct 23, 2025 | BTIG | Vincent Caintic | Sell | Maintains | $31.00 |
| Oct 10, 2025 | BTIG | Vincent Caintic | Sell | Reiterates | $27.00 |
| Jul 14, 2025 | BTIG | Vincent Ciantic | Sell | Downgrade | $24.00 |
| Apr 24, 2025 | Keybanc | Bradley Thomas | Overweight | Maintains | $45.00 |
| Apr 24, 2025 | Loop Capital | Anthony Chukumba | Buy | Maintains | $40.00 |
| Feb 26, 2025 | Jefferies | Kyle Joseph | Hold | Downgrade | $29.00 |
| Jan 2, 2025 | Stephens & Co. | Kyle Joseph | Overweight | Reiterates | $60.00 |
| Nov 13, 2024 | Stephens & Co. | Kyle Joseph | Overweight | Initiates | $60.00 |
| Oct 24, 2024 | Raymond James | Bobby Griffin | Outperform | Upgrade | $48.00 |
| Oct 1, 2024 | Jefferies | Kyle Joseph | Buy | Maintains | $58.00 |
| Sep 10, 2024 | Keybanc | Bradley Thomas | Overweight | Maintains | $55.00 |
| Aug 19, 2024 | Loop Capital | Anthony Chukumba | Buy | Upgrade | $55.00 |
| Jul 25, 2024 | Loop Capital | Anthony Chukumba | Hold | Maintains | $41.00 |
| Jul 25, 2024 | TD Cowen | Hoang Nguyen | Buy | Maintains | $47.00 |
| Jul 25, 2024 | Keybanc | Bradley Thomas | Overweight | Maintains | $46.00 |
| Jun 7, 2024 | BTIG | Vincent Caintic | Neutral | Initiates | $N/A |
Prog Holdings Inc. (PRG) Competitors
The following stocks are similar to PROG based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Prog Holdings Inc. (PRG) Financial Data
Prog Holdings Inc. has a market capitalization of $1.25B with a P/E ratio of 8.2x. The company generates $2.51B in trailing twelve-month revenue with a 6.5% profit margin.
Revenue growth is -1.8% quarter-over-quarter, while maintaining an operating margin of +15.9% and return on equity of +24.6%.
Valuation Metrics
Market Cap
$1.25B
Enterprise Value
$1.59B
P/E Ratio
8.2x
PEG Ratio
-0.1x
Price/Sales
0.5x
Growth & Margins
Revenue Growth (YoY)
-1.8%
Gross Margin
N/A
Operating Margin
+15.9%
Net Margin
+6.5%
EPS Growth
-60.6%
Financial Health
Cash/Price Ratio
+23.4%
Current Ratio
6.1x
Debt/Equity
85.7x
ROE
+24.6%
ROA
+16.8%
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Prog Holdings Inc. (PRG) Business Model
About Prog Holdings Inc.
What They Do
Provides alternative leasing solutions for consumers.
Business Model
The company generates revenue by partnering with retailers and e-commerce platforms to offer a no-credit-needed leasing model, allowing customers with limited credit options to lease essential goods. This business model enhances retailer sales while providing flexible payment alternatives to consumers.
Additional Information
Headquartered in Draper, Utah, Prog Holdings plays a critical role in the retail and consumer finance sectors by promoting financial inclusivity, making it a significant player in the evolving landscape of consumer finance.
Company Information
Sector
Industrials
Industry
Rental & Leasing Services
Employees
1,403
CEO
Mr. Steven A. Michaels
Country
United States
IPO Year
2012
Website
progholdings.comProg Holdings Inc. (PRG) Latest News & Analysis
Latest News
Quick Summary
PROG Holdings has completed its acquisition of Purchasing Power, expanding its business operations.
Why It Matters
PROG Holdings' acquisition of Purchasing Power expands its market reach and product offerings, potentially driving revenue growth and enhancing shareholder value.
Source: Business Wire
Market Sentiment:
Neutral
PROG Holdings, Inc. to Host 2026 Investor Day
1 month ago
Quick Summary
PROG Holdings, Inc. (NYSE: PRG) will host an Investor Day in New York City on March 10, 2026, at 8:30 AM ET, featuring presentations from CEO Steve Michaels and CFO Brian Garner.
Why It Matters
The announcement of an Investor Day indicates PROG Holdings' commitment to transparency and engagement, potentially boosting investor confidence and interest in the company's growth strategies.
Source: Business Wire
Market Sentiment:
Neutral
PROG Holdings, Inc. (PRG) M&A Call Transcript
1 month ago
Quick Summary
PROG Holdings, Inc. (PRG) held a call discussing mergers and acquisitions, detailing strategic moves and future growth plans. Further information on specific deals was not provided.
Why It Matters
The M&A call indicates strategic growth opportunities for PROG Holdings, potentially impacting stock valuation and future profitability, influencing investor sentiment and decisions.
Source: Seeking Alpha
Market Sentiment:
Neutral
PROG Holdings to Acquire Purchasing Power
1 month ago
Quick Summary
PROG Holdings, Inc. (NYSE:PRG) announced its acquisition of Purchasing Power, a provider of voluntary employee benefits, enhancing its offerings in employee purchasing programs.
Why It Matters
PROG Holdings' acquisition of Purchasing Power expands its market reach and enhances employee benefit offerings, potentially increasing revenue and market share in the fintech sector.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
PROG Holdings (PRG) may see a P/E rerating as its Buy Now, Pay Later business attracts interest. The company has $150M in excess cash and repurchases ~1% of shares quarterly, supporting EPS growth.
Why It Matters
PROG Holdings' strong cash position and share repurchase strategy enhance earnings stability, while growing interest in its Buy Now, Pay Later business may lead to a favorable P/E rerating.
Source: Seeking Alpha
Market Sentiment:
Positive
PROG Holdings, Inc. Declares Dividend
2 months ago
Quick Summary
PROG Holdings, Inc. (NYSE:PRG) declared a quarterly cash dividend of $0.13 per share, payable on December 2, 2025, to shareholders of record by November 18, 2025.
Why It Matters
The declaration of a quarterly cash dividend signals financial stability and profitability for PROG Holdings, enhancing shareholder returns and potentially attracting more investors.
Source: Business Wire
Market Sentiment:
Neutral
Frequently Asked Questions About PRG Stock
What is Prog Holdings Inc.'s (PRG) stock forecast for 2026?
Based on our analysis of 9 Wall Street analysts, Prog Holdings Inc. (PRG) has a median price target of $39.00. The highest price target is $50.00 and the lowest is $31.00.
Is PRG stock a good investment in 2026?
According to current analyst ratings, PRG has 6 Buy ratings, 2 Hold ratings, and 0 Sell ratings. The stock is currently trading at $31.68. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for PRG stock?
Wall Street analysts predict PRG stock could reach $39.00 in the next 12 months. This represents a 23.1% increase from the current price of $31.68. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Prog Holdings Inc.'s business model?
The company generates revenue by partnering with retailers and e-commerce platforms to offer a no-credit-needed leasing model, allowing customers with limited credit options to lease essential goods. This business model enhances retailer sales while providing flexible payment alternatives to consumers.
What is the highest forecasted price for PRG Prog Holdings Inc.?
The highest price target for PRG is $50.00 from Hal Goetsch at B. Riley Securities, which represents a 57.8% increase from the current price of $31.68.
What is the lowest forecasted price for PRG Prog Holdings Inc.?
The lowest price target for PRG is $31.00 from Vincent Caintic at BTIG, which represents a -2.1% decrease from the current price of $31.68.
What is the overall PRG consensus from analysts for Prog Holdings Inc.?
The overall analyst consensus for PRG is bullish. Out of 9 Wall Street analysts, 6 rate it as Buy, 2 as Hold, and 0 as Sell, with a median price target of $39.00.
How accurate are PRG stock price projections?
Stock price projections, including those for Prog Holdings Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: January 13, 2026 1:22 PM UTC