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SBH Stock Forecast 2026-2027
$14.03
Current Price
$1.38B
Market Cap
Buy 3
Hold 1
Sell 1
Wall St Analyst Ratings
Distance to SBH Price Targets
+42.6%
To High Target of $20.00
+35.4%
To Median Target of $19.00
+14.0%
To Low Target of $16.00
SBH Price Momentum
+4.7%
1 Week Change
+1.9%
1 Month Change
+71.7%
1 Year Change
-1.6%
Year-to-Date Change
-21.7%
From 52W High of $17.92
+72.8%
From 52W Low of $8.12
📊 TOP ANALYST CALLS
Did SBH Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Sally Beauty is one of their latest high-conviction picks.
Latest SBH Stock Price Targets & Analyst Predictions
Based on our analysis of 15 Wall Street analysts, SBH has a bullish consensus with a median price target of $19.00 (ranging from $16.00 to $20.00). The overall analyst rating is Buy (7.2/10). Currently trading at $14.03, the median forecast implies a 35.4% upside. This outlook is supported by 3 Buy, 1 Hold, and 1 Sell ratings.
The most optimistic forecast comes from Susan Anderson at Canaccord Genuity, projecting a 42.6% upside. Conversely, the most conservative target is provided by Simeon Gutman at Morgan Stanley, suggesting a 14.0% upside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SBH Analyst Ratings
3
Buy
1
Hold
1
Sell
SBH Price Target Range
Low
$16.00
Average
$19.00
High
$20.00
Current: $14.03
Latest SBH Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SBH.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Feb 10, 2026 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $16.00 |
| Feb 10, 2026 | Canaccord Genuity | Susan Anderson | Buy | Maintains | $20.00 |
| Jan 21, 2026 | TD Cowen | Oliver Chen | Buy | Maintains | $18.00 |
| Jan 21, 2026 | Raymond James | Olivia Tong | Outperform | Upgrade | $19.00 |
| Jan 14, 2026 | Jefferies | Sydney Wagner | Hold | Assumes | $16.00 |
| Nov 14, 2025 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $13.00 |
| Oct 28, 2025 | Jefferies | Stephanie Wissink | Hold | Maintains | $14.50 |
| Sep 15, 2025 | Canaccord Genuity | Susan Anderson | Buy | Maintains | $19.00 |
| Sep 4, 2025 | TD Cowen | Oliver Chen | Buy | Maintains | $16.00 |
| Aug 6, 2025 | Canaccord Genuity | Susan Anderson | Buy | Maintains | $15.00 |
| Feb 18, 2025 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $10.50 |
| Jan 21, 2025 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $10.00 |
| Jan 16, 2025 | Canaccord Genuity | Susan Anderson | Buy | Initiates | $14.00 |
| Nov 25, 2024 | TD Cowen | Oliver Chen | Buy | Upgrade | $16.00 |
| Nov 15, 2024 | TD Cowen | Oliver Chen | Hold | Maintains | $14.00 |
| Nov 15, 2024 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $13.00 |
| Nov 15, 2024 | Raymond James | Olivia Tong | Market Perform | Upgrade | $N/A |
| Nov 15, 2024 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $12.00 |
| Aug 13, 2024 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $12.00 |
| Jul 11, 2024 | Piper Sandler | Korinne Wolfmeyer | Overweight | Maintains | $13.00 |
Sally Beauty Holdings Inc (SBH) Competitors
The following stocks are similar to Sally Beauty based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
Sally Beauty Holdings Inc (SBH) Financial Data
Sally Beauty Holdings Inc has a market capitalization of $1.38B with a P/E ratio of 8.0x. The company generates $3.71B in trailing twelve-month revenue with a 4.9% profit margin.
Revenue growth is +0.6% quarter-over-quarter, while maintaining an operating margin of +8.1% and return on equity of +24.4%.
Valuation Metrics
Market Cap
$1.38B
Enterprise Value
$2.75B
P/E Ratio
8.0x
PEG Ratio
-0.4x
Price/Sales
0.4x
Growth & Margins
Revenue Growth (YoY)
+0.6%
Gross Margin
+51.2%
Operating Margin
+8.1%
Net Margin
+4.9%
EPS Growth
-25.3%
Financial Health
Cash/Price Ratio
+11.5%
Current Ratio
2.4x
Debt/Equity
187.1x
ROE
+24.4%
ROA
+7.0%
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Sally Beauty Holdings Inc (SBH) Business Model
About Sally Beauty Holdings Inc
What They Do
Distributor and retailer of professional beauty products.
Business Model
The company generates revenue through two main segments: Sally Beauty Supply, which sells beauty products to retail consumers and salons, and Beauty Systems Group, which supplies professional beauty products directly to licensed professionals. This dual approach allows Sally Beauty Holdings to cater to both the consumer market and the professional beauty industry, maximizing its reach and profitability.
Additional Information
Sally Beauty Holdings has a strong presence in the beauty and cosmetics market, utilizing its extensive product portfolio and distribution network to stay at the forefront of beauty trends and innovations. The company plays a key role in enhancing the accessibility of professional-grade beauty products, thereby supporting the growth of personal care brands.
Company Information
Sector
Consumer Cyclical
Industry
Specialty Retail
Employees
11,000
CEO
Ms. Denise A. Paulonis
Country
United States
IPO Year
2006
Website
www.sallybeautyholdings.comSally Beauty Holdings Inc (SBH) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
Sally Beauty Gears Up to Report Q2 Earnings: What's in the Offing?
SBH is set to report Q2 results, with sales seen edging higher as resilient hair color demand and LCOD support traffic, even as earnings may dip year over year.
May 08, 2026
By Zacks Equity Research
Analyst Blog
Latest News
Quick Summary
SBH will report Q2 results soon, with sales expected to rise due to strong hair color demand, though earnings may decline year over year.
Why It Matters
SBH's Q2 report may indicate strong sales growth driven by hair color demand, but potential earnings decline could impact investor sentiment and stock performance.
Source: Zacks Investment Research
Market Sentiment:
Positive
Ahead of Sally Beauty (SBH) Q2 Earnings: Get Ready With Wall Street Estimates for Key Metrics
4 days ago
Quick Summary
Sally Beauty (SBH) is being analyzed for its key metrics ahead of its performance report for the quarter ending March 2026, beyond just profit estimates.
Why It Matters
Key metrics provide a clearer picture of Sally Beauty's financial health and growth potential, influencing investment decisions and stock valuation beyond mere earnings estimates.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Sally Beauty Holdings, Inc. (NYSE:SBH) will host a conference call on May 11, 2026, at 7:30 a.m. CT to discuss Q2 financial results, with a press release available before market open that day.
Why It Matters
Sally Beauty's upcoming conference call on May 11, 2026, will reveal key financial results, impacting stock performance and investor sentiment. Timely updates can influence market reactions.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
Sally Beauty Holdings appointed Adrianne Lee as CFO, effective April 28, 2026, succeeding Marlo Cormier, who departs on April 11, 2026. Lee previously served as President and CFO at Bed Bath & Beyond.
Why It Matters
Leadership changes can impact company strategy and financial performance. Adrianne Lee's experience may influence Sally Beauty's direction, affecting investor confidence and stock performance.
Source: Business Wire
Market Sentiment:
Neutral
Quick Summary
ULTA, FIVE, SBH, and ARHS are demonstrating resilience in the Retail-Miscellaneous sector by adapting to consumer demand through omnichannel platforms and lifestyle-focused offerings.
Why It Matters
Resilience in ULTA, FIVE, SBH, and ARHS signals strong adaptation to consumer trends, suggesting potential growth and stability in the Retail-Miscellaneous sector, appealing to investor confidence.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Beauty demand is strong, driven by innovation and premium products. Companies EL, ULTA, and IFF are positioned to capitalize on these industry trends.
Why It Matters
Resilient beauty demand and trends in innovation and premiumization suggest strong growth potential for EL, ULTA, and IFF, indicating favorable investment opportunities in the beauty sector.
Source: Zacks Investment Research
Market Sentiment:
Positive
Frequently Asked Questions About SBH Stock
What is Sally Beauty Holdings Inc's (SBH) stock forecast for 2026?
Based on our analysis of 15 Wall Street analysts, Sally Beauty Holdings Inc (SBH) has a median price target of $19.00. The highest price target is $20.00 and the lowest is $16.00.
Is SBH stock a good investment in 2026?
According to current analyst ratings, SBH has 3 Buy ratings, 1 Hold ratings, and 1 Sell ratings. The stock is currently trading at $14.03. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SBH stock?
Wall Street analysts predict SBH stock could reach $19.00 in the next 12 months. This represents a 35.4% increase from the current price of $14.03. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Sally Beauty Holdings Inc's business model?
The company generates revenue through two main segments: Sally Beauty Supply, which sells beauty products to retail consumers and salons, and Beauty Systems Group, which supplies professional beauty products directly to licensed professionals. This dual approach allows Sally Beauty Holdings to cater to both the consumer market and the professional beauty industry, maximizing its reach and profitability.
What is the highest forecasted price for SBH Sally Beauty Holdings Inc?
The highest price target for SBH is $20.00 from Susan Anderson at Canaccord Genuity, which represents a 42.6% increase from the current price of $14.03.
What is the lowest forecasted price for SBH Sally Beauty Holdings Inc?
The lowest price target for SBH is $16.00 from Simeon Gutman at Morgan Stanley, which represents a 14.0% increase from the current price of $14.03.
What is the overall SBH consensus from analysts for Sally Beauty Holdings Inc?
The overall analyst consensus for SBH is bullish. Out of 15 Wall Street analysts, 3 rate it as Buy, 1 as Hold, and 1 as Sell, with a median price target of $19.00.
How accurate are SBH stock price projections?
Stock price projections, including those for Sally Beauty Holdings Inc, are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: May 11, 2026 3:52 AM UTC