SBHSBHConsumer Cyclical · Specialty Retail

SBH Stock Forecast: Sally Beauty Holdings, Inc. Price Predictions for 2026-2027

Last close, 14 Aug 2026
$16
−0.73% on the day

The 5 Wall Street analysts covering Sally Beauty Holdings, Inc. hold a median 12-month price target of $18 — +9.6% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 81 of 100 as at 15 Aug 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$1.5B
Ticker Nerd rank
81 / 100
Median analyst target
$18
Analysts covering
5
Total return, dividends reinvested
1W
−2.4%
1M
+14.3%
YTD
+15.1%
1Y
+23.6%
From 52W high
−3.4%
From 52W low
+38.9%
$12
$17
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

SBH stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Sally Beauty Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 15 Aug 2026
81 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Value
92
Issuance
81
Momentum
78
Quality
75
Accruals
61
Revisions
58
Growth
42
Volatility
40
Size
39

Value (92): The shares cost little relative to the profits and assets behind them — which can mean the market is too gloomy, or that the business really is in trouble.

Volatility (40): The share price moves around a lot.

Size (39): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

SBH stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on SBH, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$12$14$16$18$20Oct 25Jan 26Apr 26Jul 26SBHHigh $20Median $18Low $13

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

What Wall Street says5 analysts
3 Buy1 Hold1 Sell
Low $13Median $18High $20

The green dot is the last close — the median target sits +9.6% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 1 moved their price target up and 2 moved it down.

DateFirmActionRatingTarget
4 Aug 2026TD CowenMaintainsBuy$17$19
12 May 2026Morgan StanleyMaintainsUnderweight
12 May 2026Morgan StanleyMaintainsUnderweight$16$13
12 May 2026TD CowenMaintainsBuy
12 May 2026TD CowenMaintainsBuy$20$17
10 Feb 2026Canaccord GenuityMaintainsBuy
10 Feb 2026Morgan StanleyMaintainsUnderweight
21 Jan 2026Raymond JamesUpgradeOutperform
21 Jan 2026TD CowenMaintainsBuy
14 Jan 2026JefferiesAssumesHold$16
14 Nov 2025Morgan StanleyMaintainsUnderweight
28 Oct 2025JefferiesMaintainsHold
15 Sept 2025Canaccord GenuityMaintainsBuy
4 Sept 2025TD CowenMaintainsBuy
6 Aug 2025Canaccord GenuityMaintainsBuy
18 Feb 2025DA DavidsonMaintainsNeutral
21 Jan 2025Morgan StanleyMaintainsUnderweight
16 Jan 2025Canaccord GenuityInitiatesBuy
25 Nov 2024TD CowenUpgradeBuy
15 Nov 2024DA DavidsonMaintainsNeutral

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. SBH appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Estimates

SBH analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
−0.4%
Analysts raising
0
Analysts cutting
2
Fundamentals

Sally Beauty Holdings, Inc. (SBH) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
8.6×

Cheaper than 61% of US stocks

Price / sales
0.4×

Cheaper than 86% of US stocks

Price / book
1.8×

Cheaper than 51% of US stocks

EV / EBITDA
7.4×

Cheaper than 48% of US stocks

Growth & margins
Revenue growth (YoY)
0.2%

Higher than 28% of US stocks

Earnings growth (YoY)
18.3%

Higher than 57% of US stocks

Gross margin
52.4%

Higher than 66% of US stocks

Operating margin
9.3%

Higher than 63% of US stocks

Net margin
5.2%

Higher than 60% of US stocks

Returns & dividend
Return on equity
23.5%

Higher than 84% of US stocks

Return on assets
6.4%

Higher than 83% of US stocks

Dividend yield
8.0%

Higher than 89% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Peers

SBH vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSpecialty Retail
CompanyMarket capTKN rank
SBHSally Beauty Holdings, Inc.$1.5B
81
SVVSavers Value Village, Inc.$1.6B
34
EYENational Vision Holdings, Inc.$1.5B
63
ARHSArhaus, Inc.$1.4B
44
WINAWinmark Corp.$1.3B
63
HZOMarineMax, Inc.$1.1B
72
BOBSBob’s Discount Furniture, Inc.$2.5B
1

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Sally Beauty Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest SBH news & analysis

Sally Beauty (SBH) is a Top-Ranked Growth Stock: Should You Buy?

Zacks Investment Research · 7 Aug 2026positive

Zacks Investment Research highlights Sally Beauty (SBH) as a top-ranked growth stock, based on its Zacks Style Scores framework for identifying market-beating stocks.

Why it matters — The recognition signals that Sally Beauty scores well on Zacks' growth criteria, which SBH watchers may consider a notable positive development for the company.

Tap These 5 Bargain Stocks With Attractive EV-to-EBITDA Ratios

Zacks Investment Research · 5 Aug 2026positive

A Zacks Investment Research article identifies SBH among five stocks with attractive EV-to-EBITDA ratios and strong earnings outlooks, including PKX, PARR, BIP, and DINO. The piece highlights SBH's valuation as potentially favorable.

Why it matters — SBH watchers would care because the article suggests the stock's valuation metric (EV-to-EBITDA) is attractive relative to its earnings outlook.

Sally Beauty Holdings to Present at the Canaccord Genuity 46th Annual Growth Conference

Business Wire · 5 Aug 2026neutral

Sally Beauty Holdings announced that CEO Denise Paulonis and CFO Adrianne Lee will present at the Canaccord Genuity 46th Annual Growth Conference in Boston on August 11, 2026, with a live webcast available on the company's investor relations website.

Why it matters — The presentation at a growth-focused investment conference provides the company an opportunity to communicate its strategy and outlook to analysts and institutional investors.

Sally Beauty Stock Jumps 7.8% After Q3 Earnings Beat, Outlook Narrowed

Zacks Investment Research · 4 Aug 2026positive

Sally Beauty Holdings stock rose 7.8% after its third-quarter earnings topped analyst estimates, as margin gains, digital growth, and solid cash flow outweighed a slight revenue miss. The company also narrowed its outlook.

Why it matters — A SBH watcher would care because the share price surged on an earnings beat driven by margin gains, digital growth, and cash flow, even as revenue slightly missed and the outlook was narrowed.

Sally Beauty Holdings Looks Ready To Move Higher From Here

Seeking Alpha · 3 Aug 2026positive

The article keeps a Strong Buy rating on Sally Beauty Holdings, saying shares are undervalued and profit growth is expected this year despite a slight revenue miss and lowered full-year sales guidance. SBH outperformed on adjusted EPS and net income, with the Sally Beauty Supply segment delivering solid comparable-sales and segment-profit growth that offset weakness in the Beauty Systems Group.

Why it matters — SBH watchers would care because the piece highlights that stronger-than-expected earnings and retail-segment momentum outweighed the company's revenue shortfall and reduced guidance.

FAQ

Frequently asked questions about SBH stock

What is the SBH stock price forecast for 2026-2027?

The 5 Wall Street analysts covering Sally Beauty Holdings, Inc. have a median 12-month price target of $18, with estimates ranging from $13 to $20. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is SBH stock a buy right now?

Of the 5 analysts covering Sally Beauty Holdings, Inc., 3 rate it a Buy, 1 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks Sally Beauty Holdings, Inc. 81 out of 100 across roughly 4,600 US stocks as at 15 Aug 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank SBH?

As at 15 Aug 2026, Sally Beauty Holdings, Inc. ranks 81 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Value (92 of 100).

Will SBH stock go up?

No one can know that. What the data says: the median 12-month target from 5 analysts implies +9.6% from the last close, and Ticker Nerd's factor model ranks Sally Beauty Holdings, Inc. 81 out of 100 as at 15 Aug 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the SBH stock forecast for 2030?

No analyst covering Sally Beauty Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for SBH are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $13 to $20 over the next 12 months.

How has SBH stock performed over the past year?

Sally Beauty Holdings, Inc. returned +23.6% over the 12 months to 14 Aug 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Sally Beauty Holdings, Inc. do?

Sally Beauty Holdings Inc. is a renowned distributor and retailer of professional beauty products.

What is the latest news on SBH?

The most recent item we track (Zacks Investment Research, 7 Aug 2026): "Sally Beauty (SBH) is a Top-Ranked Growth Stock: Should You Buy?". Zacks Investment Research highlights Sally Beauty (SBH) as a top-ranked growth stock, based on its Zacks Style Scores framework for identifying market-beating stocks.

Company

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings Inc. is a renowned distributor and retailer of professional beauty products. The company operates globally through two distinct segments: Sally Beauty Supply and Beauty Systems Group. Sally Beauty Supply focuses on providing a comprehensive range of hair color, hair care, nail care, and skin care products, catering primarily to retail consumers as well as professional salons. Meanwhile, Beauty Systems Group distributes professional beauty supplies directly to licensed beauty professionals and salons, offering a wide array of brands and tools essential for the beauty industry. Sally Beauty Holdings plays a pivotal role in the beauty and cosmetics market by bridging the gap between product manufacturers and the end-users, both in retail and professional settings. Its extensive product portfolio and robust distribution network ensure that beauty professionals and consumers have access to the latest in beauty trends and innovations. Thus, Sally Beauty Holdings is instrumental in shaping the beauty industry landscape, supporting the growth of personal care brands, and enhancing the accessibility of professional-grade beauty products to a broad audience.

CEO Ms. Denise A. Paulonis · 11,000 employees · United States · https://www.sallybeautyholdings.com