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SBHSBHConsumer Cyclical · Specialty Retail

SBH Stock Forecast: Sally Beauty Holdings, Inc. Price Predictions for 2026-2027

Last close, 8 Oct 2026
$16
−2.85% on the day

The 5 Wall Street analysts covering Sally Beauty Holdings, Inc. hold a median 12-month price target of $18 — +12.3% from the last close. Ticker Nerd's systematic factor model, run across ~4,600 US stocks, ranks it 79 of 100 as at 8 Oct 2026 — inside the top quartile. Here, the model and the Street point the same way.

Market cap
$1.5B
Ticker Nerd rank
79 / 100
Median analyst target
$18
Analysts covering
5
Revenue$935.5M+0.2% y/y
Operating income$86.4M
Net income$54.1M
Free cash flow$61.6M
Quarterly, 8 quarters to 30 June 2026 · latest quarter's figure shown
Total return, dividends reinvested
1W
−0.2%
1M
−0.8%
YTD
+12.4%
1Y
+3.0%
From 52W high
−6.7%
From 52W low
+35.6%
$12
$17
52-week range, adjusted closes · the dot is the last close
Ticker Nerd rank

SBH stock analysis: one number for the whole business

Consensus tells you what everyone already believes. The model scores Sally Beauty Holdings, Inc. on its factor families — the same systematic rank behind the Ticker Nerd portfolio.

Where the model ranks itAs at 8 Oct 2026
79 / 100

Percentile across ~4,600 US stocks on Ticker Nerd’s systematic factor model. Higher is better. How the model is built and tested

Value
91
Issuance
81
Quality
75
Momentum
67
Accruals
61
Revisions
60
Growth
41
Volatility
41
Size
38

Value (91): The shares cost little relative to the profits and assets behind them — which can mean the market is too gloomy, or that the business really is in trouble.

Volatility (41): The share price moves around a lot.

Size (38): Larger than most of the companies we track — more scrutinised, less often mispriced.

Built and run by Aslam Ghouse, an ex-Goldman Sachs quant trader with fourteen years in markets.

Wall Street

SBH stock forecast 2026-2027: analyst price targets & predictions

The bullish and bearish analyst opinions on SBH, reported as data — targets and ratings, the market's view beside the model's.

Share price and the analyst range, 12 monthsAdjusted close, US dollars
$12$14$16$18$20Jan 26Apr 26Jul 26Oct 26SBHHigh $20Median $18Low $13

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Data provided by Twelve Data

What Wall Street says5 analysts
3 Buy1 Hold1 Sell
Low $13Median $18High $20

The green dot is the last close — the median target sits +12.3% from it.

Recent analyst actionsNewest first

Of the 20 most recent actions, 1 moved their price target up and 2 moved it down.

DateFirmActionRatingTarget
4 Aug 2026TD CowenMaintainsBuy$17 → $19
12 May 2026Morgan StanleyMaintainsUnderweight—
12 May 2026Morgan StanleyMaintainsUnderweight$16 → $13
12 May 2026TD CowenMaintainsBuy—
12 May 2026TD CowenMaintainsBuy$20 → $17
10 Feb 2026Canaccord GenuityMaintainsBuy—
10 Feb 2026Morgan StanleyMaintainsUnderweight—
21 Jan 2026Raymond JamesUpgradeOutperform—
21 Jan 2026TD CowenMaintainsBuy—
14 Jan 2026JefferiesAssumesHold$16
14 Nov 2025Morgan StanleyMaintainsUnderweight—
28 Oct 2025JefferiesMaintainsHold—
15 Sept 2025Canaccord GenuityMaintainsBuy—
4 Sept 2025TD CowenMaintainsBuy—
6 Aug 2025Canaccord GenuityMaintainsBuy—
18 Feb 2025DA DavidsonMaintainsNeutral—
21 Jan 2025Morgan StanleyMaintainsUnderweight—
16 Jan 2025Canaccord GenuityInitiatesBuy—
25 Nov 2024TD CowenUpgradeBuy—
15 Nov 2024DA DavidsonMaintainsNeutral—

Price targets and ratings are third-party analyst estimates, reported here as data. They are not Ticker Nerd forecasts, and they are frequently wrong.

Market Radar

This page is one stock. Monday covers all of them.

Computed off the Friday close and sent before the US open.

Market Radar reports the week’s largest rank changes across roughly 4,600 US stocks, the factor behind each one, and where the market went. SBH appears on the weeks it earns a place.

Free, every Monday. Unsubscribe any time.

Performance

SBH vs the S&P 500

Both lines are total return — dividends reinvested — so the comparison is honest on both sides.

Over the twelve months to 8 Oct 2026, Sally Beauty Holdings, Inc. returned +3.0% against +16.2% for the S&P 500, dividends included.

SBH vs S&P 500, last 12 monthsTotal return, rebased to 100
708090100110120Jan 26Apr 26Jul 26Oct 26SBHS&P 500

Download this chart as an image — free to reuse; link this page as the source.

Data provided by Twelve Data

Estimates

SBH analyst estimate revisions

Not the forecast itself — the direction analysts are revising it. Revision direction is one of the model's factor families.

Which way the estimates are movingNext fiscal year
EPS revision, 90 days
+0.3%
Analysts raising
3
Analysts cutting
1
Fundamentals

Sally Beauty Holdings, Inc. (SBH) financial data

A margin means little on its own. Each bar marks where the figure sits across the whole US universe we score.

Valuation
Trailing P/E
8.5×

Cheaper than 61% of US stocks

Price / sales
0.4×

Cheaper than 85% of US stocks

Price / book
1.8×

Cheaper than 49% of US stocks

EV / EBITDA
7.3×

Cheaper than 47% of US stocks

Growth & margins
Revenue growth (YoY)
0.2%

Higher than 28% of US stocks

Earnings growth (YoY)
18.3%

Higher than 57% of US stocks

Gross margin
52.4%

Higher than 65% of US stocks

Operating margin
9.3%

Higher than 63% of US stocks

Net margin
5.2%

Higher than 60% of US stocks

Returns & dividend
Return on equity
23.5%

Higher than 84% of US stocks

Return on assets
6.4%

Higher than 83% of US stocks

Dividend yield
8.1%

Higher than 96% of US dividend payers

Bars mark the percentile across the ~4,600 US stocks Ticker Nerd covers, among those reporting the figure.

Key statistics

Sally Beauty Holdings, Inc. (SBH) statistics: revenue, profit & scale

The headline figures, each with its date. Every row carries its own link — cite it straight from here.

  • Sally Beauty Holdings, Inc. has a market value of $1.5B and an enterprise value of $2.9B.

  • Revenue in the twelve months to 30 June 2026: $3.7B. The latest quarter grew 0.2% year on year.

  • Net income over the same four quarters: $192.3M, a 5.2% net margin.

  • Diluted earnings per share, trailing twelve months: $1.92.

  • Free cash flow in the twelve months to 30 June 2026: $241.2M.

  • Sally Beauty Holdings, Inc. spent $92.6M on share buybacks in the twelve months to 30 June 2026.

  • Shares outstanding: 94.1M.

  • Trailing P/E: 8.5×; forward P/E: 7.3× — the forward figure prices analyst consensus estimates, not reported earnings.

  • Forward dividend yield: 8.10%, paying out 0% of earnings.

  • Sally Beauty Holdings, Inc. employs 11,000 people — $339K of revenue per employee.

Statement figures: company filings via Twelve Data, four quarters to 30 June 2026 · market figures as at 8 Oct 2026

Data provided by Twelve Data

Peers

SBH vs competitors

The nearest names by industry and size, scored by the same model — like for like.

Its peer group, ranked by the same modelSpecialty Retail
CompanyMarket capTKN rank
SBHSally Beauty Holdings, Inc.$1.5B
79
SVVSavers Value Village, Inc.$1.4B
33
ARHSArhaus, Inc.$1.4B
39
EYENational Vision Holdings, Inc.$1.3B
71
BOBSBob’s Discount Furniture, Inc.$1.9B
10
HZOMarineMax, Inc.$1.2B
72
RHRH$2.1B
21

Look up any of the roughly 4,600 stocks we score.

The rank is the raw material. Whether the rules would actually own Sally Beauty Holdings, Inc. — and when they’d sell — is the membership. See the Ticker Nerd 20 →

News

Latest SBH news & analysis

Why Sally Beauty (SBH) is a Top Growth Stock for the Long-Term

Zacks Investment Research · 30 Sept 2026positive

Zacks Investment Research has highlighted Sally Beauty (SBH) as a top growth stock for the long term, citing its Zacks Style Scores tool as a way for investors to identify top-rated stocks based on investing style. The article encourages readers to take advantage of this screening approach.

Why it matters — A positive mention from Zacks Style Scores could draw investor attention to SBH as a long-term growth candidate.

Can Sally Beauty's Product Innovation Sustain Brand Momentum?

Zacks Investment Research · 22 Sept 2026positive

According to Zacks Investment Research, Sally Beauty Holdings is leveraging product innovation, brand refreshes, and category expansion to strengthen its brands and broaden customer engagement.

Why it matters — A Sally Beauty Holdings watcher would care because these initiatives could help sustain the company's brand momentum and expand its customer base.

Sally Beauty COLORfest Named 2026 BeautyMatter Awards Finalist for “Best Event”

Business Wire · 16 Sept 2026positive

Sally Beauty announced that its March COLORfest event has been named a finalist in the "Best Event" category of the 2026 BeautyMatter Awards. The recognition highlights the company's efforts to create immersive consumer experiences showcasing its color expertise and product assortment.

Why it matters — Industry recognition of Sally Beauty's consumer event could raise the brand's profile and signal strength in experiential retail, which SBH watchers may view favorably.

Yellow Professional Makes Official U.S. Retail Debut at Sally Beauty, Bringing Italian Professional Haircare to Consumers Nationwide

PRNewsWire · 16 Sept 2026positive

Yellow Professional, the Italian professional haircare brand from the ALFAPARF MILANO Group, has made its official U.S. retail debut through a nationwide partnership with Sally Beauty, making its salon-inspired collections available at Sally Beauty stores and SallyBeauty.com.

Why it matters — This expands Sally Beauty's professional haircare assortment with a new Italian brand as its first nationwide U.S. retail partner.

Can Sally Beauty's Fuel for Growth Savings Sustain Margin Momentum?

Zacks Investment Research · 11 Sept 2026positive

Sally Beauty's Fuel for Growth program is supporting gross margins and reducing costs, delivering $9 million in benefits during the third quarter with $45 million targeted in savings for 2026.

Why it matters — The program's reported cost savings and margin support are central to whether Sally Beauty can sustain its margin momentum going forward.

FAQ

Frequently asked questions about SBH stock

What is the SBH stock price forecast for 2026-2027?

The 5 Wall Street analysts covering Sally Beauty Holdings, Inc. have a median 12-month price target of $18, with estimates ranging from $13 to $20. These are third-party analyst estimates, not Ticker Nerd forecasts, and they are frequently wrong.

Is SBH stock a buy right now?

Of the 5 analysts covering Sally Beauty Holdings, Inc., 3 rate it a Buy, 1 a Hold and 1 a Sell. Ticker Nerd's systematic factor model ranks Sally Beauty Holdings, Inc. 79 out of 100 across roughly 4,600 US stocks as at 8 Oct 2026. None of this is personal advice — it does not consider your circumstances.

How does Ticker Nerd's model rank SBH?

As at 8 Oct 2026, Sally Beauty Holdings, Inc. ranks 79 out of 100 on Ticker Nerd's systematic factor model — a percentile across roughly 4,600 US stocks, built from its factor families. Its strongest factor family is Value (91 of 100).

Will SBH stock go up?

No one can know that. What the data says: the median 12-month target from 5 analysts implies +12.3% from the last close, and Ticker Nerd's factor model ranks Sally Beauty Holdings, Inc. 79 out of 100 as at 8 Oct 2026. Analyst targets are third-party estimates and frequently wrong; none of this is personal advice.

What is the SBH stock forecast for 2030?

No analyst covering Sally Beauty Holdings, Inc. publishes a 2030 price target — Wall Street targets run 12 to 18 months out. Sites quoting a 2030 price for SBH are extrapolating price history, which says nothing about the business. The furthest attributed numbers are the current analyst targets: $13 to $20 over the next 12 months.

How has SBH stock performed over the past year?

Sally Beauty Holdings, Inc. returned +3.0% over the 12 months to 8 Oct 2026, with dividends reinvested. Past performance does not indicate future returns.

What does Sally Beauty Holdings, Inc. do?

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty supplies.

What is the latest news on SBH?

The most recent item we track (Zacks Investment Research, 30 Sept 2026): "Why Sally Beauty (SBH) is a Top Growth Stock for the Long-Term". Zacks Investment Research has highlighted Sally Beauty (SBH) as a top growth stock for the long term, citing its Zacks Style Scores tool as a way for investors to identify top-rated stocks based on investing style. The article encourages readers to take advantage of this screening approach.

Company

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty supplies. Sally Beauty Holdings serves both salon professionals and individual consumers through its Sally Beauty Supply and Beauty Systems Group businesses, offering products across hair color, hair care, styling tools, nails, skin care, and related accessories. The company operates a broad omnichannel model that combines company-owned stores, franchised locations, e-commerce platforms, and outside sales consultants. Its assortment includes proprietary labels and professional brands used in salons and for at-home beauty routines. Sally Beauty Holdings plays an important role in the beauty and personal care market by connecting professional-grade products with everyday retail access across North America, Europe, and Latin America.

CEO Ms. Denise A. Paulonis · 11,000 employees · United States · https://www.sallybeautyholdings.com