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SBH Stock Forecast 2026-2027
$14.80
Current Price
$1.37B
Market Cap
Buy 3
Hold 1
Sell 1
Wall St Analyst Ratings
Distance to SBH Price Targets
+35.1%
To High Target of $20.00
+14.9%
To Median Target of $17.00
-12.2%
To Low Target of $13.00
SBH Price Momentum
+0.7%
1 Week Change
+10.6%
1 Month Change
+49.9%
1 Year Change
+3.8%
Year-to-Date Change
-17.4%
From 52W High of $17.92
+58.5%
From 52W Low of $9.34
📊 TOP ANALYST CALLS
Did SBH Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Sally Beauty is one of their latest high-conviction picks.
Latest SBH Stock Price Targets & Analyst Predictions
Based on our analysis of 4 Wall Street analysts, SBH has a bullish consensus with a median price target of $17.00 (ranging from $13.00 to $20.00). The overall analyst rating is Buy (7.2/10). Currently trading at $14.80, the median forecast implies a 14.9% upside. This outlook is supported by 3 Buy, 1 Hold, and 1 Sell ratings.
Conversely, the most conservative target is provided by Simeon Gutman at Morgan Stanley, suggesting a 12.2% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SBH Analyst Ratings
3
Buy
1
Hold
1
Sell
SBH Price Target Range
Low
$13.00
Average
$17.00
High
$20.00
Current: $14.80
Latest SBH Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SBH.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| May 12, 2026 | TD Cowen | Oliver Chen | Buy | Maintains | $17.00 |
| May 12, 2026 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $13.00 |
| Feb 10, 2026 | Canaccord Genuity | Buy | Maintains | $N/A | |
| Feb 10, 2026 | Morgan Stanley | Underweight | Maintains | $N/A | |
| Jan 21, 2026 | TD Cowen | Buy | Maintains | $N/A | |
| Jan 21, 2026 | Raymond James | Outperform | Upgrade | $N/A | |
| Jan 14, 2026 | Jefferies | Sydney Wagner | Hold | Assumes | $16.00 |
| Nov 14, 2025 | Morgan Stanley | Underweight | Maintains | $N/A | |
| Oct 28, 2025 | Jefferies | Hold | Maintains | $N/A | |
| Sep 15, 2025 | Canaccord Genuity | Buy | Maintains | $N/A | |
| Sep 4, 2025 | TD Cowen | Buy | Maintains | $N/A | |
| Aug 6, 2025 | Canaccord Genuity | Buy | Maintains | $N/A | |
| Feb 18, 2025 | DA Davidson | Neutral | Maintains | $N/A | |
| Jan 21, 2025 | Morgan Stanley | Underweight | Maintains | $N/A | |
| Jan 16, 2025 | Canaccord Genuity | Buy | Initiates | $N/A | |
| Nov 25, 2024 | TD Cowen | Buy | Upgrade | $N/A | |
| Nov 15, 2024 | TD Cowen | Hold | Maintains | $N/A | |
| Nov 15, 2024 | DA Davidson | Neutral | Maintains | $N/A | |
| Nov 15, 2024 | Raymond James | Market Perform | Upgrade | $N/A | |
| Nov 15, 2024 | Morgan Stanley | Underweight | Maintains | $N/A |
Sally Beauty Holdings Inc. (SBH) Competitors
The following stocks are similar to Sally Beauty based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
SBH
Sally Beauty
mkt cap
1.46B
Sally Beauty Holdings Inc. (SBH) Financial Data
Sally Beauty Holdings Inc. has a market capitalization of $1.37B with a P/E ratio of 8.4x. The company generates $3.73B in trailing twelve-month revenue with a 4.9% profit margin.
Revenue growth is +2.3% quarter-over-quarter, while maintaining an operating margin of +7.9% and return on equity of +23.9%.
Valuation Metrics
Market Cap
$1.37B
Enterprise Value
$2.82B
P/E Ratio
8.4x
PEG Ratio
0.7x
Price/Sales
0.4x
Growth & Margins
Revenue Growth (YoY)
+2.3%
Gross Margin
+52.7%
Operating Margin
+7.9%
Net Margin
+4.9%
EPS Growth
+8.9%
Financial Health
Cash/Price Ratio
+11.1%
Current Ratio
2.3x
Debt/Equity
180.9x
ROE
+23.9%
ROA
+6.4%
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Sally Beauty Holdings Inc. (SBH) Business Model
About Sally Beauty Holdings Inc.
What They Do
Distributor and retailer of professional beauty products.
Business Model
The company operates through two segments: Sally Beauty Supply, which serves retail consumers and salons, and Beauty Systems Group, which caters to licensed beauty professionals. It generates revenue by selling a wide range of beauty products, including hair color, care, and tools directly to consumers and professionals.
Additional Information
Sally Beauty Holdings has a significant role in the beauty market, leveraging its distribution network to connect manufacturers with end-users. Its extensive product offerings support both personal care brands and the accessibility of professional-grade products, positioning the company as a key player in the evolving beauty industry.
Company Information
Sector
Consumer Cyclical
Industry
Specialty Retail
Employees
11,000
CEO
Ms. Denise A. Paulonis
Country
United States
IPO Year
2006
Website
www.sallybeautyholdings.comSally Beauty Holdings Inc. (SBH) Latest News & Analysis
Featured Analysis
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Zacks Investment Research
SharkNinja Bets on AI & Innovation to Drive Its Next Phase of Growth
SN scales AI across every part of its business, with company-wide innovation efforts supporting stronger growth and a raised 2026 forecast.
Jul 15, 2026
By Zacks Equity Research
Analyst Blog
Is Sally Beauty (SBH) a Great Value Stock Right Now?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Jul 14, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
Sally Beauty (SBH) saw a share price increase on higher trading volume, but recent earnings estimate revisions indicate potential weakness ahead.
Why It Matters
Sally Beauty's recent share price increase on high volume may signal short-term interest, but stagnant earnings estimates could indicate limited long-term growth potential.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Sally Beauty (SBH) recently reported earnings. Investors should watch for upcoming developments and stock performance following this report.
Why It Matters
Upcoming developments after earnings reports can significantly impact stock volatility and investor sentiment, influencing buying or selling decisions for Sally Beauty shares.
Source: Zacks Investment Research
Market Sentiment:
Positive
Sally Beauty Q2 Earnings Call Highlights
2 months ago
Quick Summary
Sally Beauty (NYSE: SBH) reported Q2 2026 results exceeding sales expectations and bottom-line guidance, driven by strong performance in its Sally Beauty segment despite weaker trends in Beauty Systems Group.
Why It Matters
Sally Beauty's strong Q2 results suggest robust sales performance, potentially boosting investor confidence, while challenges in its Beauty Systems Group could indicate areas for caution.
Source: MarketBeat
Market Sentiment:
Positive
Quick Summary
Sally Beauty Holdings Inc (NYSE:SBH) reported strong second-quarter results but provided third-quarter guidance that fell below analyst estimates.
Why It Matters
Sally Beauty's strong Q2 results may boost short-term sentiment, but the weak Q3 guidance could raise concerns about future performance and profitability, impacting stock valuations.
Source: Benzinga
Market Sentiment:
Negative
Quick Summary
SBH exceeded Q2 expectations with a 13% increase in e-commerce sales and an expanded gross margin, benefiting from their Fuel for Growth initiative.
Why It Matters
SBH's Q2 earnings beat indicates strong performance, driven by rising e-commerce sales and improved margins, signaling potential growth and profitability for investors.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Sally Beauty Holdings, Inc. reported its Q2 2026 earnings, providing insights into financial performance and future outlook. Details available in the earnings call transcript.
Why It Matters
Sally Beauty's Q2 2026 earnings reveal financial health, growth trends, and operational efficiency, influencing stock performance and investment decisions.
Source: Seeking Alpha
Market Sentiment:
Neutral
Frequently Asked Questions About SBH Stock
What is Sally Beauty Holdings Inc.'s (SBH) stock forecast for 2027?
Based on our analysis of 4 Wall Street analysts, Sally Beauty Holdings Inc. (SBH) has a median price target of $17.00. The highest price target is $20.00 and the lowest is $13.00.
Is SBH stock a good investment in 2027?
According to current analyst ratings, SBH has 3 Buy ratings, 1 Hold ratings, and 1 Sell ratings. The stock is currently trading at $14.80. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SBH stock?
Wall Street analysts predict SBH stock could reach $17.00 in the next 12 months. This represents a 14.9% increase from the current price of $14.80. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Sally Beauty Holdings Inc.'s business model?
The company operates through two segments: Sally Beauty Supply, which serves retail consumers and salons, and Beauty Systems Group, which caters to licensed beauty professionals. It generates revenue by selling a wide range of beauty products, including hair color, care, and tools directly to consumers and professionals.
What is the highest forecasted price for SBH Sally Beauty Holdings Inc.?
The highest price target for SBH is $20.00 from at , which represents a 35.1% increase from the current price of $14.80.
What is the lowest forecasted price for SBH Sally Beauty Holdings Inc.?
The lowest price target for SBH is $13.00 from Simeon Gutman at Morgan Stanley, which represents a -12.2% decrease from the current price of $14.80.
What is the overall SBH consensus from analysts for Sally Beauty Holdings Inc.?
The overall analyst consensus for SBH is bullish. Out of 4 Wall Street analysts, 3 rate it as Buy, 1 as Hold, and 1 as Sell, with a median price target of $17.00.
How accurate are SBH stock price projections?
Stock price projections, including those for Sally Beauty Holdings Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: July 16, 2026 3:01 AM UTC