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SBH Stock Forecast 2026-2027
$15.71
Current Price
$1.54B
Market Cap
Buy 2
Hold 2
Sell 1
Wall St Analyst Ratings
Distance to SBH Price Targets
+20.9%
To High Target of $19.00
+5.0%
To Median Target of $16.50
-17.3%
To Low Target of $13.00
SBH Price Momentum
+3.3%
1 Week Change
+1.4%
1 Month Change
+42.6%
1 Year Change
+10.2%
Year-to-Date Change
-9.7%
From 52W High of $17.40
+108.4%
From 52W Low of $7.54
📊 TOP ANALYST CALLS
Did SBH Make This Month's Elite Buy List?
We don't follow just any analyst — only the top 3% with a proven track record make our cut. See if Sally Beauty is one of their latest high-conviction picks.
Latest SBH Stock Price Targets & Analyst Predictions
Based on our analysis of 14 Wall Street analysts, SBH has a neutral consensus with a median price target of $16.50 (ranging from $13.00 to $19.00). The overall analyst rating is N/A (N/A/10). Currently trading at $15.71, the median forecast implies a 5.0% upside. This outlook is supported by 2 Buy, 2 Hold, and 1 Sell ratings.
The most optimistic forecast comes from Susan Anderson at Canaccord Genuity, projecting a 20.9% upside. Conversely, the most conservative target is provided by Simeon Gutman at Morgan Stanley, suggesting a 17.3% downside.
Please note that analyst price targets are forward-looking estimates subject to substantial market, economic, and company-specific risks. Past performance does not guarantee future results, and actual stock performance may materially differ from these projections. Investors should conduct their own due diligence and consider their investment objectives and risk tolerance before making investment decisions.
SBH Analyst Ratings
2
Buy
2
Hold
1
Sell
SBH Price Target Range
Low
$13.00
Average
$16.50
High
$19.00
Current: $15.71
Latest SBH Stock Forecasts by Analyst
These are the latest 20 analyst ratings and price targets for SBH.
| Date | Firm | Analyst | Rating | Change | Price Target |
|---|---|---|---|---|---|
| Nov 14, 2025 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $13.00 |
| Oct 28, 2025 | Jefferies | Stephanie Wissink | Hold | Maintains | $14.50 |
| Sep 15, 2025 | Canaccord Genuity | Susan Anderson | Buy | Maintains | $19.00 |
| Sep 4, 2025 | TD Cowen | Oliver Chen | Buy | Maintains | $16.00 |
| Aug 6, 2025 | Canaccord Genuity | Susan Anderson | Buy | Maintains | $15.00 |
| Feb 18, 2025 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $10.50 |
| Jan 21, 2025 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $10.00 |
| Jan 16, 2025 | Canaccord Genuity | Susan Anderson | Buy | Initiates | $14.00 |
| Nov 25, 2024 | TD Cowen | Oliver Chen | Buy | Upgrade | $16.00 |
| Nov 15, 2024 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $12.00 |
| Nov 15, 2024 | Raymond James | Olivia Tong | Market Perform | Upgrade | $N/A |
| Nov 15, 2024 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $13.00 |
| Nov 15, 2024 | TD Cowen | Oliver Chen | Hold | Maintains | $14.00 |
| Aug 13, 2024 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $12.00 |
| Jul 11, 2024 | Piper Sandler | Korinne Wolfmeyer | Overweight | Maintains | $13.00 |
| Apr 17, 2024 | TD Cowen | Oliver Chen | Hold | Maintains | $11.00 |
| Mar 19, 2024 | Piper Sandler | Korinne Wolfmeyer | Overweight | Maintains | $16.00 |
| Feb 7, 2024 | DA Davidson | Linda Bolton Weiser | Neutral | Maintains | $13.00 |
| Nov 15, 2023 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $8.00 |
| Aug 22, 2023 | Morgan Stanley | Simeon Gutman | Underweight | Maintains | $10.00 |
Sally Beauty Holdings Inc. (SBH) Competitors
The following stocks are similar to Sally Beauty based on their market capitalization and industry sector. These similar stocks potentially provide investors with alternative investment opportunities within the same market segment.
SBH
Sally Beauty
mkt cap
1.55B
Sally Beauty Holdings Inc. (SBH) Financial Data
Sally Beauty Holdings Inc. has a market capitalization of $1.54B with a P/E ratio of 8.4x. The company generates $3.70B in trailing twelve-month revenue with a 5.3% profit margin.
Revenue growth is +1.3% quarter-over-quarter, while maintaining an operating margin of +5.9% and return on equity of +27.5%.
Valuation Metrics
Market Cap
$1.54B
Enterprise Value
$2.95B
P/E Ratio
8.4x
PEG Ratio
1.0x
Price/Sales
0.4x
Growth & Margins
Revenue Growth (YoY)
+1.3%
Gross Margin
+52.2%
Operating Margin
+5.9%
Net Margin
+5.3%
EPS Growth
+3.9%
Financial Health
Cash/Price Ratio
+9.7%
Current Ratio
2.3x
Debt/Equity
196.8x
ROE
+27.5%
ROA
+6.7%
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Sally Beauty Holdings Inc. (SBH) Business Model
About Sally Beauty Holdings Inc.
What They Do
Distributor and retailer of professional beauty products.
Business Model
The company operates through two segments: Sally Beauty Supply, which sells a variety of beauty products to retail consumers and salons, and Beauty Systems Group, which supplies professional beauty products directly to licensed professionals. This dual approach allows Sally Beauty to generate revenue from both retail and professional markets.
Additional Information
Sally Beauty Holdings plays a significant role in the beauty market by connecting product manufacturers with end-users, thereby enhancing access to innovative beauty products. With a comprehensive product portfolio and a strong distribution network, the company supports the growth of personal care brands and adapts to emerging beauty trends.
Company Information
Sector
Consumer Cyclical
Industry
Specialty Retail
Employees
12,000
CEO
Ms. Denise A. Paulonis
Country
United States
IPO Year
2006
Website
www.sallybeautyholdings.comSally Beauty Holdings Inc. (SBH) Latest News & Analysis
Featured Analysis
Powered by
Zacks Investment Research
Zacks.com featured highlights include Plains GP, DNOW, Gibraltar Industries, Miller Industries and Sally Beauty
Plains GP leads a screen of five value stocks sporting attractive EV-to-EBITDA ratios as investors look beyond P/E for hidden bargains.
Jan 08, 2026
By Zacks Equity Research
Press Releases
Here's Why Sally Beauty (SBH) is a Strong Growth Stock
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Jan 06, 2026
By Zacks Equity Research
Tale of the Tape
Latest News
Quick Summary
Zacks Style Scores helps investors identify top-rated stocks aligned with their investment style, providing a strategic tool for stock selection.
Why It Matters
The Zacks Style Scores can help investors identify high-potential stocks tailored to their strategies, potentially enhancing returns and reducing risk.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
PAGP, DNOW, ROCK, MLR, and SBH are highlighted for their appealing EV-to-EBITDA ratios and positive earnings forecasts, indicating potential investment opportunities.
Why It Matters
Attractive EV-to-EBITDA ratios and strong earnings forecasts for PAGP, DNOW, ROCK, MLR, and SBH indicate potential for value investment and future growth.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Zacks uses its Rank system, focusing on earnings estimates and revisions, to identify strong stocks, while also monitoring value, growth, and momentum trends for investment insights.
Why It Matters
Zacks' focus on earnings estimates and revisions highlights potential stock performance, guiding investors toward strong picks based on value, growth, and momentum trends.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Sally Beauty (SBH) is rated a buy, with 10% annual EPS growth expected. It plans 50% cash flow allocation to buybacks, supported by cost efficiencies and marketing strategies for modest growth by 2026.
Why It Matters
Sally Beauty's strong buyback strategy, projected EPS growth, and cost efficiencies indicate potential for solid returns, while its valuation discount suggests upside compared to peers.
Source: Seeking Alpha
Market Sentiment:
Neutral
Quick Summary
The beauty industry is evolving with a focus on skincare and digital engagement. Companies EL, COTY, and NUS are positioned for resilient demand and long-term growth.
Why It Matters
The evolution of the beauty industry highlights growth opportunities for EL, COTY, and NUS, signaling potential resilience and profitability amid changing consumer preferences.
Source: Zacks Investment Research
Market Sentiment:
Positive
Quick Summary
Sally Beauty Holdings (SBH) specializes in retail and professional beauty supplies, while Coty Inc. (COTY) is a brand-driven manufacturer of fragrances and cosmetics sold through various channels.
Why It Matters
The competition between Sally Beauty and Coty highlights differing strategies in the cosmetics sector, impacting market share and growth potential, which can influence investment decisions.
Source: Zacks Investment Research
Market Sentiment:
Neutral
Frequently Asked Questions About SBH Stock
What is Sally Beauty Holdings Inc.'s (SBH) stock forecast for 2026?
Based on our analysis of 14 Wall Street analysts, Sally Beauty Holdings Inc. (SBH) has a median price target of $16.50. The highest price target is $19.00 and the lowest is $13.00.
Is SBH stock a good investment in 2026?
According to current analyst ratings, SBH has 2 Buy ratings, 2 Hold ratings, and 1 Sell ratings. The stock is currently trading at $15.71. Always conduct your own research and consider your investment goals before making investment decisions.
What is the long-term price prediction for SBH stock?
Wall Street analysts predict SBH stock could reach $16.50 in the next 12 months. This represents a 5.0% increase from the current price of $15.71. Please note that this is a projection by Wall Street analysts and not a guarantee.
What is Sally Beauty Holdings Inc.'s business model?
The company operates through two segments: Sally Beauty Supply, which sells a variety of beauty products to retail consumers and salons, and Beauty Systems Group, which supplies professional beauty products directly to licensed professionals. This dual approach allows Sally Beauty to generate revenue from both retail and professional markets.
What is the highest forecasted price for SBH Sally Beauty Holdings Inc.?
The highest price target for SBH is $19.00 from Susan Anderson at Canaccord Genuity, which represents a 20.9% increase from the current price of $15.71.
What is the lowest forecasted price for SBH Sally Beauty Holdings Inc.?
The lowest price target for SBH is $13.00 from Simeon Gutman at Morgan Stanley, which represents a -17.3% decrease from the current price of $15.71.
What is the overall SBH consensus from analysts for Sally Beauty Holdings Inc.?
The overall analyst consensus for SBH is neutral. Out of 14 Wall Street analysts, 2 rate it as Buy, 2 as Hold, and 1 as Sell, with a median price target of $16.50.
How accurate are SBH stock price projections?
Stock price projections, including those for Sally Beauty Holdings Inc., are based on various factors including financial models, market conditions, and analyst forecasts. While these predictions provide valuable insights, they should be considered alongside your own research and risk tolerance.
Important Disclaimer
The information provided by Ticker Nerd is for educational and informational purposes only. It should not be considered financial or investment advice. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. Analyst ratings and price forecasts are sourced from Wall St analysts and other experts. These projections are speculative and do not guarantee future stock performance.
Last updated: January 13, 2026 6:27 AM UTC