HeadCount Pioneering Civic Engagement Campaign Launched on Discord in Partnership with Super League Targeting 5 Million Hard-to-Reach Gen Z Gamers Ahead of 2026 Midterms
HeadCount launched a nonpartisan voter engagement campaign on Discord in partnership with Super League and Virtual Vote, co-founded by Justin Hochberg. The campaign aims to reach 5 million hard-to-reach Gen Z gamers ahead of the 2026 midterms and builds on Virtual Vote’s 2024 Roblox initiative.
Why it matters — The partnership places Super League in a civic engagement campaign using gaming communities to connect with Gen Z voters.