Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media
Teads announced a global partnership with Koddi to advance programmatic access to retail media. The strategic integration brings OpenRTB standards to onsite retail inventory across the US and Europe, enabling brands to activate high-intent placements alongside omnichannel campaigns.
Why it matters — A Teads watcher would care because the partnership expands Teads' reach into the fast-growing retail media space across the US and Europe through standards-based programmatic access.