BODi Launches MAX BUILT by Shaun T to Meet Growing Consumer Demand for Strength Training
BODi announced the launch of MAX BUILT, a new nine-week progressive overload strength training program created by BODi Super Trainer Shaun T. The program responds to growing consumer demand for strength-building and muscle-supporting fitness content.
Why it matters — Investors monitoring BODi would care because the launch of a new program from a prominent trainer positions the company to capitalize on the rising popularity of strength training and expand its fitness offerings.